Hybrid casual Twisted Tangle: 85% purchase revenue driven by iOS growth? Everything is possible!

is that they not only uh made the game more straight regarding player progression so there's no this optional challenges they increase the difficulty they put on trigger events they put on skip bits they put on some visual prog visual progression with Cosmetics which again I didn't see in here uh in the previous builds and yeah it seems money started you know dropping from the sky that's that's how I see [Music] this is a no [ __ ] gaming show where we talk about games and their revenue in great detail powered by our ad monetization game design and user acquisition Triple Threat expertise welcome to the two and a half Gamers the unfiltered truth served with a side of giggles

let's not forget this is a 400 a.m. conference discussion Vibe so let's not take it too seriously tune in now and stay two and a half steps ahead of the gaming industry yob junor is actually really happy about us I was recording don't worry exactly you can see that I can see that yeah thank you for uh tuning in I guess you heard our uh and saw our new intro so uh let us know what you think about it no we're going to be a bit more excited this is our 100 epod like yeah yeah I well is it I mean we already passed 100 way the 100 one we counted yeah exactly 100 we counted so I guess it's uh I mean we can call it 100 but yeah let's uh I mean let's say let's say it's 100 so wooo the channel has nearly 170 videos yeah so I mean yeah so yes we we past that I mean

all right no no you should be excited about the game we going to talk about because we are talk I am no no we're going to talk about Twisted tangle and we have a [ __ ] delay because where you are felix is what like in the middle of mountains yes amazing amazing it's going to be a fun episode hopefully you're going to be just uh quiet and then maybe we we will come back yeah [ __ ] exactly welcome back anyway uh so let's see let's how how it's going work so you're going to you'll hear yodling I hope so okay good then yeah oh um quick quick comment about our last week because last week was amazing we had the yeah we had an event in istanb and it was I think it it went quite well well quite quite well meaning super

well uh like 200 200 people we have our yeah it's was first ever event that we've done so you can actually expect us uh starting doing this a little bit more often uh yeah I think you know you should just join our SL Channel where we announced this and it was more like um need to know basis first but now yeah we're going to definitely go big in in in the future yeah uh anything else uh we should talk about before we jump into um regarding the event anything we will be sharing afterwards yes I think the so people know yes we're going to share the the presentations in the slack Channel and then some photos and then it's going to be a video a short one on Wednesday so yeah well stay tuned we'll keep you posted so the more reasons to join the slack if you don't know how there's a link in this podcast in our posts is pretty much everywhere yes and it's open it's open for everyone and you can find

all the interesting information uh in there and we're getting also quite an interesting um feedback from you guys which says you know why you are actually watching or listening to our no [ __ ] gaming show it's because this is non corporate Vibe and it's you know being two and a half steps ahead of the rest uh of the industry it's nice and we actually talk about tactics and details and numbers so thank you very much uh based on our personal opinions and those personal opin opinions are based on our experience because this is our day-to-day job so uh okay enough [ __ ] let's just dive into Twisted angle which actually came from you guys I mean we were kind of watching it from the sidelines but it was you who brought it up to our attention so thank you very much who is starting yakob what is the level everybody wants to know uh because then yes we had this small small competition

in our in our select channel uh like who is going to hit what kind of level and man no K definitely went a where is it where is it where is it yeah he's he yes I have 105 yes two levels yes [ __ ] me guys guys guys I'm 106 what no way no way you're not no I'm lying I'm 87 of course not even 87 come on man like you are not even 87 just don't Li I am no but you can't play this uh you can't you can't you can't play this game on airplane mode which is really that's yeah yeah that sucks yeah anyway so we had this small competition and K our our um fan he and his colleague they are 181 and 17 78 so guys yeah you w this

beat us nice yeah but like it's it was very enjoyable I would say like honestly one of the most enjoyable kind of puzzle games I don't even W know if I can call it puzzle games uh because it is a puzzle come on it is a puzzle but it's very very unique this is not something that we had here before I I'll get to it yeah but yeah before uh yeah we stop kind of level flashing let's talk a little bit about uh what level flashing just yeah what's the what's the overall Framing and why are we talking about this and who is this coming from so Twisted tangle is uh game currently sitting on roling portfolio and why are we talking about it because uh yeah we kind of missed it based on our hybrid radar because the game is literally like the second biggest hybrid based on IP Revenue that we see if we assume how could miss this

