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Apr 2022
Store Intelligence Data Digest: Q1 2022
Sensor Tower
Although Google Play growth began to flatten as pandemic-era surges subsided, the mobile gaming sector showed signs of recovery with total downloads reaching 14.34 billion across both
Report75 pages
Jan 2024
Gaming Report 2024: Meet the Moment
Bain & Company
multi-channel experiences. As market saturation intensifies, the high failure rates observed in mobile gaming underscore the need for more rigorous operational discipline. Companies are increasingly required
Report32 pages
May 2021
Match3 Genre Snapshot: US iOS (May 2021)
GameRefinery
Match3 subgenre represents the largest individual segment of the US iOS mobile gaming market, accounting for approximately 16% of total market revenue as of May 2021. While
Report20 pages
Jan 2026
Nordic Game 2026: Participant Profiles and Platforms
Nordic Game
dominant sector for participants at 57.5%, followed by console development at 34.2% and mobile gaming at 27.7%. Web and other emerging platforms represent a smaller portion
Report4 pages
Jan 2025
Dynamics of Gaming Deals
The GGames Fund
Europe, Southeast Asia and China, seeking cost‑efficient teams and pre‑seed opportunities. Mobile games continue to dominate the funding landscape, yet interest in mid‑tier “AA” titles
Report8 pages
Jan 2025
Access for All: Expanding Opportunities for Players and Publishers Worldwide
Niko Partners
mature practice in Asia. In Southeast Asia, these channels account for 21% of mobile game revenue, while in China, they represent 53% of the market. Data from
Report15 pages
Jan 2022
Key Insights Into French Gamers
Newzoo
aged 10 to 65 identifying as game enthusiasts. While 38% of this group only plays games, a substantial 34% also views gaming video content, and 15% are classified
Report18 pages
Swipe Before Type: India's Interactive Media Consumer Survey 2024–2025
Lumikai
weekly, skewing male and non‑metro, with participative platforms (astrology, dating) rising. Gaming remains mobile‑first but 30 % use PCs and 22 % consoles; casual and midcore titles command
Report23 pages
Jan 2024
Serbian Gaming Industry Report 2023
SGA
professionals. The market now hosts 38 active studios producing 81 titles, with mobile‑first games still dominant but ceding share to core and original‑IP projects. Talent inflows
Report72 pages
Jan 2025
Interview with Frank Kang, Associate Partner at Antler: Malaysia
Korea Creative Content Agency
Japan. Promising niches include short‑form video, webtoons and IP‑centric ecosystems, mobile‑first games, and live‑commerce platforms, all of which benefit from early community testing
Report13 pages
The Rise and Reset of Sweden's $19B Gaming Capital Machine
InvestGame
InvestGame and market‑cap records through December 2025, cover Sweden’s entire gaming industry—mobile, PC & console, VR/AR, esports, and platforms—from 2014 to the present. Methodology includes
Report12 pages
Jan 2026
2026 Predictions: Trends in Gen AI, Gaming & Digital Ad Spend
Sensor Tower
engine, rivaling traditional paid‑media traffic and reshaping user‑acquisition dynamics across mobile, web and gaming. The analysis draws on Sensor Tower’s app‑store, advertising
Report26 pages
Jan 2022
State of Mobile: Brazil 2022
data.ai
billion. While social, communication, and video streaming apps captured 70% of total mobile minutes, the gaming sector emerged as the primary engine for monetization, accounting for more than
Report62 pages
Jan 2026
How to Build an Effective Offer System in Your Game
Sensor Tower
that shapes perceived value across all offers. Collectively, these principles apply to mobile and casual games operating globally, reflecting current industry practices and data from recent case studies
Report57 pages
Mar 2023
Global Gaming Report Q1 2023
Drake Star Partners
capital earmarks from sovereign wealth funds and high-profile acquisitions in the mobile and social gaming space
Report19 pages
Jan 2012
Faits Essentiels 2012: Profil de l'industrie canadienne du jeu vidéo
ESAC – Entertainment Software Association of Canada
employees still focus on traditional consoles, there is rapid diversification into mobile and social gaming. Furthermore, the report emphasizes the importance of the ESRB rating system, noting that
Report18 pages
Dec 2025
2025 Report on Marketing Trends of Productivity Apps
SocialPeta, Mega Digital
channels across 80+ countries. It shows that the total pool of mobile app (non‑game) advertisers fell 17.8 % YoY to an average of 107 k per month, while
Report30 pages
Financial Highlights: 3rd Quarter of the Fiscal Year Ending March 2015
Koei Tecmo
above their forecasted changes. Operating income by segment mirrored these trends: Game Software and Online & Mobile segments delivered the largest gains, while Media & Rights shifted from a loss
