Brawl Stars Revenue Shoots Past $10 Million in One Week

Supercell’s multiplayer title, Brawl Stars, achieved significant commercial success following its global release in December 2018. The game generated over $10 million in worldwide gross revenue during its first seven days, a figure representing a 30 percent increase over the total player spending accumulated during the game's eighteen-month soft launch period. This performance underscores the title's strong market reception immediately following its transition to a full international rollout.

Geographically, the United States served as the primary revenue driver, contributing approximately $3 million, or 30 percent of the total. Japan followed as the second-largest market, accounting for 16 percent of global spending, or roughly $1.6 million. In terms of user acquisition, the game secured approximately 15 million new installs within its first week. It achieved top-tier rankings on mobile storefronts, reaching the number one position for free iPhone app downloads in 14 countries, including the United States and South Korea, while maintaining top-10 grossing status in 31 countries.

The analysis utilizes data from Store Intelligence to benchmark the launch against previous Supercell releases. While Brawl Stars generated approximately 26 percent of the first-week revenue recorded by Clash Royale, the comparison is contextualized by the absence of a Chinese release for Brawl Stars, a market that previously accounted for a significant portion of Clash Royale’s initial performance. Despite this, the game demonstrated strong competitive positioning, outperforming established titles like Clash of Clans and Clash Royale on U.S. iPhone grossing charts shortly after its debut.