From Hypercasual to Hybridcasual - The Supercent story. Iterative nature & Admon w/ UA in grey zone

so why invent the wheel yeah exactly so so so this thing is the definition of why rain invent the wheel it's pretty much like take the wheel and make it go faster that's that's everything they did pretty much so it's very good analogy yeah yeah yeah and it's great like they have these like special missions here because I I I I I don't think so I haven't seen this mechanic before where you have these let's say blocker customers where there's like a guy talking on the phone in the line and you need to approach him and like wake him up or he's like sleeping at the [Music] table this is a no gaming show where we talk about games and their revenue in great detail powered by our ad monetization game design and user acquisition Triple Threat expertise welcome to the two and a half Gamers the unfiltered truth served with a side of giggles

let's not forget this is a 400 a.m. conference discussion Vibe so let's not take it too seriously tune in now and stay two and a half steps ahead of the gaming industry oh yeah 32 32 1 REM you get you doing the kickoff mon you do the intro and then please remot please try to sound a bit excited about being here of course super excited to say oh welcome to 2 half Gamers uh my God we are so excited best podcast in Mobile gaming yeah apparently the what the the fastest growing in the in the gaming industry oh okay so I'm Mel lerich I'm Felix braberg and I'm yakob oh my God this is gonna be what we talking about today yaku Premier yeah yaku please we're going to talk about something we haven't talk for quite a bit of time which is hyper casual hybrid casual stuff that everybody likes so much because it has the biggest

addressable audience no it's because it's interesting because everybody was trying to conquer hyper casual and now everybody's trying to conquer hybrid casual exactly that's why we're talking about this as well uh before we start uh thank you very much for your feedback we really appreciate it the good and bad and honest and uh whatever not really anything we can do about it um sometimes we can sometimes we won't because sometimes it's the it's the thing that I promise I'll have a mate light on if he talks too much silence him yes please uh no it's like the thing is I don't talk too much I just inter interrupt people but thing is too much yes but the thing is like if this person I'm not sure how what what I'm going to do with the layout on YouTube but yakob he just you know takes a breath and he he just talks all the

time so there's no no chance we can actually talk and this is you know always a discussion and I'm trying to have a discussion and not the monologue because monologue is not fun speaking of which who and what are we talking about today yes today we are talking about a very special case of hyper casual hybrid casual story which is actually superent from South Korea I was just raise a hand I was RA hand always okay because we actually yes Mr Mr thank you thank you for the word uh can I can talk now thanks so we actually yeah we were in in their offices last year in Soul with with Felix so this is definitely extra special for two of us and I can tell they're super nice people the office was amazing and also they started the company in what like 2022 like a hyper casual company yeah yeah it's it's a very young company and

also it's like got 30 people 32 people which is on LinkedIn so most probably it's going to be like 4550 from what they mentioned I don't remember correctly but definitely around 50 and they raised 13 million based on the what is it crunch base yeah and that's a lot of money for hyper casual studio right 91 apps on the portfolio already so and they are definitely King it so thank you very much you can continue Mr yakob can you share sensor Tower maybe yob so you can see of course I have it already what did you think so of course uh why are we talking about this and why we are pretty much going of focus on few games here so we'll be talking mainly about pizza ready Outlets rush and snake clash as you can see here with the downloads profile it seems a little bit reminiscent of a hyper casual company where

yeah Pizza already actually outl Rush is their kind of biggest Breakaway game I would say or or burger please yeah burger Burg we talked about burger please if we if we move this even a little bit further yeah I think it will be even more obvious on the chart if I yeah there we go so yeah burger pleas definitely because Burger pleas was doing something like 12 million downloads a month in its peak but then comes Outlet Rush which did 17 million in its first month and then Pizza already which is 25 million yeah M oh thank you my hand is all is in the air only for 30 seconds so this is how it works on the other screen yeah I already forgot what I wanted to add but oh no uh yeah we talked about the burger police when we were in their offices and how they were like doing okay numbers we saw all the revenues um on the screen and they suddenly they're like like absolute Spike I like hey guys like what the what did you do like you know you know

there is the the game which is called Frozen City and we got heavily inspired by their um playable ads playable ads so we yeah we took that inspiration and then suddenly like up absolutely like scaled to H to Heaven it was it's like oh okay interesting yeah there we go so the very interesting thing which is kind of a mind fact that you will see later as we'll be covering the games those are very very similar this one thing the other thing is that if we check the revenue of the company iip Revenue mainly as that's the only thing you see in these tools it's also spiking not that big as you would expect from like hybrid casual like super switch company late like late stage hybrid casual let's call it like that this is still just on its way there but it's still past uh like half a million for 600k a month which you know with sadness multipliers it's actually could be million already

