🐱 Meowdoku case study: Minesweeper + Cats + Sudoku. Take a 40-Year-Old Game, Add Cats, Make Millions

95% of users are overseas. Look at this.
70% of western markets fully boosted, not external funding, no investors.
Of course, like like every company in China, this is like this is like uh like they're making at least a million to 2 million a day in ad revenue. All this portfolio, right?
Much more.
Yeah. Three to 600 million a year at least. Even
it's 4 a.m. And we're rolling the dice. My day [music] drops knowledge made of golden eyes. Felix with ads making those coins rise. Jack up designs worlds chasing the sky. [music] We're the two and a half gamers. The midnight crew talking UA adverts and game design too. Mate feeling shaku bringing the insight. We're rocking [music] those vibes till the early day master eyes on the prize. Tracking data through the cyber space. Feeling stacks like a wizard in disguise. [music] Jack to the high. Two and a half gamers talking smack. Slow hockey sick got [music] your back. Ads are beautiful. They light the way. Click it fast. Don't delay. Uhhuh.

Uhhuh. Aha. [music] Aha. [music]
Meow.
Meow. [laughter]
Meow.
Yes.
Meow.
Hello every. Okay. Go. I actually have a whole little thing cuz we haven't done a recording in a while and I actually came up with this uh the other day cuz today we're talking about a very special game and it's kind of a continuation of a lot of the trends that we've been talking about here on Two and a Half Gamers. But the one biggest trend that this is kind of personifying this game that we're covering which is Meow Doku is how there's Meow Meow meow is that there's more and more games that basically are coming from the east and basically the east is starting to dominate game making and basically everything is starting to move east, Eastern Europe, Asia and

basically everything's going east which is why Jacob has agreed to move his entire family to Hawaii to get ahead of the curve. I am Felix Brawberg.
What are you talking about?
Sleeping under the rock for last two years.
Yeah. [laughter]
What is this?
Talking about this for two years.
Exactly. I think you you just uh you know this is a different podcast. We actually are two and a half steps ahead.
Not [laughter] the other joke that basically Yakub is moving his family to Hawaii to be ahead of the curve because everything is going east. So it's going to be going back to the west eventually. Fine. All right. Never mind. [laughter]
I mean, that was an interesting intro.
Yeah. Yeah. Yeah. Yeah.
We
This game is interesting. This game is interesting.
Yes. We definitely I mean, we need to
Yeah. record more often or travel less or whatever. [laughter] Yeah. Exactly. Or whatever.
Turns out I get awkward if we don't record.
Yeah. Yeah. Yeah. Yeah. Exactly. My name

is Matt.
I'm feel Don't sleep. [ __ ] hell. Like, hey. Hello. Don't sleep. Felix sleeps.
But Felix just started.
I said it first anyway. Okay. My [laughter] name is Premier.
And here you're meowing.
Meows.
Meows. You're talking about Meowoku. Yes.
Um, do you think that Windows 10 has Mind Sweeper?
Uh, now it does.
I don't think so. [laughter]
That's That's going to be a problem.
This is Mind Sweeper, right? Like this is Mind Sweeper. Yeah, this is this is the episode that I wanted to happen for last 3 years.
All right, cool.
It's mine with cats.
Yes, which is much better.
Yeah, because everybody loves cats.
Anyway, you want to do the you want to do the intro because it's like also exactly what we saw happening in the solitary space, right? So, it's like super interesting like combining of genres.
Yeah. Yeah, it's perfect.
Anyway, what's your levels by the way?
Zero. [sighs]
You didn't zero.
I haven't start I haven't started yet.

Really? What? Yeah, I
think I'm 30. Let me find
I came yesterday from a festival and I was traveling for three weeks. I was home for one day. I I lost my voice. I'm barely alive. So, don't give me crap.
23. 23. So, you got a bit further than me. Yeah.
Okay. Anyway, so
Oh, wait, wait, wait, wait.
What the the company? Do you know anything about the company?
Okar Games. Oak is like one of the biggest
Chinese companies based in Singapore.
Yeah. Going to go into their portfolio right after I have the whole structure where you're when you're going to go through. Yeah. Okay. [clears throat]
Yeah. So, Meowoku being the latest hit.
Meow. [laughter] Uh, it's a genius genius idea basically because as I foretold in the beginning of the episode, this
shout out for drop the cat.
Yeah, [laughter] exactly.

