Creative Trends in mobile gaming - June 2024

man still 600 or 700k downloads a day Pizza already still yeah I mean it's perfect this also um is very this Buzz G It's a combination of different things yeah Buzz gem uh it's alsd it's what's popcorn game park it or something I'm not sure it's like all the cars I it's like it's combination again food and and cars what do we do what do you need [Music] this is a no [ __ ] gaming show where we talk about games and their revenue in great detail powered by our ad monetization game design and user acquisition Triple Threat expertise welcome to the two and a half Gamers the unfiltered truth served with a side of giggles

let's not forget this is a 4:00 a.m. conference discussion Vibe so let's not take it too seriously tune in now and stay two and a half steps ahead of the gaming industry what was the where was the the countdown disappear there was a 5c countdown 5 2 3 1 really I didn't see ah okay welcome welcome to this episode my name is mat lerich I'm Felix braberg and are you oh yob is very low energy yeah what not low energy because I forgot to do some very special thing which is close the window beside me ah so so what's that's fine I have window open as well anyway uh so today we're going to talk about creatives uh I actually call it creative Trends but I'm

not sure if there are Trends just going to walk you through uh my usual exercise what I do on a on a monthly basis when I when I check creatives of uh I think you know what we are going to do the the games that we discussed on the podcast and uh that's it it's going to be a lot of fun I found we man we just going to start with very special very very special creative what what are you trying to say feel is it good creatives or is it bad creatives I good creatives means bad creatives usually yeah I know right that's the I don't I don't want to say I don't want to tell but this let's just blow my [ __ ] mind so we're gonna start with BL brawl star because uh brawl star uh killing it right not only on the monetization side but also on the UA side apparently they're listening to our episodes uh Hey supercell what that

really no way those not watching there's flying [ __ ] sorry dancing [ __ ] in diapers yes it's a watch out poop it's a new character or what well apparently it's that the music is absolutely amazing and look it's in the game so watch out that was I I wouldn't really expect uh to see poops in the in in super creatives but guys yeah heads off uh definitely great definitely great but then we can we can actually we can actually check uh the whole J that's April's fools actually it's June really yeah I'm just checking it there you go so it was from April's pools video it seems a first video and now it's like they're actually running it on on YouTube oh my God love it so the First Take away is poop and diapers

works really well apparently I mean like all these poop creatives always works great like you remember the the F Fountain toilet from Hero Wars where he like literally smashed the wall and then like Fountain toilet like oh but he was in prison he was in prison it was in prison yeah oh H this is one from Tik Tok ah you see the the chicken there oh okay so this is what this I'm not sure I'm not sure what this guy looks like is he's [ __ ] high uh the ugc Tik toer guy the ugc yeah the youc guy from it seems like he's on double speed or something yeah at least you don't you don't hear the the music yeah okay so well you don't the the hook was pretty good looks like a Marvel movie yeah yeah

yeah this seems like what was it the the latest Tor movie was it or they had this kind of similar thing in the trailer I think Tor movie o oh we need to check one uh one game which is definitely copying Marvel uh Marvel Marv witho not Marvel yeah what was the game all about so we found out the listeners that uh there's a random game there is a random game who is actually copying Ben bro and they using it in in their they not copying they stole him they're literally sto him okay but honestly like if if I'm trying to look for Trends uh and I'm I'm sorry guys for super definitely not going uh to check your creatives except the poop it's usually all the same like more traditional gameplay related uh a little bit of CGI and all all the fun stuff so I guess uh we might check the Facebook just in case we we might see something

interesting but okay I think it's the same as as we we were discussing last time when we wereit go go go a little bit back where the name dragon forge dragon forge but wasn't that uh like a promo dat did I mean if I remember correctly well now you can you can Google it if you want but I mean like look it's it's all always the the same combination of the like some CGI or some some narrative stuff course it was it it's pretty pretty good music actually as well so it makes sense oh there you go I mean which do you think they they pushed through these creatives like a game like this earning as much as they do oh man it's it's real like this is one of my favorite groups there Dragon Force so they did the with star there's

