Session: Winning In China: Market Opportunities, Monetization & Growth Strategies For Global Game...

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First up, please welcome Leo Chong from Top Bit to the stage. His talk is winning in China, market opportunities, monetization, and growth strategies for global game developers.
Hello everyone. Uh, let me introduce myself briefly. Uh, I'm Leo. from Top Bit a local company. We provide a a professional ad mediation SDK platform focusing on mobile apps monetization in China market.

Uh, if you plan to launch your game in China mainland, whether you are licensed publisher or self-developed game studio a professional ad mediation tool is essential to fully maximize your ad revenue potential. Today Today's presentation Uh, today's presentation uh third centers on the code gap between China's mobile game market and overseas market. Alongside practical implementable growth solution for global developers entering China. Over the next minutes, we'll go through key market

data, local regulatory requirements, the distinct distinct domestic advertising landscape, and our full-stack partner ecosystem, all designed to help you unlock consistent, sustainable revenue growth in China. Let's kick off this sharing session. Before delving into the market dating, I'd like to share a core viewpoint. A key mobile game cannot grow sustainably in China relying on only one team or single service. Three types of partners form a closed-loop growth system. First, publishing partners take charge of game ISBN approval, multi-channel release, or full localized operation.

Second, UA platforms such as Singular have acquired targeted Chinese users and optimized advertising ROI. Third, to be served as your exclusive monetization partner to connect all domestic ad demand sources and boost long-term game revenue. Only close team collaboration can slash trial and cost and reduce and speed up profitable operation. First, let's review authoritative data from QuestMobile 2026 spring report. China has more than 1 billion monthly mobile internet users with average monthly mobile usage reaching more than 192.2 hours per capita.

This creates the world's largest, most highly engaged mobile user base. For all game developers, this scale delivers exclusive long-term monetization of the opportunities available in any overseas market. Most overseas developers make a vital mistake. They treat China as a simple extension of Western and Joe markets. In reality, China runs an entirely independent digital ecosystem with four irreplaceable distinguishing dimensions. The first one, distribution channels are completely separated from global mainstream stores. Second, local gamers have unique fixed behavioral habits. The third, the domestic advertising demand and

bidding system operate under separate rules. Fourth, advertising budget sources are dominated by local industrial sectors and then overseas. Direct and copy overseas operation logic will lead to low traffic value and poor retention. Every business link must be fully localized to match China's market use. Last are these distribution and operating system gaps. The most intuitive difference between China and overseas markets for overseas regions, only two systems exist Android operated by Google plus Apple iOS with Google Play acting as a unified dominant download store.

China's ecosystem is far more complex. In terms of its distribution channels, there is no unified official store. We have Apple App Store plus Huawei, Xiaomi, Oppo, Vivo, and Harmony OS exclusive app market. Each channel sets separate access thresholds, revenue split ratios, and daily operation standards. If you plan to launch game in China, you'll have to complete customized adaptation for every single channel platform. Uh let's analyze local gamer trends summarized as the CHAM model, which dictates all domestic operation

and monetization logic. Connected, Chinese players rely high heavily on in-game guides, social sharing, and community interaction to stay active. Highly engaged users spend long daily play time and demand frequent new version updates and seek seasonal content. Incentive-driven, rewarded video is readily accepted as a fair trade for in-game props with almost no user resistance. Mobile first, smartphones serve as the primary primary gaming device for nearly all domestic users. Experience focused smooth interruption-free gameplay is the core foundation for long-term retention.

All ad placements in-game design and monetization plans need to align with those five core trends. The third core The third core gap lies in China's unique advertising monetization ecosystem, which has no equivalent overseas counterpart. Fourth, mainstream domestic ad demand-side platform are Tencent Ad, WandianTong, Jinri Toutiao, Kuaishou, and Baidu rather than Meta and AdMob. Second, mixed bidding plus waterfall is the universally recognized standard optimization model across the whole domestic game industry. Third, rewarded video contributes over 95% of all in-app advertising revenue for every game genre. Fourth,

ads are fully embedded into core gameplay circulation, forming a viral exchange loop between users and the game inside. Many overseas developers are confused by China's diverse ad budget. There are three major categories supporting all domestic game ad inventory. Number one, and the largest source, e-commerce user activation budgets. Brands invest heavily in acquiring new shoppers and reactivating dormant customers. Second, H5 and mini program promotion funds driven by super app, which are Alipay. Users complete consumption without downloading independent apps. Third,

game UA and app install budgets. The category most relevant to our industry, fierce competition for user attention creates a permanent contradiction. High interaction ads that CTR shorten yet damage long-term user experience. The core organization goal in China is balancing revenue growth and sustainable player retention, not simply chasing high eCPM figures. Beyond marketing and user differences, compliance is a all unavoidable full cycle requirement for all games operating in China, covering three core modules.

