Creative trends in mobile games - July 2024 (Sound fixed)

this is only in the last month they started coming out this yeah this is uh end of July basically oh this is super new that is very new yeah I'm only looking at July so that's why it's called Trends in July just by the way this great creative to play this game I know it's a lie but I would play this game and also look like all these like the yeah yeah these like choices here and everything is like it's Prett yeah it's great I think like this is uh and also the the different View and also you know like trying to escape and you can't escape [Music] here this is a no [ __ ] gaming show where we talk about games and their revenue in great detail powered by our ad monetization game design and user acquisition Triple Threat expertise welcome to the two and a half Gamers the unfiltered truth served with a side of giggles

let's not forget this is a 4:00 a.m. conference discussion Vibe so let's not take it too seriously tune in now and stay two and a half steps ahead of the gaming industry Matthew what are we talking about today Matthew lens man like I'm just say I'm just saying this and I'm saying it here on the record that I think our podcast is the best podcast in Mobile gaming but it would be two times more famous if we had my M with a name that could be pronounced by anyone west of the correctly if you were Matt Smith I think like right now you know we'd be at least 20,000 subscribers gu said like it's Matthew Lance from GTA welcome hello everyone west of the danu we're going to have a little lesson today how to pronounce m

I almost got it right yeah no but uh as you said if if that um or when that podcast comes out and you [ __ ] up my name that's exactly the right time to you know change the host or the co-host actually so be careful be careful Mr Mr Felix ah okay welcome everybody H my name is mate larich I'm Felix braberg and we are your hosts and we are going to talk about creative trends for July um because uh the creative Trends in June were quite successful and we heard very good feedback so we're not now going to do it every month which is terrible because it's more work for me so thank you very much no but it's it's also great exercise so guys I have few games uh which I have in my tabs already opened so there's a little quiz

tell me five games I'm going to talk about today or not tell me threee tell me are we going to talk about that Mario game no no no but I should pull it I I will so much yeah you really I mean in your feet or I mean I think I think the rise of that game faceb death of Ip in the faceb which Facebook group The the cringy one mhm oh yeah absolutely oh then no no no we will you know dedicate a episode exactly for the the fake or the Mario from wish uh game some yeah in the next few weeks so yeah so fre games tell me tell me what I going to talk about um it's super easy like yeah let's let's do five because three is like that's that's very easy that's very easy so um back fight from Voodoo no but I can I see it everywhere currently it doesn't mean like they're using any Trends but I can yeah we can pull a back backup hero or whatever that that is from Voodoo um

there yeah kingom which one Kingdom guard yes yes absolutely of course I mean after after the discussion with Stan I mean like there they have some very interesting shitment oh very good okay so Kingdom guard yes um thinking yeah you're thinking I know I know I know Forex or or hyper casual more Forex or Forex yeah Forex Forex SL hyper casual I mean it's it's the same but we didn't talk about it last time that's one game but we also talked about some of the games last for is doing something last for is doing slide iterations yes Lots talk about this and uh something there's not the Forex there even guessing guessing games is so boring come on yeah I see I was like I was I was see I really thought like you will just say like five games can I try yeah please go ahead evany no Candy Crush no no Block Puzzle no no but

I I think we should start the segment but see I at least but at least he tried at least he tried at least he tried so um yeah I mean uh Evon is not a bad idea and bu puzzle is also a good idea but they are doing almost all the all the time the same WiFi game I think we should cover that on an episode all by itself yeah exactly so definitely last war Royal match uh again top heroes was the one which had the most interesting stuff for the last few a few months and especially last month then I'm going to show you one thing which um brawl star is doing which is quite weird and also travel town and then we have a very interesting white out survival playable ad and uh I mean I'm not sure if I'm going to go for like guessing of the the game that they are kind of trying to um to get inspiration from but then idle Outpost Survivor IO again uh and Kingdom card you mentioned and then there is a

hustle castle and we can yeah we can then go to like B puzzle and different different things let's start with with with hustle Castle because that's uh always I mean it's not always but it's interesting uh kind of case here okay is this yeah and then you know because I found out their their icon is I'm not sure if you can see it here but the icon is basically hero War uh hero War so they're getting inspiration from Hero Wars a lot let's let's call it that way so I will just start with this one defitely like Hero Wars yes absolutely hero they have the the numbers icon there like all the the hook and everything and then like this is not Hero Wars this is hustle castle and don't recognize the assets know I was making a joke mate ah it's is early for