uh but yeah they're definitely signs they're definitely signs there but still if we check the downloads there yeah piz ready where it is pizza ready is currently doing something like million a day easily yeah so yeah like there their downloads in this like period of time when when they they're actually like a company which is two years it's what like 370 millions or what what's the like 400 million basically come on like that's that's that's amazing like that's really really like heads off B yeah is definitely there's like a big chunk of marketing noow not only product one we we'll be seeing here um yeah so if we check the games like currently today we'll be talking mainly about pizza ready Outlets rush and snake Clash but just saying uh or maybe let me let me just just do this kind of a little bit of trick so if we take Outlet Rush how

the game actually starts so we'll do a little bit of a speedrun here how you actually start the game so you start the game you buy a counter of course you buy some kind of what another counter and then you you see the pattern here it's kind of a very close to our favorite mechanic from say games guys from my perfect Hotel you approach I think it's SS your currency and then you pretty much kind of a pay for something and do something so if we see here uh that let's say yeah we sell something there we go happy customer we buy this we buy more stuff and then we buy more stuff and then more stuff goes more stuff gets automated and as you see very closely in like yeah here we go suddenly we have like three things to stock up ourselves so what happens there there's the usual automation where we go here on a J and

then we buy all the employees how did you get so much cash did you [Music] buy you need to know how to play this game as I told you there we go and increase the player speed of course okay here we go and this is basically as most upgrades as you can get and then we continue progressing our uh shop where we have like new mechanics suddenly unlocking later down line we buy more shoe stuff there you see there's our favorite VIP oh sorry increase speed and increase money by the way the very good thing about this game that it's closed area very small so you bump into these all the time even if you don't want them so that's very very clever TR so we buy now we have a VIP mechanic unlocking there we go then we buy some more t-shirt stands and there this is like half a day of my game play that he's just done in like 30 seconds yeah

yeah look at the logo the the wall and then on the floor and then I will show you few interesting things in uh in the creative section yeah let me just finish this first kind of a shop and and we we know how it speed yeah yeah he's progressing yeah basically he's running through the whole game doing what I took half a day to do in literally 30 seconds cuz he's done some kind of cheat instead of buying stuff cuz he's the thing is guys look at the the number of gems like it's it's not even like full number there like yeah's he's broken the laws of physics okay Remo you can't keep doing this this is just clean the area what the yeah there we go clean so um yeah so this is pretty much like the first store why I wanted to do this this little exercise and uh to show you is that now even though yeah it wants us to clean the area or whatever some kind of just clean the area other other mechanic that was kind of done here uh the interesting

thing is that now I would need to switch to the other store and pretty much start there from scratch and continue oh wait a second isn't this my perfect Hotel over again no it's an iteration of my perfect hotel and very interesting and important iteration is that they the game play and like the mechanics core is pretty much the same same within my perfect Hotel same with outl pizza blah blah blah but was really important if you look at all of these other games or especially all of these three games is that the timings and the different setups of like how long each location lasts how long each location can it takes to build up and then to switch to another one so on so forth because if we take uh pizza ready and we don't get spammed by thousand interstitials you want to hear a pizza joke no ah I I do I do I do no no no it's too cheesy so here we have a pizza ready location you can't

you can't escape his inescapable he did two years without doing a lot of and now Mao just bring it in yeah so in Pizza already you see that the locations like it's pretty much the same like you have again your ARR with upgrades you have your upgrades per player and then notice how the location is much bigger because they pretty much doubled like two locations into one because one is for the pizzas one is for the shakes and then there's all of these like additional mechanics with like pickup Pizza car Pizza whatever something something which by the way if we look at burger place it's exactly the same game exactly the same exactly with Burgers yeah also check the drivethru fake McDonald's yeah the fake McDonald's you can see it right there so

yeah there you go nice Reverse logo Reverse logo of McDonald's yeah just wait just wait yeah for other logos yeah yeah so what's happening here that these guys are pretty much the masters of iteration of of this game and as you look at their kind of U the the downloads of these games you could see a clear pattern here how the next game is always the better than the previous one even though it's the same and this is very very important because if you look at Burger pleas and pizza ready it's actually the exact same place everything's better oh let's say everything's the same but the kpis are much better for pizza ready everybody loves pizza yeah of course but probably it was because of pizza I don't know because if if this intertial is finally end and I'll show you guess what the second restaurant in pizza ready that you unlock is themed about exactly so course yeah my guess is what yeah m

is it just like burger please but the onboarding is pizza um yeah I think we're getting there I think I saw some additional things there I haven't played burger please uh that much I just kind of check the thing there honestly in my marketing world and UA world and creative world this makes total sense the same game it's the same game exactly but uh I have better yes that's what I wanted to say because I have around a lot of cooking games and different like food styling games maybe uh Pizza always wins against Burgers always yeah yeah there you learn something uh just to briefly kind of go over the feature set of the game like pretty much all three games have very very similar feature set so you have the map which is the main progression where like these restaurants are unlocked those are I haven't found anything else in like the fine guys and the like the

