Why are we talking about this? Why are we looking at the numbers? Da da da da da So, as you know, Century in their Tasty Travels game, they have the fake gameplay of the drop.
Fruit ninja.
So, you start the game and you can have and you can play this game on the sides if you want. All the creatives are basically this. This very small merge actual gameplay in the creatives. So, we start looking into this game and then it seems that a lot of creatives are like My Perfect
[music] [music] [music] [music]
[music]
You have to have
You waited until we started.
Exactly. Hello, everybody.
Hi.
Hi, it's not Saturday in the night life, but it's two and a half gamers and my name is Matjaž Lančarič.
I'm Felix Bromberg.
And I'm Jakob Brudar.
And we are your hosts. And as you can see, it's already summer because it's summer outfit again and it's hot as [ __ ] Slovakia. And nobody cares. Today, we're going to talk about La Hotte the Legacy from Century Games because it looked interesting until it didn't.
It's still interesting. It just
It's still interesting. Yeah, it's still interesting. It looks like you can slap a a hyper-casual game almost on top of anything.
You can in the creatives.
Yeah, you can. Yeah, exactly. You can. You can, which is fine. I can work with that. I can work with that.
So, I don't think we should start with the numbers then because it's not that interesting as it used to be
I kind of No, numbers are actually very interesting.
Yeah, it is.
Yeah, let's start with the numbers. Because the thing is that we've been covering the merge category for quite
Yeah, we've been for almost forever, right? And now everybody's like, "Surprise! Oh my god, Gossip Harbor is big." Yeah, no [ __ ] Sherlock. I mean, go back 2 years, we already talked about it.
Let's just do a recap and and just kind of do a round of like what what's happening here. So, download side, and Gossip Harbor still kicking.
It's It's It's insane.
What? Yeah, it's still big.
big. Yeah, it's like 5.6
No downloads. Then there's Stacy Travels on spot number two.
Yes.
Still downloads, not revenue.
Merge Fashion Roman Story, I don't know what this is. Hollywood Merge, Yotta Games. This seems new because there's like 90%. Maybe we can check it out. What's there? Okay, looks usual. And just to check the curve here. Yeah, it's let's Yeah, doing quite okay.
[laughter]
Doing quite okay.
No hockey stick. But that's there. Okay, per day already. Yeah, it started this year. Okay, maybe we also check that out later.
Yeah, anyway.
So, there's there There's Travel Town on spot number five. And then the usual suspects. Something that's there is Flambé Merge Cook, which is micro funnel spot 12. And then I don't even Merge Mansion on 20.
Yeah, that's what I want This is what I was I was find. This is what I was trying to find, like where is the the the top merge game from?
you can see for instance you said this game is doing like 300k downloads a day or sorry a month compared to 5.6 million
of Gossip Harbor. So it seems they downscaled it. They're not pushing it that much man. Anyway, they downscaled it. They're actually pushing Flomber because Flomber is doing more than double that.
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Also this is there. So let's go to the
real real chart which is revenue. Which will be I guess yeah.
[laughter]
This is still the same picture, man.
So Gossip Harbor just is not stopping at all. 95 million revenue in a month. Which still you see it's growing month over month and this curve is just crazy as it is. Microphone guys are not stopping down at all. If I understood correctly, this is now the eighth biggest game on the market by revenue. Last time I was looking. But you see these kind of waves of UA kind of going still up and and still keeping
Still keep going up, man.
a quarter million dollars a day. So oh my god.
It's According to Sensor Tower, it's the fourth largest game by revenue in the last 30 days.
Oh, really? They're fourth largest.
Yeah. Yeah. So, it's just Royal Match, Honor of Kings, and Whiteout Survival that's earning more.
Okay.
It's insane.
That's insane. Yeah.
So, then we have Tasty Travels again,
Century, and then we have Travel Town, which is Magmatic Games or Moon Active. And then we have again Seaside Escape, the one that we said is just doing downscaled UA. Again, we can look at the curve. Let's get a refresh here.