because it's hard it's hard and I even had to talk in stul about this that uh looking for hybrids is really like there's no filter there's nothing you literally need to know them in order to kind get them somewhere because nobody even knows what hybrid is I can go here even near in sensor Tower and just says like give me all the Hybrids there's nothing there is that is that you apologizing yob it's not apologizing I'm just stating how it is because like find I think I think that wasy our friends from cive games reached out if I understand or roic roic directly yeah yeah so the game uh scaled to something like 130k a day in IP Revenue currently is a little bit stabilized which is even more if we count the sadness multiplier yeah yeah exactly uh regarding the downloads it scale to something like 3 350 a day and somewhere in the middle of

February now it's a little bit more stabilized but still kind of going Spike it's India only I was checking it it's just yeah if you just go to us only then it's uh it's completely different uh story yeah okay yeah you're right yeah but it's still kind of a pretty high it's still pretty decent yeah because the revenue stay the same right it stay quite flat yeah exactly so the game was released on April 25th and you could see here on the chart that before it was literally a hyper casual hit like there was minimal IP Revenue probably just at usual kind of noad SP nothing really there and then suddenly in December it started scaling very rapidly literally 10 folded the IP revenue and then continuing on the growth curve to something like 130k so there there's the Hybrid part of ity yeah easy um the thing is that currently if I understand it correctly is the second hybrid in my list it's a

little bit higher than uh blog gem 3D if I get it right blog gem is doing something like 80k a day in iips but the important factor is that blog Jem is doing something like I don't know let's say without the spikes like 30k downloads a day uh Twisted tangle is doing still even after the like a decline 75 or like 8K a day so I guess Mr Felix here would have a little bit more chat about the ad Revenue that's kind of happening there I quite the other interesting thing as was looking at roic yeah yeah we'll get to it the other interesting thing just noting uh maybe we'll return to Rolling portfolio because I've seen two more games here which is Bash Gem and screw gem which are both kind of scaling aggressively on IP Revenue both nearly hitting the magic 33k where B already hited the BJ is yeah I see I see it's quite uh increasing the

whole kind of iip revenues lately yeah yeah so even pretty heavy on download side so I guess uh as per prediction if you have one hybrid the next hybrid is probably much easier so that's that's what we get for consolidation but yeah back to Twisted tangle uh it's very very unique and it's made by cive game studio uh which is like a Turkish local St local as we were in this uh I spoke actually to kubash she's the designer very very inovative team and I really need to hand hand this down to them because the the game play itself let me switch from the charts is super unique like this is uh I don't think so we ever covered a casual game this kind of unique because it has so much physics based game play and it's and it's not only a gimmick is literally part of the game play is like very very utiliz to

the actual core gameplay that is super unique so let me let me just kind of show it a little bit for those that haven't seen it yet um so the game is literally about untangling these kind of ropes or whatever you have there uh the important part is that it's time based I think it's following the trend as we seen with games such as like match Factory and this whole kind of match genre when you have these 3D mess on the screen and you need to kind of click on three of the same or like you have the you know like tile Busters kind of set up where there's a bar on the bottom and lots of companies are actually getting into it there's a little bit of physics in that category as you kind of rumbling through the mess but here is on a completely different level the physics here is the main can core game play so uh one thing like why do you have like such terrible set of of these Tangles I mean it looks the premium buy for 2,300

coins you mean like the skins that I'm using yeah I just like those this is what this is what you like yeah Jesus Christ for those very 14 years old teenager or like what's what's happening to you what you have Donuts there what can go money for that Donuts are fine but those those p i these are in the ad offers we we'll go to it yeah so just saying like you go and you untangle these things like this and you see already the ragal physics here how important it is and how you pretty much kind of Smashing these things around how they move how they're kind of connected to each other it's it's literally very very important and we are back at that problem that when I'm talking about the game I can actually play it so I'm doing completely stupid things but then these things they disappear as you see here as was I just it there and the very nice thing about this that there's literally

