grow over man. You will see something.
I know. I know. There are um uh what was it? Flintstones static images as well.
Not only Flintstones.
These I saw this like
good old IP infringement.
No, stop. Stop. Stop. Click. Click that one. Click the jungle. No, no, no, no, no. Go, go bottom. Click that one. Yeah, click it. Count how many IPs are there. [laughter]
Oh, yeah.
Nice. They did a little super Santa.
Yeah. Who cares?
It's 4 a.m. and we're rolling the dice. [music] My day drops with those coins. We're [music] the two and a half gamers. The midnight crew talking UA advers and game design too. Mat feeling shak bringing the insight. We're rocking those vibes till the early daylight. Kua [music] master eyes on the prize. Tracking data through the cyerspace skies. Feeling stacks [music] like a wizard in disguise. Jacks lift us to the high. Two and a half gamers talking smack. Slow hockey sick [music] got your
back. Ads are beautiful. They like the way. Click it fast. Don't delay. [music] Uh-huh. Uh-huh. Aha.
Hello.
Hey. How are you doing? Very good. Very good. Hello everybody. What again? No, you're fine. Lightning is okay. You have color. It's Everything's fine. Welcome everybody. My name is Mate Larage.
I'm Felix Proberg.
And we are your hosts. And
we are finding the cat
number two.
Two. Number two. Yeah. Two. Two cats. [laughter] No, multiple cats. We're finding the cat. Yes, that's what we are going to do. And where should we start?
Numbers or or game? I guess game.
We're going to find the [ __ ] cat. That's it.
Yes, there it is. There it is. Brush the boss.
There's the cat. Oh, Pixlow Ber. Amazing. Okay.
So, for those that are not following this craze, this is already the second uh installment of this popular.
Yeah, that's why it's called Find the Catch 2.
Exactly. And this time it's in color. As you can remember, last time this was uh
black and white as their creatives, which I guess Mate will have to say a lot about. But let's continue. some creatives from find the cat too.
Yes.
Yeah. Not that much.
We'll see. Anyway, uh so now we have this very very nice uh polished environments. And by the way, the environment now because its color is also the difficulty. It's very important to say because
the more it kind of let's say this cat is the same color as the wall and so on so forth.
I like this way more than the black and white. Of course.
Of course. This is much better. Yes.
And and and and also the the very important thing, I don't think so they did it last time, they have these very creative, let's say hiding objects where the cat is not the cat. It's like an ornament of an object or it's like a sticker or sign or whatever, but there's still cat on it. Therefore, it's counted as a cat. So, you still need to do it. It gets hard to find some.
It's hard to very hard to find all of these things. And there's also this kind of
but there is no time. So you find you can play it forever.
Yes.
But it's not that. It's like you get when you think you found all the cats and you have three left, you're like,
it's like arrows. Same same setup as arrows. See?
[ __ ] is the cat
or or the cup.
Yes,
that was the cat. So three more and
we're good to go. Uh, the thing
is the cat.
They also added other objects in the other levels.
You got so many clues, Jacob. Here's a clue.
There's the cat.
There is the cat.
Okay, that one was really
brilliant.
Yeah. And then interstitial.
And there's the interstitial. Hello.
Of course. Cat.
The pacing is kind of changed as well, right?
Hey, Emma.
What? The pacing of how long it takes you to complete a level has changed a little bit. I think I think the level's shorter compared to find the cat one.
For sure.
Yeah,
for sure. Um, I hope next time it will give me either hard level or level where there's actually this additional stuff because they added not only you like objectives are being uh let's say increased because you're not only now finding the cat, you're finding like a box or a collar or
whatever some kind of additional object to the cats themselves. How long this thing needs to run?
I need to skip it at the top button. Okay, now what?
Finally, Google Play. Goodbye.
Anger match.
So, what you're looking right now is Applovin's most aggressive end card. Uh, so basically they just
you need to go to the store.
Very hard to click out of
your way. So, also the other thing Oh, great. You'll have hard level. So,
amazing.
The other thing is that you have this let's say semi polished album where you call like getting these cats pretty much forever.
Yeah.
15 pages
times five or how many? And then there's legendary unlock at level 590. I don't need to stress that.
See you never.
Exactly.
You don't like you love these type of
games.