Domino Pizza diner by the way domino pizza domino yeah yeah yeah it's like this is absolutely amazing I love I love this yeah so if you look at the location and everything it's pretty much all the same yeah and then we have intials yeah so you have a Slovakian one nice oh really oh yeah I guess run out of ecpm so the thing is that they have like really nice unfolding if you play the game normally not like me as a like Pro speedrunner you get all these things like slowly unfolded with like special deals special VIP customers uh skins skins actually increase your stats those are very very important like if you look uh I think even here yeah if you see the Skins here so let's say this one movement speed plus 50% just buy it so there we go let's get this that one so yeah they're really really kind of engaging there so adding a little bit

layer here and there the quest system this is literally the same screen from my perfect Hotel like UI is one to one it's it's the same so yeah they pretty much took my perfect hotel and iterated it and I guess they not only did like uh one iteration they did three iterations all the time they throw the iterations on the market make millions with them and my guess is then in at some point we'll get another restaurant whatever iteration soon and they'll again be making nice nice money with them because the thing is that you see these kind of very very small things that you had here for instance notice that the star system in Outlet Rush is not there if you go to both Burger pleas and pizza ready where we are here we are at booking uh at at Pizza already of course they have the star system and that star system has uh the the battle pass that is pretty much same as in my perfect Hotel my guess is that whatever my

perfect hotel we iterate these guys will use it and then put into their newest iteration of this kind of a loop and then run with it that's that that's because here like you could literally see how it's a play about all of these data test and ab test that everybody is doing and everybody knows that if these guys implemented it it works so we're going to implement it too so yeah why invent a wheel yeah exactly so so so this thing is the definition of why rain bend the wheel it's pretty much like the wheel and make it go faster that's that's everything they did pretty much so it's very good good analogy yeah yeah yeah and it's great like they have these like special missions here because I I I I I don't think so I haven't seen this mechanic before where you have these let's say blocker customers where there's like a guy talking on the phone in the line you need to approach him and like wake him up or he's like sleeping at the table or literally Trump walks in oh there we go here we have Mr Trump and so on so forth so they have a lot of

these like additional engagement mechan yep there you go M it's in the seat away there is there are usually like a seats which you can't move and you when you play the game the you need to just it's almost like this like sleeping customer you can't move him away so like it's it's from other game it's from see way yeah they they borrow that that one I think they borrow a lot of stuff why not yeah but again important things about games here is like as I said like a car garage you borrow all the important stuff and you need to end up with the nice fast car not the goulash that's because a lot of times we plan that with the goulash without a get them anywhere well there's always something good slow gash gash it's from Hungary from Hungary man sorry um yeah regarding the shop it's kind of a these all games I guess VIP pizza every

iip basically removes intrusive ads banners and justicial but you never remove uh the rewarded ads the rewarded ads can be skipped with a premium currency which is gems yeah so they don't have the skip it they have directly gems to ads that's there they have this really nice timef free kind of a setup in every every one of their games which I guess is there just to prolong the first session because if you get something like next one is in 30 minutes this would be in in like an hour this would be like two hours blah blah blah again you can skip it for an ad so I guess some of these like mechanics that are added here by the way there's like a cleaning B here also that they added I don't think so I seen anyone there so it's it's kind of really like small steps that makes this wheel go faster than the original wheel I would say and of course the big big kind of a push on CPI that that's I guess the the big one because of course we starting with pizza not with Burgers so if you compare this yeah but besides it's just

the intertial um simulation game yeah yeah I wanted to say something oh yeah like if you compare this to my perfect hotel I think like the and it's not kind of like a negative comment but I think it's just the CPI play this looks a little bit worse and like more kind of it's leaning to the like low poly a little bit more than my perect hotel if you look at this and uh Outlet Rush five Burger play and pizza ready so that's definitely a CPI play the other thing that I really like here is that hotel or my perfect hotel by the nature of the game playay you walk too much they monetize the walking there with like 50% increase movement speed but for me it's like you walk too much here everything is kind of in one place B in here and B in like pizza ready that that's like that was

again what your son marketing move oh yeah yeah yeah there we go yeah so you see it's like all of it is kind of very very kind of beIN reach of something which is I think just much better because for me it's just like I feel like I have more agency over stuff that I don't need to kind of walk like whatever three whole ways to the other side I mean you don't like walking because you don't do any sports that's fine I do Sports but it's deadly yeah sword fighting if anyone is wondering sword fighting exactly retired sport fighter yeah so yeah I guess that's it uh yeah let's uh let's move on to admon right or do you want to give points last thing there's not that much progression at the end of it yeah like I think when you reach this kind of a point where you have the map and like these just recycle I would guess that this is it like of course you have your skins and