Uh, this is a mind sweeper game. So, for you who don't know this marble of a game that you can have on your Windows, uh,
if you don't know this game, you don't you don't belong into the gaming industry. Yes.
And you are too young. basically pinball. If you don't know Mind Sweeper and Pinball, like you're you grew up in the wrong.
Yeah. So, what's happening here that in mind sweeper you have these uh let's call them mines and you need to find them. You need to flag them and then you know for instance that there are few rules basically that you like mathematical rules that you need to follow in order to like demine the the the ground. So, for instance, you know that around this block there's only one mine. Meaning that if there's a mine here, which you for sure know because this block is the only block that's near this one. So, it's a mine. This block is not the mine. So, you you click here and you unhide

more and you continue like this and you go and you win and so on so forth. And it's Oh, you're really good at what? It's easy, man. Because it's easy layout. Yeah. Let me just do this quite fast.
I think we finally found a game Jakob is good at. He's
playing this. Then you do this and then you're not good at.
Yeah. [laughter]
I always start with the corners.
Uh yeah. So basically what's happening here is that somebody got the genius genius idea as I usually foretold because this is a genius game to begin with and streamlined this game with cats because it's extremely simple. It's even simpler than mind sweeper, which is I think a big big plus because mind sweeper is harder than this. What this game does again is just these three rules. That's it. It's nothing else. It's one cat per color that you need to sign. So it's already again easier simplifying because because there's

different sections and you already know.
Yeah. Yeah. Exactly. So this is only one one cat per color. then one cat per column and a row. So for instance here immediately we know that there's only one orange color. So this gonna be a cat.
So we double click and put in a cat and we can already cross out all of these other blocks because we know they cannot be a cat by the rules principle and cats cannot touch each other. That's why I draw this kind of an you know circle or whatever block around it because I know that there's no cats there. And once you start from here, by the way, there are levels that they don't have one color blocks, by the way, you need to go and deduct stuff afterwards. So, for instance, what do you do here now? Immediately. So, you see there's only three green blocks here remaining. Meaning that there needs to be a green cat there, which means there's not a cat here or here because there's going to be a cat here somewhere. Therefore, we

know, oh, there's only one of these whatever [ __ ] [ __ ] funny would it be how funny would it be if there wasn't a cat there if there wasn't a cat there beige
basically [snorts] so we know that okay there's going to be a cat there and I was right as always so then you continue and slowly you add more and more of these combinations and at some point it's going to be quite tough because you go into situation where you need to literally go few steps ahead of like of if there's going to be a cat here we're going to destroy this and this and this we Will it leave us possible? [snorts]
Again, that's the pseudo copies.
Yeah. Yeah. That's it. That's it.
It's perfect. It's very intuitive. It's perfect. And this is exactly game for me.
Yeah. Yeah.
Wait, you like this game suddenly?
Yeah. No, no, no. I I I watched all the all the all the videos and creatives like, h yes, I'm going to like Yes. Yes. Because what's happening here, for instance, you

are now trying to kind of put these, let's say, X marks on blocks that you know that don't have cats. So, you're basically trying to find blocks that uh for instance here, it cannot be a green cat because it will nullify all these violet blocks, meaning that it cannot have like these blocks. One of those definitely is a cat because again one cat per color. So I know that this block is touching all of these and also in a column and a row of these. Therefore it cannot be there. And immediately okay we know that it's going to be these two blocks. Therefore we cross out these because it's going to be one of these. And therefore oh wow there's only one of the whatever colors here. So we know definitely there's going to be a cat here. And we move like this around the thing. Okay only one green block. This is definitely a cat. And again, we're moving and moving and going like this.
It's a lot of fun this game. You get in the flow state. You get in the flow