Oh, it's great. And I think this is AI. It is like AI. This is 100% AI. Yes, there is. I say, yeah,
that's the spin wheel or wheel of cats. Uh, for clues, last time I got seven, by the way,
seven,
of course, you got seven.
A lot of clues. I thought you had a lot of clues.
Yeah. Yeah. Uh, then there's VIP cats package, of course. Remove ads. Felix F.
Weekly. Oh, yeah. Yeah, yeah, yeah, yeah. Weekly. Weekly. Not even [ __ ] monthly.
This is important. Very important.
It [laughter] stacks a lot, huh? Yeah.
Yeah. So, it's what? It's 18 per month. [laughter]
Not bad. Not bad.
Not bad.
They're watching a lot of ads, you know, so you know, you need
Yeah. Yeah. Then there's daily challenge and stuff.
Yeah. Daily challenge is nice.
You collect these cats if you complete the whole month and you can, I guess, retrospectively complete them. So,
that's
which is also nice because it creates a lot of other lot of content. Yeah, exactly. Uh, and then
I would never finish even one month
daily quests. But again, let's go back to the game play. Hopefully, it gives me
hard. All right.
[ __ ] It didn't give me the other object anyway. But you see already that hard levels again are really hard because it's very, for instance, detailed. So stuff can be really hidden. And you will see as I will go.
It's 70 [ __ ] cats.
Exactly. It's quite a lot of cats.
[ __ ] cats. And it's not only cats. It's these like cat Yeah. Yeah.
Objects,
but it's still a cat. There is a cat face on it. So,
uh, sometimes it's very tricky. Some Last time I think it was something I see like a bread.
Yeah, there you go.
Or or last time it was like shadow or like vapor.
Yeah, there is
or sticker or whatnot.
Or cute.
How would this kitchen pass a culinary inspection? 70 cats. I would not want to have those pizzas. No, it was uh you
know a cat person or cat living person.
Yakob, you're quite good at this, huh?
Oh, really?
30 30 more.
Is it time to talk about the main reason to play this game, Yakob? You know what I'm talking about. You must know what I'm talking about.
It's the sound. It's the sound. Because
Oh, yeah. Each cat meows like they have like most probably like 50 different sounds for the meows
which is perfect.
Yeah, which is perfect. And also I really like these like if if you unhidden like find the like let's say harder cat, it gives you this combo call outs of like
face mask as well. Nice.
Yeah. See? So
hello.
Why did auto use the hint?
Oh, now you're going to struggle. Now it's two left.
One more. One left.
One left.
It's always
There it is.
Exactly.
So, it's not that hard. Like, it's honestly not hard. It's just long. Not even long.
It's fine. No, it's
it's not even long. No, no, no. The one was the levels were like 10 minutes, but here it's like literally 3 to four minutes maximum.
Yeah. Because you need to see all the interstitials.
Yes. Um the important part
uh let me just show you because there's one other thing.
Just play this game like my mom. Play the games between games
like my mom. [laughter]
Play the games between kids.
It's such an optimist. When you told me it's suchistic way of looking at life, you know, like it's not advertising. So I
I took a photo of my mom's tablet and I was like it's a lot of games and she's like oh you know
where did you get these? There's like this is the game like in when when she's playing those playables like there's the game like you're like you know you do this how can I explain it's like tasty
travels like you mean this like yeah yeah yeah that's the game there's the game but I only like the playable I don't really like the the merger
the game itself
I mean yeah well you know those guys these bastards like they show you something and you download the game and it's something different well welcome to mobile gaming man
welcome to your son is part the problem. I mean, look,
this this is what I do. [laughter] This is what I
Anyway, uh yeah, the daily challenge. This one I wanted to show you because daily challenge is actually the the old school level.
Yeah. Yeah. So, here you are actually just coloring the cats. Not even
They still say meow. [snorts]
Yeah, they still say meow, which is extremely
the most important thing.
Yeah. Important and cute. And I'm again guessing that without the sounds the game would have like 20% worse metrics.
Yeah.
Do you think that sound matters too much in here?
Yes.
Have you played this with your daughter? M I think like this would be really fun to play with someone like Okay. My son is like what like 5 months old. Like he doesn't care about anything else but like Yeah. Yeah.
She would play this all day long. So no, I don't want that to happen
to start it. Yeah. And I like no maybe this would be a good good game for flying to LA. She can meow all the [ __ ] 10 hours and leave, [laughter] you know.
You mean for you?
