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Market (Mobile) | Game Industry Library
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Market (Mobile)
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Market (Mobile)
Reports in the Market (Mobile) category.
175 documents
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Report
24 pages
In-Game Events Snapshot: November 2021
Seasonal in-game events are a standard industry practice, utilized by 90% of the top 100 grossing mobile titles to drive player retention and monetization.
External brand collaborations are a major growth area, appearing in 42% of top US iOS games, 51% of top Chinese games, and 62% of top Japanese games.
Strategic event implementation can drive massive revenue spikes, such as Genshin Impact’s Lantern Rite event increasing daily revenue from $200,000 to over $1.25 million.
Monetization
Live Ops
Retention
+1
GameRefinery
Nov 2021
Report
16 pages
Strategy Genre Snapshot 2021
The 4X subgenre dominates the U.S. mobile strategy market, accounting for 20 of the top 25 grossing titles within a genre that holds a 17% total iOS revenue share.
Successful strategy titles are increasingly driven by genre-blending, integrating mechanics like merge, match-3, or RPG elements to expand their player base beyond traditional core audiences.
High-performing 4X games rely on three core pillars: long-term power progression through deep economies, complex live operations with recurring events, and social frameworks built on competition and collaboration.
Market Analysis
Strategy
USA
GameRefinery
Oct 2021
Report
91 pages
Sports & Racing Games Report: Q3 2021
The sports and racing sectors saw a 40.2% year-over-year revenue increase to $2 billion between 2020 and early 2021.
Market power is highly concentrated among major publishers like Electronic Arts, Konami, Tencent, and Zynga, who are driving growth through strategic acquisitions such as Glu Mobile and Codemasters.
Realistic simulation titles consistently outperform arcade-style games in revenue, while arcade games continue to lead in total download volume.
Market Analysis
Global
Sports Games
+1
Sensor Tower
Sept 2021
Report
34 pages
Global Mobile Market Report 2021
Mobile game spending is projected to grow from $90.7 billion in 2021 to $116.4 billion by 2024, representing an 11.2% compound annual growth rate.
The top 20% of players, defined as those spending $25 or more per month, generate approximately 80% of total mobile gaming revenue.
Smartphone penetration reached 3.9 billion users in 2021, marking a 6% year-over-year increase that continues to drive market expansion.
Market Analysis
Market Forecast
Mobile
Newzoo
Sept 2021
Report
22 pages
Shooter Genre Snapshot: September 2021
The shooter genre on US iOS is highly concentrated, with the 'Big Three'—Garena Free Fire, Call of Duty: Mobile, and PUBG Mobile—collectively generating over 84% of total genre revenue.
Garena Free Fire experienced significant growth in 2021, doubling its iOS revenue and capturing approximately 30% of the market share to rival Call of Duty: Mobile for the top position as of Q2 2021.
The shooter genre accounts for roughly 6% of total US iOS revenue, currently ranking as the platform's 6th largest mobile genre.
Market Analysis
Shooter
Mobile
+1
GameRefinery
Sept 2021
Report
26 pages
Mobile Game Genre Report: Puzzle Games
The global mobile puzzle game market generated $6.9 billion in 2020, with the United States leading at $2.0 billion, followed by Japan at $1.2 billion and China at $0.9 billion.
Puzzle games account for 8% of total mobile game revenue and represent the most popular genre across the United States, United Kingdom, Japan, and South Korea.
Western markets favor casual experiences and in-app advertising (IAA), whereas Eastern markets demonstrate a higher propensity for in-app purchases (IAP) and complex mechanics like gacha systems.
Market Analysis
Monetization
Mobile
+3
Newzoo & Pangle
Aug 2021
Report
26 pages
State of Card Battler Mobile Games Report 2021
Mid-core games drive 60 percent of total mobile player spending despite accounting for only 20 percent of worldwide installs.
The U.S. has become a critical growth engine for card battlers, capturing 27 percent of the revenue market share and seeing a 53 percent increase in revenue per download.
Mobile card battlers reached a new financial baseline of over $55 million in monthly player spending during the first half of 2021.
Market Analysis
Global
Card Battler
+1
Sensor Tower
Jul 2021
Report
58 pages
Casual Puzzle Category Review 2021
The Puzzle & Decorate sub-genre has overtaken Classic Match-3 as the primary revenue driver, led by titles like Project Makeover and Royal Match that utilize narrative-driven 3D customization.
The Merge sub-genre is the fastest-growing segment, achieving a 498% four-year compound annual growth rate and a 44% revenue increase over 18 months.
Market consolidation remains high in the Puzzle & Decorate segment, where Playrix and AppLovin control 88% of total downloads and revenue.
Market Analysis
Monetization
Puzzle
+1
Sensor Tower
Jul 2021
Report
40 pages
India: Mobile Market Spotlight: A Booming Mobile Economy
India is a global mobile-first leader, ranking second in total app downloads with 24 billion installs in 2020, a 28% year-over-year increase.
India became the world's largest market for game downloads in the first half of 2021, accounting for nearly 20% of global installs.
Daily mobile usage per user surged from 3.3 hours in 2019 to 4.8 hours by Q3 2021, fueled by pandemic-driven engagement.
Market Analysis
Player Behavior
Monetization
+2
data.ai
Jun 2021
Report
71 pages
Q2 2021: Store Intelligence Data Digest
Global app downloads reached 35.9 billion in Q2 2021, a 4.8% year-over-year decline as the market stabilized from 2020 pandemic highs.
TikTok maintained its position as the top global application with over 200 million installs during the quarter.
India remained the largest market by volume, exceeding 7 billion downloads in Q2 2021.
Market Analysis
Global
Mobile
Sensor Tower
Jun 2021
Report
20 pages
Match3 Genre Snapshot: US iOS (May 2021)
As of May 2021, the Match3 subgenre accounts for approximately 16% of total US iOS mobile gaming revenue.
No new Match3 titles entering the top 500 grossing rankings over the last 18 months utilize standard swapping mechanics, indicating a shift toward gameplay diversification.
Modern Match3 success is increasingly driven by meta-layers, specifically decoration and customization features seen in titles like Royal Match and Project Makeover.
Market Analysis
Monetization
Live Ops
+5
GameRefinery
May 2021
Report
21 pages
Market Snapshot: Q1 2021 US, China & Japan
In Q1 2021, mobile gaming genre preferences diverged globally: US markets favored simulation games, Japan saw a shift from RPGs to sports titles led by Cygames’ Uma Musume Pretty Derby, and China moved toward shooter games.
Roblox Corporation established itself as the top-grossing publisher in the US market during Q1 2021.
Monetization strategies varied by region, with collectible albums appearing in over 70% of top-grossing US games, battle passes in over 25% of top-grossing Japanese titles, and special gacha mechanics in 30% of top-grossing Chinese games.
Market Analysis
Mobile
USA
+2
GameRefinery
Apr 2021
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