state super quick.
Yeah. Yeah. It's it's it's really really good. You get to some very very interesting combinations. Again, for instance, we know this is a cat immediately. Then this will be a cat. This will be a cat. This will be a cat. There we go. That's it.
And then you get the singing cat and dancing cat. And if you fail, you have to watch a rewarded video.
Exactly. interstations.
No.
Yeah. So, it's perfect like uh genius genius design. I'm I'm really glad that somebody did this because this is pure like genius design. Very very nicely done. Again, 80/20. It's not completely revolutionary. It's taking like
you years old design. How how old is M sweeper?
I think like
forever.
And it is easily
no
1989. So it's it's as as old as me. So 37 years.
Exactly. It's it's our year. There you go.
Yeah. So again, you take a 40-year-old

design, you make it better, you make millions with cats.
That's that's you just need to put cats there. You need to put cats there.
Talk to us about the title. What are they doing there by calling it Meowoku? That has nothing to do with Sudoku, but it's obviously a play on Sudoku.
What do you mean not nothing to do with Sudoku? He just explained exactly what it why is it related to Sudoku.
It is related but it's not like a Sudoku game. Just can you just explain?
Mate Mate is putting the game design angle and Felix is putting the traffic.
Yeah. The marketing angle. Maybe I should ask Mate instead. Yeah. Yeah. Yeah. M
you can ask M.
Yeah, I can ask M I guess.
Yeah. [snorts] Uh yeah, just finishing the feature set. So uh again um let's start here and then if we don't know what we can do we can use hints on top of it. We have also three lives, by the way.
If you do something uh bad, for instance, like this, like I thought there was a cat. Again, we lose one

life. Here
we have three fishes.
One fish.
One fish. Yeah. Then we have five uh cat hints here. Again, it just unhides the cats. And then some kind of a hints or whatever something something that it kind of gives you, but you don't really need those honestly. Like you can get everywhere.
Not level 32. Not in level level 32. Maybe level 1700 maybe. Yes.
This is going to be 80% adjusticial if not more of that revenue. It's like no one really watch it. If you get 15% ad viewer rate on rewarded in this game, I'll be like well done
in this game. You cannot buy
zero revenue. I know. I've seen you cannot buy stuff.
Yeah.
Yeah.
Yeah. So then you have streak which in the end I'm guessing the package here will give you more of these boosters. That's it. And then you have daily challenge which I already completed today because it was so easy. So yeah,
but you forgot one thing also. When you start levels, uh if you start next level, you'll see basically it says the Gizmarked standard like 87% of users beat this level type.

Oh yeah. Yeah. They try to t you with like you need Einstein level whatever brain or whatever something. But I already started it. So again, it's maybe I reset it. Yeah. Restart.
Oh, of course. Hello.
Hello. Hello. Jewel coloring. Yeah, reminds me when it was bra not
77 80 players has completed keep up whatever some town it will tell you like you need Einstein how big is your IQ blah blah blah blah blah you know why
it's it's perfect yeah again they know what they're doing it's it's done very well okay so to the numbers numbers looks very very good zero revenue
did anyone say web revenue oh Yeah, this episode is brought to you by Fastpring, the no drama D2C partner that's been scaling with mobile publishers for over 20 years. They're fast growing, profitable, and seriously reliable,

which is more than you can say about most vendors in this space. Anyway, whether you're launching a new web store, replacing your current D2 system, or adding a backup plan, FastPring is here for you. Visit fastspring.gg to set up your web store today. Fastprint.gg. Hello, Fastprint. Thank you very much, guys, for sponsoring this episode quickly. I said like it grew quickly. It grew very very very quickly.
Man,
by the way, this is the original, isn't it? There's not like a one that it's following.
This is the first one. This is like one of one. This the is the host. This is the car. This is co.
This is the patient zero. Yeah.
Patient zero.
Okay, great. So, as Felix said, this is quite uh recent. So, it started scaling somewhere in May and now it's doing like 400k downloads a day. uh which is uh

quite a [ __ ] ton and uh still pretty good traffic like 100k US that's nothing to fret about and uh but I would say yeah pretty good traffic even after so no big like Indonesia
let's let's look at the real metric here
yeah yeah let's go DA so DAU is still record high spiking to 2 million plus already which uh yeah basically around 600 500k of that is less which is great. And I'm guessing that also that 150k Japan also has steep high eCPM on top of it.
So I guess maybe because of the the whole cat anime style visual. It's kind of
it's not anime style visual,
but the com is kind of cat is kind of Yeah.
But what's really interesting here, right, if
it's interesting Japanese like so high here.
Yeah, they love cats. Japanese love cats.
Everybody loves cats. Jeez.
Yeah. Maybe because sudoku is a Japanese word. But what word is mowoku