But, it's still like the retention is pretty good in merge games, right? So, it's it's going to stick.
Like it's you see
stable, man.
Yeah, yeah. Just like they Again, they're they're pouring more into Flomber and into Gossip Harbor. So, this doesn't really move the ball.
Yacoub?
No, I'm not. Just like
Okay. I might reconsider like a like sitting next to you in the plane tomorrow. You may Well, I'm not sitting next to you in the plane, but in the transfer to the to the to the airport, and then from the from the airport to the
Don't worry. Just start.
Yeah.
Flomber and But, then what do we have? Metacore on eighth spot. And yeah, and then there's stuff. And there's Hot
And there's stuff. Yeah, there's
on 15th spot already, which we're going to talk about today, because if you look
at the curve of this little monster, which is still pretty good.
Just do like like a last 90 days, man. That's enough.
It's it's like yeah, it's just started start of this year, and they already they are at 50k a day. Yeah, UA is there. We can do country filter if you want.
It doesn't We don't really need to. It's all it's all tier one.
Yeah, it's
Or all US.
Doesn't really matter. So, why are we talking about this? Why are we looking at the numbers? Da da da da da. So, as you know, Century in their Tasty Travels game, they have the fake gameplay of the drop of like drop merging, whatever. Fruit Drop Merge was the game.
Fruit Merge.
Fruit Merge.
So, you start the game and you can have and you can play this game on the sides if you want. All the creatives are basically this. That's very small merge actual gameplay in the creatives. So, we start looking into this game and then it
seems that a lot of creatives are like My Perfect Hotel, which you'll see as Matey gets to it.
Yeah.
So, this is the game. And I was like, I think they're pulling this off again because I'm really curious how people can stack these merge games on their portfolio even though they're kind of completely the same.
It is It's the same. Like the Flamba is just slightly different theme.
Flamba, as he says, K, all these other things they're kind of very, very similar. I mean, they're extremely similar.
One thing, here's my theory on this, right? Cuz there's only X amount of people in the world, right? But there's so many merge games, right? So, my theory here must be exactly what Playtika told me when I visited their office like 8 years ago in Herzliya, where I asked them like
Herzliya?
How do you Herzliya? Yeah. How do people play your like social casino games? And they were they said like, "Okay, so it's really normal. We done research. We're basically if someone has a social casino game, they actually usually have six. And when they run out of energy in one, they just basically close it and start
playing in another one. So, it must be something like that here as well.
Yeah, exactly. It's match three, pretty
From match three.
Yeah, cuz it's how much they want. It's the same thing.
Yeah. You run out of lives in one for the other one.
Yeah.
Yeah.
Yeah. Um
But yeah, I think it's But that that person usually don't pay in all five.
Yeah, exactly.
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Yes. And then there's quite a bit of maintenance in this game, let me just say.
Yeah. Mhm.
So, yeah.
why I don't play merge games anymore, because it's just the same [ __ ] thing all over again very quickly, and I can't like I just can't.
Yeah. So, if you go to the boards again, the latest edition of pretty much the upgraded one, I'm guessing the one that's like very similar to what Gossip Harbor has, we have the orders there nicely rolled up there. We have like three live ops systems, like looking at you right there. This is like the additional things that I can get. This is daily missions. This is uh battle pass. And this is I don't even know what this is. Hotel mansion tasks. Yeah, some kind of a live op setup. So, this there is things for more energy. And then we have our usual, which is already from the get-go you can very fast do double energy swapping, which
means that you just again, you just boost up more. So on so forth, as you see here. And then you merge to infinite oblivion and stuff like that. And then there's like the usual stuff with like the additional currencies, additional things. There's the stuff with the very
very short, let's say, timers, where for instance here, what we're merging for is like a like a one-time only See? So, another generator that like this will run out of stuff like pretty pretty fast. Then we have this other generator which we need to merge here. I don't even think. Yeah, and this can just paper. This again will run out of time very fast and we just continue merging here and that's it. And at some point you see these bubble offers. A bubble item you can pop it first for free. Thank you very much. And then it will cost 9,000 gems. Because these
No, like honestly some of the items because bubble offers like one of the
like biggest kind of temptations in merge games where it's always the new item that you merge. And if you, you know, run combinatorics on this like how many, you know, times two you need to to get this, it actually sometimes it's like 5,000 like hard currency or whatever. It's like absurdly high numbers.