like 70 million video 70 million views video on YouTube one month ago this is it wow there you go so the creatives are usually just their Shenanigans oh jeez this is great and the music is also quite quite good and it's a one minute long video again yeah because it's power metal yeah yeah you know you know your [ __ ] he's far it's definitely I think yakob is an honorary fin Insider right he's just a fin what you expect no he's just lame dude from Slovakia it's fine I was I spent three days uh with him on the father's cabin last week and yeah that's it cool story bro all right I know know show me more creatives okay yeah yeah we do uh I wanted to go with the squad Busters but there's uh the same thing all over again which is Chris hemford and the Gang uh let's go with hero War actually because that's

uh that's where you go uh check like weird stuff obviously Pro to end the sexist ads like this is uh usually where we found the most sexcess ads right uh they are wor offenders today I saw a new Hook by the way there was this like flower girl that was eating the guys oh man okay I mean that's exact one right I much this is the one whatever wolf had butting a female minor no this was I actually they did this before yeah they this the story about the female minor adopting the hero fell in love fell in love with the Hero Wars character yeah which I guess will also happen here or not or not maybe we'll see yeah but I saw today some some new one when there was like literally uh like you know the uh carnivorous flower which had the girl on top that was eating like line of these guys

okay this is new it's it's still I mean it's still kind of uh all the the levels and then then yeah the numbers but the different concepts no Towers or whatever no Towers uh oh here we go oh oh my God hey please uh the listeners go to YouTube just to check this like weird stuff that's happening on the on the creative site uh because it's it's always inter explain this to me like I'm I'm an Adon person right like this is two-minute video I purge everything that's longer than 30 seconds like how does this work I don't know poop poop is the the trend for June I guess how does this work what what do you mean uh you watch 30 seconds and um you get the reward and you click uh exit or you watch this on on Facebook on news and you actually

watch it because it's uh it's usually quite interesting but I I only watch it because I you know because we work in games that's the thing like this is two minute long video but they are doing this for a long long time everything I like about one minute or like like more than 30 seconds long it's just now quite a big Trend anyway Royal mag is doing it um who else G Scapes and homecapes to Hero Wars like not even one minute two minute long video you remember remember the the 7 Minute long video say games did with my perfect Hotel all the creatives in in one this was originally done uh on on YouTube mainly but now it's kind of expanding to to to Facebook as well look they all of there their videos are one minute plus this is like 1 minute 40 40 seconds but they changed these uh what this like red or always works for this numbers game

I found the game I found the game who who stole B BR but I don't see the exact creative called Summoner Kingdom Adventure okay let's let's check that I'm just looking at this like weird very Wars o wow it's like actually actual game playay almost almost game yeah almost game playay yeah except the ccg on the bottom yeah yeah yeah yeah as as close as you can get it's close you can get to the wow interesting so what was the name again uh Summoners War uh Summoners Kingdom Adventure let me paste it into chat for you here uh where's Chad [ __ ] well yeah oh man they have even even worse stuff it seems I'm looking here oh let's see s this one okay let's see if we can get

this I don't see this anywhere look in the in the in the Advent search so I don't see it on the I'm looking at Facebook at library oh Facebook at library okay so let's go to Facebook it's library and do you think they would be on Tik Tok also most probably yes uh why not United States I guess all ads let's see some oh there you go where is the B BR Jesus Christ they a lot of stuff seems like the least offense yeah least offense yeah like this like a sexist as [ __ ] it's going to be quite okay wow why is this even happening ah yeah it seems that uh St moving into that direction as always

into that direction but it's like but it always goes in that direction yeah it's not to be honest it's like it works for someone doesn't work for everyone to be honest even if it's [ __ ] but this is definitely like a gaming company from what like Asia yeah absolutely all these like the valkyrie the SS oh jeez I don't I don't I don't see Ben I don't see Ben anywhere I than God okay H we can get back to uh to where we are yeah okay okay I found it you can you can run it here it is really are you f oh jeez ah let's see Ben let's see you have it there in the chat oh I don't oh I I have it okay look Brandon Smith most popular think they literally even like aied his voice because after

he like stops saying stuff that doesn't match the ad he still uses his voice basically wow or or somebody just like you know cuted the scenes into into the stuff C the scenes yeah we have been brought it home wow okay this should be this should be like illegal like I mean like um how do you say with something is possible to be so well suited for help me with the word copyright infringement no I already passed that you pass that like another level Jesus guys okay Ben uh this is either your clone or not okay definitely not okay anyway well but I'm just curious behind the thinking of this if you leave just like hypothetical stuff like do they did they thought that this