like I can go here and like have whatever slice of pizza if I buy the VIP package or CEO fund or whatever or like or like interal my face of course why not but still like that's it so even my perfect hotel now has a little bit deeper progression with that like linear skill Tre that they implemented and they switch the quest system into it these guys have their own module of quest system so my guess is they are aren't even interested to go that far over hybrid as as as now because my guess is this is like what under 10% regarding the revenue That's my kind of a IP educated guess here so it's not very close to hybrid yeah it's more of H hybrid step step two step towards hybrid but step towards hybrid yeah yeah there you go yeah you can you can go Felix can you give a can you give a out of 10 score and then uh I'll go uh I would say seven and a half because the

good thing is that they iterating the what do you mean it's like super positive like you always like five the positive that I need to get these guys is that they are able to dish out three gam and build on top of each other so they're building this kind of expertise that's very good okay fair what I don't like about these things that I still think they could do much more regarding like just let's say branching the thing into like how say games does it so you have the same core gameplay no no same core gameplay different metas so you have different kind of because my guess is there's like total cannibalization within these games like yeah that's why one game dies and then the other ones more down it could be you know you could be running my perfect hotel and then mob control and then whatever at the same time maybe even you can run all of these three at the same time but need you need to be you need to have something to do there and like spend four

right there's the thing yeah so moving on to ad monetization so there's quite a lot to say I have a bit more than usual right yeah like we said before right it's Pizza read Outlet Rush is super sense they're showcasing a step away from Hy hyper towards hybrid but I wouldn't say it's really at hybrid yet because you're completely right yakob like the I AP revenue is a very low percentage uh compared to revenue right and yeah it's pretty clear that the inspiration behind these titles is like you said my perfect Hotel uh like everything in Mobile it's usually an iteration and then improved on so super sens have taken the admon features we saw in seg games and basically inject like five liters of pure admon steroids so to say that super sense admon strategy is aggressive is an understatement and dare I even say that maybe they've taken a step too far uh

we'll get to that at the end of the segment but for now like both titles are similar and that they show all three ad units interstitials rewarded and Banners pretty much from the first minute in the game in terms of placements uh the reward video rewarded video placements appear just like in my perfect tell around the map and the rewarded placements either help with speed of movement for the character for 3 minutes the amount of carrying capacity uh progression in terms of cash and also rewarded add to upgrade equipment so I guess the new Vector if you can call it that on the ad monetization side that they're building on top of compared to s games is that also carrying carrying capacity is increased also which is you can't do myf hotel so what superent also has evolved is the use of an like HR office where you can watch rewarded if you can go to the HR office and this is the really clever part I think because if you don't speedrun the game like Remo

is doing you actually to actually progress at any speed you have to watch at least like five ads uh to unlock either the number of employees the carrying capacity of employees and the movement speed of employees so that's like 15 ads you have to watch to actually like get anywhere in the game 15 rewarded ads actually in Pizza already it's upgraded because it's a second row so in Outlet there just six upgrades but I can go here for upgrades that are not I'm not able to put buy with of currency I need to use either hard currency or S but I could get five more I think I have it on my yeah speed here in the like character see this is maxed because that's is the only thing that matters if I have all the money of course so yeah very clever way of doing it right so so far very like clever rewarded ad placements make ton of sense I think I personally watch at least 20

to 30 rewarded ads in my two days of playing pizza ready and on top of the rewarded placements I mentioned that uh they also have that welcome back to double uh whatever currency you generated when you're away so a lot of reward and AD placements so moving on to interstitial and banner ads interstitial ads are shown on a 60 to 80 second cooldown timer that starts just after the first time user experience so really aggressive yes Ma so yakob is playing pizza ready and Outlets Rush at the same time piz ready we we already saw like five or six interesting shots how many did we see in in Outlets Rush don't take it as a benchmark this is a special version trust me ah okay you then you then okay you can buy Within game currency that you see less ads so yeah you can you can also yeah you can also

correct the the APK from somewhere and then yeah you're easy it's called moding did you did you just like we'll get to that the end of the show I'm ask the end the show put the extras yeah so intertial and banner ads yeah like I said 60 to 80 second cool down timer uh just after the first time user experience on the interstitials uh banner ads you're also shown on a 10-second refresh rate from the start so here comes the first part where the ad one I would say is very aggressive so they've also put in app open ads uh every time when you open or close app on Google Play Google are the pushing this ad format quite a lot but I know it's really aggressive because basically the first time I downloaded a game be on first app open ever the first thing I saw when I opened it was an ad so after the loading screen I'm given a app open ad soash screen this a splash screen it covers 80% of the screen for yeah three

