Raid Rush Review: If you miss Battle.net tower defense, Raid Rush is your new addiction.

So what you want to build is actually this kind of S style snake zigzag. Yeah, zigzag that that pretty much everything goes around everything multiple times. That that's what you want. I mean I thought this is pretty straightforward how you play tower defense games. Uh not for current generation which doesn't remember the days of the battleet when where tower defense was born. All right, that's true. Okay. Are you suggesting or they're young? I just think they they like they don't just seen these games before because you know these are the days of RTS era like Starcraft Warcraft which are long gone as we it's 4 a.m. And we're rolling the dice. Matt drops knowledge made of golden eyes. Felix with ads making those coins rise. Jack up designs worlds chasing the sky. We're the two and a half gamers. The midnight crew talking UA adverts and game design too. Mat feeling shaku bringing the insight. We're rocking those vibes till the early daylight. Kua master eyes on the prize. Tracking data through the cyber space. Feeling stacks colors like a wizard in disguise. Jack

craft reals to the high. Two and a half gamers talking smack. Slow hockey stick got your back. Ads are beautiful, they light the way. Click it fast, don't delay. Uh-huh. Uh-huh. Uh-huh. Of course it will. It will get better. And uh this also episode is going to get better as soon as we introduce what are we talking about and it's going to be Rash. Welcome everybody. Name is Merich. I'm Felix Broberg and we are your host. So much better. So much better. Yeah. From now for last five episodes we should do it like Yeah. Well, next time you [ __ ] push it. Okay. and don't push it to the limit. Yeah, let's let's

not let me to push it for Jesus Christ. So, are we covering a Turkish game? It's been so many Chinese games lately and Vietnamese games, but we haven't forgot about our fellow Turks. Yes. And Raid Rush is a game made by Pantheon, which is from Where in Turkey? Exactly. Turkey. Turkey. Yeah. Is it Istanbul? Is it Istanbul they're based in? Or is it in Anara? Either way, they're definitely circles. I'm guessing correct. Don't remember anymore. Yeah, of course you don't. Do you want to Should we start with the game today? Anyway, numbers. Numbers, I think, cuz it's interesting numbers. You want to start with the game, Met? We started with the I don't care. I resigned already. I resigned already. I don't care. I I vote for for a game anyway and you just go with the other ones. I like this game. This game is fun. Called

Democracy. Did you just say like in the the previous episode like this is not the political party or whatever? Who lost the election, man? That's your problem. Okay. Anyway, yeah. So release somewhere January 2023 now scale to something like 70k per day. There's ad revenue but I think that's way more I think that's way more than than what we see in the sales sadness multiplier. This is a this game is not making 3 400k a day which means the lower the numbers the bigger the sadness multiplier. That that's that's the rule of what we say 100 100 a day. I would vote for more but since we are not voting it doesn't matter anymore. You lost your voting. Yeah, you lost your vote. I lost my white. It's I would say it's close to 120 or 130 but download something like gay mostly from

US. So that's Russia a little bit interesting positive sign active users Felix favorite metric. This is the best metric. Yeah. Somewhere around like uh quarter of a million. Yeah. Like 300k on a weekend, let's say. As usual, like all the spikes are basically weekends. And then uh what was it revenue wise? Yeah. 50% US of course that's very healthy. So but yeah, second place expectedly South Korea. South Korea, which is a very very good sign because tower defense games are super popular in South Korea if you don't know. If you remember some of our episodes about the 111% games. Yeah, like lucky strike. What was it? Like lucky strike. That's lucky strike. Lucky lucky defense. Lucky defense. Lucky. By the way, I already

forgot that we need to cover because they have a continuation of that like unlucky defense or what? What was it? Lucky offense. Lucky offense. Yeah, that one. We need to cover this one. I'm not sleeping for last four months maybe. Have you started smoking? Smoking. Lucky strike. Lucky strike and unlucky defense. How's the second kid treating you? Is the sleep cycles okay? There's no sleep cycle. That's the point. Next time when uh when I see you, I will buy you a lucky strike. So, I guess you started smoking. It's okay. It's okay. It's uh it's unlucky defense. Just say something. Oh my god. Okay. Okay. Anyway, so if you're familiar with the menu, it kind of looks familiar. Uh this looks what don't recognize this hobby. It looks like hobby. No. No, this doesn't looks