is like a working creative well honestly Ben BR in the in the creative St was like a success y I thought it wasn't but it was actually it was one of the like as soon as he showed his face then it was performing super super well okay so pretty much like hearstone kind of audience reacts to it yeah one second I'm trying to find O Let's oh my God this is but this is this is a copy of that uh guy that goes around and does actually the things yeah no like this is also like a Tik Tok video Yeah Tik Tok video there's not only the guy but also girls like asking questions so it's this is definitely a trend is it's cool he says he's in trouble yeah of course

it's oh there you go oh there we go the amount of time to save that King God damn it but it's like the amount of times you didn't save the king exactly that's yeah but but you have to you have to try you know and and download the game it save save him in his dreams there oh that's a pretty pretty good hook there it's amazing hook uh it's amazing hook oh oh there you go young Sheldon that means like TV show or what yes that's a TV show yeah that's a TV show uh so you know how it is we just talked about this with uh with Dimitri from face games so this is like low celebrity promotion yeah Cameo from Cameo right from Cameo yeah yeah Cameo like it's like they also tried like be actors from like suits as well and uh some else the who did they try me the guy from six on the CD the

gay friend so it's like all these like B actors I mean it's that expensive honestly I mean you know what I'm going to do tomorrow first thing I'm going to make us a cameo account and see if anyone wants to hire us for their creatives I'm call Money M with a dollar sign grumpy Remo red blonde guy your Viking yeah fake Viking from Vish he not I'm trying to find uh I'm gonna get mati to promote a royal Mach out that would be hilarious yeah that would be great but we are talking about B celebrities not like X celebrities z z celebrities Z yeah it's like definitely z o oh there you go wow this is actually quite nice uh the new pinball creative yeah new pinball creative it's also but but they took out the match Tre game play out of this that's interesting

TCS lava is still there but like lava is still there but not not for long ah okay it's in the second screen it's the thing like they're they're they're smart that they're using this uh first 20 20 25 second for like any non gameplay related ads that's what Dimitri said as well like as soon as they they show metre uh game the the gameplay they're [ __ ] it's it's super expensive but then yeah they're using this for that's why it's like this one one minut long uh they're using different game play or not non gameplay in in the videos and then just go to the game play after 30 seconds but I'm trying that snake from Kingdom guard is still I know it's it's perfect but I'm trying to find uh something else which is targeting me all the time this is not it but it's it's close enough this this I this is I this is something I saw feels like a roll card yeah yeah totally this is something I saw on Facebook actually they're

targeting me with this this is definitely refreshing but there you go whoopsie who hello really okay looks different there is yeah this is very good so you know experimenting with and it's the first but look at how the king is animated like man like it's very high quality very prod value cost I mean they're until they didn't show the king not much after they showed the king a lot who whoa whoa whoa whoa whoa whoa this is what I mean like this is also like look at how this this it's custom built it's 3D it's custom buil in it's also the yeah and it's also the the sound and everything it's so smooth everything okay okay but you know the animation of the king and all the other things are like three times more expensive definitely could be just just just see how he moves and like does everything is

a different King does the Royal Kingdom one no yeah I think so never played that game never played game still it's it's well like for two years quite long anyway so it's a different King but I'm trying to find no it makes no no no man it's still makes money it seems it makes like 700k a month you still yeah but uh worldwide I I haven't checked it sorry yeah I'm I'm check I'm checking it nice oh no Philippines turkey Canada UK and only in those countries they they make this much money yeah that's what I thought like it's in UK only which is also no it's not UK only it's like yeah UK only in terms of Revenue right and Canada okay okay fair H but now the real question is uh oh I thought we were going to go to the next game I thought we're going to go to Pizza already after this yeah yeah cuz yeah we will we will I'll save