For me? Yeah, for me. Of course. For her as well. She love cats.
That's daily challenge. And then we have some more.
What do you mean?
Kingard.
Kingard. Yeah,
of course.
Okay. At least this one is decent enough to show me how long it takes.
Yeah,
which the others didn't even order.
Anyway, uh yeah, that's the core. Maybe they finally give me the second object.
Just just click on the X there as well. And then the watch as well.
Yeah. Yeah. This this is the thing I wanted to show you. See, so now there are two objectives. There are also these like red colors that you also need to collect with the cats. So again, they are raising the difficulty and I can guess that by level like further there's probably even more different blockers or even mechanics. I wouldn't be surprised if they also didn't add that pixel flow in the banner all the time. It's it's insane.
Of course,
we usually see at least like few different games, but not now.
Not now.
Not now. 11 minutes peace off it.
How do you describe Find the Cat? It's just it monetizes cuteness and calm and it's just nice images. It's just like
it's just hidden object. It's kind of hidden object cute hidden object game.
It's second generation hidden object.
Yes.
What's the reward, Jakob? Just to show it
this one.
Yeah.
Ah, Forex.
There we go.
Tile survive. Amazing. And they have the same [ __ ] fed guy. This is the new uh this is the new Google format where they do two 60-second rewarded ads back to back.
Yes,
man. I get three in bachero. I I get three of those.
Yeah, that's true. I saw three as well and I was like no no no no no.
Also tell me why why this happens mostly on on Integral. I have
What the [ __ ] happened to my 30 secondond ads?
Yeah. No, no, no.
Nowhere.
Wait, look. I have on M integral. I saw an interstitial and it it wasn't really interstitial. It turned into a rewarded video which was 60 seconds and I couldn't leave
it. Like 120 seconds that I get these days.
Was it rewarded out or was it inter?
No, it was interstial placement.
Sometimes Minty girl doesn't show the X button.
Well, that's a there. Yeah, it's there. Yeah, it's there. people are actually quite pissed.
They're kind of they're kind of notorious as well for um couple times when I follow up with them on like midsize clients for like I think 50k a day to 70k a day like they're like can't do nothing about it. I'm like, I literally spoke to you 3 days ago from this other client that was 150k a day and you have to fix it. And then they're like, oh yeah, I don't know what you're talking about. And I'm like, come on, guys. [laughter] Like,
but then like what what do you what do you need to do if you don't if you actually want to show the interstitial 15 seconds instead of like 60cond rewarded video?
Uh so basically what you need to do is you need to set up uh tracking. So you need to look at ad length by network for interstitials and rewarded.
So what you do is you put a timed event on ad like displayed and closed and then you basically run a time stamp between it and then basically look at the averages for each network. So you can go
to Maloco which is they've done a lot lately like hey this is
all networks are on 35 seconds and you're showing 75 and then they go oh wait I didn't notice and then they don't change anything and then you have to be like I'm turning you off. this is [ __ ] This is the rules and then maybe they change it in two days. But the the fundamental issue is you know you [laughter]
maybe okay
you need to track it though because now like if you claim stuff you you don't get anywhere. So you need to have that proof otherwise you're kind of fighting an uphill battle.
This part of our business is so dirty and
it's for you. I mean for you it's is always the like the funniest thing ever.
I know.
Can you click the X button there as well, Jacob?
Uh which one? This one. Yeah.
Yeah.
Clever little trick.
That's what I wanted to see. Perfect.
Very nice sketch.
Perfect indeed.
Do Should we go to the numbers or do you actually want to finish?
No, no, no. I want to see how it plays.
It's very satisfying. I I'm very very sad I don't hear the meow sound.
Yeah, meow.
You know the sound, right?
10 times better.
I know. I know. I know. That's That's what I'm saying. like this. So, I'm
I think kind of
this is the only game cuz I started playing my phone was on mute and I actually had to like figure like turn it off just for this.
There it is. There. There it is.
There it is. There it is.
Yes, there.
Yes.
Oh,
you actually don't suck at this game. It's great.
They really did, Jacob.
It's me. Hello.
Do you think they build the the levels with AI or do you think it's like artists still that do it% AI?
AI for sure. I'm guessing now even the cats are built by AI. If you run it custom, you run it on your own art, you you know feed it and you refeed the levels that already work and stuff like that. I'm guessing it will be even that.