like hobby. Mate, please save save your last game design honor. Kles Royale. Great. Yeah. So, we have the chess system on the bottom. We have the arena visual in the middle. And then we have additional engagement and monetization stuff on the right on left side which is taken from mostly hobby but like everybody does that these days. But the main bulk of it is Clash Royale because the whole system and progression is kind of Clash Royaleish. Also those four chest slots. I mean, come on. Yeah. Yeah. Those fortress slots like Felix, you get an F today. For Felix. Yeah. For toxic. For failing. Failing. And I would I would give you P for PVX partners because today's episode is PVX partners. The simplest and most effective credit line for marketing. I I can give you M for marketing. That's fine as well. Or S for scaling. Because you're scaling your business, you definitely need PVX partners. No equity dution. You you can

repay as you get paid. Visit pvxpartners.com and see how they can help you grow your game. Now, let's get back to the scaling of Raidrush. Yeah. So the progression itself, even though it looks it works exactly as the shard gacha system clash royale, it's actually closer to the hobby staple merge gacha as you see here. So we have our usual kind of you merge more of the same to kind of upgrade their tier. Then we have our deck which is six towers that we select. Then we have our hero and then we have our skills. So lot of progression layers that the game already has. If you're asking what this actually is, is a tower defense game done in the style of ARPG rogue lights on habies kind of a staple how template. So if you go into the

actual gameplay how it looks because it's I would say quite unique. I don't think we have a kind of similar game in a way because the tower defense is actually the main genre is going the other way around where you have stuff like doodle magic which ditch the road completely. It's pretty much a plane and monsters are coming from the top where we have seen many copies of those games. The new hobby game that's on the block is actually following the tower idol defense game which is pure towers or more of like characters in the middle. Everything coming from like circle towards you. So no again. This is older than Yeah, this is as I said 23. I don't remember where do the magic you can you can check in. That was like two years ago last Christmas. So 2024. Yeah. Uh no 2023. You know I would say 2023. So this is one year before the do magic maybe. I don't know. Mhm. But just saying that the the paradigm with this

game is actually the opposite because you have full control over the road here and you actually build it. That's that's the important part because as you see here, let's start the game play. So, let me just get the Tesla, right? December 2023 is doodle magic. And then May 30, it's the Banging Survivor. Yeah. Yeah. So, actually one year after these guys, your washing machine is done. I can hear it. Very good. Should we wait if you Yeah, just a tutorial. Yeah. So, what happens here? You start the wave and then you need to destroy the things which are going after HQ. So, it is what? No, nothing. Nothing. Should we wait until you unload your dishwasher? It's like, no, no. This is just tutorial. Like, what the [ __ ] you're talking about, man? Can't do two things at once when I'm colle and commenting. You know that mortar tower is my favorite one. I like the mortar tower the most. Yeah, mortar

tower is great. So you see the range of the tower where you place it and you need to do it very strategically. And the very unique part of this game is that you not only place the towers, but you also create the road yourself. Because as you will see in a moment when our favorite randomizer is giving us one of each of these towers that we then need to build, suddenly instead of a tower, we have a choice to actually build the path. which means that we not only shape like how we build the towers around this path, but we also prolong the time how much time it will take for monsters to get to the HQ. Therefore, make it easier for us. So, for instance, I want to now some kind of a yeah sharp curve here. This is not the one that I wanted. Let me Yeah, you see actually like it's very I would say complex in a way that you can even rotate it and do stuff with it. So for instance, what you want to do, you want to put towers into