yakob for for jokes man like it's like you should you should already know you should already know that so like they are doing all of these it's just like it's interesting does ancient Greek Greek have like a cheaper CP this you mean the Family Guy stuff this is just like Family Guy art style but I not like what's up with this like yeah moners yeah yeah and I mean like this is more like what say would say Japanese no Hero Wars have the ad where there's like this three woman that eats them yep that's yeah like this yeah this is the same thing oh there's a snake hustle Castle just so I get an idea like what is the spend you think they're doing every day like just roughly to the degree of 100 thousands like we need to check what's uh what they're doing in terms of the revenue I haven't checked it maybe we can ask I can check ask I don't worry I'm

just I'm cheing 40 day do you see here yeah you see look oh l no 27 27 and let's let's check last 12 months because I think okay I was I was under the impression they started kind of spending more but doesn't look like that yeah doesn't looks it's the same same thing there are like few spikes here I wonder December okay yeah actually down scale pretty heavy yeah yeah yeah the last it's say all time yeah it's they have ads do they honestly I'm not so sure okay but anyway if even if it's 20K now it's yeah it's 16 so I would say like they're spend like 5 7K a day not more probably another another hustle castle in the making in the meantime oh yeah could be

could be could be so again very like inspiration from I would say that maybe we can check also the overlap of the of the crossup usage because that's I would I would assume there is a lot of hero yeah exactly so they're not stupid so if you look at the the overlap there's airport city manager simulator I I don't think you can use that in New York creatives when you have a hustle Castle type of game Walking Dead most probably that no Hero Wars I can I can understand the the inspiration and where is it coming from so not bad not bad guys um let's let's look at do you see do you see let's look at the Kingdom card oh this is so good and I mean this is the usual snake or dragon or whoever is this lizard uh

but this kind of is without any with gun any characters Al only guns yeah but it's is that hyper casual game that you have with guns what's the name yeah exactly exactly I mean whatever load your gun load doesn't matter choose the gate with your loaded gun yeah yeah with actually like a misspelling in the headline that was even better but look it's one minute long video and this is exactly what what Stan was was saying like you are in like you know the edge of the building there needs to be this kind of a tension yeah exactly the fear of like fear of stuff happening yeah break it down to the be upgrade guns and some tension yeah the T the tension is definitely there uh especially I mean this is the play Blood but it's it's mainly

uh play BL card aavin also this this is this is also interesting this is what what um what St man like this won't work that much but it is getting quite a lot of spend on upav so maybe he was wasn't uh he was he was wrong because there you see the space behind these troops like that was the fact uh or that was the the thing that mentioned that he mentioned because like if you have such big space here um it's not inion yeah it's not it's not it's not yeah don't fear that much like it's like it's fine you can run you can run away but in that that building case that was just the Ed Edge of the of the building and then this is I mean this is great I think this is amazing this is only in the last month these started coming out this is yeah this is uh end of July basically oh this is super new that is very new yeah I'm only looking at July so that's why it's called Trends in July just by the way great I to play this game I know it's a lie

but I would play this game and also look like all these like the yeah this like choices here and everything is like it's Prett yeah it's great I think like this is and also the different View and also you know like trying to escape and you can't escape here because there's the the tail look hey oh you got eaten uh you need to try again it's really interesting how these are all made in unreal yeah such a such a great great use of like the S and cre think is unreal and not Unity um easier to iterate no why is it easier to iterate in UN in unreal versus Unity Mr programmer tell us please because unreal has better fleshed out like all these VFX stuff and like you know the thing that they're using a lot of times in the creative

dear listeners tell us yeah tell us is he right or wrong tell us in the coms I think I think he is wrong why I I don't know that doesn't seem right like for me anre just works easier like I don't know when I when I work in unreal it was always oh you work in unreal yes I work in unreal where can we see the games on Samsung VR store exactly which was only eight years ago I think it's it's the same in 20 24 I I I think these are made in Cocos or what what I think they're made in crayon yeah these are no these are made by with crayons okay anyway so um so again like the the tension fear and everything uh it's very very important especially that's like what kingdom gu is banking on and I I also I think we didn't talk

about the Survivor a for a long time look what we have here H reminds me some some Mario or Nintendo [ __ ] but here we go but in fact yeah this is exactly the same principle fear of like you know being kill like you try to escape like there's always like very close Panic on the face yeah the Panic on the phe and now like it's the same principle it's the same principle trying to upgrade your your weapons and and gear and whatever else and then kill the others and then uh near situation near that situation exactly yeah near that situation and then some like uh uh Mario kind of stuff I'm surprised like why why is this actually allowed they they can patent like question marks boxes or