Yeah, I I I sent you the the art once which is similar to this and it was for me it was
one hour of work.
Yeah. Wow. Anyway, numbers. So numbers.
Hello.
Well, it's that dau.
Did anyone say web revenue? Oh, yeah. This episode is brought to you by Fastpring, the no drama D2C partner that's been scaling with mobile publishers for over 20 years. They're fast growing, profitable, and seriously reliable, which is more than you can say about most vendors in this space. Anyway, whether you're launching a new web store, replacing your current D system, or adding a backup plan, Fast Spring is here for you. Visit fastpring.gg to set up your web store today. Fastspring.gg. Hello fast brain. Thank you very much
guys for sponsoring this episode.
So this started scaling start like somewhere in let's say
it's the game game design question before you get into that. So
what
if you have a match three game you said that basically what you do is you look at time to complete levels and that's super important here. Do you think they try to time it so it's always around 3 four minutes just to maximize the interstitial impressions you get in a session? could be, but time to finish the levels isn't the most important thing in match three. It's the win rates and APS curves and stuff like that.
Okay. But here
like attempts per win and stuff like here for sure here it is because there's you know it's like arrows like it's just time
that you are slowly feeding into the engagement.
And I'm guessing as you saw like even the hard levels aren't that hard anyway. It's just longer because it's 70 cats instead of 30 if you know this is a short one again. And it will be what? 30
cats. And we see another new item backpack which is this whatever. So
only cats.
Yeah. Yeah. So it's uh it's okay. Uh but for sure I'm I'm guessing that Felix is right that they deliberately made the levels shorter so they can like throw more ads.
Yes. Anyway,
unfortunately, yes,
for sure. This started early scaling start of August and now is hitting uh more than 100k downloads a day, even breach something like 125k. Uh and DAU is spiking all the way to 350K, but again, we know that uh this could be
how how can they even do it so fast?
Maybe
ad campaigns or most ads campaigns. Maybe they have UA financing.
No, but I defin I think they definitely have a PVX card because [laughter] today's episode is brought by PX partners and they have a new product which is a PVX card. If you're scaling
your game or game business and need more capital for UA, your credit limit grows with your marketing performance. This is how it can look. So higher your ROS, the more credit you can have and the more credit is available. So, payment terms run from 60 to 120 days and scale with your ROAS. Come on, pvxpartners.com/cards. Scare your UA with the PVX card. Again, pvxpartners.com/cards. Go there.
They also do points.
They also do points. Yes, they also do points.
Very nice, Jakob. Very, very nice.
Very nice.
Yes. Felix didn't get it, but you did. Of course, right there. [laughter]
Anyway, uh so yeah, that there. Let's do [ __ ] filter as always. Uh so US is still pretty high volume even though of course India is the main
one.
But uh majority of downloads is still US. If we go what this is the AU, where's the AU? There's no AU.
I love Japan.
900.
Japan is third. That's so nice. It's like I think it's like okayish like it's you know a lot of tier three stitched with it some tier one let's just say
so that's there it's not pristine but it's like something um
gold gold little like nuggets in like
spray painted
dirt. Yeah, exactly. [laughter]
Like dirt that's spray painted with gold color.
Yes. Can you put in find the cat one?
Yes, exactly. That's what I wanted to do. because only then you will see the scale of this which is quite important because it's still uber small compared to find the cat one but again it's just the beginning so
we'll see and the big question is always
uh or maybe we should do it that way
big question tell me
the quality of traffic
Yakuz asking All the hard good question hard-hitting.
Oh, it's US,
but it's less. That was 16 against 12 if I remember correctly.
16 against 12, but it's 6 million versus rest. Come on. It's
Yes. Yes. We'll see.
Very early to say.
Anyway, um yeah. So, you saw that that find the cat 2 is approaching.
Find the cat
just the current of find the cat one which peaked at something like 2 million. after it's launched and again downloads were also quite significantly higher that was start of 2025 yeah so that's there looking at Agava games uh this is still their biggest
game if I understand and there's this other one that I also wanted to mention which is called art block puzzle snap and merge which is also having like a pretty good time. Let me just show the numbers briefly here. Uh already at nearly 1 million DAU
started scaling in last November. And if you look at the game, it's actually our favorite Jigsaw up.