no Randomness within levels there's zero Randomness so what you can do is if you fail a level if you return to it later actually you are you have a bigger chance to solving it because you know some of the things that you did you can do again and you literally like build upon the knowledge within the levels yeah you can prep yeah can prep in in advance like what do you want to do based on the the previous try so so for me this is like one of the most enjoyable things because I literally know that oh it was like this one more move here or I could have done that and then I you know restart the game and actually do it what I wanted to do so this is not your usual Puzzler with like you know difficult Dynamic adjustment whatever something something did amazing yeah congratulations one two more levels than you got me so for me so for me the gaml is very unique it leer uses a lot of these very specific um how do you

call them physics based mechanics the on ramp is very good and we'll get to what they changed and what was done in the game in the builds before and in the current build because I think this this kind of goes like hand inand why the game is making so much more money it's not only some you know random whatever we slapping skip it or something if I there there are skip it are skip but as I was looking into sensor Tower regarding the most frequent IP purchases it was all in soft currency there's zero SK it actually you know of course yeah I can imagine so because uh it's just like the casual casual game all over again just like one you know like you're failing one level and it's like okay my [ __ ] God I need to just pass this level so what you going to do just you know you need you buy the boosters yeah for so for for currency but but honestly like there's not really that much to it regarding the like featur set of that many things that you can buy actually if I understand correctly to actually remove stuff from it because if

you look at the game the store is very very simple there's literally not even your usual com get free stuff for an ad or because of there's even not that there are skip it and there's their usual set of like you know casual games offers that you have like unimited lives and like my shop looks completely different to that I don't have the bundles interesting okay the same thing I have bundles only uh then there's the special like offers for un lied lives one that's for an ad one that's for like hard uh real world money there's the star threr but that's the same one that's like sitting on shop there's no's offer but then there's the main Saga and that's it this is kind of very simple and then there are these like three different kind of vectors of Cosmetics which is the ropes the pins and backs chose the ugliest one like out of the three like what's why why dear listeners come to YouTube decorator because come to

YouTube and you can you can tell us which one is the ones you like the most well definitely not this I mean I mean I tried and I almost puked like what the [ __ ] okay I have to like the basics okay whatever I just you know as as they were coming on because of the Ed offers probably they stayed there and didn't really care sure of course yeah yeah anyway the important thing there are thing is this trigger I need to remove my eyes now this like where's the bleach [ __ ] I need to put the bleach in my eyes go look at some cats so so there's the trigger events happening which are this is this is the trigger event what are you okay so sorry continue sorry so there are the trigger events happening similar ones that are we seen run in like Monopoly go even in blog gem that kind of trigger themselves they pit you against probably just BS on a very kind of shortterm timer like three to five hours and you just they just reinforce you to play the main Saga there's

nothing to it you don't really need to care about the events doing anything or learning something it's just like play play play play play and finish as as as much levels as possible and beat hopefully all the other guys until you know you beat them and you get the price which is just of currency so that's there uh I think I saw just this one during my whole journey with this game and there was no other one and there was not the point two were running at once yeah I only saw this one which is completely to contrast with block Jam which has like I don't know like five or six different templates that that are sometimes like you have those bridges where the bomb is you have the balloons you have the whatever yeah it's the same thing all over again it's just like all over again but but at least it's templatized a little bit and it's like R TI here you just have that one which and it's not that frequent actually H like it's like once per two days yeah something like that yeah I I guess there's some internal cool down timer within the game that kind of triggers that but like yeah anyway the important part gu The Saga and this is I think one

of the like uh the changing uh features that kind of did the impact is that you have these hard and very hard levels yes and I've seen it proven by some games that even if you announce that there will be a hard level it actually increases the retention because people want challenge in this category and in the genre so not having a challenge is actually a problem if we go to the previous builds of the game let me share the screen for here a little bit as I was digging through it so there were actually there were actually these challenges that they had there and you could see that you have let's say this kind of a new challenge reach level 15 so they were unlocked as you progress to the main Saga and only then you could get back to him they would have hard and epic and notice that you would need to First buy the challenge like here for 75 uh gold and then when you play the challenge you actually get 200 so they had this other mode there within the

