Overwolf Ads Shortlisted at the Campaign Tech Awards 2026

Overwolf Ads has secured a shortlist spot at the 2026 Campaign Tech Awards in the Best Use of Gaming category for its “78‑Minute Gamer Break” campaign, developed with Tropicana’s Naked Smoothie and dentsu X. The initiative leveraged deep behavioural data from Overwolf’s 113 million monthly PC gamers to identify a natural pause point at the 78‑minute mark, an unclaimed brand moment during gameplay. By deploying contextual messaging and in‑game rewards precisely at this interval across loading screens, pre‑match lobbies, and rich media placements in flagship Gen Z titles such as Fortnite, VALORANT, and Apex Legends, the campaign met players during every relevant downtime moment.

The results were significant: over one million players engaged, generating 48 000 hours of cumulative playtime—equivalent to 5.48 years—and driving measurable lifts in purchase intent, brand favorability, awareness, and recall for Naked Smoothie. The campaign’s effectiveness was further validated by three Drum Awards received in November 2025.

Overwolf Ads positions itself as a leading gaming advertising platform, ranked by Comscore as the second‑largest U.S. gaming property and recognized by ADWEEK, Digiday, and The Drum for its technology and partnership excellence. Its client roster includes global brands such as Universal Pictures, P&G, Lancôme, AMD, Monster Energy, Nissan, KFC, and major agencies including WPP, Dentsu, and Havas. The campaign exemplifies how precision technology and gamer insight can create owned brand moments that resonate with a massive, engaged audience.