those corners so they can hit stuff on both side of the road, not just kind of doing here because again like yeah, they just hit monsters here. If we put it here, they can hear them all the way pretty much utilizing much of their radius. So what you want to build is actually this kind of S style snake zigzag. Yeah, zigzag that that pretty much everything goes around everything multiple times. That that's what you want. I mean, I I I thought this is pretty straightforward how you play tower defense games. Uh not for current generation which doesn't remember the days of the battleet when where tower defense was born. All right, that's true. Okay. Are you suggesting they're young? Uh I just think they they like they just seen these games before because you know these are the days of RTS era like Starcraft Warcrafts which are long gone as we've seen. Fair. Fair. Yeah. So you also are able to add more additional land. So for instance here we add more land which means we not only

need to add road or towers, we actually need to add the land on top of which we will be building the road on the towers. So there's very very big strategic depth within the randomizer which is solving one of the biggest issues actually of this whole rog light template where eventually what happens with you you select all the skills all the time all the same for the best build with like most of happy games like cap bar archer or whatever there's very few difference I think archer have it much better because they have the added rarity on top of these skills so you actually choose on let's say the skill that you don't want in your build but it's high rarity so you can go there or with Capibarago you have some tradeoffs that you can or like the randomizer was always the problem with like survivor io or archerro original one it's just very very stale after you played like multiple times this thing boring yeah this thing is much deeper because sometimes again because of your you know play through or luck or whatever you need more roads you need more towers

you need more land whatever so every every playrough is different and you feel much more invested. That's the other big big thing. Which means if you lose, you watch ads, you pay, you refresh. If I refresh again, I spend hard currency. I can even move stuff now. This was added. Yeah, definitely later. So there's a lot of strategic depth in this kind of randomizer and this vector has been pretty much pushed to the limit. Like I don't know any other one more mortar. Yeah. What? No. Okay. One more mortar and we do one more canon tower. I really need towers. Now the interesting part is also that you can speed up the waves. So if you just click here, these things just go faster. On top of it, you have also skills that you can do. Stuff like I don't know rockets, whatever. Like stuff like that. You aim them and then the moment the the thing

goes Yeah. times always stop during you having a selection and it was an upgrade. Yeah. So yeah, see that that that was the skill. There's also my hero which is kind of as some kind of additional last resort unit wherever you put him. Usually it's just like he does ability, slows unit downs, do stuff around it. So there's a lot and lot of lot of strategic depth. So essentially what we're looking at is that this is a golf clash style scenario where we have proven metagame concepts, proven metagame templates taken from functional games added into or let's say the unicore added on into them unicorn. So yeah, so these guys what they did instead of copying the you know pretty much the most copied game of all time now like uh Vampire Survivor Clevio

like I've seen like five games of that like every single month. Yeah, they went the other way around. I really think about it and they actually put the rog light RPG template into the tower defense gameplay. So which which is really good and the the important because we've seen this like this is again we've seen it with the what was I saying the new hobby game and the new whittle defender whittle defender and the doodle magic game doodle magic they did this also but these guys did it one notch higher because they have the depth through the road through the land through these other other pretty much vectors which increases the depth and increases the replayability much more. So that's yeah but then you look at the revenues and the the story is slightly different. It's bigger niche with more complexity you get bigger niche. That that's the trade-off. Sure. But then wouldn't you say like bigger niche mean also higher

whales. So like more kind of like higher paying users rather than just less players. We can check it then. We can check RPU comparison like like we have with the little match city if you remember which had like exactly I know. Yeah. Yeah. But uh yeah the more kind of you know the more you cater it to your niche the more stable it will be for you but the lower the total addressable market you can achieve probably. I mean it can be stable for seven users though. Of course can be stable for seven users. can be stable for I don't knowk a day users which is completely okay for you you know and you can go from there but yeah uh it's a strategy it's a strategy and they went for it and they executed I think it's very good yeah pretty well the other thing as you have seen here there was the tutorial menu or whatever was there that was telling me a new enemy there are enemies that are flying there are enemies that are walking there are enemies are pretty much different kind of elemental types and like things

not elemental types But pretty much they have their own version of elemental types that they have here which forces you to change your deck because different like C for instance you have these drones that they fly over our hero and so on so forth which need different towers to attack. Mortar towers only attack land targets and so on yada yada yada yada. Yeah, this is very very deep and that's the beauty part of it that this core I don't think so I ever seen this kind of a very heavily rog light tower defense core plus the road iteration like this is really good and by the way one of the most interesting things they have here is that yeah let me just finish this one that you can speed up for paying money which is great because yeah you definitely want to buy it because yeah like no brain nob brainer no brainer and if I understand the spells should also work like boosters like you can still buy them