whatever fair enough yeah I guess that's okay it's fair man mobile is just become the wild west for copyright infringement it was always the wild always Wild West it was always Wild West okay let's see yeah there was someone commenting on uh on LinkedIn the other day about like uh super sense scaling and I'm like he didn't mention anything about copyright infringement I'm like yeah yeah but now it's like you know like it's not uh they changed it it changed yeah because it got big yeah maybe we mentioned it as well you never know you never know you never know and this is I I think like by the way this is Tik Tok and it's the the top spending or like the most impressions are coming is coming from Tik Tok on Survivor I for July so it's even bigger than than appin so this this is a very interesting uh stuff because everybody's like ah Tik Tok I don't know it's still it still works and it still

can be quite big and uh you just need to know you just need to know what what kind of creative tools I mean this is the the usual kind of TI to creative challenge stuff which works but then we have all the apping stuff and then like this look look at so you don't you don't really listen or do you don't really hear that like what he's saying it's this is just like fake person I mean he not really matching like what he's saying here is like person for Creative template basically yeah yeah yeah yeah just random stuff yeah W it's like what's w wow why is this WOW does make sense but again look it's like the hearts of the zombies it's still like this [ __ ] [ __ ] hell this is perfect it's still kind of it still kind of works and you know like you see like this it's zombies no nothing else not other like um enemies

always zombies like Survivor iio still makes like 9 million a month IP m in that case doesn't seem that it's even declining like just stabilized yeah it's perfect and also I see all of these like again like um subtitles and voiceovers and like kind of explanation of the like of the game playay and I I saw it in in one of other other casual games which was is that actually in the game which which one don't think so the one that you see on the screen yeah why not mean I didn't play for a long time but I think it's definitely in the game oh well again you can tell us you you never know you never know you never know you never know but zombies are definitely in the game like this quite a lot actually and we have playable which is

what we can check maybe maybe oh yeah what yeah I mean it's the same thing as the game as as you see in the game which is great because I'm going to show you some playables which you would never never expect why did I pick like this what is this Chinese or or Japanese or is there a ratio just out of curiosity for like every Grand you spend how many creatives you need like so if you're spending 1K you need x amount of creatives you're spending 10K you need x amount of creatives or is it just maybe if you actually read the newsletter I I'm sending out every week you would find out there is there is I mean it's not like a it's not written in the stone like if you have if you spend 10K a day you need to have I don't know five new creatives per week but more yeah higher spent or like different spending levels require like more creatives yes so let's say yeah you're spending 10K a day which

is what interesting spend let's say let's say that way so you need and also like the the u channel mix is important like uh regarding the creative so let's say majority is coming from app so videos important but not as important as playables so if you spend 10K on app in a day you definitely need like two new playables free new playables a month at least I mean not at least but around these like numbers that would be just an like healthy ratio if you spend 10K on Facebook you need five new videos per week per week oh wow per week those are completely different creative con different concepts ideal scenario which ideal scenario is never uh so you can you can kind of play around with um the iterations and you know like the hooks and stuff like that which is then kind of acting like a new new creative

concept but also uh you can like ship some static images into mix and then you can you can uh make it work as well so it's it's kind of you like it's on Facebook it's very creative heavy on Tik Tok is even more like on Tik Tok you need to change the creatives every like like two or three times a week seriously I I sent out this uh this I think newsletter two weeks ago about the creative testing and how to kind of how to get better performance on Tik Tok where I said you need to have the new creatives in the new ad group so all the new creatives are adding in the new ad group every two days basically so it's a lot of work it's I mean the outcome is uh is always good so I mean all UA is a lot of work what can we do yeah well you know you said in the recent new um a recent interview well it wasn't recent it was recorded in in what like March with uh with rata from ugc ugc Ninja I

am dictating what you need to do so you is dictating product so don't don't you know don't laugh at me it's your words it's your words I know yeah so be careful be careful anyway so idle Outpost the the recent interesting game we are going to talk about uh and we're going to talk about it very soon so definitely keep subscribe and I want to see where is the where the [ __ ] is the video I wanted wanted to show you I guess it's here yeah so the game that is kind of scaling uh and we are definitely going to talk about it as I said and this is the the important part there are different uh different games that are starting to use this River and Def fence in there and uh I think idle lber is doing this maybe all I Quantum games which idle games are using this type of creatives and I saw

