Monetizer: Asphalt 8: Airborne

hello and welcome to heat game mode offices monetize our video feature this is a feature which we play some of the new mobile games with in-app purchases for about five to ten minutes and look to see what the clay user experiences and particularly what monetization techniques being used in the early stages of the game so it's a bit different this week in a sensor we're going to play asphalt 8 from Gameloft which is um is actually a paid game so it's 99 cents to download it's not a pure free-to-play game which this will be looking to see how that changes if in any way the monetization gameloft is doing so let's start the stopwatch there we go and let's fire up your game okay as as I seem to say every time I really

hate this okay let's get on board game so it's not just not just downloaded it but um I then I'm not played the game and if I experience it I mean this is just kind of asking people do I won't have an advertising from experience I don't know yet thrust in my face I think it is really poor user interfaces a user experience in this case so I'm going to go to decide I'm gonna start allowing these but i want to see actually what push notifications i get from these games off the normally up to this point i'd be not allowing them in this case it sir let's opt into advertising okay so I'm going to start straight away are we loading okay so i've got some loading going on then sinking download going on there that's good it's quite nice there's game center popping in so it's pretty good so pretty much straight into the game um it's connected me oh is it I'm saying connect so I'm not connected to facebook a loose um this is a little bit confusing though um I had quite a

lot of things thrown at me here there's things flashing things moving cameras or a World Series race multiplayer now by ranking obviously not ranked season to season two other sides even one yet okay season two I can early unlock season 24 99 cents his season one here tati someone here can there's a car and there's a make friends now okay so um let's start with the game chilly let's see how we get on go on its go for a tutorial see what they give us it might be difficult to play with the with the ipad on the floor but so forgive some cranky driving so can some cars some racing they set

off we go nothing in it we tell me what she be doing nope okay let's do it let's break there's not ensuring that's really odd isn't it no okay vegetable should know the left side but I think he doesn't yeah for a bit come on make me do it maybe connected right side from Nitro

soho priest and so far and then we go everyone know how do I go about I thought that was a jump will move out there so we get you tour is it failure these are quite interesting failure sticks and tutorials have got a quite interesting i think and they can be used in quite positive ways of that once only wasn't have a break ok so it's me some drifting down on if they're not you're giving bars in the way through specials and the bar is in right I will not bad you know okay okay so getting persons is pretty Arkady place out

did you do no here we go label go for ramp board rips into the form of flat spin okay go a bit of pop up single first thing jen is always taught racing games pop up as we pop up ok let's try get this back straight in in this tutorial give another spin III oh yeah ok so probable play too much this game because you're not going to reach see what's going on so another quick look at kind of modulation and that kind of a structure so we can see I put some coins here so

they're straight to the store I've got 1,500 credits so I can buy so it's a pretty standard setup so six options to buy so one-pound 49 is two dollars off to gang up to one hundred dollars again a pretty standard can do some analysis to see how these break down a minute I seen this is correct so you get one hundred fifty percent more you buy the most currency then if you buy the minimum that's pretty standard for all games seemingly pop and games from the DNA which seem to have a ratio basically one you don't get anymore no matter how much you spend that's credit packs and got car packs as well so anyway know what cops is useful but we can buy okay so my car backs as wellness so again six

bands same kind of price structure this is kind of interesting in the sense that they're not spay or the ass but it can pay a hundred dollars here I get a supreme car back there's no telling what I'm going like anything it's saying this is what the total is at 1.24 million credit to get that doesn't tell me how much I'm getting off for it though much just kind of game maybe there's something movement I can look at um okay so that's the store this is my pretty stomach rubbish car okay so this is so we seated from this compact um step on up break my car okay so these are types of cars okay so

here's the up standard pump upgrade process so sup with leather cover it whatever those so it's just operating straightaway yes think that one yeah okay so we're not seeing at this stage at least the game shots it's our racing or awesome 06 when you do an upgrade you having a wait time and sequential some glass out if i were to the next upgrade its telling me i need sixteen hundred more credits so on a pack so the minimum it's given me over the minimum and least at this stage it's not it's given me the minimum pact is not to show me the most expensive packs which some games not many but some games do do that's coming out to upgrade up some the car paint jobs hot deals this is going to be the fittest just taking about your pecs so

what's this so yeah so it automatically gone to Game Center look into Facebook see my friends and create off you're not up to very much alone so despite being a pound dollar sized it by pretty deeply smooth kind of it kind of experience strength again no kind of interesting there's no extra kind of update you to download so you kind of get get the game straight into the game interesting play on a little bit more and see i bought this kind of friend stuff is with a typically going off to have incentivize people to connect to the facebook using currency which kind of makes sense see Carson is basically for free and I'm getting people to connect obviously makes them much more engaged in the game and this is early unlock as well so there's another monetization so as well as the currency in the car packs were also i can go unlock the level level 2 hope you

read an unlock okay so I've done lock in sequence I can't unlock the whole thing as how this is not have to earn the and the Stars tip to UM unlock the individual seasons so there's nine races within the first season so pretty standard kind of monetization techniques and a pretty priest smooth looking game from Gameloft that I guess what we interesting is is why it's chosen for the game to be a dollar yesterday breeze you've got a lot of we've got multiplayer and potentially you want to you don't want to take it to too many people too quickly so you don't go free because you're going to have message server costs or crop up very quickly so in a sense nine the one dollar price is not so much to raise money it's just to limit the matter people are playing it to begin with and per unit some when you

quit live later and give people who have made our border you get the metric currency to mitigate that those circumstances but yeah we'll be excited keeping an eye on it that's right on the atop roasting charts