Discord
Chat and voice platform that grew out of gaming communities. It publishes safety transparency reports, including a report on child protection under Brazil's ECA Digital law.
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Reports about Discord
445 documents by other writers name Discord in the title or summary.
Why Web Stores Offer a Better Deal for Your Mobile Game VIPs
Direct-to-consumer web stores give mobile game publishers a way to monetize their highest-value players outside the closed ecosystems of Apple and Google, which take a 30% revenue cut and restrict how publishers can engage with VIPs.
- 72% of top-grossing mobile games now operate a web store to bypass the 30% revenue cut imposed by Apple and Google.
- Games that integrate web stores realize 25-35% incremental new revenue compared to relying solely on in-app purchases.
- Direct-to-consumer (DTC) web stores allow publishers to retain 95% of their revenue by moving transactions outside of closed app ecosystems.
No-Budget DIY Marketing for Indie Games
Indie game marketing is most effective when developers adopt a sustainable, low-cost framework that prioritizes authentic community building over expensive advertising campaigns.
- Steam wishlists are a critical metric, as they typically convert to sales at a rate of 10% to 30% within the first year of release.
- Developers should implement a consistent 'one hour a day' marketing schedule: Mondays for social media, Tuesdays for press lists, Wednesdays for networking and festivals, Thursdays for devlogs and Steam page updates, and Fridays for content creation.
- Game descriptions should prioritize the core player experience and unique setting rather than relying on comparisons to existing titles, which can clutter messaging and confuse potential players.
Web3 Gaming Consolidates to Survive
The Web3 gaming sector is undergoing a significant strategic shift, moving away from its initial emphasis on radical decentralization and independent self-publishing toward a model of consolidation and collaboration.
- Web3 gaming is shifting from radical decentralization toward a model of consolidation and strategic collaboration to survive macroeconomic volatility and difficult funding environments.
- Industry leaders are increasingly integrating with established platforms, as evidenced by Gala Games distributing titles through the Epic Games Store.
- Major infrastructure players are forming strategic alliances, such as the partnership between Polygon and Immutable (IMX) to pool resources and mitigate market risk.
ROCKFISH Games Releases EVERSPACE 2
Hamburg-based studio ROCKFISH Games marked the full release of its single-player space shooter EVERSPACE 2 on April 6, 2023, following five years of development and two years in Early Access.
- ROCKFISH Games transitioned EVERSPACE 2 from a linear roguelike to a semi-open-world space-action RPG to prioritize narrative depth while retaining core combat mechanics.
- The project concluded a five-year development cycle, which included a two-year Early Access period used to refine mechanics based on player feedback.
- The studio treated major Early Access updates as miniature product launches to ensure the final title met modern AAA quality standards.
Playstack’s Harriet Hughes On Finding The Right Publisher For Your Game
The primary objective of a game publisher is to act as a strategic partner that complements a developer’s creative vision rather than replacing it.
- The primary role of a publisher is to act as a strategic partner that manages operational gaps like marketing, PR, and user acquisition, allowing developers to focus exclusively on creative production.
- Community-driven marketing is a critical success factor, as evidenced by a 2020 title that built a 80,000-member community on Discord prior to launch without revealing specific game details.
- The gaming industry is shifting away from hyper-casual models toward subscription-based services, such as those provided by Netflix, which prioritize ad-free experiences and deep engagement with intellectual property.
Frequently Asked Questions About Marketing Your Game
This analysis provides strategic guidance for independent game developers regarding Steam marketing, wishlist acquisition, and community management.
- Aim for at least 7,000 wishlists before launch to trigger Steam's algorithm, which can lead to visibility in the 'Popular Upcoming' and 'New and Trending' widgets.
- The most effective channels for generating game visibility are festivals, TikTok, and streamers, while Instagram provides no significant traffic and Steam Curators are ineffective.
- Maintain a single studio-level social media account and Discord server rather than creating separate ones for each game to build a cumulative, long-term audience.
Assembling a Community Before You Start Making Your Game
The core thesis of this analysis is that modern game discovery and long-term success depend on proactive community cultivation and strategic content delivery.
- Prioritize building a dedicated community, ideally via Discord, before entering production to validate market fit and mitigate the risk of launching to an empty audience.
- Windwalk Games demonstrated that a zero-dollar budget can yield a 30,000-member community by utilizing genre-specific evangelism and giveaways prior to finalizing game design.
- Monomi Park’s Slime Rancher 2 achieved 300,000 units sold within days of launch by leveraging the Games-as-a-Service model and delivering substantial, adventure-like content updates during Early Access.
Think Forward: Sports Edition 2023
"Think Forward: Sports Edition 2023" examines emergent trends in digital sports culture, focusing on Gen Z's evolving engagement with sports content.
- Nearly 40% of Gen Z now use social platforms like TikTok and Instagram as their primary search engines for sports discovery rather than traditional search tools.
- Sports organizations should prioritize adapting to digital cultural behaviors over altering fundamental game rules, as rule changes often alienate core fanbases.
- Sports consumption is shifting toward 'textured discovery,' where fans search by emotion and feeling rather than specific keywords or traditional narrative structures.
Panel: A Love Story: Essential Strategies to Attract (& Keep) an Audience.
Establishing a resonant game identity early in development is the foundational requirement for attracting and retaining a sustainable audience.
- Design games with a specific, well-defined audience in mind rather than relying on broad, ineffective demographic labels like 'millennial men.'
- Validate player feedback by investigating the root cause of requests; for example, increasing the volume of a weapon's sound effect can satisfy player demands for 'more power' without requiring actual mechanical changes.
- Prioritize authenticity when partnering with influencers by conducting research to ensure their content and values align with your specific game, rather than simply targeting the largest creators.
How Dying Light 2 Kept Players Interested, a Year After Release
This analysis explores the post-launch lifecycle of Dying Light 2, examining how developer Techland maintained player engagement a year after its initial release.
- Dying Light 2 achieved a 185% week-on-week increase in concurrent users in February 2023 by applying a live-service strategy to a single-player title.
- Retention was driven by prioritizing player-requested improvements, such as enemy behavior adjustments and color grading, alongside a transparent development roadmap extending to 2027.
- Strategic 50% off sales timed with anniversary events served as the primary driver for acquiring new players, while free content updates maintained community trust between paid DLC releases.
2022 Review & 2023 Predictions for Blockchain Games
The blockchain gaming industry experienced a significant contraction in 2022, transitioning from a period of speculative, venture-capital-fueled hype to a more disciplined phase focused on sustainable gameplay.
- The blockchain gaming industry has shifted from speculative, token-centric models to a focus on sustainable gameplay and traditional gaming standards following the 2022 market contraction.
- Blockchain technology is being repositioned as an integrated backend tool for managing secondary markets and player incentives rather than a standalone gaming platform.
- Developers are abandoning high-priced initial NFT mints in favor of Free-to-Own (F2O) models to reduce user entry barriers.
Keynote: Gen Z Thinks Your Brand Is Cringe - Matilda Kivela of Reaktor Creative.
The gaming and marketing industries face a significant challenge in engaging Generation Z, a demographic that currently possesses $340 billion in purchasing power and exhibits high levels of mobile game consumption.
- Gen Z possesses $340 billion in purchasing power, yet only 8% of this demographic feels that current advertising resonates with them.
- A significant 78% of Gen Z consumers believe that brands fail to align their actual business practices with their stated corporate values.
- Brands must abandon top-down communication models in favor of a collaborative framework that treats Gen Z as equal partners in the creative process.