Sensor Tower

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118 documents

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Report48 pages

Market Outlook 2022

Global mobile-game revenue declined 7% year-over-year in Q1 2022, marking the first such contraction after a period of rapid expansion.
Quarterly mobile-game installs have plateaued at approximately 14 billion, with casual titles continuing to represent 80% of total downloads.
Mid-core games now drive 60% of total mobile-game earnings, despite the U.S. market accounting for only 4% of global MMORPG revenue.

Market Forecast Global Mobile+1

Sensor TowerJan 2022

Report67 pages

The State of Mobile Gaming 2022: Market Trends and Top Titles in the U.S., Europe, and Asia

Global mobile gaming revenue declined 6% year-over-year in Q1 2022 to $21.2 billion, ending a period of pandemic-driven growth due to market stabilization and inflation.
Consumer spending dropped 10% in the U.S. and 7% in Asia, while Google Play saw a 22% decrease in spending despite global downloads remaining resilient at 14 billion.
Emerging markets are driving growth, led by India’s 73% increase in consumer spending and Turkey’s 36% revenue surge, which established it as Europe’s fastest-growing market.

Market Analysis Global Mobile+1

Sensor TowerJan 2022

Report75 pages

Data Digest Q2 2022

Global mobile app downloads declined 2.5% year-over-year to 35 billion in Q2 2022, while Google Play downloads reached 7 billion, a 26% year-over-year increase that remains 9.7% below pre-pandemic Q2 2019 levels.
Meta continues to dominate the global app market, securing over 550 million Google Play downloads compared to Google’s 320 million, with Instagram leading Meta’s growth in Asia at 22% of all its regional installs.
TikTok remains the top-ranked app globally, with India accounting for 70% of its total downloads during the quarter.

Market Analysis Global Mobile+1

Sensor TowerJan 2022

Report53 pages

Mobile Market Forecast 2022‑2026

The United States is projected to overtake China as the global leader in both total consumer spending and download volume by 2026.
Global mobile app market growth is expected to decelerate in 2022 due to macroeconomic headwinds before rebounding in 2023.
The United States currently maintains the lead in Google Play revenue, while India holds the highest global adoption rates for mobile apps.

Market Forecast Mobile Global

Sensor TowerJan 2022

Report91 pages

Sports & Racing Games Report: Q3 2021

The sports and racing sectors saw a 40.2% year-over-year revenue increase to $2 billion between 2020 and early 2021.
Market power is highly concentrated among major publishers like Electronic Arts, Konami, Tencent, and Zynga, who are driving growth through strategic acquisitions such as Glu Mobile and Codemasters.
Realistic simulation titles consistently outperform arcade-style games in revenue, while arcade games continue to lead in total download volume.

Market Analysis Global Sports Games+1

Sensor TowerSept 2021

Report30 pages

Creative Highlights: August 2021

Mobile gaming advertisements in August 2021 shifted toward narrative-driven formats featuring human-like characters and anthropomorphic protagonists.
Major titles including Garena Free Fire, Call of Duty, Clash of Clans, and Mobile Legends integrated real-world celebrities like Dimitri Vegas, Like Mike, and Ozuna as playable avatars to bridge gaming and music audiences.
High-performing ad creatives utilized pop music, including mainstream hits and instrumental tracks like Rihanna’s “Desperado,” to create emotional hooks on platforms such as TikTok and Snapchat.

Creative Ads Marketing Global+1

Sensor TowerAug 2021

Report58 pages

Casual Puzzle Category Review 2021

The Puzzle & Decorate sub-genre has overtaken Classic Match-3 as the primary revenue driver, led by titles like Project Makeover and Royal Match that utilize narrative-driven 3D customization.
The Merge sub-genre is the fastest-growing segment, achieving a 498% four-year compound annual growth rate and a 44% revenue increase over 18 months.
Market consolidation remains high in the Puzzle & Decorate segment, where Playrix and AppLovin control 88% of total downloads and revenue.

Market Analysis Monetization Puzzle+1

Sensor TowerJul 2021

Report26 pages

State of Card Battler Mobile Games Report 2021

Mid-core games drive 60 percent of total mobile player spending despite accounting for only 20 percent of worldwide installs.
The U.S. has become a critical growth engine for card battlers, capturing 27 percent of the revenue market share and seeing a 53 percent increase in revenue per download.
Mobile card battlers reached a new financial baseline of over $55 million in monthly player spending during the first half of 2021.

Market Analysis Global Card Battler+1

Sensor TowerJul 2021

Report71 pages

Q2 2021: Store Intelligence Data Digest

Global app downloads reached 35.9 billion in Q2 2021, a 4.8% year-over-year decline as the market stabilized from 2020 pandemic highs.
TikTok maintained its position as the top global application with over 200 million installs during the quarter.
India remained the largest market by volume, exceeding 7 billion downloads in Q2 2021.

Market Analysis Global Mobile

Sensor TowerJun 2021

Report36 pages

The State of App Engagement 2021: An Analysis of Key Global App Usage Trends in 2021

Monthly active users for the top 500 apps grew at a compound annual growth rate of 12 to 14 percent between 2018 and 2021, with the average top app adding 10 million users annually.
While pandemic-driven engagement spikes normalized by Q2 2021, overall usage metrics across iOS and Android remain higher than pre-pandemic levels.
Mid-core gaming genres like Strategy and RPG command the highest engagement, with users averaging one hour of play per day and showing a strong correlation between time spent and revenue per download.

Market Analysis Retention Player Behavior+2

Sensor TowerJan 2021

Report30 pages

The State of Mobile Game Advertising: U.S. 2021

Mobile game advertising in the U.S. remained resilient through H1 2021, showing no immediate negative impact from IDFA privacy changes.
Mobile games continue to dominate the share of voice across major ad networks, with platforms like AppLovin, MoPub, Facebook, AdMob, and Unity reporting an increased focus on gaming-related advertisements.
Successful user acquisition strategies are increasingly dependent on matching specific game genres to networks with compatible demographics, such as YouTube for younger, male-dominated strategy/RPG audiences and Adcolony for older, female-focused casino players.

Market Analysis Advertising Creative Ads+3

Sensor TowerJan 2021

Report77 pages

Store Intelligence Data Digest: Q4 2020

The global mobile app ecosystem reached 143 billion total downloads in 2020, a 23.8% year-over-year increase driven largely by pandemic-related shifts in consumer behavior.
Business app downloads surged by 134% in 2020, highlighted by Zoom and Google Meet reaching 681 million and 331 million annual downloads respectively.
Mobile gaming revenue exceeded $21 billion in Q4 2020, with social-oriented titles like Among Us driving engagement via 166 million quarterly downloads.

Market Analysis Global Mobile

Sensor TowerJan 2021