Moon Active
Documents about Moon Active
2022 Predictions: Casino Games Brace for Impact
The mobile casino gaming industry experienced a period of unprecedented growth during the COVID-19 pandemic, driven by the closure of physical venues and increased home-based entertainment.
- The mobile casino sector achieved a 27% three-year compound annual growth rate, with top 100 title revenues doubling from $2.7 billion in 2018 to $5.5 billion in 2021.
- Despite revenue growth, annual downloads peaked in 2020 and experienced a 22% decline in 2021, signaling a plateauing user base.
- The market is highly concentrated, with publishers like Playtika and Moon Active leading the industry and Coin Master serving as the primary revenue driver.
The Israeli Mobile Game Market Report (2022)
The Israeli mobile game market reached approximately $9 billion in 2021, driven by more than 200 companies and 14,000 employees.
- The Israeli mobile game market reached approximately $9 billion in 2021, supported by over 200 companies and 14,000 employees.
- Flagship titles demonstrate massive scale: Coin Master generated $1.3 billion in 2021 with 2,500 daily creatives, while RAID: Shadow Legends surpassed $700 million in revenue and 50 million downloads.
- Casual, puzzle, and hyper-casual games now account for one-third of global mobile game advertising spend, bolstered by pandemic-era growth in user acquisition.
How Did Covid-19 Affect Mobile Game Market Share & Revenues in the US?
This analysis examines the impact of the COVID-19 pandemic on the United States mobile gaming market by comparing in-app purchase (IAP) revenue and market share data between the second quarter of 2019 and the second quarter of 2020.
- Roblox Corporation, Activision, and Moon Active were the top-performing publishers in Q2 2020, with Roblox Corporation seeing the largest gains in both market share and revenue.
- Simulation games experienced significant growth during Q2 2020, increasing their market share by 3.75% and generating nearly $80 million in additional earnings.
- Casual and Casino categories increased their revenue market share at the expense of Mid-core and Sports categories, though total revenues grew across nearly all categories.
How Coin Master's Approachable Art Defined Casual Slot Genre
The success of Moon Active’s Coin Master is fundamentally linked to its approachable, storybook-inspired art style, which differentiates the title within the casual slot genre.
- Moon Active’s Coin Master utilizes an approachable, storybook-inspired art style to broaden its player funnel and increase retention within the casual slot genre.
- The game features a scalable theme system that allows for frequent visual refreshes of the game board, reel symbols, and village environments as players progress.
- Village assets are designed with a diagonal orientation to guide player focus toward the center of the screen, with each upgrade tier featuring distinct silhouette changes and unique destroyed states.
Best of Casual: Apptica Report on Top Advertisers 2018
The 2018 analysis of the casual mobile gaming sector identifies the most active advertisers based on ad impression volume.
- The top five most active casual game advertisers in 2018 were Bubble Shooter (Happy Dragon Inc), Coin Master (Moon Active), Homescapes (Playrix), Gardenscapes (Playrix), and Candy Crush Saga (King).
- Quarterly leadership in ad impressions shifted throughout 2018, with Coin Master leading Q1, Homescapes dominating Q2 and Q3, and Bubble Shooter (Happy Dragon Inc) taking the lead in Q4.
- Playable ads were identified as the top-performing ad format for casual game user acquisition strategies in 2018.