or I I don't I don't remember how it was last time when I was playing it before or like the newest update because this game actually went through a lot a lot of iteration before there were no heroes no like just three skills for everybody and they added a lot a lot of progression layers cuz as you seen there it's been around for what two and something years now. Yeah. So they didn't really just iterated. They actually added a lot of progression layers into it. So it's pretty pretty and they have a lot of ads as well which is a lot of ads. Yeah. Just saying this would go like for 40 waves. So you can imagine how long it would take actually to me finish this level. It takes like 15 to 20 minutes if I would be actually focusing on it not just commenting all over the place. So let me wouldn't there be a great banner ad for that those 20 minutes? I mean not for this DAO though. Yeah. But let me just show you how how it is and like what what these are the things because one of the really interesting

things that these guys are running is a cooperation that they have now with uh Terminator. I think Terminator. Yes. Yeah. T8 Terminator 2 now. No it's T. No. Or was that the liquid one? I haven't seen Terminator 2 for so long. Yeah. And we got the chicken. Perfect. I don't know if you somewhere even the hero. You know, it's interesting. I haven't seen any Terminator creatives. I was playing it today and it was just Terminator. I was playing as John Connor was my hero when I was killing T1000 or T100, the ones that are rolling in in Terminator 2. I don't remember which one is a [ __ ] Challenges. Go to challenges. I think is that one. Yeah. Is frozen. T800 is frozen. Um, where's challenge? Challenges right next to battle kind of jackpot.

Yeah. This is battle and click battle. And click battle. This is when you're playing as John Connor. There you go. Yeah. So until we got here, you seen how many modes like those were all like the additional modes that you can do here and now we have one with John Connor basically. By the way, these artifacts are basically me having an emulator. So not actually how the game looks like. Yeah. Yeah. Looks a lot better on my iPhone. Yeah. Yeah. See his Terminator's coming out. Everything's looking better on iPhone except AI. Except me, which I'm not there. Yeah, because well, of course, then you would look way better. Even if if you put iPhone years, we'll talk in a few years when Apple get their ass kicked on AI and and we'll see who will

get the last laugh. You remember the the bit live episode when you had 50% looks. If you put iPhone on top of that 80% immediately. Yeah. Simple joke. Anyway, yeah. Never gets old. Yeah. Just so you know. So, the game is packed with content. You see how many different much I don't even know what half of it is. Like, I don't know what's going on. How many how many different modes they have there? They even added a PvP mode. So on a traditionally only PVE game and they have like this kind of beta of experimental PVP literally says that in the in the banner. Yeah. Then they have these challenges. This is kind of again it's very close to hobby template like if you compare it with some kind of cap template. Yes. The capab then you have all of these kind of monetization and engagement mechanics here into these login. Yeah. Yeah. Yeah. So that that's that's the typical thing pretty much

like nothing really to it. Yeah. Here is our offline earnings which we can do again exactly the same thing. Then we have Yep. This one we covered already. Offers offers offers like we ran out of screen space so we put icon on top of icon. Yeah. Yeah. Because the judgment day judgment day pack T800 guardian offer. That's amazing. It's amazing. It's nicely themed and everything like to the last detail. Then we have hero pass. Then we have yeah the midi mini maxi offer which means you can buy only one of those but you can buy all of them if you want. Yeah. Interesting. A lot of games have been using this offer format lately. You should. Then we go we go to the store. Yeah. Yeah. Yeah. Then we go to the shop. Again, very typical. So we have these campaign offers as you pass chapters. This is literally taken from Survivor IO or Archer one to one. Then we have epic challenge. Same thing basically for the other one. Then we have the gems. No,

no. Then we have Carusal. This is the other important part because you can buy specific shards or or like tokens of an item that you're missing to merge. Like again, this is very typical. Then we have S tier gacha where you can get only the one that's like on the block here with the whatever the last pretty much set that you have there. Then the typical keys. This is like hobby template. This is hobby. Yeah. Yeah. Yeah. Endless roulette as well. Endless ruler. I I don't think so they have that. These guys I think they have it. Uh yeah. It's their invention or like haven't seen it within hobby that No, it's not hobby. Uh, I've seen it in one game which was a long long long time ago. After each level, there was an endless roulette. So, you could basically spin a different objects within the roulette. I know Castle has that. It could be. I was I I I seen it in one of the charge monkeys first. Yeah. Okay.