game it was actually based on moves not time oh not time okay which is again something very very different but if I understand correctly this was completely removed because I never seen this in no I never seen it well honestly I was kind of expecting this like unfolding game play but if it's unfolding after like 200 500 levels that's that's interesting H it's probably not there that's my guess because one of the things that I think is that like as our friends would say less is more here yes that's true because if you see just the main UI here by the way this is the the the the the UI that that literally nearly every hybrid uses yeah I mean the guy that did the asset back in unity store is like sitting somewhere in Bahamas probably yeah you have five uh uh buttons here but then eventually it's free only now yeah yeah so my guess is there were some heavy iteration and probably one of the things that I think happen here is that they see that rather than putting the hard content out of the main Saga they put it on the main Saga because if you

look into the levels and let's say I found this old play through where you have let's say whatever level let's say 96 96 you see how small the levels are there's no barriers there's nothing there's like not really these kind of new mechanics that we have here currently so my guess is that they ditch the challenges completely and put them on the main Saga so there's just one linear mode which now drives the retention could be seems Seems like to me because the ramp up of these mechanics is very good currently it's like you have these I don't know the nodes that are fixed that you cannot move then you have like three three point nodes then you have these kind of sticks that you literally need to move your finger tangle around it yeah then you have keys then you have I don't know like these very very there also like blocked uh spaces where you can just land uh yeah exactly so so you have these mechanics that are currently in the main Saga and you're just

reinforcing the main Saga with these trigger events so this kind of Screams to me that it was not that linear now it's much more linear much more streamlined much more difficult as it was before or this like this 96 like this feels like I mean no challenge at all the the difficulty was probably just kind of a optional before now it's mandatory that's that's the thing I think there's like every five levels there's hard level and then five levels there's like the hard level and then comes the very hard level like hard levels to be honest like if you're good you can still get them like on first try but very hard levels are actually like five five chall yeah it's challenging yeah it's challenging so so that's there uh last thing I had here I think it's it's the same just like kind of was looking through these kind of other game plays and like these seems kind of completely like a completely different game regarding the difficulty yeah oh yeah so so if you return to the main game so what I think happened

regarding the thing is that they not only uh made the game more straight regarding player progression so there's no this optional challenges they increase the difficulty they put on trigger events they put on skip bits they put on some visual prog visual progression with Cosmetics which again I didn't see in here uh in the previous builds and yeah it seems money started you know dropping from the sky that's that's how I see it because um I wouldn't say simpler actually as I said the complexity of the mechanics was put in the main Saga they make it more straight yeah rather than simpler so that's my guess because what like how these puzzle games and like casual games monetized is that the level curve is the retention curve so literally the blockers are the ones that are driving Revenue because you need to use boosters you need to use soft currency run out of Lights blah blah blah those are like gating mechan Ms so my guess is they

just rebalance the game to be much more like a real puzzle like I don't know Royal match or Candy Crash or something in the matter and now it's literally doing what it should because there's yeah there's a different different setup here and of course they simplify the end of the level like whatever winning thing when you when you win a level there's this kind of a there was this yeah this thing the let me show you the wheel where sorry what the [ __ ] are you talking about this one this this is not there anymore anymore this is just simplified into one with doubling reord that's one with like not doubling anything but you get serve an intertial anyway so and then you also have uh way more currency for hard level and very hard level which is usually the one you want you want to double yeah you want to double you get what like 15 coins for each level which I mean I don't [ __ ] care but if you have like 200 versus 4 400 it kind of makes sense because then

when you're stuck on the hard level very hard level you can actually buy time like 20 seconds for like 900 coins and that usually helps at least when you know we are very close to winning the level but not exactly one like you didn't exactly win the level then that kind of uh helps by the way it multiplies not multiplies it's additive that once you prolong the time to add 20 more seconds the next time you like within the same level if you to again prolong 20 more seconds it gets much higher it's not your usual 900 coins is like 1,600 or something yeah makes sense so so the soft currency the soft currency sync is very deep not only Within These can of Cosmetics which also kind of cost a lot put it away please put it away my ey oh thank you but then the the other things there regarding the ad placements uh yeah there are the ones at the end of the level there are the ones here in the hard offers there are the ones that you can add one more life

if you don't have Max I think this one is a little bit hidden and then that's pretty much it I don't know if I seen something in the shop or somewhere else it's actually pretty um pretty kind of uh short oh not short sorry very few uh rewarded at Play Stones actually I've seen there pretty much so Felix do you want to tell us something about how to since I'm lagging here there's quite a lot I want to say but it's super interesting because like you said there's not that many rewarded ads there's intertial ads that show up after the level but for me the most interesting thing is how they start showing banner ads later on and much later on and that's a big ta so since I'm lagging I'll just be super quick into the point I making somewhere between 70 to 85k a day in ads but