Yes. So they also have that. Just wanted to stress that if we are talking about this. Yeah. So, find the cat two. I think in review radar, this should be still positive, but um I'm I'm kind of let's say not that optimistic that it will even hit this same height as find the kit one. Thing is, find a cat one was a
[ __ ] absolute monster hit because it was so unexpected. There wasn't really anything like it. So, usually when you do sequels, right, it's not as big as the first one, right? Can you think of anyone? Can you think of any titles with the sequel is bigger than the first?
Angry Birds 2.
Oh, okay. [laughter]
Bam.
All right.
Because Angry Birds that was like 2016.
I don't care.
All right. Fine.
I don't care. But yeah, I mean,
yeah, in mobile it doesn't work like that in in PC. It's different.
Yeah.
Anyway, um yeah, we'll see. We'll see on the radar.
Right now, it's 30K a day, but it's scaling quickly, right? So, that's off 310,000 DAO. Uh obviously, the ECPM has pulled down quite a lot because of the the mixed geos, but uh yeah, let's see where it stabilizes on the DAU. like I
did the DAU from yesterday because otherwise it would have been like 17,000 because I did it on the average from the 30 days. So, it's really scaling quickly, right? So, it's hard to say, but uh pretty much what you're aiming for with these games or what usually happens is that uh ad viewer rate for rewarded ads is somewhere between 15 to 20 and you get like maybe one to 1.5 DAO imp Dow on average that watch rewarded ads. not that many rewarded conversions on these type of games.
But interstitials, if you don't get at least 75 to 85% of the user base watching at least 7 to nine interstitials, you're not going to scale with pay paid UA. So since they're scaling, they must be hitting those metrics because the soft launch was very long.
Banners completely useless. doesn't do anything anymore really, but they have them because
Well, do you think that banner there is just a decoy for buying the no ads?
Exactly that because basically you can then have a remove ads button there that
people click on because they get annoyed with banners. I I've added this upsell.
Yep.
Yeah. The only thing that surprises me here is because they have the the popup for removing the ads down there with a button, but I didn't see an impulse style um popup for interstitials. Uh I just had a client where we did the inter uh the impulse interstitial style popup that gets you to remove the ads, the follow up the first interstitials with a remove ad uh offer and it boosted uh AP sales for that by 7%. So, it was a really nice easy thing to do, but that's the only thing I think that can be improved here. I mean, I liked playing this game. Like, it's it's nice. The cat meowing really makes me happy. [laughter]
I'm not going to keep playing it, but like it makes me happy. What can I say? Like, it's nice. [snorts]
Do you think you can do a live ops for admonetized game? Of
course, you can.
How?
What do you mean how you do the same thing? So I mean so what exactly
do you put like live events trigger structure from royal match?
Okay.
Of course people have a lot of ad monetized live ops where you have the same core gameplay but you instead of watching 12 ads you can watch another 12 ads without running out of stuff. So you double
golden goblins is a great great example of that.
Okay.
Yeah. So you can pretty much use Kinoa as well, which is the today's episode sponsor.
That's what he was talking about, right?
Because Kinoa AI is operating system for mobile games, flows, live segments, inner messages, push notifications, AB testing in one place. Just go to Kinoa and you can get the great liveop system for your game. Kinoa for you. Thank you very much for sponsoring this episode.
That was my question. I mean, I always want to know more about the live ops as you know. [laughter]
Well, anyway.
Okay. Anyway,
yeah, I want to see cat creatives. Yeah, we can do
Should we also start ending these episodes by saying when we do the review radar if we think this game is going to be higher or lower than it is today?
Lower to spice it up a bit.
Uh yeah, lower. I think this one
lower. Of course,
we can. It's fine.
Maybe Isak Newton somewhere there with the bubble gum thing otherwise. Or is it George Washington?
Ah man, it's a lot of different things. I mean behind you
famous
behind me.
Behind Felix.
Oh,
that's a George Washington shooting bubble. What up?
So, I can I can just start here because there's all of the different things and we have pretty much this guy.
Oh, famous AI doctor.
Yeah. Yeah, exactly. [laughter] The famous experts behind finding Oh boy. Senior brain works like all these
is this IQ [ __ ] again. [laughter]
Yes. says impulse style.
See, see, it's perfect because the text doesn't go over his face. It stops mid level. It's perfect.
I don't think it's perfect because the wall of text works really well
if it's wall. This is wall.
This is a small fence.
Okay, fair enough. But I like I would even, you know, put all this text just slapped on like an as an overlay on top of the video. And then
on Mr. Doctor here.
