Social Point
Company
Documents about Social Point
PocketGamer.biz24 min
Session: Creative Resilience: Keeping Your Team engaged Under Pressure - Javi Digiorgio, Zynga.
Creative resilience is essential for maintaining team engagement and performance in the high-pressure, rapidly evolving mobile gaming industry.
- To meet the high demand for creative volume, Zynga implemented an automated After Effects workflow that generates 216 unique video iterations from a single 6-second clip in approximately 20 minutes.
- Creative teams should align individual employee interests with business needs; for example, delegating scripting and coding tasks to team members with those specific passions can solve production bottlenecks.
- When implementing new technologies like AI, identify early adopters within the team to pilot tasks, which builds confidence and encourages wider team adoption through peer-led success stories.
PocketGamer.bizAug 2026
Mobilegamer.biz19 min
Supercell, Epic, Unity, Budge, Roblox, DICE, data, jobs and more
The mobile games industry is currently characterized by a cautious, optimization-focused environment, according to recent financial disclosures and industry sentiment.
- Supercell reported $1 billion in EBITDA for 2025 despite a 4% year-over-year revenue decline, with CEO Ilkka Paananen criticizing the industry for 'coasting' and failing to innovate.
- Supercell is increasing its headcount by 30% and doubling investment in new game development, while tripling the size of its AI innovation lab to address internal failures in fostering startup-like environments.
- Bernard Kim has returned to Unity, following the departure of key executives and reports of persistent culture clashes and bullying allegations stemming from the $4.4 billion IronSource merger.
Mobilegamer.bizFeb 2026
PocketGamer.biz20 min
Audio is the New Video - MUNIB TAHIR, AudioMob
Audio advertising is emerging as a non-intrusive, user-centric alternative to traditional video interstitials in mobile gaming.
- Audio advertising serves as a non-intrusive revenue stream that allows mobile gamers to continue playing while ads run in the background.
- 61% of players aged 18 to 24 listen to external audio while gaming, providing a significant target demographic for this format.
- Rewarded audio, which offers in-game benefits for listening, consistently generates the highest listen-through rates and user engagement.
PocketGamer.bizNov 2022
PocketGamer.biz12 min
FTUE: Dragon Land
The first-time user experience (FTUE) of the 3D platformer Dragon Land, developed by Social Point, reveals significant challenges regarding mobile accessibility and control schemes.
- Social Point’s Dragon Land demonstrates that 3D platforming mechanics, specifically camera management and movement, suffer from significant friction when adapted to mobile touchscreen interfaces.
- The reliance on virtual dual pads and double-tap mechanics creates a steep learning curve that potentially alienates the casual player base typically targeted by Social Point.
- While the game uses visual aids like shadow indicators to assist with depth perception, these features fail to replicate the intuitive control precision found in traditional console platformers.
PocketGamer.bizMar 2016