it for that yeah okay okay then I'm trying to find one thing stilling like 300K a day Jesus downloads that's a lot that's quite a lot for man the the the money number is 4 million a day W well what Jesus Christ that's match yeah I I know I know I know oh okay there you go Al quite different so no match three in the first few no three no no no no that that's a nice Trend it is it is it is okay so what do you want to see next it's already I want to see if they still have cooker Chanel and all that stuff cooker Chanel Prada was pizza ready bro it was in Outlet rush I was Outlet rush I see that I think it was B like pizza already had the Domino's pizza or something yeah it was both yeah it was both they're like all over place all over the

place okay it's going no it's a pretty good God your Fe loer is there you go oh my God this is like AI voice laughing all the way to the bank huh yeah yeah okay oh there there but it was TAMU before look it was before so they changed yeah they changed it they changed it to maybe somebody watched our video some yeah it was yeah maybe it was definitely Food Locker before and Tam before so it's fed Lo and demo well it's not demo anymore so you can't sue us so okay Dem demo yeah yeah it's I love this oh my God is such a good one oh too list okay let's let's

see too list selling using Fe weird IP okay check now that's uh oh any any other IP no any other IP something will happen yeah con are pretty much the same this is more like a the reverse Nike logo did you see it really I had a reverse Nike on the T-shirt okay okay it's it's all I it's there's demo right there o nice oh finally some new new that was quite quite interesting hook uh at the very beginning nice okay check uh pizza ready as well because it's been on the top charts now for in the states for what was it four or five weeks now I mean they're killing it yeah still doing quite quite

well oo what is yes there we go that's a nice hook you you know where this Hook is coming from yeah there a new thing that you do that's not PO is like you shoot something yeah the shark it was exactly the shark at and I I I was I was Target Evon yeah and by the way uh as we were discussing Evon as um as a us-based company there was a correction it's China it's a Chinese yeah yeah so it's AB absolutely away from yeah that this is just this that like red and blue logo like where is it is that the P Domino's Pizza Domino Pizza it's doin okay yeah it's Domino's or I mean this like fake Pepsi fake that's Domino's Pizza Pepsi from wish yeah yeah that's Domino yeah it's definitely Domino's Pizza Man still 600 or 700 downloads a day Pizza already

still yeah I mean it's perfect this also um it's very this bz G It's a combination of different things yeah buz g uh it's it's what's popcorn game park it or something I'm not sure it's like all the cars I it's like it's combination again food and and cars what do we do what do you need amazing an upgrades an ARG it's like this this is just like you know Township or golden goblins from wish this is absolutely we should make a quiz which concepts are in this Crea yeah let's do that and then also the same time test me for end cards oh yeah like but this is the something I do Al like on the presentation usually and like where is this coming from it's super important to know these things yeah really is it's like same with games you always need to know the reference game before yeah yeah refence creative as well which brings me to Township in that case LC

oh oh yeah for [ __ ] S no we lost that don't worry I I know where it was coming from and this is you you know again wow Yep this is a new one it's targeting me all the time so there's a river full of corn yeah yeah but look it's it's great uh I also like this kind of bus Jam parket whatever yeah it's again cars cars and then and these these also these also hyper casual game by the way it was like traffic The Cars game yeah look it's cars and planes basically oh yeah try it yourself but it's pretty new we didn't this is yeah this is quite new from from this this month I I I was checking it when like last week I think so it seems that this is the team because Pizza already also had a lot of cars there it looks like yeah looks like this some that's actually a trend and do you know like which game is this build build the bridge do not build the bridge

man it is it is the beginning at least but where was the the cat they used they used the I know where it was it was Facebook Instagram yeah look oh jeez I lost the cat [ __ ] let me check never mind what's that look they have so many different concepts obviously like like again cars cars again look cars again okay so carry games say games like it's like so many Concepts here coming together look but it's great because gumbo of Concepts but it's also like look it's also combination of the it's cars and it's definitely Buzz gem or or or whatever nice well so we can we can call this a trend for sure because we seeing it on for different different games uh with cars

but new updates yes okay good but down here definitely running a lot of oh oh let's see let's see more cars this is old the actually golden goblins yeah this is golden goblins all golden goblins that's fine let's go they're very unique to style they like it feels like they've gone up and production value here as well I think is that also a trend like cuz all of these look quite good no no what I think they're trying to do now is they're pretty much doing the same thing as the Chinese companies that they have them in engine rendered you see exactly because you couldn't do those physics without it no 100% uh and this is quite new as well uh it's true because before they would have most of the time 2D ads with like freezing families and [ __ ] yeah so now they have these you see the physics 5 minutes 5 minutes long oh my God five minutes

