There are 14 million video gamers in Italy, an 8% increase from 2023, representing 1 in 3 Italians aged 6-64.
02
The growth in Italian video gamers is primarily driven by women, with a 14% increase compared to a 3% increase among men in 2023.
03
Mobile devices are the most popular gaming platform, used by 74% of gamers, followed by consoles (44%) and PC (34%).
04
Purchases of new video games generated €562 million in 2023 (a 3% decrease from 2023), while in-game purchases and subscription services generated €354 million (a 24% increase from 2023).
05
Digital downloads for consoles and PCs saw a 15% increase in sales, reaching €362 million, while physical packaged video games decreased by 24% to €201 million.
06
The average Italian gamer played 7.5 hours per week in Q4 2024, with 68% playing at least once a week.
07
IIDEA, the Italian Interactive Digital Entertainment Association, represents over 90 members including console manufacturers, publishers, developers, and esports operators, and promotes the industry through market reports, events, and responsible gaming initiatives.
Insights
01
There are 14 million video gamers in Italy, an 8% increase from 2023, representing 1 in 3 Italians aged 6-64.
02
The growth in Italian video gamers is primarily driven by women, with a 14% increase compared to a 3% increase among men in 2023.
03
Mobile devices are the most popular gaming platform, used by 74% of gamers, followed by consoles (44%) and PC (34%).
04
Purchases of new video games generated €562 million in 2023 (a 3% decrease from 2023), while in-game purchases and subscription services generated €354 million (a 24% increase from 2023).
05
Digital downloads for consoles and PCs saw a 15% increase in sales, reaching €362 million, while physical packaged video games decreased by 24% to €201 million.
06
The average Italian gamer played 7.5 hours per week in Q4 2024, with 68% playing at least once a week.
07
IIDEA, the Italian Interactive Digital Entertainment Association, represents over 90 members including console manufacturers, publishers, developers, and esports operators, and promotes the industry through market reports, events, and responsible gaming initiatives.