to four seconds and most of them are shown in the Google format so I'm assuming it's mostly Google there's this small button this small button on the top that says continue to the app and that's the first screen you see yeah I think I think that that kind of like size was on Felix presentation few episodes back I think guy like things okay but so far right is aggressive on the ad front but nothing that you're saying like wow this is going too far right yeah no not yet yet so here it comes so pizza ready and Outlet Rush have a ad placement or a popup placement that's shown on the floor when you just start playing the game that's for gems uh the placement is kind of generous at early points in the game and it grants you gems immediately like after if you agree so it says to get free gems please allow bright data to use your device's free resources from the internet while

using the app bright also add in the end that basically this is for web indexing p uh purposes so what the is going on here do you guys think I know exactly what's going on any guesses so they like selling the data doing some kind of idfa thing so uh this is something I know quite a lot about because I have a friend who runs a company in the space doing exactly the same thing but only on Android so basically if you opt into this you permit the company to use your IP address and bandwidth on your Wi-Fi or cellular or like cellular our data to do pretty much whatever they want so what to make like a pH into B so yeah so what the whatever is is in this case most likely from seeing their date from their website is that bright data is in the data scraping industry so this means

that they have crawlers that go on all websites to take like website data and index it so for example say you're McDonald's and you want to get the review data from every restaurant location in the world and track it over time you'd go to a service like this so so the issue is that in the modern yeah so the issue is that in the modern day and age craw crawling is kind of frowned upon by websites because they view the information as their own so companies do everything they can to prohibit scraping so scraping used to be a lot easier and it's always do done through proxies which usually in the past was mainly hacked smart smart fridges in America yeah not joking not joking yeah not joking yeah so smart fridges were crawling the net yeah exactly pretty much so my friend told me all about this for this show right so

this changed quite recently when a company security company called Cloud flare stepped into this uh space and made it really hard to scrape the web so what happened then is that so most likely what bright beta bright data does it uses your phone to request and solve captas so either they do this virtually or they send it to like captas to India where people sit all day and their job is just solving captas so it's essentially spyware since it turns your phone into a botnet and also drains your battery and data right yeah I spoke to my friend who does something similar on Android devices in Brazil and he says that on average he pays people in Brazil anywhere between 122 to $50 a month for keeping their phone switched on to his bot nut so I'm assuming that superent keeps probably 100% of what they get right so for Three Gems I think is maybe

going a step too far so yeah gems is not very very good so wait a second you op in for Three Gems and then you turn it for into a b b exactly yeah so very aggressive but like it could also be very profitable right so you know he pays out that for a month you know 12 per user maybe 10% of people like that in Brazil doesn't matter has to be IP address say it can be whatever there's no difference between us and non like it just address yeah but I wouldn't say in us most probably more I didn't ask my friend but yeah also higher qu let's call it higher quality oh wait a second but this puts this whole like making three same games in a row angle in a completely different perspective how so uh because it doesn't need to be profitable by free-to-play standards as it seems I don't know how many people actually opt into this but I just like I saw it and like I was like I'll called

my friend straight away and he's like is that what's going I like yeah 100% I know this company like I compete against them was like nice all right okay actually I'm going to learn something new today this a great new nice you learn well you always learn something new so Pizza Ready has a Dau of three and a half million so according to my estimates this should earn anywhere between 170 to 180k a day from ads so about 5.1 million a month or about 93% of the revenue from ads that's of course excluding the unknown botn net revenue and out lless Rush has two and a half million da generates 3 million a month or about 94% of Revenue coming from ads so also that estimate excludes botn net revenues but can we do decimals on botn net we just let's just like guess but you see what I meant is going a bit far because essentially like you're using your phone as a virtual

botnet essentially that's what you're giving the permission for so I don't understand how that's allowed by Apple I can see on Android by anyone yeah so what was the da you said like $15 per month okay so yeah let's just say here so Pizza already three and a half million so let's say they have an opt-in rate of maybe 10% 10% you think I'm I'm super conservative very conservative 350,000 people and then yeah let's say generously they're getting $10 a month uh per user there so that could be quite a lot yep yeah you're yeah you're counting correctly in your head yob yeah the thing is like the thing is I don't know if they're being paid that much I don't know if that's the payout on all of them because you know if someone gets a bought of 350,000 devices that probably dis like deinstall the game after a while I don't know if that factors in but that's my friend said he pays for it in Brazil so