super interesting yeah cuz this looks so much better than freezing families do you remember how bad they looked even like the freezing families one yeah they look very cheap and this is look this is like super complex you see like so many things happening so you you started with the ketchup basically there we are another car yeah yeah but they they have these cars for for a long time in the in the previous uh creatives as well I think I saw this one before like 5 minutes oh my God o my god there like so many layers Dam of corn literally yeah the dam yeah rour rour overload and these ads are really good these yeah yeah these are really good though like they're really pushing it and remember when we used to do these episodes like it wasn't as enjoyable watching the ads as it is now no like this is like such a good looking I mean i' I would even like watch it until the end but let's just speed it up okay that's the same same that we've seen

before it's just a loop yeah but it's looped after like what two and a a half minutes because this is still this is still new then oo look I mean I've played Township it looks nothing like this of course oh yeah of course but you know what we found out is actually uh they have these horns and things implemented in the game by the way you know they're still hitting record Revenue by the way they of course they are June 2024 it says 30 plus million nice mil day and downloads wise they're still kicking like four and a half million a month to five or something like that five million downloads a month five oh my God that's just crazy it's like 200k a day well uh look at what's uh these are guys these guys are cooking oh wow you see the similarities with the the

township ads huh of course I mean look eventually they will all merge I think all merge into the merge category no no no all merge into like you know the winning concept because everybody will follow the same Trend and everybody will look like Forex well exactly the opposite is happening no cuz you're going to hire us for the Cameo that I'm making tomorrow and we'll be doing all the OD oh please do yeah look this is what I was trying to find this is the township creative this is the township Crea yeah this is the township creative which one was yeah this even the machine is the same this the machine this is exactly the township creative and this is um from the the previous creative trends like this is exactly what I'm showing in all the I literally copy the creative one to one it's exactly it's the same thing yeah just just their assets and different like yeah it's snowing and this is what like he's actually getting will he even load it into the car I hope so about

that probably know oh there he bu tractor he buys a tractor or whatever something bigger something for call no he won't he won't have time for that this is this all made in unity you think all these creatives some doesn't necessarily need to be Unity like see see this thing this yeah yeah you just camera zoom and the pen out like you cannot do this in like holy [ __ ] oh wow yeah okay that's new they never Mo never moved the forch or whatever furnace never but you can do whatever in creatives but you can do whatever in engine rendered ads it seems yeah yeah that's true that's true but I'm trying to find where's the Bear by the way I want my bear your bear they like killed and ate the bear here here ah there we go the the good old bear good old bear created good old

bear yeah don't worry he's the bear is like that's the V yeah yeah it's the V always look the died and made wood like it's it's it's a polar bear made of wood what's what's wrong with where where have I sold this resource commer what's wrong with that what's wrong with that look oh there there's there's even more vious it's yeah it's O bigger yeah jeez oh there's meat and wood meat and wood exactly what else you you need this is amazing oh oh my God this is so good it's like a Ral arrival yeah it's like arriv Ral movie wow that I also haven't seen this yeah these guys are really killing it that was a great Hook was amazing oh they okay what what was that they look just swim through the absolutely super cold water nothing

happened oh okay this is new this is different okay so there's a real world guy with gasoline and what shovel or where's the where's the bear where's the bear where's the bear okay okay too bad I was oh that was like a no Arc or whatever oh wow yes okay they're so creative there's there's the car there's a car yeah there's a car interesting I would want to say they're so creative but they're also like so many people in the game in the [ __ ] team it's like you can't match this you can't match this uh like level of different creative ideas what was the last time we were looking at their creatives they're completely different yeah it's completely different I think it was like mons mon few months ago yeah for sure a few months ago that's like really it's like that's the

thing what are we talking about that's Yellow Submarine from the previous episodes sure Felix you saw that little button there that mat has there it said 449 pages of cre no 6 64 400 was only 400 was only Pages 400 Pages only for for Facebook only for Facebook man like it's look like they're earning like 60 networks on like basically everything how much are they earning a month right for this game probably like what 100 what 80 last time I think it was like 50 80 already I think it was 80 well it's 2 million a day in the last what whatever so it's week they're still going up they still going up oh my God we can we okay numbers is 70 jeez

