Mike
Company
Documents about Mike
Report33 pages
Mobile Gaming Spender Report: Decoding Today’s Mobile IAP Spenders to Understand Motivations, Engagement
The 2024 Mobile Gaming Spender Report by Mistplay examines the evolving motivations, behaviors, and shifting financial priorities of mobile in-app purchase (IAP) spenders.
- Economic headwinds are driving a contraction in spending, with 32% of all mobile spenders and 41% of high-value spenders planning to reduce their in-game expenditures in 2024.
- Value-driven incentives are critical for retention, as 51% of spenders would increase their spending if they earned tangible rewards or points for their purchases.
- Loyalty programs and hyper-personalization are essential engagement tools, with 79% of spenders engaging with loyalty programs and 40% influenced by personalized offers.
MistplayJan 2024
Presentation19 pages
Embracer Group Acquires Dark Horse: Presentation
Embracer Group’s acquisition of Dark Horse serves as a strategic expansion into transmedia, integrating a major comic book publisher and production house into its existing portfolio.
- Embracer Group is acquiring Dark Horse to integrate its transmedia capabilities, including a library of over 600 titles and a network of 2,000 creative professionals, into its gaming portfolio.
- Dark Horse will become Embracer’s tenth operative group, with the transaction expected to close by January 2022 and no planned restructuring.
- Dark Horse reported 2021 net sales of SEK 900 million and an operational EBIT of SEK 130 million, with projections to reach up to SEK 200 million in operational EBIT by the 2023/2024 fiscal year.
Embracer GroupDec 2021
Report30 pages
Mobile Ad Creative Report: August 2021
Mobile gaming creative trends in August 2021 centered on humanizing digital experiences and leveraging high-profile cultural partnerships.
- Mobile gaming ads in August 2021 shifted toward high-fidelity, narrative-driven content featuring real-world celebrity partnerships, such as Garena Free Fire’s collaboration with Dimitri Vegas & Like Mike and Call of Duty Mobile’s integration of Ozuna.
- Top-performing creatives are increasingly moving away from pure gameplay footage in favor of cinematic storytelling, anniversary-themed promotions, and interactive elements like Buzzfeed-style quizzes.
- Psychological triggers remain a core engagement strategy, with 'fail-state' ads—demonstrating a player losing a level—continuing to drive performance for titles like Royal Match and Evony.
Sensor TowerJan 2021