And I really like your ASMR style of of talking because this is pretty much like the ASMR style of like playing the game as well. Yeah, yeah, yeah. No, like very satisfying. I Because I'm thinking like why people actually play merge games.
There's no fail. There's no fail state. It's just like win conditions because again you do you merge stuff, you merge more stuff and then you merge even more stuff, then you do orders, then you do merge and then like so on and so forth. And that's it. And it's like
Put more merge in your merge because I I know
[laughter]
I like I like merge here.
Yeah, and then and you unlock this whole kind of a board and stuff like that. Again, the most important thing here that we have here are the generators. Then these additional inventories with
like, for instance, materials that we need to get and then we go to the story here. Again, need to get 250 gold to kind of upgrade this continuity in the story. That's it. And then we have all of these offers looking at us which are again the moment I run out of energy, they will pop into my head immediately as a pop-up. So that's there. And yeah, like standard feature set nowadays. If you look at Gossip Harbor, like nothing really out of the ordinary. Then you have the Okay, let's use it all there. Materials and more materials. The more different types you put here onto the board, the more pressure, of course, it is on the board and the more as I said maintenance and like where do I put all this crap? Because you You need to put it again. You cannot just pop it because for instance here, let me show you. So, here we have like these energies or or gems. Do I just click it and get get seven gems? Of course, I don't. I want
the last one. Yeah. Because it gives me the most
That's the mean maxer in Yacoub.
But there's no mean maxer.
But people don't
And every player does this. I guarantee it. Every player in this game does this. So, you store them. You need to store them until you get all the ones for the max maximum like I have for instance here. Here I have the energy which is maximum. It's 100 energy just waiting for me there. Bam. There it goes. Yeah. You need to do it like this because otherwise you're losing and it it slows you down. And if you run the math on this, you can see how much time it takes to merge all these things like for instance
So, do you remember you you were on the plane with this old lady who played like the Township for 7,000 years? Do you think like she is the mean maxer or she would be the mean maxer?
match three. That's not merge. That's match three.
Um same persona, right?
Yeah. I mean, this is the same [ __ ] person. Come on.
Match three is a little bit different.
A bit different because you don't care that much about like these long-term plans. Here you need to care about long-term plans because again, you see for instance uh like like this toast. Times two times two times two times two times two times two tokens. And and you're still not even in the middle. So, again, you can even buy these, of course. You you how how the price increases as we continue the not only the number of like multiplications, but also the rarity because most of these generators, they work on the premise that they give you the main thing and then give you the additional thing, which is like I don't know, this is every fifth or whatever or something. And then some of those even give you this like super premium like like this thing that I have here for instance, this old music box and again, this is just like I don't even know how much chance this is like what like 0.5% or whatever to get this out of it. And then you need to merge whatever nine of those to get the one that we are
looking for, which is like goodbye in 2000 energy or something like that. Which is like 3 days. And this is how people actually play it. Like you merge stuff, you for instance, where do I like this cup? I want to kind of get rid of this kind of Where is it? The teapot? Then it needs to go from that cup, see? And yeah. So I need to get one more teapot, which is kind of still very hard to get because it's a side effect of the Where is this? Here. See? So there we go.
Here's a little teapot.
There there's a teapot. And then Yeah. So and then now we are just like
for this moment to happen, really. [laughter] Here is my handle. Here is my spout.