Yeah. For Mr. Doctor. Isn't that a bit 2024,
man? It's working like crazy still.
I'm using it on Robot Breaker and it's one of the best creatives,
especially on Facebook and it's still still working really well on on Facebook for for apps pretty much.
Creatives I've had to block because they
have such high churn rates in some clients
for the games that go like, "Oh, you're out of levels. Please download the updated game here."
Oh. [laughter] Yeah.
Okay.
I saw on on Google actually like, "Hey, we need to update this." Like, "What the fuck?" Like, "Do I?" And they're like, "Oh, wait a second. That's a bait. [laughter]
I don't really It was It was good.
This is nice.
This is Yeah, this is
nice altered game play."
Yes, very nice altered game play. It's, you know, almost like pixo
which nobody understands.
Nobody [laughter] understands. Nobody understands. Only only Slovakia. What is this?
It means find the pairs card game.
Yeah, find the pairs. Find the pairs card game in Slovak.
It's [laughter] like it's called Texas.
Yeah, it's like it's called. That's pretty much That's pretty much it. But now, I mean, we have a lot of uh well, not a lot of playables, but some.
Have you like we noticed how many creatives they have in in the background? If you click the button again, maybe. Yes.
Yeah, if you can get Yeah, of course. Hello. Okay, I'm playing finding the pairs again. It's too small. Okay, whatever. Blah blah blah blah blah blah blah. Okay, fine. It it gets me to
next one.
Yes. So, it's 218 in last 30 days, which is not a lot.
It's Is it right for so many downloads?
Yes, it's all fa all up and Facebook. So yes,
it's pretty much Yes, very interesting. It's all uplaving.
Why have so so shallow creative volume for this big volume?
Near drum drop game lovers because you are scaling on uploavin and you don't care really much like
really. Yeah.
So it still works. Okay. Another AI doctor.
It's all AI man. Like all the all the all the people here are AI. AI
and cats are all AI. All yeah, I think
like pretty much everything in here it's it's like this looks really AIish.
Do you think this could be one of these things where they actually have a lot more creatives than it was like when that game were reviewed a couple of weeks ago? They actually had like thousands of creatives that we didn't see. I can check.
Yeah, can check.
It's fine. I can go to L. If they have the find the cats on page, it will be
Oh, they're looking at library.
It's here. Yeah. Yeah. Here. Lots.
By the way, what's the limit now that you have to spend to get an account manager on the UA side on meta?
These these guys don't exist anymore. Uh, I don't think it's really about the spend that much. I mean it could be but I don't know like the the actual threshold at the moment. It was when
these people actually worked at Facebook it was what like a million then it was like 100k and there was
in total or like every month
a month monthly monthly monthly
and then something in between but now it's just like come on. Okay. Find this is the one. I think this is number.
This is find cat.
I know it is. It's find a cat. Okay. So, so it is
find the cat number one, right?
Yeah. But then like this it see all find a cat is find a k. Yeah. So it's it's running under the same
16, right? Yeah.
And this is exactly what I see on sensor tower, man. So it's the same thing. It's really the same thing. And all all of this is pretty much AI, man.
What's happening here?
What? It's all AI.
No, no, no. Scroll over. Uh I mean in the creative gallery.
Creative gallery. So in sens.
Okay. in this. Okay, let's see.
Scroll over, man. You will see something.
I know. I know. There are um uh what was it? Flintstones static images as well.
Not only Flintstones.
These I saw this this like the infringement.
No, stop. Stop. Stop. Click, click that one. Click the jungle. No, no, no, no, no. Go, go bottom. Click that one. Yeah, click it. Count how many IPs are there.
[laughter]
Oh yeah.
Nice. They did a little super sent.
Yeah, who cares? I mean, it was it was running for 3 months pretty much. No, one month. No, 10 days. Not even. Come on. I guess it got flagged friend.
Yeah, I saw I saw this pretty much. I'm not really that [snorts] surprised. I'm not really that surprised. It's still same thing in here. I mean, where is the cat? Oh, hello Wilma.
Hello, Jetsons.
Hello. Yeah. Hello, Scooby-Doo. [laughter] It's fine. It's fine.
Find the IP infringement.
Yeah, find the IP. Find the IP or find the AI person. Oh, hello. And this is still active pretty much.
But these people seems real.