wait a second month yeah still going still going up and you know what's the what's the worst even the downloads are still going up of course they are downloads are still going up they're record high they're doing 200k a day yeah it's four 4 and 4.7 million and trackstar is also doing well my God this is this is a beast let's check trackstar right the away because trackstar is their new game and o 1 million a mon where did they come from this come from wow what do you mean truckar yeah just launched it launched like they you know we comp CH Customs yeah we discussed this with like well nice competitor to have yeah you don't really want this competitor yeah like they lit I saw this I'd be like God damn it yeah [ __ ] hell you got the worst possible one yeah wait second June let's see why this always like this just

[ __ ] like they will they will go over last war it seems uh yeah they will get over them it seems because last war last war peaked already I mean you said that everybody peaked and look like you said also like white ra is not growing anymore and look it's growing I if I had a game and yob said it Peak that would be the best thing because then I know I'm going to grow yeah exactly look look at the fire tracks this is amazing I mean it's wow the FL of course just check how they go through the street but see see this is the thing it's in engine rendered because there's physics on those flags as they're waving they're waving you m there's no physics on those are [ __ ] straight yeah oh but guy oh oh look at like our Good Old Winter team even in

trackstar I mean I'm why is there the word trackstar going around the screen you know how it is with Chinese creatives and companies subimal messaging yeah it's always like that it's like it's more it's like Kingdom guard does the same thing it's like screen saber yeah so can copy the creatives right that's what it is oh oh maybe yeah that oh that's like a watermark yeah yeah it's a watermark yeah it's a watermark you know Ben bro didn't have any watermarks so you can no but this game is going to kill it you need to do Chinese watermarks oh wow I mean look I'm this is a match free game zero zero match free gameplay you see that's how you never show M it's like same r as with Forex you never show Forex yeah that's how it works man that's really how it works oh it's it's it's good I mean I it would be great if he would turn into op Optimus Prime at the end oh I I hope so jeez

Optimus Optimus come on [ __ ] hell hey a such a disappointment I would definitely yeah enjoy Optimus Prime anyway it will be a nice call up by the way oh could be but you know how it is the Transformers the dying IP yeah there's a new movie this year isn't there I'm sure there is I think there is uh yeah we found out in Barcelona when we were talking to the guys from from Voodoo mob control has this uh Transformers IP there is definitely a movie going Transformers one official trailer yeah okay this is the same thing all over again so I don't think like these guys have very like new creatives I mean this is kind of new it's still the same thing but kind of kind of different same but different yeah same but different yeah exactly still it's still this like yeah Barrel 7

whatever [ __ ] with the big zombie at the end yeah Frankenstein hello Mr Frankenstein okay by the way this guy looks like Mundo from League of Legends yes exactly you never know what I'm speaking about no oh oh wow that's new that's new that looked really good that was a very good that was very good hook falling on the stairs and guide that's very good hook yeah squeeze him between them oh nice okay okay this is the definitely so we switch barrels into rocks yeah yeah basically CPI goes down 50% most probably most you you know what Dimitri said last last time like you change the camera angle you do few different things and then suddenly 30 30% um decrease on CPI side yeah seriously I mean that's the point that's the point with this whole UA [ __ ] that you just need to have as much volume iteration as possible

therefore the guys who have 500 pages of creatives are winning because they will find the concept one way or the other yeah one way or the other that's true that's true the one way or the oh there we go there there yeah but there's no shark this is boring where's the shark it's disappointing yeah but then then this is what yes it's a funny obviously it's funny like you can see it from from Miles uh but thing is where's this uh like they have like two there's water there could be shark shark no no shark I'm disappointed I I they targeted me on on Facebook I think so I can I think I I try to find it on Facebook don't type like that aggressively man please oh there we go there's the shark there's the shark boom sharck there's the shark but there's the Giant from a shark to two guns

