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PocketGamer.biz5 Jan 2016

FTUE: Rush of Heroes

Key insights

6 takeaways

01
Rush of Heroes is a Western adaptation of the Chinese mobile title I AM MT, which achieved over 70 million players between 2014 and 2015.
02
A mandatory, extensive tutorial phase is used to onboard players into the game's intricate gear enhancement and character rarity systems.
03
The game utilizes a card-based battle system centered on character collection, shard-based upgrades, and gacha-style hero acquisition mechanics.
04
Core gameplay is defined by high-density automation, featuring two-speed battle toggles, rage-mode triggers, and a progression loop gated by a standard energy system.
05
The title incorporates a complex, multi-currency economy involving gold, runes, and gems to drive player engagement and retention.
06
The project's primary risk is cultural misalignment, as the Chinese-rooted aesthetic and character archetypes may not resonate with Western audience preferences.

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Transcript

hello welcome to Emily's first time user experience it's if I replay free to a mobile games for the first time and get the first time user experience that's the professor music root and it's a to the game looking at today it's Russian heroes and this is the games usually possible from here you can see developed by a Chinese company logo joy you've been very successful this type of game china and it's been released in the west by five items which is a US based company has head up by chinese so you know how's it going as a guest to say one

so for some user experience an update take guess technically this is a werewolf 40 games but there's new kind of stuff to be downloaded and they became so this one card to hear he's a very characteristic to his games 10 characters skips with this so we're going to get some gay material and here are shards evidently shop this is something pretty popular in Nanjing now coming to pick up in the west and using all this passing over the A's and Star Wars gotcha heroes ok when we story oh yes i'm actually going to get the tutorial type thing ok so go to the

tavern and we can draw some girls are just wrong it's free you get something good logo tap me back Kate have the drill down so good time for guaranty hero so you see this is of the incoming it's about my card battles you're gonna randomly game characters or shards prima sending characters you can use to upgrade you can shoot back reading on the characters going into the game here absolutely we can see with the enemies you see what it drops since the

tapes let Hiro there will be the same league one of us check the easiest seem very familiar off we go so we're going to do it now probably this stage using your bottom back kind of right I quarterback nice that it can't restart on this mission I'm sure go back to it we just left your place and also we see on the left center there's a two speed bag so these two other games there's no can't see it unless you do anything even in the moment so this is the power of the character that I don't see here now leave these bars of flashings are probably

knowing that I can pipe at my rage mode like this to probably tell me to tackle this that's the control I have going because experience look good ok finished daily quite experienced coins and runes well goodness that's the day of logins or that sir that's my month set up I collect the first one to go dragons galaxy so they're both my gear by using terios battle against right now try run and eat dinner we see this little green arrows on he's a tank really lusty move the cavity

long time okay so i can upgrade this gear the Barons play going to surf grants in the game yourself ok 400 gold that we goin see do what a lot of gold bezel you that cost me 500 get the guy back up what's going down okay so it was exciting so making them more sleep later gives me takes my first 360 standard ISO that's the energy

system the game free cantilever skill you can see here yes that was able to operate him or her or it from uncommon often rare so I've got these M Roman that Colin I measure that I can level up useful okay never did this is some of the

problem with these tutorials this is quite loud to tourism every time what they did a bit of stuff and that was just left me and this being kind of an asian-inspired game or an asian games in both the rest is just bad memes targeted we can turn together stuff stana my stamina is should be 60 see the top of the treatment outside xian 334 washington coach me to play okay go back to tackle it together the name so i can free up for a get something a fire crystal

and then for level one gems into a number to GMO gazers graphics in 10-15 years would be to moment okay so moment is have to wait for these to be free again only gonna cost me you into couple rooms and golden goal Christmas tree comes three persons mind conceives a whole bunch of stuff here has looked I will command okay well I guess that's it isn't it really that's that's the first of user experience so i guess at someone who's play a bit of these card games before so I'm not totally clueless but fairly clueless and now not really know what I'm doing tonight just come around me press alt and stuff probably going to instant or another battle so whether this game particularly am just going to appeal to

a Western audience hard to know me the characters will say very characteristic very big in China so really characteristic kind of guessing cratic I guess I guess we could say and not necessarily sure how much they pulled to a person long and certainly compared to you could play game racing this F star wars characters visually appealing still we are seeing a movie kind of interact between so asiana child that the Chinese developers bringing their games to the rest seeing a lot of western developers now kind of being heated by by this type of game play so well give it a bit more give more play and say we get on with it and don't forget to subscribe to our channel so we spend a lot of time playing free to play mobile games and having a analyzing them really young trunk from the see what we can draw from

them a good point down there and the bad points so subscribe and you won't miss a thing so I hope to see you soon pocket game groupies channel

Summary

Rush of Heroes, a Western adaptation of the highly successful Chinese mobile title I AM MT, represents a strategic attempt to export established Asian free-to-play mechanics to global markets. The game centers on a card-based battle system featuring character collection, shard-based upgrades, and gacha-style hero acquisition. By leveraging a proven formula that garnered over 70 million players in China during 2014 and 2015, the title aims to replicate its domestic dominance within the Western mobile gaming landscape.

The user experience is defined by a heavy reliance on automated gameplay loops, including a two-speed battle toggle and rage-mode triggers that simplify combat interactions. Progression is tied to a standard energy system, daily login rewards, and a complex economy involving gold, runes, and gems. Players are guided through an extensive, mandatory tutorial phase that introduces gear enhancement and character rarity upgrades, reflecting the high-density progression systems typical of the genre.

Despite the technical polish and familiarity of these mechanics, the title faces significant challenges regarding cultural localization. The character designs, which are deeply rooted in Chinese aesthetic trends, may struggle to resonate with Western audiences accustomed to different visual styles and intellectual property associations. While the gameplay loop is functional and mirrors popular Western titles, the success of such imports remains contingent on whether the specific character archetypes and progression pacing can effectively bridge the gap between Eastern and Western player expectations.