it in even in the the white out survival creatives I think last month or even this month so so it's about jamming the river here mhm you're trying to kill all of these but then obviously you fail and then everybody starts to eat your or like the zombies are starting to eat uh the people but then here again you we have uh trucks kind of bus gem type Vibe mhm and it's a combination of this like it's one minute long video so again the fence the river and the trucks and kind of saving lives and obviously zombies zombies everywhere okay so instead of people waiting because of trafficing gem they're just trying to get save their lives because of the zombies ex yeah because the zombies are even in the it's look it's also like if you think about it it's the same kind of Principle as with Kingdom guard right because it's more yeah it's more intense yeah near death situation it's like oh my God yeah

save us save us save us and there is also one other oh Jesus Christ one other video and you know look this is basically a combination of different things and I think I I saw it in the what was the puzzle and zombies or what was it by 37 games there's the one game always have this um this St defense kind of mechanic is also of the P you know and Township is this kind of as well yeah yeah yeah and there you go it's all re River again same thing that this River um you're definitely going to see more and more uh I think that's that looks like it's it's converting quite uh quite heavily and now we have the interesting o okay let's see I changed some things and then I don't see the the playable

here yet but you know it's our favorite oh blast from the past yeah our favorite favorite hook uh hook simulation that was a great hook that was a great hook must be Century games oh yeah absolutely let's see how many people in their creative team a lot wait a second that's playable why oh yeah oh yeah yeah this is the one so look [Music] brilliant what game is is this I love how trees grow back so fast yeah yeah yeah of course but they's taking this from playerx no

AB yeah yeah playx took it before from Golden goblins yeah yeah I don't I don't hear anything because this is just like I exploding in my ears yeah we hear we hear everything a little bit okay let's see there you go so I mean I found this and I was like wow so again like fing the fun even with these type of playables I mean on uplo makes a lot of sense one more but that uh Town ship like Cocos Creator there you go I was right that's okay oh are these also nice because it's also like kind of thing yeah yeah it's like almost like you mean the blob yeah near death experience because Cho

the [ __ ] tree or else I die just notice the red uh overlay on the edges as he exits the bubble yeah yeah look it's and then like the near death and like the the intensity oh yeah now he's going to die oh no no but like he he went super slow like last time I was checking the creatives like he would you know build the whole city two clicks yeah yeah but but this is playables this is it's crazy this game that's making like 400 million a year how different the creatives are every month every month yeah insane man it's insane 100 isn't it like two times more wait what's the run rate for what's the run rate for what I thought it was on 400 70 70 a month or something a month yeah 780 we can we can check and obviously it's like the the top grossing game in in mini games now so it's much more we just don't see it

yeah H look so it's actually what two two m a day you do this year the time line this year yeah 2.3 m a day yeah growing yeah that's going to get almost 800 this year 800 75 for for July which is way more still going up man still going up yeah that's the thing like 400's like an understatement 400 is only until now Jesus this like this is just if they're earning 2.5 mil a day that means they're probably spending on UA and the West what like 700,000 more more 1.2 a day mean it's 100 people on the on the game only which is 40 40 UA managers it's lot what do you think daily spend is then if they're earning 2.7 like two maybe two 2.5 May as it's hard to estimate because you

know like don't know the the payback period uh we didn't don't know the additional revenue from other sources exactly yeah so yeah it's definitely a lot of money they're spending so I two two plus I would say that's my assumption nuts yeah but it's it's great love it I love it and you know would I this is not I I don't love this but it's just like you know like the another spin of the of the drama it's still I mean always for all the Casual games you can see the drama and the narrative creatives and everything uh hello why is there's always this kind of old lady young lady Dynamic happening in these these casual games I guess it really appeals to that audience like feeling bad for someone it tugs on the heartstrings you know it's always like a cinder story yeah shouldn't be like M no no it's not