that's about 40K but because of the banners and I'm adding it later that's a big tell so basically I think this is a majority IAP driven game and not ad Revenue so I think that the sadness multiplier here is definitely not taking the revenue into account and I think probably the true ad Revenue somewhere between 20 to 30% and probably somewhere on the lower end if you take everything into account really at 25 30% yeah because also if they're getting that many I APS ecpm also increase drastically so I calculated with 40 cents uh $40 ecpm in the US and then uh pretty much 18 worldwide but I think if they're earning that much AIP ecpm on rewarded are probably closer to 80 in the US and I think probably this is a mainly I AP driven game uh

yeah so what was the overall Revenue then just to get the get the final number 75 to 85k a day uh but I think 200k a day overall Revenue we assuming yeah yeah so I think the I AP estimates that we're seeing are way off and I don't think this game has made 3 million in the last 30 days I think it's more closer to six okay yeah because there's not that much ad Reven there's not that many impression opport ities and they don't show it that often and usually when you work with games like this when you take out banners from the start which they do that usually is a signal that you have high IAP making users or a high portion of IAP making users yeah that's the same we seen with the Medbox guys with poke Champs that they want to preserve to like a little bit more premium feel in the beginning yeah yeah but then you have you have intertial after every [ __ ] level like come on like

from the very beginning yeah that's true that's what I did immediately [ __ ] my life oh seriously I was like I was like I can't play this game with like every G every level every level yeah it's just like it's no no way it's like I I just can't so it was quite quite annoying I mean I I tried this trick with no Wi-Fi but hey guys you nailed it I tried to play connection all the way yeah me too me too I was like oops how about no thank you very much guys but I mean uh what can you do what can you do okay so so that's uh teach from your end then uh easy you can you can play yeah you can you can say don't worry just go on don't go on you can continue tell us no I think it's a really interesting I think this game is is more a casual game if I'm really honest because it's not hybrid because it's just majority revenues here must come from I APS and not ads and it's

really interesting to see roic take a step in this direction well I guess I mean at some point we need to really um Define what hybrid casual means because in my opinion this is quite hybrid because how it because of how it looks like and you know you can't just take that away from from the game and it started as as a big hyper casual game before so I mean the thing is that big casual games currently like playes games is they have giant production value budgets yeah you know the VFX everything you know it's literally like there's I don't know multiple people just making sure the VFX is like to the point yeah it's super polished it's like very quick dirty done by like a small team and it still looks quite good except like these [ __ ] Tangles but yeah it's like that's that's not your I mean that's not B yeah that's your [Laughter] choice that's fine okay anyway anyway anyway we can we can you

can play and we can we can wait how you fail and then we can see the the winning screen afterwards or maybe I just motivated you to to win the the level but anyway I'm just going to check how how it's going to look like in terms of the download so we had this like you mentioned I had last six months actually in the charts for um revenues and downloads uh so we using sensor Tower so thank you very much guys for uh for giving us the the access and allowing us to share the data so there was like natic in terms of the downloads in the last yeah let's say three months and the peak was like two weeks ago but then it kind of was a weird mix of of a little bit of us but then a lot of three or four countries so majority of the of the revenue is actually coming from us and it's like 90% right so that's uh that says it all so now they scaled down from 300,000 downloads

to actually yeah 70 76 80 which like 20 25k from that is us only so it makes all the sense when the the revenu is coming from the US only and then like few tier one countries but it's like 90% 90% revenues uh if I'm looking at this in terms of the devices yeah majority is actually it's iOS guys so it's 70% no yeah yeah I thought iOS is dead right uh o how about that I mean we we heard a lot of things about the mobile gaming industry is close to De and we see this every [ __ ] week all day long uh it's actually still live and kicking like honestly like we have so many games that are currently like aggressively scaling in Revenue to cover that we don't have enough slots H thisly yeah exactly and these are these are our