Publishing approval. All commercial games must apply for official ISBN game licenses before public launch. Content compliance. Game plots, campaign materials, and all ad creatives must match local regulatory standards. Data and privacy. Strict domestic data storage and user authorization rules must be fully implemented. Compliance management never ends after launch. Ongoing daily operation is required and non- compliance risks cause removal and full revenue loss. Now, let's correct four widespread misunderstanding held by international

game teams preparing to enter China. The first one, miss one. China works like other Android markets. In reality, China has unique distribution channels and ecosystem requirements. Miss two. Only three A blockbuster titles can generate profit in China. In reality, different genres can find opportunities with the right strategy. Miss three. Pure IAP can support long-term game growth. In reality, hybrid monetization combining ads and in-app purchases has become an essential growth method. Co-conclusion. China's market operates under different rules, but it's fully accessible with localized strategies and reliable local partners.

To be is a localized ad mediation platform built ex- exclusively for China's unique apps ecosystem. Summarize with four core advantages under the carefree framework. China expertise in deep understanding of domestic distribution rules at demand logic and local player behavior. AI optimization Full real-time intelligent waterfall engine to deliver personalized optimization strategies for every user request. Risk management AD trust AI creative inspection system to perhaps compliance risk brought by non-compliance ad materials.

Expert support Dedicated long-term operation team to customize sustainable growth plans for each game products. Up to now, we have served 10,000 global game developers and process 15 billion daily ad requests across the platform. This slide displays our long-term cooperative partners covering global classic IPs and leading domestic game manufacturers. World world free famous overseas IPs include Plants vs. Zombies, Subway Surfers, Talking Tom series and other top mobile game titles.

Domestic partners cover mainstream casual RPG and SRG manufacturers across the whole industry chain. All cooperative games rely on to be monetization and operation system to complete localized monetization up run see in China. Below our verified revenue growth figures from our representative cooperative titles after full to be organization. All sales from official platform background statistics. Static manual waterfall configuration creates massive revenue leakage for game products.

To be AI intelligent waterfall relies on big data and real-time computing engines to realize fully automatic monetization adjustments with full code from functional capabilities. Number one is PV level personalized valuation. Independent strategy matching for every single ad request. Number two, only real-time money monitoring of budget fluctuations across all domestic ad sources. Automatic reordering of waterfall layers based on real traffic performance data. Number four, intelligent identification and automatic shutdown of low efficiency abnormal ad sources compared with traditional static manual waterfall

settings, overall ad revenue can increase by 8% to 50%. Low quality non-compliant ad creatives will trigger channel penalties, cutting game long-term revenue sharply. AD Trust is our exclusive AI creative governance system that forms a complete closed-loop workflow. AI automatic detection followed by multi-dimensional risk classification, then standardized material governance, which leads to optimized user experience and finally sustainable revenue growth. The system automatically identifies eight major high-risk content categories and traces the play complaint

propagation path of every creative. It monitors all advertising materials in real time in to resolve hidden compliance risks before platform punishment occurs. Entering the Chinese market bring brings multiple inter-chain challenges, fragmented distribution channels, exclusive local player hobbies, strict full-cycle compliance rules, and scattered domestic ad demand. To be coordinate publishing and UA ecosystem partners to deliver a one-stop localized monetization solution with its simulated simultaneously resolved technical optimization pain points and

hidden compliance risks, helping global game developers convert China's massive user traffic into stable long-term profit. To be service as your trusted long-term local growth partner for game monetization in China. If you plan to launch or optimize mobile game products within China, visit our official website www.tobii.com to download complete solution materials and full case data. After this sharing, I'm ready to answer all of your uh questions regarding channel adaptation, monetization strategies, and regulatory compliance requirements. Thank you all for your time. Thank you.
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