The UA Guide for 2026 Most mobile studios spend 50–70% ofrevenue on paidUA and fundit with the expensive capital available: equity. See howUA financing is changing that and how you might qualify ⇢ ---

The cost of UA keepsclimbing. Doesyour funding? GlobalUA spend hit$78B in2025, up 13% yearonyear* Mobile adspendgrowsevery year withoutfail. Thequestion is, howareyou paying for it? *Source: Appsflyer

UA Financing. User Acquisition Financing is non-dilutive growth capitalthat funds your marketing campaigns. MAIN FEATURES: No equity dilution Repayment in lock-step with userrevenues Your cash balance growswhile UA scales Downside is shared if cohorts underperform

How does itwork? 1 Share your cohort data (Appsflyer, Adjust, GCP, Snowflake, etc) 2 Cohorts areunderwritten and a facility issized accordingly 3 Draw down up to 80% of your UAspends for each monthly cohort 4 Repay each monthly cohort based on your ROAS curve until itreaches 100% ROAS

Who (part1) Strong candidates tend to have: 6+ months of ROAS curves Clean MMP+ cohort history at trending toward transaction data ~$100K/month payback (attributable to spend predictably cohorts) The payback speed matters less than the predictability of the curve.

Who (part 2) The question your financing partner isreallyasking: "Do wetrust thiscohort to return the capital deployed against it?" →If your most recent cohorts are tending towards profitably similarly to historical cohortsthat have realized paybacks, you're likely fundable.