Industry Veterans Join Midwest Games

Midwest Games, a video game publisher based in Green Bay, Wisconsin, has strengthened its organizational structure by appointing three seasoned industry professionals to key leadership and advisory roles. This strategic expansion is intended to leverage the diverse expertise of these individuals to support the company’s growth and its mission of fostering broader opportunities within the gaming and technology sectors.

The new appointments include Alyssa Walles, who joins as chief operating officer, and Gina Joseph, who has been named to the board of directors. Walles brings over two decades of experience, including previous leadership roles at Sony PlayStation and the International Game Developers Association Foundation. Joseph, the chief strategy officer at VentureBeat and founder of VentureBeat Lab, contributes nearly 20 years of experience in media and technology. Additionally, Larry Hryb, widely recognized for his long-standing tenure at Microsoft and Xbox, has joined the company’s advisory board.

These additions represent a significant infusion of high-level talent into the publisher’s operations. By integrating leaders with extensive backgrounds in global gaming franchises, business strategy, and technical platform development, the company aims to enhance its competitive positioning. The move reflects a broader effort to scale its influence and operational capabilities within the industry.