Strategic expansion includes enhancing e-commerce and bolstering sales to mature fans. A joint venture with Shueisha Inc. was established in 2019.
Geographic focus. The company is strategically expanding in North America and China.
The Toys and Hobby unit uses large-scale promotions and media collaborations. It is also expanding production facilities in Japan to meet overseas demand.
In 2020, BANDAI CO., LTD. partnered with TOEI COMPANY, LTD. to open KAMEN RIDER STORE TOKYO. It targets a wide range of customers from children to adults.
It implements performance-linked remuneration and systems for idea proposals across departments. A group-wide recognition system, the BANDAI NAMCO Awards, fosters innovation and employee engagement.
It promotes eco-friendly products like capsule-less Gashapon and LED lighting in amusement facilities.
Page 77 of the reportI N T E G R AT E D R E P O R T 2 0 2 0 The BANDAI NAMCO Group develops entertainment-related products and services in a wide range of fields, including toys, network content, home video games, amusement machines, amusement facilities, and visual and music content. “Dreams, Fun and Inspiration” are the Engine of Happiness.
Bandai Namco · 2024
Frontier Developments