Peak Games
Company28 documents
Documents about Peak Games
Article
2019 Predictions: Only One Way to Climb to the Top of the Puzzle Games Category
The mobile puzzle games market reached a critical juncture in 2018, characterized by high maturity, intense competition, and a shift in the requirements for commercial success.
- The Puzzle category is the dominant force in casual mobile gaming, accounting for 60% of all in-app purchase revenues within the genre, totaling $3.8 billion in 2018.
- Market leaders King, Playrix, and Peak Games command the Match & Blast sub-category, with King’s Candy Crush franchise alone generating over 60% of its portfolio revenues.
- Playrix and Peak Games achieved significant growth in 2018; Playrix grew net revenues by 40% to $866 million, while Peak Games nearly doubled its revenues to $440 million.
Deconstructor of FunJan 2019
Article
Zynga's Acquisition Strategy: Reshaping Its Portfolio for Future Growth
Zynga’s recent acquisition strategy, highlighted by the purchases of Peak Games’ casual card portfolio and Gram Games, serves as a critical mechanism for revitalizing the company’s revenue growth.
- Zynga's acquisitions of Gram Games ($250 million) and Peak Games' casual card portfolio ($100 million) are critical growth drivers, contributing 23% of the company's total mobile bookings in 2Q18.
- Gram Games' title 'Merge Dragons!' has become Zynga's third highest-grossing app, despite launching only in June 2017, and exhibits strong international appeal with 50% of its revenue generated outside the U.S.
- The acquisition of Gram Games was valued at approximately 2.6x annual sales, justified by a 150% quarter-over-quarter revenue growth rate for the studio's titles in 1Q18.
Sensor TowerJun 2018
Article
Top In-App Advertisers of Q1 2018: Android Game Category
This analysis identifies the top in-app advertisers within the Android gaming category for the first quarter of 2018.
- Toon Blast by Peak Games was the leading in-app advertiser on Android for the entirety of Q1 2018, consistently maintaining the top position across January, February, and March.
- The most active in-app advertising categories throughout the quarter were Puzzle and Role Playing games.
- Lords Mobile by IGG.com secured the second position in February and March 2018, while Job Hunt Heroes: Idle RPG by 4 S Games held the third position during the same two-month period.
AppticaApr 2018
Article
Toon Blast and the Death of Saga
The mobile puzzle game industry is undergoing a fundamental shift as developers move away from the traditional "Saga map" progression model.
- Peak Games abandoned the traditional linear 'Saga map' UI in Toon Blast to prioritize live events and social features, signaling a shift away from the model popularized by Candy Crush.
- The decline of Facebook integration as a primary driver for social virality and player retention has forced casual puzzle developers to adopt guild and clan systems similar to mid-core games like Clash of Clans.
- Engagement and competitive events, such as 'Star Chests' and 'Crown Rush,' have become the primary drivers of revenue growth and player retention, replacing the passive progression of the traditional Saga map.
Deconstructor of FunNov 2017