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Market (Overall) | Game Industry Library
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Market (Overall)
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Market (Overall)
Reports in the Market (Overall) category.
248 documents
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Title Z–A
Report
49 pages
Target. Connect. Engage: Driving Profitable App Growth with Revenue-Boosting Strategies
Integrating AppsFlyer’s measurement suite with TikTok’s advertising ecosystem enables brands to maximize ROAS through real-time attribution and privacy-compliant user acquisition.
Case studies demonstrate significant performance gains, including a 7x ROI for Burger King, a 44% conversion lift for Casas Bahia, and a 29% increase in in-app revenue for Carrefour.
App marketers should prioritize App Event Optimization (AEO) and Value-Based Optimization (VBO) to focus advertising spend on high-value user actions.
Monetization
Marketing
User Acquisition
+2
AppsFlyer
Jan 2025
Report
37 pages
Starfield: How It Achieved 10M Players
Starfield reached 10 million players at launch, marking the largest release in Bethesda’s history despite a competitive RPG market.
The marketing campaign utilized a $21.2 million advertising budget, the second-highest in the RPG category for 2023.
Over one-third of the total advertising budget was allocated to Over-the-Top (OTT) streaming services, reflecting a strategic shift toward high-impact digital distribution.
Market Analysis
Player Demographics
Marketing
+2
Sensor Tower
Jan 2025
Report
15 pages
Interactive Entertainment 2025: Global Market Sizing and Forecast
The global interactive entertainment market is forecast to reach $250.2 billion in 2025, marking a 4.6% year-over-year recovery driven by software publishing and established intellectual property.
Mobile gaming remains the industry's primary revenue driver, generating $115.7 billion in 2025, while PC gaming leads in growth rate at 4.2%.
Console hardware revenue is projected to contract by 31% in 2024 as the current hardware cycle concludes, though this is partially mitigated by a 5% increase in accessory sales.
Market Analysis
Market Forecast
Mobile
+3
Aldora
Jan 2025
Report
7 pages
Roblox as a Strategic Growth Platform: What Developers Need to Know
Roblox has scaled to 112 million daily active users and distributed over $300 million to creators in a single quarter, functioning more like a social media platform than a traditional gaming engine.
The 13+ demographic is the platform's fastest-growing segment, increasing by 54% year-over-year and bringing higher spending power to the ecosystem.
Success on the platform is driven by cultural fluency and rapid iteration rather than graphical fidelity, with discovery algorithms favoring native platform knowledge over traditional production cycles.
Market Analysis
Player Demographics
Monetization
+2
Newzoo
Jan 2025
Report
37 pages
Games 2025: The Industry Quest for Growth
The global games market reached $199.4 billion in 2024, but growth is projected to decelerate to approximately 1% in 2025 due to release delays and reduced early-stage funding.
Publishers are prioritizing operational efficiency and asset optimization, focusing on remakes, remasters, and multi-platform porting to mitigate the rising costs of AAA development.
Strategic growth is shifting toward geographic expansion in the Middle East and Southeast Asia, alongside targeting underserved demographics like older gamers and young adult females.
Market Analysis
Market Forecast
Player Demographics
+1
Ampere Analysis
Jan 2025
Report
29 pages
Mobile Game Market Insights: India 2025
India is the world's largest mobile gaming market by volume, recording 8.45 billion downloads in the 2024-25 fiscal year.
Despite high download volume, in-app purchase revenue is limited to $400 million, though it is growing at 8.5% year-over-year due to increased digital payment adoption and high-value iOS spenders.
Revenue is heavily concentrated in core competitive genres, with Battle Royale titles like Garena Free Fire and Battlegrounds Mobile India accounting for 50% of total market earnings.
Market Analysis
Monetization
India
+1
Sensor Tower
Jan 2025
Report
37 pages
The Intrinsic In-Game Advertising Key Trends Report H1 2025
Intrinsic in-game advertising (IIGA) delivers 2,957 attentive seconds per thousand impressions, nearly triple the performance of Facebook Infeed.
Adopting IIGA drives a 20-point lift in ad recall and a 21% lower cost per acquisition (CPA) compared to standard digital benchmarks.
Mobile platforms provide 25 times the scale of impressions and greater audience diversity, while PC and console platforms offer superior immersion through longer session lengths.
In-Game Advertising
Market Analysis
Monetization
+1
Anzu
Jan 2025
Report
8 pages
Global Gaming Industry Takes Center Stage
The provided report content is currently inaccessible due to a server-side authorization error.
No factual data, market statistics, or industry trends are available for analysis from the provided source text.
The document failed to load, preventing the extraction of any concrete insights regarding the global gaming industry.
Market Analysis
Market Forecast
Investment
+1
Morgan Stanley
Jan 2025
Report
20 pages
The Importance of Wishlists in 2025: Do Wishlists Matter?
Steam wishlists are a primary indicator of commercial success, showing a 70% correlation between pre-launch counts and first-month unit sales.
The 100,000-wishlist threshold is the critical benchmark required to reliably forecast a breakout performance for a new title.
The vast majority of games launch with fewer than 10,000 wishlists, reflecting a highly top-heavy distribution of pre-launch momentum.
Market Analysis
Marketing
User Acquisition
+3
Video Game Insights
Jan 2025
Report
46 pages
The Global State of Game Publishing & Marketing 2025 Industry Report
The global game publishing market is projected to grow from $117.4 billion in 2025 to $150.5 billion by 2030, driven by a market where 95% of revenue is already generated through digital distribution.
Multiplatform launches have increased by 40% as developers prioritize cross-platform strategies, which can boost total revenue by up to 40%.
Live Service Games have become the industry standard, with 95% of studios now developing titles specifically designed for recurring revenue models.
Market Analysis
Market Forecast
Marketing
+1
Game Publishing & Marketing Summit
Jan 2025
Report
26 pages
Key Insights into Role-Playing Games (RPGs)
As of 2022, Role-Playing Games (RPGs) rank as the highest-revenue genre in the global gaming market.
The player base is predominantly male (58%) and young, with 59% of users falling between the ages of 10 and 30.
Monetization is heavily driven by pay-to-play models used by 97% of the player base, supplemented by in-app purchases at 90%.
Market Analysis
Player Demographics
Player Behavior
+2
Newzoo
Jan 2025
Report
20 pages
Match-3 Genre Snapshot Report: May 2021
Candy Crush Saga remains the market leader with a 16.74% share and a revenue per download (Rev/DL) of $11.27 as of Q1 2021.
Project Makeover demonstrates the most aggressive growth in the sector, capturing a 10.57% market share with a high-premium monetization strategy yielding a $45.51 Rev/DL.
Modern match-3 success is driven by fast-paced core loops, quick animations, and progression systems integrated with home or makeover themes, as seen in titles like Royal Match and Project Makeover.
Market Analysis
Match 3
Mobile
+1
GameRefinery
Jan 2025
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