Yeah, so
This is clearly what the world needed, another merge game. So what is different about this game?
It is working.
It's already finished.
But why is working? Well, why is
working?
why? I want to know why.
I think it's because of the creatives.
Because the merge like the my perfect hotel?
Yes, I think so.
Really? Wait, what the [ __ ] is this in the game? Never nowhere?
This is never there. I was so sure that Century would pull off again their signature move. I hope I'm not part of some random AB test that like I don't have that or whatever. But like I never saw it anywhere. And and again, Tasty Travels by this time already you could play the drop merge at the any point. Which is again a little bit disappointing, but at least we did the hard work for you so you don't need to go and check yourself.
Let's go look at the creatives then. Let's see what they're doing there.
Yeah, but let's look at the creatives because that's much more interesting picture.
Yeah, there is the
And by the way, I don't I haven't seen any ads. If I'm saying correctly.
I mean, I can what's I will show you why.
I mean, Magmatic has ads in it, right? But yeah.
Yeah. Oh, there we go, AI.
See? What we think. No Wi-Fi, no ads. Hotel Manor, whatever.
That's a great concept. It's very different. Like you definitely stop.
Mhm. This looks like some old build.
Yeah. Doesn't matter, man. Honestly. Nobody cares. Nobody cares if it's easy.
Why they're all in pajamas?
I mean, you're in a hotel. It's probably this is what I mean.
is in Japan, Yacoub.
This breakfast.
And why they don't have breakfast?
kind of looks like someone I know.
See the name of the game?
Hotel Manor?
Yeah.
Yeah, it's Hotel Legacy.
Yeah, yeah.
So, the Hotel Legacy, come on.
So, maybe that was the old build. I don't care. But see they're doing all of these.
More AI.
Of course it's more AI, but it's more of these like hidden object different Yeah. Hidden object stuff which they're running in Tasty Travels as well. And this
That this is the whole culprit that I thought that this will be in the game.
Oh, My Perfect Hotel.
Yes.
Yeah, My Perfect Hotel.
And it's even even like the Hotel Legacy.
Yeah.
It's like it's
Here is Hotel Legacy.
Why it's not there? I'm like so surprised that like they didn't pull this off because it screams literally like this would be the right move to do. So, why it's not in the game? Cuz this is literally, you know, last asylum.
Like yeah, exactly. That's why we started talking about it. He's like, "Ah, interesting."
Makes sense. So, why not put it into game? You already have it here in this You can clearly see this is a build. It's not AI.
Yeah, this is Yeah, this is custom made software.
They said I couldn't make ads without the [music] dev team. They said I wouldn't understand the tech. Guess what? I just made a fully working gorgeous tap-to-play [music] while eating noodles and watching trash TV and taking care [music] of my daughter. All thanks to Playable makes. No code, no stress,
[music]
no cheat channel.
Yeah, yeah. For sure. So, why this is not in the game, I don't know. Because lots of Do I get that most of the creatives are there? Like doing this this core?
Pretty much try I was trying to do pretty much like what I mean the onboarding should be pretty much from the day one this and not like some random slippers and and whatnot. Like it sits in there. So, I I was surprised as well. I must say, I mean, it's 1 month old and we're talking about this pretty much. I think I think they're going to put it there.
I think so.
Cuz look, you see, it's AppLovin and then Moloco and then it's pretty much like AppLovin and DSPs. I want to check also the the Facebook layer. But these are like the interesting merge concepts they they are doing this.
That's nice.
good. I haven't seen this one.
I mean, look, they already have like [ __ ] ton of like data from Tasty
Travels. And it just makes this way more easier. So, everything that works there, I mean, they're going to use here even like the long form videos.
What kind of psycho family has two toasters?
Yeah. I mean, an American one when you have like seven
You have seven seven children, so maybe.
Why is there a new one?
also the AI stuff.
Where is the picture of the other little the
The kid had it lately.