yeah that's the market rate that I know of okay and why is this like not like prohibited or whatever or you know these things kind if it's so obvious that like we talk about it like why we talk about because he knows a friend has the same company like the same company that does this so like otherwise like you guys didn't even pick up on it right like I'm saying like the official people who RS the stores or whoever or see this you think like official people knows about this like it's a top 10 game in download shart still do you know top people knows about this okay come on seriously like admon here like I would say the the main thing the critique I have here is um I don't think so I don't think that's cool to have that feature right super aggressive and it's not really clear what it is right and that's a bit of a shame but also the end cards are super aggressive so like the some intertial ads are crazy long

and the rewarded ads are sometimes a minute so it's very frustrating right so yeah admon here I would say it's really good I'll give it a nine out of 10 yeah but the botn net if I have to include that in the admon which I don't really but it's just yeah I guess that's a bit weird so is a new genre here like for hybrid casual this is this I I say like this is like still basically hype hyper casual right it's still 7 six% like yeah ads uh this kind of Advance ad monetization true but it's not that's not ad monetization it's basically monetization yeah hey web 3 Guys you can learn here how to make money maybe somebody already beat you at your yeah let's let's put that uh another LTV layer in thank you very much yeah there you go well yeah I'm looking

forward to running into the people with that super scent again and just being like yo yeah yeah yeah what's going on here you just made a lot of enemies I guess H maybe no it's like it's the same thing like look so companies use fake ads they can sexist ads whatever they they can is it really like cool no do they make money yes that's the thing it's always C versus the LTV equation and uh always we talk talk about how you need to improve the LTV or just do whatever uh or whatever it takes to take the CPI but here it's like yeah but I don't think the the botn net scales linearly I don't think like they'll be able to do the same $14 per month payout if it's 350,000 people that's no way that's too much money for these companies cuz you're not that much revenue also lifetime value of the player or lifetime is what like month two months maybe I

mean do you have the retention curves yeah I can check yeah I can check the retention in the meantime it's just yeah I don't think even like at 30 days it's just like too much if you look at this yeah look in yeah 2% 2% 2% there you go no it's even with this like yeah it's it's it's a little bit far from hybrid still but it's definitely going there that's why we're talking is about 50% for those who are listening and D7 10it 10 12 but still I mean it makes a lot of money right so yeah like on a scale of like million downloads a day don't get me wrong but still yeah exactly and this is us only so yeah okay okay okay okay I mean in terms of uh the the UA do you also have some super Advanced UA practices yeah I mean just it's

aggressive no it's it's super fun uh just uh let me just start sharing this I mean obviously it's all the place all the all the UA channels I mean not all of them literally but it's all the big ones Apple I mean Iron Source mgal obviously it's quite big because it's hyper mediated on app and when we were there in exactly yeah yeah and app know like it's like the big yes and it's on all the games like here is like 30% on only one one creative which is a playable ad but yeah if it's like you see this do I need to zoom in a little bit it's fot loer and Nike so logos yeah just pick of these logos yeah like okay so that's not even flipped like the mdal exactly that's not even flip so yeah we can we can actually just uh play this playable because obviously it's playables on all the app

and do you know by any chance what kind of game is all playable from what kind of game is this where did we get this oh my God say games again my perfect Hotel absolutely it's just like these are not toilets but it's a it's storage it's their game basically like there's nothing wrong with it yeah it's true yeah I mean of course the only thing you don't have there you don't carry carry those blocks of cash on your back that golden goblins thing there exactly know it's like like the classic stacking mechanic which is now very popular and like in different games everywhere so yeah this yeah basically everywhere not in games in U yeah so we have done like uplo in all the classic stuff so nothing very unusual but yeah this is kind of nice you know like again pile of shoes pile of of shoes oh sorry shoes of course of shoes again do you know where

yeah do do you know where's this from which game my uh fellow UA Managers from the podcast what do you mean which game ah this is golden go again nope I mean yes survival nope they didn't talk about that game on our podcast yet play um Township exactly Township exactly this is town sh as well because this day have like ton of very big mess of exactly it's that it's from there which is definitely working anyway so these are like the play blads but if we look at let's say may yeah we just go to my favorite Facebook because you always see the weirdest on Facebook please turn down the sound much out of curiosity so like you titles right outl rush and pizza ready like they earn

close to 9 million probably together a month um how much do you think they're spending on UA oo I would say majority of that easily so I would say not nine but maybe seven eight very easily together obviously CU like the the margin is not that big MBA logo yes thank you very much thank you very much that's what I was looking for we have don't worry we have more so we have food Locker again F Food Locker again uh and uh lady NBA but that's not that's not all that's not all and I'm just going to show you oh this this is great and you you tell me yes okay good thank you thank you very much I was like oh I know this logo I know and it was also in here where is

