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Report
33 pages
2026 Global Non‑Gaming App Trends Report
AI-focused applications experienced massive 2025 growth, led by Perplexity (+3,613%), ChatGPT (+1,340%), and Character AI (+918%).
Short Drama apps like RapidTV (+498%) and Kuku TV (+45k%) are driving explosive revenue, with North American rewarded video eCPMs for this category reaching up to 11.8x.
Android leads in global download volume, particularly in Utilities (79%) and Life Services (58%), while iOS captures the majority of revenue in Finance & Business (56%) and Life Services (57%).
Market Analysis
Monetization
User Acquisition
Mintegral
Apr 2026
Report
16 pages
The State of Games Media Buying United States Spotlight
The U.S. mobile gaming ad market is maturing, evidenced by a marginal 0.25% growth in active advertisers and a 29% decline in new market entrants during the first half of 2024.
Publishers are prioritizing established assets over experimentation, as total ad purchases grew by only 0.46% while the volume of new ad creatives dropped by 12%.
Genre dominance is shifting, with Puzzle games now leading in ad impressions, while Sports and Shooting genres saw the fastest growth, rising six and four places respectively.
Market Analysis
In-Game Advertising
Mobile
+2
Mintegral
Jan 2024