international? Go into go in go into the to the category. If you click into category
mother of all dead.
Well, I'm a dad now, too. So now I like it. Like now it's great. [laughter]
Oh, category. category. This has traditionally been the most boring, stale, neverchanging category ever. If you go also by DAU, you'll see that there's still catching up to do. But basically, this has been easy brains like stomping ground like Yeah,
they basically had everything and then out of nowhere, Meowoku just jumps up. This is great.
Oh, hello. Hello there. I didn't see you. Thank you very much for coming to

this episode. Uh, it's brought to you by our sponsors, PVX Partners, the simplest and most effective credit line for marketing. If you're scaling your business uh, and need funding, here's the deal. With PVX Partners, you can grow your game easily and your business. There's no equity dilution. You can repay as you get paid, and it's flexible and fully tailored to your growth. So, you can secure funding in 30 days and get a term sheet in just 24 [music] hours. Don't you wait. Take control of your UA budget without giving away uh a piece of your company. Visit pvxpartners.com and uh see how they can help you grow your game faster and stronger. Don't wait. Go to pvxpartners.com.
And it's going this is also them.
Yes. Yes. Classics like I think is mini clip or or easy money. I think so.
Okavir learnings is that's yeah this
learning is the holding and then these are the
yeah I will tell you more

I think yeah I also want to tell some stuff on top.
So
but uh yeah where we are here we are
is yeah this this little like genre is due for a shakeup like this has been the same for like 5 10 years. Uh
these are old titles.
No, but I think it's great because again uh it's that exact thing that we were talking about, but it's not doing the IP angle. It's just doing the trend angle
because it took like the sudoku traffic and put it into mind sweeper actually.
So now we're waiting for Now we are waiting for the IIP game.
H
I don't think so.
Here is your here's your challenge. I maybe
at least uh here's the one thing I don't get. At least add a review. Maybe I could
but not uh not sudoku.
No, but I mean let's let's
tell me why.
But maybe they will do a puzzler with

like sudoku style something. I don't know. Just again just name it and do a puzzler again. The same thing could be something different as a core. The the only interesting thing I could see from the ads side, right, is that pretty much what they do is they have an interstitial after each ad level. What they do also is when you fail a level, you get rewarded video to retry. If you don't do the rewarded video, then you get the interstitial ad. And then also they have banners. The only thing I could notice is that the cooldown timer if you keep failing a level basically changes after a couple of days. So basically it starts at From the first 2 days is 120 second cool down. Then days 2 to 7 is 100 seconds and then after a week it's 90 seconds. So basically what they're doing there is they assume that you like the game so you can handle having a lower cool down but then it's like a decision tree. So has the cool down finished? Yes or no? Or are you at a level finish

closer to the mic?
Yeah. Yeah. Sorry.
So yeah. So it's like a decision tree. So,
so they squeeze you more the longer you play because they expect you to be more resilient to ads.
Yeah. Uh, I also want to show this cuz it's it's kind of interesting. I think that they have banners because I wanted to show you guys this.
They only have banners in what menu,
but they have it on the main main gameplay. Main game play
main game play.
I wanted to show [clears throat] this because I'm going to link in the show notes. which is basically a company in the Baltics called Sedgeh which is one used to be one of the biggest banner advertisers in Europe and it's basically one of their sea level who wrote about a test that they ran from December the 8th to January 26th or 51 days at the start of this year. And what the test shows is what I was talking about earlier, how banners are dead, that it used to have like a lot of revenue for them, but what they did was they turned it off in an AB

test and they saw that their interstitial revenue actually went up more when they turned off the banners because the methodology here, what they speculate is that there's advertisers that want to show their ads to some users and sometimes they just want to go the cheapest possible route. If you take away the cheapest possible route, which is banners, they're gonna go and pay for the video inventory.
Yeah.
Yeah. Interstitials, right? So, they actually saw more money by removing banners because their eCPM on interstitials went up. And yeah, I think that was quite interesting when I was playing this because as I've been saying quite a lot in both my like newsletter and here, banners haven't been able to evolve like video ads have with end cards and like the clickable end templates. So they're just worth less than, you know, in 2015, right? Uh so it's interesting that these guys have it. I would be a bit surprised there. But I was also able to estimate the ad