it there you go right not not very one but still still going Toe to Toe with LV MH I'd be scared of that oh yeah oh yeah yeah very scared uh where's the the actually the fun one there there is more okay so this is great actually again uh a little bit of ASMR uh she a load of and load of loot of balls and same as as Township still the Food Locker at least like this gu dressed as Food Locker yeah this is little okay inappropriate ad appropriate yeah but okay whatever it's a CH as well yeah chel logo yes that's so the game about Outlets man I know I know yeah I know I know but can you actually use this hey this really exactly yes really temo really

really really Teo so I mean this is this is just like you said it's clever iteration and you said they're they little bit far in terms of the this like bot Nets and everything this is also quite far so UA is also quite far I would say gate design is the most innocent thing because the thing is like but this is this is so clever because you know teu absolutely killing it every every I mean the apps the apps are there Outlet Rush is soft on June 21st 2023 Pizza already is soft launch one month after in July so now nothing's going to happen to like you look like Playstation Xbox everything is just like oh my god do you think there like Su us we're based in South Korea like well South Korea is pretty suable I think yeah is is it though I don't know man like it's some pretty big brands with some pretty big legal budgets right like yeah I

don't know yeah it's like it's like but Nike everywhere like all these like different logos everywhere and I I'm pretty sure like I saw I saw Zara maybe there some loop hole we don't understand that they're using maybe maybe maybe maybe it's some kind of a loop hole like I don't know few few pixels here and there and there you go could be could be I'm pretty sure like they they covered this or they just don't give a I don't know but I said the apps are there for nearly a year already so yeah exactly it be a problem it would already be know yeah but the thing is like who cares like do you really see these ads like somewhere like you mean like top 10 top 10 like look you said Domino's I mean right probably all the other like restaurant whatever it's right here so like all these like different things it's just mean playables everywhere create like all these the obvious things that you need to do uh in terms of the UA and these games on

integral Apple I mean absolutely big YouTube as well like a little oh my God D I need to show the DI one man it's so wild that like we're in an industry where just like they put the Coco Chanel logo on something UA and like are getting like UA people clicking on it because they think it's that and it's just so aggressive yeah yeah yeah pretty much I'm not sure if it was this was the oh no no it was the the Clash I don't think we've ever done a cover on such an aggressive Adon and UA like no yeah that's true yeah ever yeah no never never iive I've ever seen we kind of did this picking the days when uh when we when we talked uh to M about like using the the celebrities but if they're like draw to to similar yes if they're drawn in like a c cartoon style and not like in real um art style then you can use it

but it's still very very gray area and I said yeah I'm pretty sure like this is up I mean this is even like two steps further from the gray area already already already but uh it definitely works and as I said like it's super clever use of like the teu hype I'm pretty sure like I mean the the Gucci Chanel and all is like all these logos there it definitely helps in terms of the the UA and the cpis I mean I guess the legal team of Gucci don't play mobile games because yeah it's like like who games I don't care that's the thing have didn't they have some like uh cooperation with Roblox or whatever I wanted to say like web 3 is different categories like it's you know it's it's not games that much yet yeah they have oh but Roblox maybe yes yes they of course they had a cooperation with the Roblox damn like think like what like they have their own Gucci town uh I don't know when where this happened

October 2021 yeah I can I think like it was around the I'm going to see the Tik Tok creative though yeah but I think it was the we didn't talk about yet oh May 2022 didn't talk about this yet yeah but they they they they know these things like gaming and stuff they're not out of the picture SN what Can you steal on snake UA by the way seriously that's really funny actually this is amazing is America eating the Chinese and Russian exactly yeah wait a second there's going to be a huge Russian snake yeah there you go I was looking at like what the is happening it's really by way the game is so good iterational snake I want to talk about it a little bit at the end but like I really like this kind of a snake iteration yeah but yeah in terms of like the other I'm I can actually show you just like few creatives just I'm really curious about your score for this because it's so

aggressive like would you recommend people to do this or I would it's like it's bit too far I would say like it's kind of you can't even do this if you're big seven out of 10 in terms of like all the all the different styles of playables and then UA channels it's all of all of it but like this is too far I don't even kind of recommend people to just like buy keywords and all of these like just to rank higher because that's like it can get you banned on Google and apple as well and it's just I'm not sure if that's worth it but I mean apparently as you said like they have the open up intrusive ads which are kind of a gray zone for for Google Play no I mean like get that from like they're the ones pushing it they're the ones who invented the for they love it but there's a thing like we had this like Clash uh with Eric so for that he was talking about thisal m you're mixing them up yeah okay and open app ads are what the then