Game type of that summoner stale. Yeah. Which was long time ago. That's a very long time ago. Yeah. If you go back to store, what's missing there? Store store. I think they they're not using any web shops. I didn't see any web shops there. No, me neither. That's definitely definitely missing there because it Yes, you always walk into it. But you know what? Who also walked into it? our sponsors fast because you know with has delivered T2C at scale for over 20 years and powered top mobile publishers publishers around the world. So fastpring.gg can help you actually quickly launch a web store which here I would say can improve the the the monetization quite heavily because you know uh especially now in the US right? Exactly. Yeah, you're actually allowed

to do it. Yeah, there it makes no sense not to have a web store in the US anymore, right? That's the thing. And with with fastpring.gg as no drama D2C partner with real world experience scale, I think they can quickly help you launch a new web store, replay as an existing D2C vendor or just a redundant D2C vendor as well. You know, it's a Fastpring you can trust uh with your players. So yeah, fpring.gg web stores. There you go. additional money all you can get I mean we can what we were kind of discussing 50% on top of what you are actually earning now with uh in the US with opening the the 30 versus 30 versus 50 now yeah with Apple just and their ruling so I mean yeah definitely worth it thank you fastspring Yeah. Um, Jakob, should we talk a bit

quickly about ads because there's quite a lot of ad placements and quite a lot of rewarded ad placements that also look a bit like the hab kind of typical reward. So, correct me if I'm not mentioning one here. So, the rewarded ad placement I think that has the highest engagement is the revive. After you finish or if you lose during one of these runs, which is up to 20 minutes long, right, it can get very frustrating if you're losing on the last boss. Thanks. Yeah, exactly. Right. So, if you lose on the last boss, you can watch uh you can revive your base by watching one rewarded ad, which by the way won't kill the boss that's bettering on your base. Exactly. Right. You still have to defeat it after. It just brings back your base at kill it one more time. Exactly. Then there's in the store there's gems every day times two that you can watch a rewarded ad for. You can refresh the offers uh in the daily deals. Yeah. In the carousel uh for watching one rewarded ad. Uh there's a standard chest for uh yeah you can open

through yeah by watching a rewarded ad obsidian chest that you can also watch once per day. There's the endless roulette that you can do once per day for a rewarded ad. And there's gold one time that you can watch for extra gold. Are there any other ones that I missed there? Yakob. Oh yeah, and there's an interstitials when you finish a level and if you don't want to reward it at there's also interstitials. One in 20 minutes only after I finish a level. The interstitial I've only seen when you finish a level, but there are interstitials also advertise and super low because the levels are so high. I mean I wouldn't really put that many interstitials here. I think it's more to sweeten the deal for uh AP, right? because all the reward or kind of uh deals that you can get it's all the offers from intrusive ads. Do they have an add offer? They do. Here you can see ad free reward. Okay, they do. Okay,

so uh right now uh there's 255,000 users, 30k on iOS in the States and 14K on Android in the States. So I think right now these guys are generating about 24 to 28k per day or about 27 to 33% of revenues ad revenue in raid rush. 30%. Around that. Yeah. Yeah. I would say that would be u I would say quite close to what hobby template is running like all the hobby template games. Was it really the case for Survivor IO as well? I don't think so. Survivor was generating so much revenue though at some point like IP revenue that so it was more than 30% or around I think it was 38% if my memory serves me correct but I don't I don't think so any hobby game is more than 50% ads. No no no of course no I'm not