revenue and they are currently earning for the last 30 days, I would estimate about 116,000 a day to 130,000 a day.
100%.
Must be more.
Must be more.
It must be more, man.
So much US Japanese DAU, man.
Yeah, that must be way more than 130%. I would I would go close to 200k, man. Easily.
Do you think so?
Yeah.
Yeah. I would expect that they even have more DAU than, you know, sadness multiplier here.
Yeah.
Because it's quite they call it 200 then, but like 200. I would say 200
at least. At least
because you know it's quite uh recent scale.
Yeah.
So it's hard to capture.
It's growing up. It's growing up. Yeah,
let's hand it hand it over to money mate for the last one. One more thing. One more thing. Let's let's transition to the portfolio. You can finish. Yeah. So, what I wanted to say that this is learnings which is the okave.

Yeah. I was like what the [ __ ] is learnings?
Yeah. It's I guess some code name or whatever.
No, no, no. I have all I have the the whole like the whole name Chinese and [ __ ]
Yeah. Yeah. So, as you see here, these guys don't [ __ ] around because they have basically everything in their portfolio on the add games menu. They have meet Vita Mayong, which makes 11 million
downloads a month, which we can check out here. And not this one.
Uh,
yeah, it's it's still rising. Uh, let me just double check. So you see here it's going pretty pretty well.
Dou Dou uh Dau just going up 10 million. So this is just one of their other games and
Z world go to Zen Zen. Okay. Okay.
So Zenward another which is worldscapes basically. Uh let me

this is one of the biggest publishers in the world probably. So, so what? Like 100K a day. Active users is one and a half million. But I wanted to show you this one because this one I really liked. So they actually beat over the the arrows, the real one.
No, they beat out Lesmo.
Yes, because look at this. They were running literally like 800k a day downloads during April. Now they're doing like 400. and their active users is now 4 mil. And if you go to the category menu, which is sort by downloads, they're actually first by half a million downloads over the original.
DAU is what matters here. We need to show me the DA.
Okay, let's go. DAU.
Yeah.
Okay.
Also, if you want to look at their interest yet.

Yeah. If you want to look at their IIP revenues, just go to Sedar Games. We They have the Mystery
Mystery Town merge games. Yes.
Which is also quite interesting because if I understand correctly, this is one of the top 10.
Yes.
Merch games.
These guys are like the Swiss Army knife of the
You know what they remind they remind me? See who who's who's don't have a scaling merge game and it's not from China these days.
Yeah, I mean they remind me Triple Dot pretty much because
Yeah,
they have sudokumayang solitire block jigsaw word. I mean pretty much a lot of
they're number seven. The number seven they're already over merchment mention number seven.
Who is not who is not who is not man like come on
don't even start there. I know.
Oh, but the it's the entity is called Beijing Lexing Shen whatever technology

call limited and it's English name is learning.
It was founded in February 2016 and the CO whatever I can't I can't say it in Chinese obviously.
We'll meet him next month.
I hope so. He spent seven years at Google before building this and they have 200 plus person R&D team R&D team that is literally building all of these all of these different games
chasing trends
chasing trends I hope the Maoku is their own creation
yeah it is I mean they have so many different games but o cover is one of their games and the CEO is also listed as a CEO of all cover games and they have 300 people across Beijing Chandu and Ganzo. It's
he's like the Chinese
Akin
most probably. Yeah. Yeah.
It's just so
Yeah. I mean they say
that is flawless strategy. Flawless portfolio strategy.
Number one Chinese game company by ad

revenue on both meta and Google. [laughter]
Believe it for 100%.
100%.
by meta and Google meaning in the west or all together from whole China?
All together. I think it's Chinese game one top one Chinese game company by ad revenue. So Chinese game company by revenue. the biggest ad revenue company because most of them are IP.
Yeah.
Yeah.
And they have 70 million MAU 1 billion cumulative downloads and in five consecutive years 100% plus revenue growth [laughter] [sighs and gasps] net profit higher than 85%. 95% 95% of users are overseas. 70% of western markets
fully bootstrapped not external fund investors
most mobile games like every company this is like almost never the game
they're making at least a million to a

