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Market (Mobile) | Game Industry Library
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Market (Mobile)
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Market (Mobile)
Reports in the Market (Mobile) category.
175 documents
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Whitepaper
106 pages
2022 Global White Paper on Mobile Advertising & Marketing
The mobile gaming market is shifting toward quality over volume, evidenced by a 2% decline in total advertisers and a 27.83% reduction in ad creatives during the first half of 2022.
RPG and strategy titles remain the primary revenue drivers, commanding the highest advertising costs with average CPMs reaching $21.58.
Video is the dominant advertising format, accounting for over 86% of all ad creatives as marketers prioritize dramatic storytelling and influencer-led content.
Market Analysis
Mobile
Marketing
+3
SocialPeta
Jan 2022
Report
34 pages
Casual Gaming Apps Report 2022
Mobile gaming maintains over 60% of the total industry market share despite experiencing its first year-over-year global spending decline in Q1 2022.
Android is significantly more cost-effective for user acquisition than iOS, with an average CPI of $0.75 compared to $2.27, while both platforms deliver comparable Day 30 ROAS.
Lifestyle games are the most lucrative segment for developers, yielding the highest returns despite carrying higher-than-average acquisition costs.
Market Analysis
Global
Mobile
+1
GameRefinery
Jan 2022
Report
62 pages
State of Mobile: Brazil 2022
Brazilian mobile users averaged 5.4 hours of daily device usage in 2021, driving 10.3 billion app downloads and $1.13 billion in consumer spending.
Gaming is the primary monetization engine in Brazil, accounting for over 50% of total consumer spend, with hypercasual titles leading in volume and 4X Strategy games dominating revenue.
Finance app downloads surged 91% over two years, driven by a large underbanked population adopting neobanks such as Nubank and PicPay.
Market Analysis
Player Behavior
Mobile
+1
data.ai
Jan 2022
Report
61 pages
State of Mobile Indonesia 2022
Indonesia’s mobile market saw 7.31 billion app downloads and 532 million hours of gaming in 2021, with daily usage reaching 5.4 hours per user.
Gaming remains the dominant category, with 325 million downloads generating $1,000 per minute of engagement, led by titles like Higgs Domino, Free Fire, and Mobile Legends: Bang Bang.
Finance app adoption surged 82% year-over-year to 400 million downloads, with neobanks like Jenius recording a 12% increase in monthly active users.
Market Analysis
Mobile
Monetization
data.ai
Jan 2022
Report
75 pages
Store Intelligence Data Digest: Q2 2022
In a historic shift for the U.S. App Store, consumer spending on non-gaming applications surpassed gaming revenue for the first time, driven by a 129% increase in non-game subscription revenue compared to 2019 levels.
The global mobile market saw a 2.5% year-over-year decline in total downloads to 35 billion in Q2 2022, though Google Play retained the largest share with 27.2 billion installs.
Meta solidified its market dominance by owning four of the top five most-installed apps globally, contributing to an 11% year-over-year increase in the company's total downloads.
Market Analysis
Global
Mobile
+1
Sensor Tower
Jan 2022
Report
42 pages
The State of Mobile Game and App Markets: Global Report on App Marketing for H1 2022
App Store search accounted for 64.7% of all mobile app installs in H1 2022, cementing search visibility and ASO as the primary acquisition drivers.
The mobile ecosystem experienced a contraction in mature regions, evidenced by a 6.2% year-over-year decline in advertisers and a 27% drop in total creatives.
Tier-2/3 markets, specifically Hong Kong, Macau, and Taiwan, bucked the global trend with a 37% year-over-year increase in advertiser counts.
Market Analysis
Marketing
In-Game Advertising
+2
AdQuantum
Jan 2022
Report
1 pages
Ad Monetization Insights for Mobile Game Developers 2022
Advertising accounts for 54% of total revenue across the mobile game markets surveyed in 2022.
Effective monetization requires integrating ad revenue, in-app purchase data, and cost metrics to accurately calculate ROI, ROAS, and LTV.
Key regional markets for mobile game monetization include Germany, Japan, South Korea, Canada, and Indonesia.
Monetization
Advertising
Global
+1
Tenjin
Jan 2022
Whitepaper
191 pages
Global White Paper on Mobile Advertising & Marketing Game H1 2022
The mobile advertising ecosystem contracted in H1 2022, with the total number of advertisers falling 5.79% to approximately 83,400 and creative volume dropping 27% to 40 million assets.
Mobile-game advertising costs remain high in key markets, with the U.S. and Japan recording average CPMs of $27.54 and $25.93, while iOS campaigns command a 15% price premium over Android.
While playable ads offer the lowest cost-per-install (CPI), banner formats currently generate the strongest return on ad spend (ROAS).
Marketing
Advertising
In-Game Advertising
+2
SocialPeta
Jan 2022
Report
73 pages
State of Mobile 2022
The global mobile economy saw massive growth in 2021, with app store spending rising 19% to $170 billion and mobile advertising increasing 23% to $295 billion.
Mobile gaming remains the primary revenue driver, reaching a record $116 billion in consumer spend, with 4X March-Battle strategy and creative sandbox titles generating the highest returns.
Daily mobile usage in leading markets reached 4.8 hours, with social, photo, and video applications capturing 70% of that time.
Mobile
Market Analysis
Player Behavior
+1
data.ai
Jan 2022
Report
34 pages
2022 Casual Gaming Report
Mobile gaming accounts for over 60% of total industry revenue, though Q1 2022 saw a decline in user spend following a pandemic-era peak of $22.6 billion.
The average cost per install (CPI) is $1.10, with a significant disparity between iOS ($2.27) and Android ($0.75).
North America is the most expensive market for user acquisition with a CPI of $3.32, while Asia-Pacific and Latin America offer more cost-effective opportunities with CPIs below $1.
Market Analysis
Player Behavior
GameRefinery
Jan 2022
Report
67 pages
The State of Mobile Gaming 2022: Market Trends and Top Titles in the U.S., Europe, and Asia
Global mobile gaming revenue declined 6% year-over-year in Q1 2022 to $21.2 billion, ending a period of pandemic-driven growth due to market stabilization and inflation.
Consumer spending dropped 10% in the U.S. and 7% in Asia, while Google Play saw a 22% decrease in spending despite global downloads remaining resilient at 14 billion.
Emerging markets are driving growth, led by India’s 73% increase in consumer spending and Turkey’s 36% revenue surge, which established it as Europe’s fastest-growing market.
Market Analysis
Global
Mobile
+1
Sensor Tower
Jan 2022
Report
67 pages
The State of Mobile Gaming: Market Trends and Top Titles in the U.S., Europe, and Asia 2022
The global mobile gaming market experienced its first revenue decline since 2019, contracting 6% year-over-year in early 2022.
Consumer spending in the U.S. and Japan saw double-digit drops, including a 22% decline on Google Play in the U.S., while emerging markets like Brazil and Vietnam gained significant share.
Europe bucked the global trend with an 18% revenue increase to $8.6 billion, fueled by growth in Turkey and Poland and the popularity of hyper-casual titles.
Market Analysis
Global
Mobile
Sensor Tower
Jan 2022
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