Yeah, yeah, okay. This is cake sort or how it's called?
Yeah, exactly.
And another potential mini game in there, by the way. Just saying.
Do you think that they're just waiting for it?
Yeah, because now there it's Do you know what this reminds me? Rollic. Bare bones concept. See how if it has legs, and if it has legs, let's just put [ __ ] everything in in there. It's Tasty Travels.
Of course it has legs.
Yeah, but Tasty Travels Sure, but it's
It's different because it it doesn't have the
author.
Yeah, the author and also one important thing if you noticed, 2 months old, 7 days. Hotel Manor.
They renamed it.
Yeah, exactly. Here, still 3 months old.
bother changing the creatives.
I mean, nobody cares, right? It's just that's that's what I'm going to say. 1 month, 13 days. So, they're clearly working on this. Cuz here down like on the top bottom it's Hotel Legacy. So, 1 month old creative already has legacy. So, again, like it's still working progress, man. Like what do you expect? I know what like I'm I'm not entertained. Let's just look at the new new creatives.
How many of them are running currently?
500. That's that's the thing. Like 500 new creatives in last 30 days. So, it's almost like soft launch.
Yeah, this sounds like soft launch to them.
So, see? 25 days. So, do you know like where where is this going? It's Where [snorts] are these stuff? Exactly. So maybe they change the name again or it's pretty much fishing for the mini game they put in because I think this can be also clear like being it for a mini game.
Do you think they're just testing for mini games and then they're going to put it in when they have the winner on the creative side?
And then it's going to kill it. That's like what Tasty Travels did. That's that's why I sent you that. But I I still think like they should definitely do the My Perfect Hotel on board. They [laughter] should definitely do that.
The My Perfect Hotel works like we've seen it worked.
Yeah.
With Last Asylum.
Yeah, and also it fits quite well.
Cuz Tasty Travels still still uses that merch drop fruit fruit merch thing, right?
It's Fruit Merch, Jacob.
Fruit Merch, Fruit Merch, yes.
I know it's hard to remember but it's fruit or something.
Yeah, it's still doing 130k downloads a day.
No, it's not slowing them at all. Yeah, and it's not going to slow them down. No, it's not going to slow them down. It's only going to go up. That's what we can we can agree on for sure. But see like all of these, you see? This is what we're looking for.
Yeah, Fruit Merch.
Yeah, there there it is. Even though even though the cup is exactly the same.
Yeah, no [ __ ]
It's just like change background.
Yeah, but they had a similar one here. I was looking at this this slide before.
think this is just soft launch then? Yeah. Hello Neighbor soft launch.
I mean, come on like they have all the money in the world. Why why would you do just like in three countries at first?
nice.
This is really good. Yeah, it was when I was looking into this is like, yes, I can I can clearly see why it is happening.
I don't think we need to go any further. I think we said everything we can say.
No, I think I just want to do one.
Yeah, the the the the thing that's really important is that this kind of learning that they have most of the
concepts. It's not like one concept.
It's not one concept. So, it's just 1 2 3 4 5 There's seven look. This is like one to one town ship.
bread and bread and butter town ship.
Yeah, see. So, it's another one and then more more of the actual merge. Let's see how is this. Yeah.
this? Is it an object or freezing family?
is? I know.
Oh, it's an object. Okay. It's not freezing family.
Yeah, no, no, no, no. I don't think this is this is going to go to freezing family.
the cake there?
Where? Here?
Yeah, there.
Yeah.
Really?
Is it just me or does she look a bit scary?
Yeah, of course. Because she's AI.
Of course they would. Yeah.
Yeah.
So, no freezing families.
No, no freezing families.
Drama?
Only babes.
Only babes. Yeah, I need my anime babes. What What the Yeah, I mean
This one works both ways.
Wife and hus- husband okay.
But, see what you are merging? Rings. And earrings.
Yes.
Diamonds.
The Go Go to the end if he gives her the wedding ring.