so app open ads is when you open the app uh so only then so it's not view as intrusive because it's the first thing you see right and Google invented this for invented this format so they're the ones who have been pushing it for three years Jesus Christ I'm even more confused like what what's happening with Google because this is absolutely the most intrusive thing I've ever seen if if you if I open an app and then I'm I'm seeing an ad like what the jeez okay whatever so yeah I would say like seven out of 10 because it's it's pretty pretty good but like that's those logos are like just be too far so yeah there you go so I guess we can give him a 10 out of 10 for aggressiveness no 12 12 out of 10 12 yeah 12 10 well the thing is like it's I mean it's I wouldn't call it like aggressive but it's just it's too far but no one is brave enough to just go into this like area or no one that we know of so you know I don't I I

wouldn't say like they don't know what they are doing I wouldn't say they don't know because like yob said like those games are in the top 10 for a long time so nobody would notice 100% And they're still there so so how about that easy be stry to get oh so yeah we can continue talking just yeah Soo how did you uh beat the system we can do the extras for this right ah yeah let me finish my slake Clash slake Slash playing a different game yeah so the thing that I like about this iteration that how it work this another game on super portfolio wait yes but it was a dream Dale everybody who just you know listening or watching on YouTube just go back a little bit because there was a dream there is a dream they playable but it was absolutely like Township the ASMR

type of stuff with the corn so this one the one on the left side yeah the one on the left side oh I will yeah I will check it out in the post production so sorry you can continue somebody's eating me uh yeah so this thing is basically an iteration of on snake where in usual snake games like we had with the paper.io we had recently from Voodoo yeah you you usually try to kind of block people and put your tail as an obstacle so they run into you die and then you eat their blocks that that's that's the usual thing this thing doesn't work like that this thing is again super aggressive and it works on the premise that your level determines how how kind of you can approach your opponent if you can eat them or not and you can just start eating them right away that if you are over them you know where is this coming from Whole iio no this like concept like if you or maybe it's coming from hoio but it's in all

the creatives with like all the Forex games like in age of Apes where you where what we the numbers games the numbers games yeah bigger you are like you can like eat your like lower level opponents yeah like next basically yeah next in 3D and slightly different but yeah the concept is same yeah because it's about really just the number I like even my size does it doesn't matter regarding the equation because oh well apparently but the good thing is like you don't die immediately yeah you don't die you retain your number there and then what happens there it's that at the end of the fight there's this kind of a whatever boss fight that's happening there I'm going to try like you see the big snake that's going around the screen that like you always kind run into and somebody's still bigger than me yeah okay here we go I think we're going to

finally beat the boss now there you go eat all of them all of them them and you just died that's enough for us tonight good night yeah you get to play one more remote yeah yeah I don't uh so yeah I really like the situation it's really fun you're so bad at it but the thing is that the whole game just takes like one and a half minute and that's it it's timed and after this you you go against this 1,200 level boss that you always can fail I'm like really close beating it but yeah it's it's really nice I really like how you thought you the president then you immediately die yeah so last thing uh remov tips and tricks on the emulator genre so for those of us like me who play games on different platforms which I play on my phone on emulator and PC and everywhere

you want to save your progress what happens with Hyper casual games they don't bother with implementing this functionality at all therefore if you play your game on the mobile you can put it into emulator and like translate your progress and then show to our viewers on the screen so what you do there's this trick called mod apks only for the Advanced emulator users which means there are sites that have these mod apks which you can get and they have Lally unlimited money unlimited gems unlimed see no ads whatever implementations nice so this is one way to do a shortcut and that's how you see the speedrun in whatever beginning of this podcast how you can do it because for me I need to see the functionality and all of it at the end of it so that helps a lot and you don't pay any anywhere so it's fine and you can get the payer experience on top of it oh can you okay yeah you can because you have all the money yeah can you uh can you take us home M and mention liol as well of course uh um thank you very much guys for listening uh this was another episode of uh from

hyper casual to hybrid casual uh success story hybrid not the hybrid casule they're definitely going there and thank you for listening please uh subscribe and then uh well on YouTube please comment and share of course share your feedback uh we're always listening and always reading all those comments and uh if you want to meet us we are going to be the end of the month in uh in Cyprus in liol May 31st 30 no May 30 31st and 1st of June we going to go home and I have a new batch of Swag coming with me to to Cyprus so you can definitely be us there and just uh get some T-shirts yeah one more teaser if everything goes right we're going to have another special very special episode this week and if if it goes left then maybe maybe there's going to be another special episode yeah already went left already went left one time but

now you know it's it's it's on the right right direction so thank you again please share the podcast with your friends dogs and cats they love it until next time cheers see yeah by [Music] [Applause] [Music] so so special special imade in Japan with marble no no what's that about yeah why is it special for today because I have it there sitting my oh you Oh I thought that it's because of the episode no no no no no but we you know

like they're from South Korea not Japan just by the way I know just practicing for three with tg's [Music]