alligators oh wow but this is old this is old I I saw this like million times before this is old uh but I um I was targeted by these like two uh Tes the the hook well anyway it's there coconuts okay it's coconuts and the that was probably the iteration before the rocks be yeah could be there's GI octopus octopus and tank GI octopus and a tank and crabs see that's much better than octopus kills you then giant zombie dude okay but do you see like can you can you really compare this quality of the of the ad with the previous ads like this is even these ads better quality than they were like a year ago yes yes that's true but like if you compare this to White out survival or even like Royal match like look like these guys are just

standing like it's it's the f is this guy yeah I'm sorry for these two anyway it's not even close to the the quality we saw before so that's the thing definitely the the Polish should be should be a little bit higher but then it's volume I guess for everyon one more game yeah Master which one Co Master Co Master okay oh yes that'd be interesting actually I know what what they're running they're targeting me all the [ __ ] time you see this David beckam yeah this beautiful [ __ ] of course that's the usual one and celebrity marketing works really well in our like David beam is [ __ ] everywhere now yeah he's explosive yeah yeah it's that after the after the series yeah it's just he made

himself hilarious of course clever really clever I was actually the documentary was the best [ __ ] promo ad for him ever yeah i% let's see what they're running [Music] elsewhere cuz it's uh David beam is mainly on Facebook like this is what this uping uping David beam and the celebrities Tor yeah toric toric is better oh let's see uh I just still running the my perfect Hotel one o maybe I need to check I need to check also the one one thing I I shared with th much earlier today which I think what was this this game copying Marvel but I don't see like zombies for something oh ah okay so they're running zombies means low CPI they're running also they be him on up I

mean it's so many different iterations I saw like five check the one with the animated pck that looks amazing again like pixer movie which one um just Giant pck on the thumbnail probably giant p on the thumbnail mhm yeah yeah I don't pretty much like Pig playing on the mobile phone and it's fully animated fully not not that one I I'll send you this one because it's uh I mean again like this you need to have this yeah this one see check the quality of that animation I mean that's one of the main Trends all the quality is gone up yeah like yeah full 3D animated high production value everything and it needs to be your assets yeah of course altered gaml is except this is not altered gameplay it's just like fully flash animation very high quality but you know like guys like

we're talking about games that making like a lot of lot of money yeah exactly so so you know but it's only 200 pages of cres it's not 600 so I guess I guess that's well but we can we can check my perfect perfect hotel as the the last game CU you usually also quite cuz look oh of course there's no Wi-fi game that's the that's the best hook that's the best yeah that's like that's the best hook in in terms of the the hybrid casual games like it's all [ __ ] everywhere but you need Wi-Fi to play this 100% you do you also yeah yeah wi no no Wi-fi yeah no has no Wi-Fi o money

Jesus okay no cars no cars in this one guys you definitely need to have cars that's what we found out okay so guess the biggest summize yeah cars cars uh in basically everywhere basically everywhere every game rendering yeah every every genre it doesn't matter just put their cars I I mean it makes sense it's always the lowest CPS that I've seen in in all the all the gaming genres so cars loading cars uh bus gem kind of cars traffic whatever and then super super high quality polished videos it's basically have a creative team that runs in engine that's the thing because yeah but I think like uh it's this piz AB iteration is logical because you know just the camera angles whatever now we move this character switch the character whatever just

imagine you can do it like on the fly it speeds up the stuff it's probably the what I want to say then it goes long way it's very big investment because you need to build it for each game because you have different assets you have different things but as soon as you do it it's easier afterwards uh and also if you have internal team which of course you have then it makes all the sense and you can you can polish This and like the scenes and everything like to Eternity basically and then just export the the other important fact is that only giant Revenue teams can afford this and do this otherwise it's Overkill I mean maybe with AI in the future they won't be right yeah that's coming yeah but I'm still kind of skeptical about AI yet doing you're SK about everything bro yeah man like you're skep yob yob skeptical and with that in mind thank you very much for listening and of course watching because you should definitely do watch this this is the one should watch yeah this is the one you

should definitely watch on YouTube or Spotify video uh thank you very much for coming oh by the way see you in China because we are going go going to go to China joy and we have um a great event with Sor to and up here as well so if you are there which I think a lot of our fans are which we found out then uh ping us on our in our slack channel uh and then we are definitely going to meet there face to face thank you very much for listening see you next time byebye byebye byebye [Music] [Music] [Applause] [Music]