Cinderella Man it's always like some kind of a uh detective story of somebody trying to poison someone or kill someone or whatever oh cuz it's kind of true because that's is about food poisoning right the story one of the story arcs is about food poisoning oh yeah yeah exactly there you go it's a different spin but yeah like it's I think like every every month when we check all whatever casual game it's going to be this type of creative there there is going to be always narrative so yeah that's just I want narrative that's true yeah and you know what uh brawl doesn't need you know no not about power fantasy like with the other games you know what brawl star doesn't need um slot but here we are BR star is doing slots

wow like I i' I've never understand this appro I mean why maybe it just works maybe I mean it's getting span and then we have this ah real world background is my favorite yeah but also guess who's back and it's the the mega boxer whatever box it is yeah Mega boxes so it's like yeah that's it and dik Tok is oh let's see to what okay nothing interesting I just want to show you this okay and now yes playables I don't really want to play this I'm going to show you this is a warm up obviously because I don't like him okay yeah yeah it's

just but it's you know people Tes uh the subtitles everything boring looks like Smurfs boring stuff but let's check this out o exactly this is very o something new this looks like Zelda it's true but also look this okay we haven't seen this yet no not at all but it's also something new you like yeah exactly it's a combination of different things but it's going backwards instead of forward yes uh last last one yeah last one does this as well but this is more clever that's that's not new the the environment and how they context it is new yeah and also this is new the this pushing hyper casual mechanic and this is what

also yank send you look this is also part of the hyper casual game uh and again on the edge as well all these like yeah oh yeah all these like small so interesting how they all fit together like yeah yeah yeah exactly I mean I'm pretty sure like someone is actually thinking about creatives and not just slapping stuff together which is what people do it's like we're deep inside of human psychology here huh much you're building the the towers here and also like so I was I was I was talking to to to our friend Young from end game and he was like oh my God this this this looks great I would love to play this game like oh wait a second top heroes exactly so like this is just yeah and it's uh again Facebook and then even app but this is a little bit this is a little bit old I think we saw this yeah yeah we saw this already few few months ago but yeah like these these two um the previous one oh my God so so so

good and let's check this out we're friends from Royal match and this is what I want to show you yeah oh really they're back to Gates with exactly even with this but wait a second this is animals and coins this is not only yeah a [ __ ] I'm going to it's literally the coin Master ad just uh straight not from the side remember that one with the pig yeah yeah yeah yeah of course no but look this is not this is not the end of course he needed to ended in in lava yes if you think Century games what at survival has earned a lot this year that's nothing compared to Royal match so far absolutely on sensor Tower which is you know lower $819

million H where is this I wanted to show yeah this is the one that I I was looking for the the last month it's snake again we've seen that before perspective yeah different perspective look ah again this pushing thing and this pushing thing yeah exactly so it's more more and more mechanics but the snake is there definitely so again near that situation it's like if you think about this again like from the perspective of the the discussion we had look are he going to survive no of course no no of course no of course he's going to survive he needs to he needs to get uh you know vaporized in ACD in the next yeah exactly but you you think like in the in the context of the discussion we had in China again near that situation like that the fear of he like him getting killed like you know you want to save him with all the and it's super slow and experience yeah yeah

experience and that experience obviously fail and and try again can try again and I I think at this saw this but there are some some interesting stuff already kind of coming they very very nicely translated the pushing things into like the second screen that's very creative yeah also there are some some new stuff coming in all or in the next creative chance because I see already some interesting stuff from August I mean this is just a playable again playable and also look to MGR like MGR is now coming up in in the in a lot of casual games in the top three in terms of the the spending yeah could on they really really nice end cards not annoying at all yeah look there you go I never seen this one when you actually need to use the finger

to anyone can figure out that that was a bad move now I have to download the game and do it properly myself do it properly but I'm I'm just waiting for yakob to comment on the quality and the movements and everything because like super animated yeah yeah very high polish but it's something but look yeah we talked about this last time it's it's just like the new Norm like it needs to be very high quality and only high quality you can you can do in like the Unreal Engine or Unity or whatever so your fake ad is no longer cheap fake ad it needs to be super high quality fake but still fake exactly still fake but it needs to look really polished and good and you also need to implemented into progression and on boarding somehow yeah but you know like you play all of these as like a dream of the the king yeah yeah like Save the King something yeah save the king something and then we have the the last

war these the same but I think these are the same we have these like different things uh one second I think where it was always interesting to oh yeah here like this like tunnel vision or whatever is this so the road now turn into a yeah more stuff better mhm Gates on more lines exactly more L instead of two rows there's four now yeah because more is more more is more always does anyone uh so basically for those listening in last war uh by first fun and the last year so far the year to date they've earned in I APS $534 million you mean River game River game oh yeah [Music] sorry uh this one's older one I guess yeah but there's definitely a new one that I saw where there's four roads instead of two with our yeah yeah Forex trick