Really? Huh? Or are they?
Maybe.
I don't think so. Like it's easy to create the cat.
This is definitely like a maybe maybe a long it's 10 seconds. Well, like
15 seconds. Well, 12 seconds 11 seconds maybe.
I don't know, man.
Yeah. I thought I would say
so it's September the 2nd 2026 and this is the first day where we're actually like you two who are good at spotting AI you're like I don't know so that's AI has gotten good
it's like the touring test but it's for two and a half gamers so it's that two and a half gamers touring test
she seems AI
maybe
7 seconds.
Multiple seconds anymore.
You see the lightning. This is I man like this has to be the
don't know.
Yeah. Okay. Good job, Agave Games. We don't really know if you are using real
people or AI.
Based on quantity of them, I'm guessing they're AI. Well, you know, you can get all of these for quite cheap if you want, but I don't really see like why. I mean, no, whatever. So, this is pretty much the the whole setup. Oh, hello Simpsons.
Simpsons. Yeah,
nice. Okay, so all the old IPs,
all the IPs are flagged and inactive. No.
Yes.
Yeah,
pretty much.
So, they actually have even less creators. Yep. Even less creatives because the all the static images on Facebook were already posted. I mean, I can see why. I can see why there's a lot of things are posted already. So, if we do Yeah, it's 86 new creatives. Most of it is pretty much uploading in a different
different language as well. Oh, it's inactive. Okay. So interesting stuff. Anyway,
but not that much. Yes. Uh yeah.
Well, well, let me just also check one thing because I think the playables there's not that many. Yeah, 17 playables.
So, I told my boss I made a [music] playable app with Playable Maker and he said to me, "What language did you code it in?" And I said, "I don't know. With Playable Maker, all [music] you do is drag, drop, click, and it does it all for you." So he again he said, "What language did you want to make it in?" I went, "I don't know, English." At the end of the [music] day, as long as a playable maker does it all for you, why do you care? It's just like magic.
Well, okay, that can be better.
So you think it won't scale higher than it is now?
Maybe it's just like will it come down, right? Like Yeah.
Can Can give me the screen for a second. There you go.
There was this similar situation before where again find the cat one kind of stabilized around 100k and then suddenly triple
which they already there on that 100k setup. So it's a question
if they will go there.
Yeah. Okay.
More creatives maybe.
Yeah. We'll see that if you know if the DAO keeps rising that will because DA never stopped rising until that point. So
my memory serves me correct. Find the cat one was an organic hit though.
Not sure if PUA
nothing's an organic hit, man.
Nothing man. Come on man.
It's like
where
except offline free
except Gind Blue [laughter]
which is also orchestrated for sure. Yeah.
Yeah. Yeah. Anyway, that was Find the Cat 2.
Can you find the cat too as well?
Thank you very much for listening. Go find the cat and also the second one and then see you later in the in the next episode. Bye-bye.
Bye-bye. Ciao.
Auto-generated captions from YouTube — names and numbers may be misheard.
Find the Cat 2 serves as a second-generation evolution of the hidden-object genre, prioritizing high-frequency ad monetization and rapid content iteration. By introducing color, increased mechanical complexity, and diverse audio cues, the title aims to sustain user engagement within a loop designed specifically to maximize interstitial impressions. The core business model relies on a combination of aggressive ad placements, including back-to-back rewarded videos and persistent banner decoys, alongside a weekly VIP subscription tier. This structure is engineered to support the high costs of paid user acquisition while capitalizing on the broad appeal of calm, accessible gameplay.
The game currently scales at a significant pace, achieving over 100,000 daily downloads and 350,000 daily active users. Development efficiency is maintained through the heavy use of AI-generated levels, which allows for a high volume of content production. However, the long-term viability of this growth is under scrutiny due to a reliance on intellectual property infringement. The marketing strategy frequently utilizes unauthorized characters from established franchises like The Flintstones and Scooby-Doo to drive traffic. Because these assets are often flagged and deactivated by advertising platforms, the game’s creative library remains shallow and volatile.
Ultimately, the title represents a high-risk, high-reward approach to the casual mobile market. While the current performance metrics are strong, the sustainability of the project is threatened by its dependence on infringing creative assets and the potential for user churn caused by excessive ad density. Success in this segment requires constant monitoring of ad network performance and a delicate balance between aggressive monetization and the retention of the player base.
Comments