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Rewarded video ads in Pele Soccer Legend
Key insights
5 takeaways- 01Pele Soccer Legend monetizes its free-to-play model by integrating rewarded video ads into both macro-level energy management and micro-level mission mechanics.
- 02The game uses a heart-based energy system that allows players to replenish depleted energy by watching rewarded videos, providing a non-monetary alternative to waiting or spending currency.
- 03The effectiveness of this monetization strategy relies on contextual ad placement that aligns with the player's immediate needs, thereby increasing engagement rates.
- 04Rewarded ads are embedded directly into core gameplay, offering players additional kicks or level restarts after a failure to reduce friction and maintain session length.
- 05Diversifying ad placement across multiple gameplay loops maximizes total ad impressions while offering players flexible options to bypass progression barriers.
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Transcript
hello and welcome to Pocket Gamer up busies youtube channel i'm john jordan and this is our monetization playlist so the game looking at today is pele soccer legend and looking at the way it integrates rewarded video ads which have been the very big indirect one oscillation technique that I've been free to play games we've been using so as we can see there's some stuff going on here so there's a heart system so that's kind of gating energy system I've actually got one but we can see here to refill my heart's it's going to refill in every there's like 15 minutes or so I can go and buy some with my soft currency I can buy some with real money and get an unlimited amount of hospice for house or I can go much a rewarded video and so here's a video ID so obviously the reward is watch the video and for this jigsaw puzzle go okay fair enough hum interesting Christmas um anyway so
there's the effort it stands out even more cuz it's not Christmases in middle of a helo so there we go but I get my reward so the heart so I can now go and play play something so let's go and play something we'll see something so this is the way you play the game so this is of the football game it being Pelle no surprises there so I do this on purpose by missing them so I've got ten shots I've got to score certain amount of times which i'm not going to do i'm not really scared either i'm going to school that one brother doesn't really matter I'm gonna succeed so they kind of we could look at the the heart thing isn't is an energy system so that's kind of like the metagame you kind of you know you can either wait for it to retreat charge you can use some money you can use some of the currency you've used you've gained in the game or you can you
know the real to video it doesn't give you a whole lot more gives you kind of one more play but it's something I suppose now here we go i fail at this task abysmally what can i do i can i can buy some more kicks so i can get some more balls i can restart off to that would use one heart up like new farm obviously i can buy three more kicks with some of this in game currency or again and go into reward video ads its tongue angry bird pop so go good idea of what angle it pops about my second am applying fungal at the bottoms of regulars in fig in network that's running the video advert and go sign puzzles this whizz whizz stuff of course not i think this to go and then we will entire water hit the download button if you want to upcoming season even out yet that's very long nap spot that's too
confusing messages huh and you go hit the close button there and there we go we get our get on the award and then we have one more they once called this time there we go mine goal still fail the level very sad moment play again ok now can get another reward video i never wanted any way that this is how the reward video ads are being integrated is kind of interesting that you're seeing in the individual kind of mission structure so you know getting those kicks and then also in the kind of larger scale of the energy system and it's good you want to integrate your reward video ads in notice there's many different places but in to kind of different retention and different kind of loops across the game you just don't want to focus on more than one you want to give people the option and obviously the more options are giving people the more they can use them in different ways and the more videos you're going to show potentially that's amore modélisation more revenue in for the developer off see depends on whether people actually download them and the actually the exact deal you have with the video network whether your paper showing the video
whether your paper impression or a paper download or something more complex nap anyway and that was a quick look at can rewarded video ads were being used in pella soccer legend so a thanks watching don't forget to subscribe to our youtube channel so we look a lot a lot less a monetization of free to play mobile games so if you subscribe you up miss anything thanks
Summary
Pele Soccer Legend utilizes rewarded video advertisements as a primary monetization strategy within its free-to-play mobile framework. The game integrates these ads into two distinct gameplay loops: the meta-game energy system and the immediate mission-based mechanics. By offering players multiple touchpoints to engage with advertisements, the developer creates a flexible ecosystem that balances user retention with revenue generation.
The energy system, represented by a heart-based mechanic, gates player progression. When hearts are depleted, players have the option to wait for a recharge, spend soft or hard currency, or watch a rewarded video to replenish their energy. This provides a non-intrusive way for players to continue their session without financial commitment. Simultaneously, the game embeds rewarded ads directly into the core gameplay loop. If a player fails a mission or runs out of attempts, they are presented with the opportunity to watch an advertisement to gain additional kicks or restart the level. This tactical placement ensures that ads are contextually relevant to the player's immediate needs, thereby increasing the likelihood of engagement.
Effective monetization in this context relies on diversifying the placement of advertisements across different game loops. By providing players with various options to bypass friction points, the game maximizes the number of impressions served. The ultimate success of this model depends on the specific agreements with advertising networks, whether based on impressions, clicks, or app installations. Ultimately, the integration demonstrates that embedding rewarded video ads into both the macro-level energy management and micro-level mission failures creates a robust, user-friendly monetization structure that encourages consistent ad consumption.
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