saying that but it's like anything between 34% I would say here as well. Yeah. Yeah. I would guess maybe there are some ads hidden between the events or stuff like that because for instance here if you go you see that they even have event calendar like this is this is a feature that you would see within like a forex game or like a player style heavy like event style game. So this just tells you like how much of these things that they have here that they need to put the calendar in. Uh but yeah, so I would guess that like once you go into these whatever not this one but the one where we were where we are in challenges. So usually what happens here is that if you run out of tries maybe there would be one for an ad or something. I know Caparago has that. So that that could be possible which are kind of dynamic. Doesn't change the the mix if it pushes it up to 32% but it's around there right. Yeah, the main bulk of it is coming from the shop always that that that's the hobby template and the revive or whatever like the one with

the highest conversion in the core because you seen that that let me go here. You seen that if I go into the refresh it was actually taking on one is free and one is for hard currency. So this could be an ad, but again probably is a very good direct monetization for hard currency because this really matters in the end if you get a shitty roll, especially if you get like um path flooded that instead of towers you get stuff like additional land and additional road which kind of [ __ ] you over. So yeah, again this is the added bonus of their system that because it's more harder to get what you what you want, therefore it pushes you much stronger to actually pay for these things. Press it. Of course, it goes higher. Press it. Press it. Yeah, but still 60 I would say it should go just exponentially higher.

You want to keep them keep in mind that is for so long. You rather want them to spend it. If you do it prohibitively high, they won't like, you know, payers will see that it's not respon um not a good tradeoff for the value. Okay. It would in other games you have it like that that you get it high. Do you think this spike that we're seeing here on the the sensor tower behind is that from the judgment day event? Most likely, right? We can actually check. Yeah. When they roll. Yes, it is. I'm imagining there's going to be a bunch of Arnold Schwarzenegger style ads in this. I haven't seen any. Oh, no. Probably just Terminator related or if if any. But I mean like the actual, you know, this is the thing. I work once on an IP game and I remember and this was like the most like atrocious part about the whole co-op that we were doing an IP

game of an IP that without the actor isn't really an IP and we didn't have the rights for the actor and now you know you do that like how can we do it without the actor because everybody knows this is the actor and like you can't we don't have his rights so you know. Yeah. Terminator and Arnold are sold separately. So that's that's the big thing with these IPs that you have the IP, you don't have the actor. Therefore, off you go. Yeah, let's look at some creatives pretty much. Yeah, we can we can definitely do that. And they have quite an interesting set of creatives to be honest. We can start no we can start with the old ones which is this one this one because even though they all have the quite interesting set of different creatives it's what I kind of uh know was quite big on on app and and

Facebook and Google which I see only here Facebook Google and some Tik Tok but yeah let's see they have also 94 pages of of creative. So it's not bad. It's definitely not bad at all. Random random person and it's not fake. Happy that he can get the job of not being replaced by AI. Yeah, this is one year old creative. So yeah, this is still AI is not that good by that time. Exactly. That's what I wanted to say. It's only luck. It's only you know it's like Such a noob. I love it. Cuz if you look, I don't hear what Mach

is saying anymore. But uh I'm sure he's saying that either these guys are killing it or they're not. No, I wouldn't say like this lady is uh a lady that we saw in multiple games and I muted myself afterwards for some reason. And also the the straight road, no zigzag roads. So, but this is the straight roads perform better than the zigzag roads for you. No, but it's it's a noob, you know. You need to you need to know how to play the the tower defense we talked about. Yeah, you need you need the Yeah. And also the corners. Yeah, the corners. And this this person is the the one from the previous previous video. So they have this and also some other interesting stuff. Oh, that's cool. Yeah, real life. That's just a video. Yeah. Oh, that's a real life. Yeah. So they from the the times back in the days I remember they used a lot of AI not AI but AI static images which were performing quite well but also a

lot of different interesting real life hooks as well because there's also quite a good uh performance like air defense systems on US warships. Exactly. Exactly. Exactly. Combining it with actual gameplay afterwards. So this is 55 seconds video but it's kind of combination of Does it have by the way that machine gun sound like? [Music] Yes. Yes. Yeah. Without the sound it's like half the experience. Exactly. Here's an AI AI image. Yeah. This is an AI. Yeah. I mean, they were using static AI images as soon as they could back in the days and it was performing really well. So, I would be very surprised not to see AI videos from those images. Yeah, I think we need to start running an AI segment finally. What do you mean? Like you're you're running the AI segment in