great friends from esto actually you you are seeing the okay let me let me take over the the screen and uh I just want to I just want to share the I just want to share how the downloads are looking and whatever is here I mean it's 70 well 85% is I it's iOS and then 15% in terms of the revenue is actually Android even though 70% of download it's just coming from from uh from under it right uh but then let's see in terms of the countries this is what I was talking about uh and if I'm going to do like last not last 90 days it's basically yeah India was a kind of getting a lot of installs but then we have us which is quite stable but in terms of net revenue yeah it's just yeah 75% coming from us and then we have UK Japan Canada but you know you

see 4.4 million in last 90 days and then the rest is like 300,000 so it's very very small very very small uh outside of us it's fine I mean I can take that it's uh it's all good doing like let's see if we have some kind of uh what do we have not this but actually retention yes retention numbers so I mean yeah it's us only quarter let's try to have 2 no 23 the last quarter if we actually get something because I guess it's yeah okay we can get the the last quarter of um of 2023 when they started scaling a little bit but I guess 40% day one day

75 and then we have 1% day 90 I guess that's like the the classic retention profile of the of the hybrid right so let's see definitely not that big as the Casual one yeah I'm pretty sure like they this is just early numbers because they started doing this hybrid kind of pivot in December so we have very few amounts of data but still uh you can see like how how it looks like anyway so that's that for the the retention the the geop spit how about the U the actual UA so what do you think is the biggest Channel guess what Max yeah it's up loving obviously for sure yeah it's 100% up loving but the thing is like here in the in the um breakdown of the networks I mean they have basically everything and now they they started running MCO also very recently so like all the all the checks in all

the boxes so we can we can check different things but in in terms of like the the share of networks and Impressions it's uping and then we have lift off and then we have some Unity so if you are trying to get any Facebook not really if we check March only it's up again Unity LIF of and and I'm pretty sure it's going to get more and more into molo as well I'm a little bit do you think it's a Target suris I don't see Google I can yeah I can I can just show you right here in this uh in this in this creative and you will see immediately um do you do you kind of recognize um IQ creative yeah the brain and then like the the thing in here oh can you hear this yeah it's farting sound like why is it farting sound interesting oh okay so here we have a

user of boosters everything this is playable by the way so it's interesting I don't really get why is there's a farting sound it's really disturbing I heard that it's kind of a lot of hybrids use this a lot of who lot of hybrids use this in creatives farting sound mhm what Jesus Christ now you might be the best U manager after all on the podcast anyway uh it's it's really kind of disturbing to be honest anyway so this is yeah so I guess you can see the the the main target group of this and we can just check some of the creatives in here I'm don't they have lot of play say what the m just for the listeners oh yeah for the listeners uh it's older female I would say I mean most like most likely like all the other casual titles uh it's female 30 35 Plus uh I mean us is their main country so

kind of makes sense and they have a lot of playables but I just don't want to hear the fighting sound uh anymore so hopefully we can actually watch some some other creatives it's a you know it's U it's 40% male 60% female average age 37 just check it out nice nice I mean it makes sense uh we have obviously okay there's there's no at least there's no um uh farting sound but there is again like a very unique sound that connects the dots okay how is in this is more like screw driver ASMR creatives oo I mean I mean if I close one year one year or maybe both years and then uh I mean it could be like that that's true and this is funny think so it's one one minute long creative and

guess what it's just the same creativ just uh looped looped yeah so 30 minutes 30 second Loop the same but you say you have the I cannot untie the not uh and we have just black and white type of creative and uh guess what we are just seeing the the game play I mean it's not that surprising then we have little bit altered you right sounds like really really interesting I know it's important but this actually yeah it's quite nice uh so this is a little bit more complex uh well complex I guess complex in terms of the how the creative looks like and it's it looks like a cake actually cake we not it's the iteration of game play yeah I would say I wouldn't call this it's pretty much iteration of gameplay yeah yeah but then you would be very you know surprised to see the different o I guess this is quite old but still in

