AI reports and market data
651 documents·67 writers·1,925 charts and tables
Documents
PocketGamer.biz16 min
Session: Game Data for All: How AI Is Reinventing Game Analytics - Orly Shoavi, ClarityQ.
The integration of generative AI into game analytics aims to democratize data access by enabling non-technical stakeholders to query complex datasets using natural language.
- Effective AI-driven game analytics requires a 'context builder' layer that integrates data from warehouses, BI tools, and internal documentation to accurately interpret game-specific terminology, such as mapping 'missions' to 'levels' or defining unique metric calculations like ARPU and churn.
- The primary bottleneck in game analytics is the reliance on human analysts to manually query petabytes of data, a process that can be automated by AI agents capable of generating accurate SQL queries based on a company's specific semantic layer.
- AI analytics platforms must incorporate 'skills' and 'memory' to be effective, allowing teams to automate recurring tasks like release performance analysis and to maintain persistent preferences, such as excluding specific countries from data sets.
PocketGamer.bizJul 2026
PocketGamer.biz18 min
Session: AI Creative Factory: How We Scaled Performance Creative Without Scaling Costs - A. Kempe.
The rapid escalation in demand for performance creative in mobile app marketing has necessitated a shift from individual, manual ad production to an industrialized, assembly-line approach.
- Modern performance marketing success is driven by the volume of distinct creative concepts rather than minor iterations, as platforms like Meta and TikTok prioritize fresh content.
- Industrializing creative production through AI allows teams to scale output from dozens of ads per week to hundreds, directly improving cost-per-install (CPI) and hook rates.
- Organizations should transition from fragmented prompting to a centralized system that trains LLMs on brand guidelines, competitor research, and historical performance metrics.
PocketGamer.bizJul 2026
PocketGamer.biz21 min
Session: From Workflows to Agents: The AI Shift Redefining UA Creative Production - I. Kuznetsov.
The shift from static AI workflows to autonomous agentic systems is fundamentally redefining user acquisition (UA) creative production in the mobile gaming industry.
- Top-performing mobile developers are now shipping up to 15,000 creative assets per quarter, with many studios tripling their ad iteration volume over the last three to four months.
- Fully automated AI creative workflows using UGC components have demonstrated significant performance gains, including 4% lower CPI, 7% higher CTR, and 8% higher ROAS compared to control groups.
- The shift from manual node-based AI workflows to agentic systems allows teams to generate multi-format ad campaigns from a single brief, eliminating the need to write individual prompts for every concept.
PocketGamer.bizJul 2026
PocketGamer.biz20 min
Session: From Reviews to Ratings: Scaling Player Experience with AI Automation - J. Rodríguez.
The primary objective of this analysis is to demonstrate how game developers can leverage AI automation to scale player experience management, specifically through the systematic handling of user reviews and ratings.
- Consistent engagement with user reviews creates a 'reply effect' that directly correlates with higher star ratings on the Google Play and Apple App Stores.
- Top-performing gaming titles maintain a minimum 30% response rate to user feedback, whereas nearly one-third of all gaming apps fail to reply to any reviews.
- AI-driven automation enables developers to respond to player feedback 12 times faster than manual processes while providing 24/7 coverage across multiple languages.
PocketGamer.bizJul 2026
PocketGamer.biz20 min
Session: Demystifying China UA: Reverse-Engineering AI Advice (Fact vs. Fiction) - Yolanda Huang.
The presentation evaluates the reliability of large language models (LLMs) in providing strategic guidance for user acquisition (UA) in the Chinese gaming market.
- Mainstream AI tools currently provide inconsistent, contradictory, and often inaccurate advice regarding China market entry, failing to serve as a reliable source of truth for UA strategies.
- Contrary to common industry misconceptions, a full ISBN license is not required for initial market testing; a software copyright license allows foreign entities to conduct paid media and influencer marketing tests.
- Ocean Engine, the ad platform powered by ByteDance, is the primary and most scalable channel for testing mobile game performance in the Chinese market.
PocketGamer.bizJun 2026
Deconstructor of Fun62 min
TWIG #389: GTA 6 Pricing, Tencent Pulls Back from Japan, and Steam Machine Flops at Launch
The gaming industry is currently undergoing a significant pricing recalibration, anchored by the decision to set the standard edition of Grand Theft Auto 6 at $80 and its deluxe version at $100.
- Grand Theft Auto 6 is setting a new industry standard with an $80 base price and a $100 deluxe version, signaling a move beyond the previous $70 price ceiling for premium software.
- Tencent is retreating from Japanese studio acquisitions, indicating a cooling global M&A market that is pushing startups to explore management buyouts for liquidity.
- Queen Digital Entertainment closed following a $50 million loss, highlighting a shift toward data-driven project management and a move away from pedigree-based venture capital investments.
