Bandai Namco Group reported its financial results for the first half of the fiscal year ending March 2024, revealing a period of record-breaking net sales contrasted by a decline in profitability. Consolidated net sales reached 502 billion yen, a significant increase over the previous year and exceeding initial forecasts. However, operating profit fell by 19.8% year-over-year to 65.4 billion yen. This divergence was primarily driven by a shifting product mix and increased upfront investments in the digital segment, including higher development amortization and marketing costs for new titles.
The Toys and Hobby business emerged as the primary growth engine, achieving record performance with 249.8 billion yen in sales and a 36.4% increase in segment profit. This success was fueled by global demand for products targeting mature fans, including card games, capsule toys, and established intellectual properties like Gundam and One Piece. Conversely, the Digital business saw a decline in profit despite the worldwide success of Armored Core VI, as repeat title sales slowed compared to the previous year’s exceptional performance. The Amusement segment also showed resilience, with a 2.4% increase in domestic facility sales and successful international expansion, particularly in China.
Looking toward the full-year outlook, the company maintained its net sales forecast of 1 trillion yen and an operating profit of 125.0 billion yen. While the Digital segment's profit forecast was revised downward due to the first-half performance, the Toys and Hobby segment's forecast was adjusted upward to reflect sustained momentum. Management intends to focus on quality-driven title launches and the expansion of physical brand touchpoints globally, such as the new Tamashii Nations store in New York, to secure long-term growth across its diverse entertainment portfolio.