Skip to main content

Game Industry Library

LibrarySearchAsk AINewsConnect your AI

Browse

The Catch UpTopicsCollectionsWriters

Game Industry Library

Library
Search
Ask AI
Saved

Moloco | Game Industry Library

Writers
Moloco

Back to Writers

Moloco

Technology

3 documents

Documents

Winning with Creative: Building, Testing, and Scaling High-Performance Ads

High-performance ads achieve a 350% lift in ad spend when winning templates are paired with top-performing assets.
TikTok-first video structures—comprising a hook, body, and close—can increase purchase intent by up to 77% when using 30-second, sound-on formats.
AI-driven content creation tools, such as TikTok Symphony, provide a 57% efficiency gain in the production process.

Marketing Advertising Creative Ads+3

MolocoJan 2026

2025 State of Mobile Gaming: In-App Purchase Trends of Leading Apps

Global IAP revenue grew by 4% in 2024 despite flat install volume, driven by a 6% increase in both install-to-payer conversion rates and Day 90 ARPPU.
The top 5% of players generate 48% of total revenue, with a hyper-niche segment of U.S. iOS users (0.02% of global installs) accounting for 20% of all global gaming revenue.
Competition for high-value spenders has intensified, causing bid prices for the top 1% of iOS users to surge by 140% year-over-year.

Monetization User Acquisition Retention+2

MolocoJan 2025

Post-IDFA Mobile Game Advertising Costs: Casual vs Core

Core games experienced a 78% surge in iOS CPI following the iOS 14.6 release, driven by intensified competition for a shrinking pool of high-value, trackable users.
Casual games saw a 38% decline in iOS CPI post-iOS 14.6, while Android CPI for the same segment rose by 16%.
Android CPI for core games increased by 36% during the same period, reflecting broader market volatility across platforms.

Advertising User Acquisition Market Analysis+2

MolocoJan 2021