Deconstructor of FunJun 2026
Naavik49 min
What Game Studios Can Learn from the AI Microdrama Boom
AI-native microdramas are rapidly emerging as a disruptive entertainment category that mirrors the mechanics of mobile gaming rather than traditional film.
- AI-native microdramas are shifting from passive consumption to active, gamified experiences, with StoReel reporting a customer acquisition cost (CAC) of approximately 4 for AI-produced titles compared to 8 for traditional live-action content.
- StoReel’s creation suite, Canvas, enables non-technical creators to produce serialized content three times faster and at 15% of the cost of traditional live-action production methods.
- The microdrama industry is increasingly adopting a 'Professional User-Generated Content' (PUGC) model, where creators act as showrunners who manage virtual talent and design interactive, gamified character experiences.
NaavikJun 2026
Deconstructor of Fun57 min
Why Most Game Engines Die, and How AI Builds "Living Worlds"
The game industry is currently undergoing a fundamental transition from utilizing artificial intelligence as a productivity tool for asset generation toward integrating it as a core engine component for real-time, immersive gameplay.
- The game industry is shifting from using AI as a productivity tool for asset generation to integrating it as a core engine component for real-time, dynamic gameplay.
- Developers are prioritizing on-device AI processing over cloud-based models to mitigate latency, privacy risks, costs, and model drift while ensuring deterministic gameplay.
- The goal is to create 'living worlds' with non-player characters that possess memory and engage in unscripted interactions, moving away from static, pre-scripted narrative loops.
Deconstructor of FunJun 2026
Extra Credits98 min
Only XBOX Can Kill Xbox, Unreal 6's AI Update & Pokémon Training Drones | Games For Breakfast
The gaming industry currently faces a period of profound instability characterized by corporate mismanagement, ethical controversies, and a shift toward aggressive, often alienating, monetization strategies.
- Microsoft has closed multiple game studios despite a five-year investment of over $20 billion in content and hardware, during which annual revenue declined by nearly half a billion dollars.
- Microsoft is facing internal pressure to improve efficiency, with the company reporting a 3% accountability margin and a need to pivot its strategy to address declining financial performance.
- The gaming industry is increasingly grappling with the integration of AI tools in development, raising concerns regarding the protection of intellectual property and the legal status of AI-generated assets.
Extra CreditsJun 2026
Mobilegamer.biz20 min
Amateur devs score hits with 38-0, WWDC reactions, May's top games, Orna, jobs, data and more
The mobile gaming industry is currently witnessing a surge in amateur-developed hits, driven by the accessibility of AI-assisted coding tools.
- Amateur developers are achieving viral success with AI-assisted football drafting games like '38-0' and '38-0-0', which secured over 100,000 downloads each in a single weekend with zero marketing spend.
- Honor of Kings dominated May’s top-grossing charts with $161 million in in-app purchase revenue, while 'Last War Survival' saw a significant decline, dropping to 10th place with $82 million.
- Apple’s new developer policy offers free access to its AI foundation models for apps until they reach 2 million first-time downloads, a move aimed at supporting indie developers.
Mobilegamer.bizJun 2026
Mobile Dev Memo38 min
S07, E20: Shopify as a marketing operating system (with Venkat Prabhu)
Shopify is fundamentally transforming from a commerce platform into a comprehensive marketing operating system designed to simplify advertising for merchants.
- Shopify is evolving into a comprehensive marketing operating system by launching 'Campaign Autopilot,' a tool that uses data from $1.7 trillion in processed GMV to automate campaign settings and budget recommendations for merchants.
- Shopify is expanding its 'Shop Campaigns' advertising program to new surfaces, including ChatGPT, Pinterest, and the open web via Microsoft Monetize, to help merchants scale beyond their existing channels.
- The platform leverages its position as the transaction layer to solve cross-channel attribution and data blind spots, allowing merchants to manage attribution logic directly within the Shopify admin.
Mobile Dev MemoJun 2026
Two & a Half Gamers25 min
🧠 What You Send Is What You Get: Signal Engineering and the Future of Attribution with Core Plan
Airbridge has introduced Core Plan, a self-serve, pay-as-you-go mobile measurement partner (MMP) solution designed to address the needs of early-stage app founders.
- Airbridge launched Core Plan, a self-serve MMP solution for startups with under $10 million in ARR, offering 15,000 free attributed installs in the first year followed by a pay-as-you-go rate of 5 cents per install.
- The platform utilizes an AI-native onboarding process to reduce typical two-month SDK and taxonomy setup timelines to two or three hours.
- Core Plan provides 65% of enterprise-grade features, including cohort analysis, raw data export, and deep linking, while excluding complex agency management and multi-touch attribution tools.
Two & a Half GamersJun 2026