Brutally Honest: Post-IDFA User Acquisition

The mobile user acquisition landscape in the post-IDFA era remains a complex environment requiring ongoing industry assessment. The primary objective of this initiative is to aggregate expert insights into current performance trends, challenges, and strategic shifts within the mobile gaming sector. By soliciting direct feedback from professionals actively managing user acquisition campaigns, the project aims to provide a comprehensive pulse check on the state of the industry as it navigates the limitations of modern privacy-centric advertising.

The scope of this analysis focuses on the first quarter of 2026, targeting a global audience of user acquisition specialists and marketing professionals. The methodology relies on a qualitative and quantitative survey approach, gathering primary data from industry practitioners to identify emerging patterns in campaign effectiveness and platform performance. As of early May 2026, the initial phase of data collection has successfully engaged 30 user acquisition professionals, establishing a baseline for the broader Q1 performance review.

The findings emphasize the necessity of collaborative data sharing to overcome the signal loss inherent in current mobile advertising ecosystems. By synthesizing the experiences of active UA experts, the project seeks to move beyond anecdotal evidence to provide actionable intelligence for stakeholders. The ultimate conclusion drawn from this ongoing effort is that sustained success in the post-IDFA environment depends heavily on the collective knowledge of the community and the ability to adapt to rapidly evolving privacy regulations and attribution methodologies.