February they were running this uh um Christmas theme or Christmas oriented creatives but you know like you can you can go and just do a little bit better with this [Music] let what was that what what the [ __ ] was that kind of control destruction of some engineering thing yeah I was I was like like months it's literally like sandworm yeah sandworm I was yeah I was I'm not sure I was expecting this actually end like a like a toilet outside of the home or something wow yeah was this just interesting okay and we have I mean we have a lot of different C let's just look at like what's what's running in March which is again the same thing what we just saw so but honestly in apple I mean there's not that many uh different things you can uh you can expect but let's say we try Tik Tok only I'm really

curious to see okay so creative CH you have the video I mean this is just like stock stock footage of a person playing the the game with like weird weird music in the background so I I would like why don't you just show the really hard game play you mean the one with all the mechanics like level and yeah because like you are kind of like pausing the uh oo wow oh my God I I I knew I'm I'm going to I'm going to see we Che on Facebook you cannot anti the pacifi so we are seeing crying babies which are tied together with their pacifiers that's that's amazing I mean okay okay now now we're talking um also this target audience uh I mean I kind of see more and more baby

oriented creatives for for female um really yeah yeah you mean like freezing babies and stuff like that no no no no freezing babies like um like play runs on no no no no it's like okay again bit this interesting this is interesting again oh my God like this is so so weird and so great at the same time wow okay nice again there's no crying sound no crying sound but at Le at least it's it's visual but the same thing you know what it is it's just like the same iteration of iteration other creative concept yeah and then yeah it's just like this is it right it's like okay well me we have again like a little bit of crying babies so the whole chessboard of crying babies yes so but it's exactly the same concept that we saw before so again we are kind of lacking the the depth of the the cre Concepts yeah I would again like you have so many different levels and so

many different combinations why not using the hard levels uh just to show that like it's like it's actually challenging I like those hard levels okay so we have different backgrounds uh okay we have Ah that's that's the one I would use yeah we have uh yeah we have multiple obstacles in here or sticks it's the same sound again right mhm some kind of a screw something like a screwdriver yeah but here we go in uh at least they have like multiple um multiple playables I mean it makes a lot of sense if when you are running majority of the uh of the UA on on unity and then well appin and then unity and other other networks but still um unlock other channels than than appin like that would really really need to happen by the way any guess what has happened with that spike in

India um I would just say like worldwide campaign honestly okay or maybe it was uh it could be featuring as well which you know how random it is yep oh nice we have a nail okay we have an emoji and then uh but that's it we got these nail so there mean I have like do who do you think is actually right running the the campaigns is it take is it Zinga or is it uh Ric themselves or I guess is roic because keep in mind rig is a former hyper casual publisher now trying to go hybrid and the main expertise of hyper casual publisher is running U analytics yeah true but then I guess yeah that's true because also like social Point has their own UA team like Zinga as well and then small giant also the same team well they own team I guess this is the city okay guys I mean you can do way better in

this uh anyway okay so I guess like that's it all the networks uh it's uh it's going to be interesting it's going to be very interesting M Unity Facebook appin molo lifto okay no Tik Tok there is one like there is Tik Tok but it's like one creative so I guess it's not that that that big oh that's the one with theer over it's kind of growing a little bit so but one yeah it's like it's our data so I guess we can we can see a little bit more okay anyway that's uh yeah that's that's pretty much it right pretty much it so what rating time yeah six guys I can see I mean a lot of VI channels but not not a lot of creatives so say six from admon basically this is not an ad monetized

game this is straight up I AP like mainly okay okay so I'm I'm giving like nine because the game play is like super unique and the way how they scale the mechanics and like how probably what I assume has happened here how they rebalanced the progression and joined and merged the challenges into the main Saga correct me if I'm wrong here if somebody knows but like this seems like an excellent thing it's not really easy fit to literally rebalance the whole game completely regarding the difficulty to make it like change into different engine because it was add engine before now it's a IP engine uh the thing that I'm missing uh is that I would do more events these kind of trigger events not different events just more of the same what you have there and a little bit more uh kind of a like the Cosmetic progression whatever's there a little bit more depth there they probably will need to get there anyway because as

Alvaro said these games evolve and need to evolve they they can continue in this state as they are long term they need to move like one much higher anyway nice nice thank you very much for for listening and also very thank you very much for uh bringing this to to our attention again and uh yeah thanks also for subscribing and then commenting and liking the videos on YouTube and uh getting us rating on Spotify and apple it it really helps us to to improve the the show yeah and the teaser for next time as we will finish the series of the Forex so for those who want to know what's the game we'll be taking along join our slack and going to get announced now and yeah uh big uh mind-blowing discoveries that we proba show in the next one yes stay tuned and uh thank you cheers [Music]

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