the whole episode. All episode is like it's too much. I'll show you what's too much. No, don't show me that your your uh videos on your your computer. Please don't. No, I I don't want to see that. And I don't think anyone else wants to see that. They're like, look. Yeah, it's it's also a combination of the text, right, and uh the text overlay and then just random do it. Yeah. That was that was AI at the end. Was it AI at the end? Go. What is this? This is not AI. Why is not AI? No. After after end card. This Yeah, of course. This is AI. Yeah. Yeah. I mean, but I showed you that already. And they have also this. These are I think one of those interesting uh the aesthetic images. One sec. We saw this. We saw this as well.

Yeah, this this guy this guy definitely performs. He's like, don't you don't build long roads, bro. The good thing is that this looks like hyper casual gameplay. Yeah, I know. Cuz you're building the road and you're building the tower and the even the assets and like production point visuals. Yeah, it looks like hyper casual. And yeah, the enemies overload and like thy things happening in the in the same time. It's just this is like it's not mass battles yet, but still but then hello. And yeah, this is super super hyper casual, right? Kind of very, you know, solid background, nothing else, and then suddenly, oops, if you compare it with something like Watcher of Realms, which is like great Shadow Legends style tower defense game, like day and night difference. Yeah, I mean of course the Vulcan towers are shooting

up. They can't do that in the game. Yeah. Well, yeah. Alter altered gameplay. Let's call it alter. Yeah. Who's the leader here, by the way? I always forget. A leader of what? Leader of uh category. Tower defense category. Yeah. Oh, let's have a look at that. I'm actually curious for that. Yeah, your star guys didn't get that. So, bang bang survivor as always. 12 mil. And then we have And what do you what do you have here? Yakob, can you tell me? Um, we are warriors. Yes, exactly. Was that chickens or what is it? I don't know. I don't know. I just I just lost Carling. So, Arc Knight's the second 8 million a month. And then we have Lucky Defense, 5 million a month. Still still keeping that. And then there's like kingdom guard on the fifth spot. Come on guys, you can do better. You can do better. This is not the tower defense.

Okay. Do you think there needs to be more creative uh creative um asking different type of creatives? It seems like it's all one theme, right? It there there could be a little bit more. It is just June new creatives which kind of looks all the same but then we have the static images. Raid is on the seventh spot after Raid Rush after Rush Royale actually. Okay. Rush Royale doing 2.3 million in revenue. Seems that they downscale, didn't they? Yeah, a little bit. We have also, you know, zombies. Who would not a little bit, man? A lot. Not. Yeah. They were doing seven mil a month at peak. Well, good old days. Yeah, good old days. Good old days. Now you have more games in the tower defense genre and uh Yeah. And they're not getting that much. You have unlucky defense. Unlucky defense. Yeah. Unlucky.

Unlucky defended. Do you need Yeah. Lucky strike. Unlucky defense. Your watch is number nine, which even less. All of these. And this just new creatives. I can actually go look. Ruthless defense. Yeah. Are you really? No [ __ ] That was definitely Yes. Then it's just, you know, like they're using a lot of hooks from AI, but still goes, "Oh, hello." Okay. End card. Yeah, that's the end card. You see how it's not Arnold Schwarzenegger next to him? Yeah. I mean, yeah, of course. I see. But not the other guy's face also. Yeah. No, his face. Just random face. Random face. and this guy name games to play on the toilet of course. Let's actually try because in May there that was the the Terminator one but it seems like like the AI hooks really really pro pr proliferated in the last half a year I

would say like half a year no AI hooks at all. Yeah, of course. There was just real life uh real life like century running and all. Yeah, exactly. Cross the driven by century games against but not any anywhere else. But now he's still okay. We saw this but still it's just 6 months too late. We were talking about this since like November last year. Okay. This is nice AI hook. Yeah. Uh is it an AI? 100% now. Why would you not be? Yeah, it's 3 seconds. Could be. Could be. But still the image could be done by artist, but the rest Yeah. Yeah, that's that's true. That's true. I think we are now kind of Yeah, this is the static image for Terminator. And then that's pretty much it. Oh, molen glass. We go back.