day system for mobile even the merge game makes 10 millise I was saying I was just saying ad revenue right K first pulled plus 43% Arab Dow play studios plus 31% revenue on Tetris block party same players more revenue integrated ours that's kinoa I personally invested as well thank you very much for sponsoring this uh should be more. I mean, come on.
More like like see these downloads like it's what it's uh

and don't don't forget Vita Mayong and and Zen and all
65 million downloads a month.
Yeah, that's insane.
Yeah, that's insane.
I think he just
How many thousand creatives does Modoku run?
Yeah, I tried to guess
10,000. If Vita Mayong was what 10K so this will be 5K 5K 6K
more come on give me 40 [ __ ] K last 30 days if you do new creatives only it's pretty much still the same. Oh because it's new.
Because they're all new. And look like what does this remind you? Come on guys. Like you know you know
this is a brain training app. This is
this is impulse.
Yeah.
This is impulse. But come on like what impulse like this is just amazing.

Yes. Hello.
Good AI.
Good AI. Exactly. And see it's exactly what you were just showing me. Same thing. Okay. Now, and then it's after few like what like 15 seconds then it's game play. I just explaining [ __ ]
here. Same thing.
Interviews.
Yes. Not
gameplay.
Three gameplay. Yeah. Exactly. Exactly. Like it's impulse 101. Seriously, like it's the same thing. All the different languages. You have all the different concepts. But still IQ angles. All the Yes. All the IQ angles as well. All AI. This has to be all AI.
Yeah, of course.
Yeah, yes, definitely AI.
All AI.
It's all active. We have this is this old people as well.

Yeah. If you want to learn more, come see us at China Joy at talking exactly about these things.
Exactly about this. Exactly about this. All of this is pretty much like this. of this one. But this is also impulse or even anything the triple did before. Yes, exactly strategy.
We have this as well. Only IQ above 130 can solve it. Sure.
This is AI. This is AI. I know.
Yeah, it's AI.
It's AI. We have what is this? Chinese or Korean? I'm not sure. Chinese.
So easy to do this. So you just start from first frame and then let it
Yeah. Yeah. Of course. This
5 seconds literally
talk. It's the same Einstein thing that impulse has.
Of course.
Yeah. Yeah. Of course.
But see how many of these creatives are literally like localized.
Of course.
All the languages. All Yeah.

Hello.
Wait a second.
Is your wife here?
It's not.
That is a scary looking human. Yeah, it's all AI. Come on, man.
Looks like Terminator.
Of course. She's so addictive. There you go.
By the way, you see they have watermark creator games.
Not bad. Not bad.
Oh, these guys are not [ __ ] around. They know exactly what they do. It's flawless.
Not at all. Yeah. And also see the Tik Tok comment here as well. Mhm.
What's the name of the cat game you we're playing? Oh, yeah. Mudo. She's real. She's real.
She Yeah, this is real. This is such a great use of the of the Tik Tok comment in here because that's exactly what works super well and exactly what what had like impulse in there.
So, you just take a comment from Tik Tok and you put it there.

This is there is a tool that you can create this Tik Tok uh comment. You just slap it on top of the video and that's already kind of
let's say sets the the narrative of the whole creative and it's really straightforward. So you know exactly oh what's the name of the game? It's Mudoku and then you just kind of complete the whole whole uh story in the creative
inception.
Yes. But like for I mean obviously it's not like 14,000 unique concepts but still a lot of different. This is my favorite one.
It's thousand. It's thousands of unique concepts.
Thousands of them.
Yeah. Here's your Einstein.
This is my favorite.
And so yeah, it's too many man. It's too
spent. Do you think 14k creatives?
14k creatives.
14k creatives. And uh
I eas they easily
400k dollars a day.
And they're easily spending like half a