creative yeah exactly Forex trick creative this is also super high production value yeah it is of course you see how like the physics works on those rag dolls like yeah yeah yeah yeah it's not like random random [ __ ] also this is interesting again again four roads yeah again like wi Ro four is the new two 4 nice yes very true very very true very true no sag so it's basically expanding the gates because more but you know why they did that they did it because they work with much more soldiers on the bottom and therefore they need to squeeze them through something and because foros gives them a better opening to kind of cut them off yeah yeah yeah yeah that's true nice honestly see how many are there at the bottom yeah yeah exactly now oh ah okay that was that was quite so

it's easier to do this creative with four R basically yeah yeah because it's more okay fair enough no just yeah do you want to want to check uh also something else as well or we do block blast a little bit okay last one and then you can you can do block blast because they usually have this very nice almost ASMR type of things like here see it's really funny cuz I worked uh on Tetris right yeah and we were looking at this and we were like how can we change Tetris to have the kind of kind of same levels and like basically grow it more and we tried it and it failed so much cuz people who download Tetris just want to play Tetris but the thing is like this is not Tetris yeah that's the thing this is Tetris at all they get the benefit of the tetris kind of like oh it looks like

Tetris and then it's not right yeah wait a second it's yeah but I like this like the color scheme and the pets is like it makes so much so much sense so the concept is pretty much splash the tubes just tubes into camera exactly yeah so for those listening zero in I APS but 108 million downloads this year a lot of uh yeah I think we can we can get them on the podcast since we met them in in China right so easy easy easy and look it's all the same all the time look it's always the it's different kind of uh art style of this of the the blocks but it's still colors it's really like visually appealing and then also like the the sound is it's very nice there you go oh what is

this same same but same same thing okay okay it's the same thing so yeah that's that's you want to check one more game or we wrap it checking if there's something new with pizza already but did we get the thing where the guy gets catapulted into the restaurant uh there's a hook mhm let's see we the beats are playables obviously that one that one yeah yeah they didn't have that before did they no no no they didn't have it before it's uh it's a new one and it's aome life you know what's missing missing shark in a oh of course I think there was a there was an iteration on Evon with the shark the

[Music] shark this is not the shark Unfortunately they have this new catapult thing basically it's a new catapult thing with ice or ice cubes ice cubes and and stuff yeah but it's the yeah it's like this the slink you know what let's let's try to look on Clash of Clans because I saw there's um like a 12th anniversary and they're uh celebrating with anime um Cosmetics or skins or whatever so I'm okay so we have Ronaldo now Ronaldo with uh aguer with all this like you know it's because of Holland ah because of Holland yeah yeah because of Holland but that was I guess the old ones then uh yeah it's July and they're still running and like this is the most the

creative view the most Impressions so they I was thinking like oh well but it's it's only August they they celebrating now okay so never mind oh nothing new besides this former football players let's wrap it up there then I guess yeah I think that's uh yeah that's it for now so let's close this so what is this four lines in the gates creatives then what do we have more edges near death experience near experience very like yeah fear and tension pushing stuff off the screen pushing stuff off the screen yeah I I I wish I can find the the old hyper casual game that was was doing exactly this maybe I'll find it out pushing things uh and then we have the usual combinations the usual combination yeah the usual combination yeah well the re the river trick uh with in the idol yeah that's that's the question River trick holds like with with other games because my guess is if it would be

working that great we would already see it inot like Forex creatives let's say I I'm I saw it in white out survival few months ago it was there absolutely that was the first time when I actually saw it and now I saw it in the in the idle Outpost and even even the the idle fishing from the multic castle let's see idle fishing that still lives it's idle fish too oh they have a new one sure we see cuz idle fishing is the original game they did before Alien Invasion I know yeah I know it's uh it's life o yeah I don't think I don't see the idle fish too yeah yeah oh here here we go so now the roig is doing Alien Invasion yeah is alien but look defense there's the river yeah and the river is like it's it's all here it's all here upgrades everything look so I mean with the fishing makes a lot of sense right yeah of course so but if that was

zombies that game would be making a lot more money don't worry I'll get there they already did that with aliens made the [ __ ] ton of money yeah yeah yeah so yeah the reer definitely makes it but this is the old game yeah I guess no no I'm just like looking at the chart and still uh the revenue is like the spike from 2021 so I guess they just rename it and maybe like you know use the same game just re refubished it or something yeah we'll see we'll keep an eye on that definitely perfect okay good that's that's it for for the creative Trends uh in July uh please let us know if you saw any other Trends or what do you think and um yeah keep subscribing thank you very much for the support join our slack Channel yeah you can say in which Creator the creatives are done oh yeah and see you next time thank you very much bye-bye

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