3 seconds, man. It's hard to tell. Really don't know. This is AI for sure. Come on. It's in painting. Actually, go back. So, there's a still visual of the environment and everything. That's AI and the 10 minute guys are added on top in painted. H. Yeah. You know why? Why? No shadows. Could just be a cloudy day, Jakob. Man, I think I've seen this. I think I've seen this once when I flew over Spain. For sure. Definitely cloudy day. Definitely. What do you know about Spain, Jakob? Yeah, exactly. A lot. Or Turkey. Or Turkey. Anyway, so yeah, I think like to your point, Felix, yes, I would say you could use more kind of creative concepts, not fake, but

more creative concepts, but still still pretty good for this type of uh this type of game and uh and genre. They're doing quite interesting things uh that not others guys are doing. So yeah, I think Do you think they can still go higher? I expect uh even you have the Terminator. I don't think Terminator helps with the CPI too much. Uh honestly, it does add some content which is fine. It's trending up though. Yeah, they're trending up. It's trending up like peaked. It's like No, no, no. Like it's still increasing. They're doing a very good job. Uh anyway, on the it's on the critic side, it's not as easy because of like how the genre like kind of is like the tower defense is still quite expensive. not forex expensive but very saturated plastic. Yeah. You see you see 10k installs per day 1,000 something from us like it's that's not very cheap. You can see it quite clearly there but like for that like how much money they actually uh actually earn. Uh we we wanted to actually look at the

pool. Yeah. Yeah. Yeah. That that's so we should we should definitely do that which is going to be quite high honestly. Yeah. So, what do we want to put in? Yeah, raid rush. Rush royale. You could do that. And what else? Defense. Not a fair comparison. Yeah, exactly. Lucky defense. It's lucky defense. Lucky defense. Where's the problem? you spelled there you go and then okay I think that's fine bank will be atrociously high oh yeah because of but because of China like that just go it's RPU it's not revenue we can do oh you want the revenue per

download just revenue per download it's fine yeah I don't see anything because you're out of the the chart even like they're better than Royale. Yeah, but man, like come on. Like the scale is nowhere near. It's like 10x lower scale. It's like how like lower scale 70 million downloads on Rasha versus 7 million downloads. Yeah, but Lash Royale is after Zenit like it's it's dying basically. Yeah. So it's not fair comparison. Yeah. So that's why I would do ARDA instead of revenue per download. That's what I'm saying. So revenue per downloads these guys are actually winning. That's the important part. That's what I was saying. All downloads and high revenue average revenue per DAU. Okay. Yeah. Ad revenue, right? Revenue per downloads it accumulates over time because pay this is that's why they have so much but like this is the important chart and keep in mind that this is even higher if you add in the ad revenue on top of it. Yeah. So

even the Koreans are hardcore on tower defense as you seen there. Yeah, because because lucky defense is not big in US and it's big in South Korea and raid rush is the other way around. Yeah, but this is global. This is global. So I mean sure. Yeah. Okay. Nice. It's a fun game. I like the game. It's great. Very very unique and smart. Uh again, iteration. You don't need to reinvent the wheel. Use what works. Just add your own unique part into it. That's it. Profit. And you know what you should you should also do if you want to scale a little bit more. You can start a CTV campaigns because you go and call vibe.co because vibe is also sponsoring this episode. So if you want to just join the 5,000 brands out there that using actually vibe just call them vibbe.co. Oh well co so vibe.co it's your turn. Go and start some CTV campaigns. Well Jakob is doing it next week. I'm going to do it the week after v.com.

Exactly. Easiest way to launch the CTV campaign pretty much. Yeah, totally self self-s served. And uh I think that's that's pretty much it for this episode. Thank you very much for listening. Bye-bye. Bye-bye. Thank you. [Music] Heat. Hey, Heat. [Music]