mill.
Half a million a day.
So they make what? They spend double what they make
for now for sure. I would say yes.
And I would
grabbing everyone right like
Yes, they're grabbing everyone and then like you see like how the active users are increasing. So I would say it can grow even to to one meal a day easily at some point.
You mean the download
or spent?
Spent. Mhm.
Oh, so close.
You broke the kitty's heart.
Yeah, I know. I know.
Are they already clones?
Bit too soon. It's like two months. But is it?
Yeah, but there are some some some like ridiculous one. One sec. Just want to show you this because you
don't see anything in the in the like similar games.
No, I mean if you if you then try to searchu then there are some bit no I

will show I will show you
dagu. Okay, I see one
he's like look dou papidu that's going to be the next one. Look, it's Instagram, Facebook, Google, and some app some app lo and integral stuff, but it's mainly Facebook. And I've seen this like so many times during the day and recently just also Instagram just started to to kill it. It is almost classic Chinese lounge, but with sprinkle of uploving and unity and some SDK networks. So, it's even better. It's even better. Okay, I see two uh duck douku and queen master. Let me just get it on duck douku.
Mhm. You can you can show which

so insignificant man.
Yeah. Yeah. Okay.
Yeah. Okay. Yeah. Uh well done. shows you can still scale ad revenue games.
Well, of course you can. 9,700.
They said I couldn't make ads without [music] the dev team. They said I couldn't understand the tech. Guess what? I just made a fully [music] working gorgeous tap to play while eating noodles and watching trash TV and taking care of my daughter. All [music] thanks to Playable Makeup. No code, no stress, no cheap sherlock. Yeah,
this is interesting.
Well, please don't show us anything.
Oh. Oh,
so it's not original.
Hey.
Hey.
Show me. Show us. Show us. Give us
Give me Give me Give me

[laughter]
Give me Give me. So after our two row investigation which took five minutes [laughter]
uh yeah
I stole it from Kali
seems so because there's queen's master sudoku and there's this and if we look at queen's master sudoku
oh [ __ ]
one queen per color
one queen per column row queens cannot match
yeah last year.
This all IP as well.
These there's IIP revenue.
There's IP revenue. Let me check.
Don't tell me this. This is like literally taken from quality one to one.
Not too much, but it is.
There's like zero IP revenue. There's nothing. But it seems like they're from like start of last year.

So, it's not original. I knew it. Knew it. These guys don't do original games. They chase trends. But still, it takes a lot of skill to find this diamond. Like rough diamond diamond. Yeah.
And be like cats. We need cats.
I mean, obviously cats, man. Ah, come on. Like cats.
It's literally the same thing.
Yeah, it's the same thing.
It's exactly the same thing.
Hola. Someone's not going to be happy watching.
No, not really. [laughter] No, not really. Yeah, it's almost like Voodoo and uh and Fix Flow.
Worse.
It's even worse. Yeah, it's even worse, boy.
Okay. Thank you, Android Similar Games, which always helps me to always exactly Yeah. Yeah. Yeah. Exactly. And Dagdoku. Fine.
Okay. Okay.
No. No. Duo is uh where is it? Dagu is somewhere here.
It's super small.
Yes. Somewhere here. Yeah, this is just

a follow-up. This episode 87. Yeah.
Yeah. It's like uh I don't know if I can show even gameplay here. Exactly the same thing just with DAX. So small it won't even show on sensor tower itself.
Yeah, that would actually like $8,000. It's okay.
Yeah.
Yeah. But um
that is interesting. [laughter]
Great game.
Great game. Thanks for setting the trends and not working
again. This this shows you how important is the [ __ ] execution.
Yeah, you everything is it's everything as well.
It was sitting there for a year.
Yeah, [laughter]
I know what I'm going to do.
One one and a half years.
One and a half years. Yeah, I know what I'm going to do. Just call for
So, we have a Pixel flow case study.
Yeah, pretty much. Oops. Anyway, I guess this is it.
Yeah, thank you.
Thank you very much for Yeah, thank you

very much for for coming and uh enjoy the game. I'm definitely going to play more of this because Sudoku is my type of game and Madoku is even closer to my heart. So, [laughter] as soon as I have the time,
I'll go for it. Meow.
Yow.
Join join the Slack channel and see you later. Bye-bye.
Bye-bye. Ciao.