Okay.
Some drama happens.
No. It's just a random order that comes. There's a random order. Crown. Crown.
random order comes and snatches it away.
Yeah.
Random influencers.
That's my offer one slice. Of course, it's not real.
Of course, it's not real.
It's definitely not real.
I'm not sure like why they're doing more cake rather than other cakes.
sort of thing. Mhm.
Yeah, yeah, yeah, yeah, yeah, yeah. I mean I've Tasty Travels Tasty Travels much cake and sweets driven, so I can see where is this coming from. Yeah, but all of these are pretty solid. See? So many different things. Again, yeah, I think as As as they find what works, it's going to be in the game and then scale.
Oh, my favorite.
Oh, there we go.
Yeah, I mean
Of course.
X Clash or X Hero or whatever and then it's in the in the match villains as well.
Yeah, another forex.
Yeah. Ah, all right. May yeah, okay. But this type Okay, whatever. I don't need to I don't need to talk about it anymore.
So, this is how you stack merge games on your portfolio. You do exactly the same game and then you fish for creatives.
Exactly. And put it in there. Okay.
I really wonder if there will be any like short-term innovation in merge then cuz it all seems to me like it's
Short-term innovation I mean huge innovation was Gossip Harbor. I think we are like 2 years away from another one.
Mhm.
For sure.
But is there live ops system?
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So, that's the innovation there.
Yeah.
And they're still running what? They're running Freezing Families or what what was was powering Gossip Harbor?
And what do you think that they would change? Like why would they do it?
Of course, yeah. Well, it's the worst of the worst.
I don't want to see
You don't need to go there.
I don't want to see it.
No, we don't need to go there.
Also this. See? Something.
Oh.
Je suis un
Yeah.
Frenchman. There we go. This Yeah, this this is Gossip Harbor as you
You see Gossip Harbor one one. Okay.
But they have freezing families with cockroaches. Okay, that's that's new.
I I can talk about cockroaches in videos. It's actually quite effective. Anyway. I think we can we can stop here. Because this is pretty interesting and
self-explanatory basically.
Yeah, yeah.
And we we'll do another update on the merge with another merge game that we can go pick up.
Very cool.
Very, very cool.
Thanks guys for for listening and yeah, tell us your favorite merge game in the comment section under the video. If you're playing Gossip Harbor or if you're playing Flambays you kind of mentioned before. Thank you very much. Bye-bye.
Ciao.
Bye.
Auto-generated captions from YouTube — names and numbers may be misheard.
The merge game genre maintains a position of significant stability and profitability within the global mobile market, anchored by high-performing titles like Gossip Harbor, which currently generates approximately $95 million in monthly revenue. Developers are increasingly scaling their portfolios by deploying functionally identical merge titles that leverage high player retention rates, as users frequently rotate between similar games once energy resources are exhausted. This strategy prioritizes iterative testing and rapid deployment over radical innovation, allowing companies to capture market share through a consistent, proven core loop.
Hotel Legacy exemplifies this data-driven approach to development and user acquisition. Currently in a sophisticated soft-launch phase, the title utilizes a standard generator-based progression system while aggressively testing diverse mini-game concepts and creative assets. Although the game’s current build does not yet reflect the specific gameplay styles featured in its marketing, the development team employs a strategy of testing hundreds of creative variations—including AI-generated content—to identify high-performing mechanics. Successful concepts are then iteratively integrated into the core product to optimize engagement and scale the user base, mirroring successful precedents set by previous titles like Tasty Travels.
Long-term growth in the sector is increasingly driven by AI-powered live operations platforms that refine player segmentation and engagement without necessitating significant additional development resources. By focusing on portfolio expansion through mechanical cloning and rigorous creative testing, developers are effectively maximizing revenue within a mature genre. This methodology ensures that even without major structural innovations, studios can maintain competitive performance by continuously refining their feature sets based on real-time user acquisition data and performance metrics.
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