Market (Overall)

Reports in the Market (Overall) category.

248 documents

Report21 pages

Newzoo's Generations Report: How Different Generations Engage with Games

Gen Z and Millennials spend significantly more time gaming weekly, averaging 7 hours 20 minutes and 6 hours 30 minutes respectively, compared to just over 2 hours for Baby Boomers.
Platform spending habits are polarized by generation, with Gen Z allocating 77% of their gaming budget to mobile while Baby Boomers direct 73% of their spend toward PC.
Engagement with game-related content is higher among younger cohorts, as 67–71% of Gen Z and Millennials both play and watch games, compared to 44–51% for older generations.

Player Demographics Global Market Analysis+1

NewzooJan 2025

Report26 pages

Video Gaming Report: How Platforms Are Colliding and Why This Will Spark the Next Era of Growth

Cloud gaming revenue is projected to scale from $1.4 billion in 2025 to $18.3 billion by 2030, marking a transition toward hardware-agnostic play.
The creator economy is expanding rapidly, with payouts to creators on platforms like Roblox and Fortnite projected to exceed $1.5 billion in 2025.
Generative AI is currently used by 50% of studios to enhance development efficiency, with 20% of new Steam games expected to disclose AI usage by mid-2025.

Market Analysis Market Forecast Monetization+1

Boston Consulting GroupJan 2025

Report66 pages

How UGC, AI, & Cloud Are Transforming Gaming Report

Cloud gaming revenue grew from $1.1 billion in 2020 to $6.9 billion in 2024, with projections reaching $18.7 billion by 2027 and a trajectory to become the dominant play model within a decade.
Cloud gaming subscribers have surged from 62.5 million to nearly 396 million over the last four years, while AI-driven development tools are projected to generate $4.2 billion by 2029.
Indie developers are increasingly competitive, with indie releases on Steam generating $4 billion in 2024, a figure that now matches AAA revenue streams.

Market Analysis AI Cloud Gaming+1

Room 8 GroupJan 2025

Report26 pages

Key Insights into Role-Playing Games (RPGs)

As of 2022, Role-Playing Games (RPGs) rank as the highest-revenue genre in the global gaming market.
The player base is predominantly male (58%) and young, with 59% of users falling between the ages of 10 and 30.
Monetization is heavily driven by pay-to-play models used by 97% of the player base, supplemented by in-app purchases at 90%.

Market Analysis Player Demographics Player Behavior+2

NewzooJan 2025

Report37 pages

Games 2025: The Industry Quest for Growth

The global games market reached $199.4 billion in 2024, but growth is projected to decelerate to approximately 1% in 2025 due to release delays and reduced early-stage funding.
Publishers are prioritizing operational efficiency and asset optimization, focusing on remakes, remasters, and multi-platform porting to mitigate the rising costs of AAA development.
Strategic growth is shifting toward geographic expansion in the Middle East and Southeast Asia, alongside targeting underserved demographics like older gamers and young adult females.

Market Analysis Market Forecast Player Demographics+1

Ampere AnalysisJan 2025

Report8 pages

Tower Defense Games - Industry Snapshot

Top-tier Tower Defense games achieve a 3.83% conversion rate and an ARPDAU of $1.66, significantly outperforming Idlers, Platformers, and Board Games.
The genre sustains a highly committed player base with an Average Revenue Per Paying User (ARPPU) of $83 and an average daily playtime of 130 minutes.
China is the most lucrative market for the genre, reaching a conversion rate of 8.7%, while France leads in engagement with 210 minutes of daily playtime.

Market Analysis Player Behavior Tower Defense+2

GameAnalyticsJan 2025

Report7 pages

Roblox as a Strategic Growth Platform: What Developers Need to Know

Roblox has scaled to 112 million daily active users and distributed over $300 million to creators in a single quarter, functioning more like a social media platform than a traditional gaming engine.
The 13+ demographic is the platform's fastest-growing segment, increasing by 54% year-over-year and bringing higher spending power to the ecosystem.
Success on the platform is driven by cultural fluency and rapid iteration rather than graphical fidelity, with discovery algorithms favoring native platform knowledge over traditional production cycles.

Market Analysis Player Demographics Monetization+2

NewzooJan 2025

Report56 pages

Gaming: Your Marketing Cheatcode

Gaming commands 3.4 billion players globally, yet receives less than 5% of total media investment, indicating a significant misalignment between consumer attention and advertising spend.
Custom in-game experiences can generate up to 100x higher attention levels compared to traditional social media platforms.
Immersive brand strategies are highly effective, with 55% of players expressing interest in acquiring branded virtual items.

Marketing Player Behavior In-Game Advertising+1

dentsu gamingJan 2025

Report11 pages

Gaming’s Cheating Crisis Report: The Impact on Players and Profit

Cheating is a pervasive issue, with 80% of online players reporting encounters and over half experiencing unfair play at least several times a month.
Financial stability is at risk, as 55% of gamers have reduced or stopped in-game spending and 42% have considered quitting specific titles due to cheating.
Players are highly receptive to stringent security measures, with 73% willing to undergo identity verification and 79% supporting cross-game bans to ensure fair play.

Market Analysis Player Behavior Monetization+1

PlaySafe IDJan 2025

Report29 pages

InvestGame Q4'24 Report (Unknown Time)

The gaming industry is shifting toward long-term, objective-driven transactions, evidenced by a strong Q4 2024 M&A market and a 22% year-over-year increase in private investment funding.
Venture capital is pivoting away from game development studios in favor of platform and technology startups, forcing corporate venture arms to become the primary source of studio financing.
The work-for-hire sector is seeing major consolidation, underscored by the $2.8 billion buyout of Keywords.

Market Analysis Mergers & Acquisitions Investment+1

InvestGameJan 2025

Report20 pages

Match-3 Genre Snapshot Report: May 2021

Candy Crush Saga remains the market leader with a 16.74% share and a revenue per download (Rev/DL) of $11.27 as of Q1 2021.
Project Makeover demonstrates the most aggressive growth in the sector, capturing a 10.57% market share with a high-premium monetization strategy yielding a $45.51 Rev/DL.
Modern match-3 success is driven by fast-paced core loops, quick animations, and progression systems integrated with home or makeover themes, as seen in titles like Royal Match and Project Makeover.

Market Analysis Match 3 Mobile+1

GameRefineryJan 2025

Report23 pages

The State of Puzzle Games: An Analysis of the Puzzle Category in Mobile Gaming

The hybridcasual puzzle model experienced a 430% revenue increase between early 2022 and early 2023, signaling a major shift in market structure.
Hybridcasual revenue in the 'pair' sub-genre grew from $7 million in Q1 2022 to $40 million in Q1 2023.
Traditional casual puzzle games are experiencing modest declines in both downloads and revenue despite maintaining overall market share through robust meta-features.

Market Analysis Monetization User Acquisition+3

Sensor TowerJan 2025