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Report
16 pages
Strategy Genre Snapshot: October 2021
As of October 2021, the strategy genre accounts for 17% of total mobile revenue on the US iOS platform, with 4X titles occupying 20 of the top 25 grossing spots.
Genre-blending is the primary growth strategy, with developers integrating merge, match-3, and RPG mechanics to broaden appeal beyond traditional 4X gameplay.
State of Survival leads the 4X market following a year-long collaboration with The Walking Dead, while Supercell remains the primary outlier succeeding with non-4X titles like Clash of Clans.
Market Analysis
Strategy
Mobile
+1
Vungle
Oct 2021
Report
24 pages
In-Game Events Snapshot
Seasonal events are a standard industry practice, utilized by 90% of the top-grossing 100 mobile games to drive player re-engagement and revenue spikes.
Brand collaborations are a significant growth lever, appearing in 62% of top-100 games in Japan, 51% in China, and 42% in the US.
High-profile collaborations, such as Sky: Children of the Light’s Kizuna AI partnership and Genshin Impact’s Lantern Rite, have demonstrated the ability to generate multi-million dollar daily revenue surges.
Monetization
Live Ops
Global
GameRefinery
Jan 2021