Report2 pages
Aug 2022
Japan Mobile App Trends 2022: Essential App Performance Benchmarks and Insights
Adjust
data from the top 2,000 performing apps, underscores a resilient mobile economy where traditional gaming dominance is being supplemented by rapid digital transformation in financial services
Report34 pages
Jan 2025
From Games to the Big Screen: The Impact of IP Across Platforms
Sensor Tower
major cross-platform releases between 2024 and 2025, focusing on global mobile, PC, and console gaming segments alongside digital advertising and streaming app performance. Key findings highlight
Report6 pages
Jan 2019
Romanian Game Development Industry Report 2019
RGDA – Romanian Game Developers Association
producing niche titles to multinational subsidiaries that co‑develop major franchises. Mobile and hyper‑casual games dominate commercial success, exemplified by Deep Byte’s titles surpassing ten million
Report41 pages
Jun 2026
Market Model Reports: Asia & MENA
Niko Partners
survey data, and regional expertise to assess the evolving landscape of mobile, PC, and console gaming. Key findings highlight significant regional disparities in growth and maturity. China remains
Report4 pages
Jan 2011
Faits Essentiels 2011 sur le Secteur Canadien des Jeux Vidéo et Informatiques
ESAC – Entertainment Software Association of Canada
Traditional console development still dominates, employing 68 % of the workforce, while mobile, social and casual games together account for just under 12 % of resources, reflecting a rapid diversification
Report19 pages
Jan 2023
State of Mobile 2023
data.ai
year‑over‑year growth. The data underscore a continued dominance of mobile advertising, resilience of non‑gaming verticals amid economic headwinds, and the importance of diversified monetization strategies
Report93 pages
Jan 2024
Games Market Trends 2024
Newzoo
premium releases. Other major trends include the slowing growth of multi-game subscriptions, the expansion of mobile developers into the PC space to combat rising user acquisition costs
Report27 pages
Bilan du Marché Français: 2025
SELL – Syndicat des Éditeurs de Logiciels de Loisirs
mobile sector, which reached €1.792 billion. The market maintains a balanced ecosystem, with consoles commanding a 44% share, followed by mobile at 31% and PC gaming
Report39 pages
Jan 2025
Global Gaming Report 2025
Drake Star Partners
buyers. The breadth of activity spans traditional console and PC publishers, mobile‑first developers, and emerging gaming‑tech startups, indicating a convergence of content, distribution, and underlying technology
Report28 pages
Jan 2024
Supercharged: Powering the Future of the UK Video Game and Interactive Entertainment Industry
Ukie
broad collaboration to deliver its ambitious objectives across the UK’s mobile, console, core and casual game segments throughout the 2024‑2030 horizon
Report11 pages
Feb 2026
Aream & Co. Gaming CEO Survey 2025
Aream & Co
remains a concern. The data derive from a global sample of gaming CEOs, reflecting perspectives across mobile, PC, console, and various functional departments. The findings suggest a cautiously
Report13 pages
1Q FY2023 Presentation Material
CyberAgent
FIFA World Cup 2022), and the launch of a new “Game Business” division focused on mobile titles. Overall, CyberAgent projects continued profitability through diversified revenue streams and sustained
Report30 pages
Store Intelligence Data Digest: Q1 2022
Apr 202275 pages12k words
Summary
Global app downloads reached 36.9 billion in the first quarter of 2022, representing a 1.4% year-over-year increase. This period marked a significant milestone for TikTok, which surpassed 3.5 billion all-time downloads to become the top global app, while Meta reclaimed its position as the leading publisher for the first time in two years. Although Google Play growth began to flatten as pandemic-era surges subsided, the mobile gaming sector showed signs of recovery with total downloads reaching 14.34 billion across both major storefronts. India remained the largest market for total downloads, while Vietnam and Pakistan emerged as high-growth regions with year-over-year increases exceeding 20%.
Market dynamics were heavily influenced by viral trends and macroeconomic shifts. The "Wordle" phenomenon revitalized the word game sub-genre, driving a 74% quarter-over-quarter increase in U.S. downloads and prompting major publishers like AppLovin and Rovio to acquire similar titles. Simultaneously, high inflation and rising fuel costs triggered a 1,500% spike in demand for gas-tracking apps like GasBuddy in the United States. In the entertainment sector, the U.S. video streaming market continued to fragment; the market share of the top three apps plummeted from 80% in 2019 to just 37% as newer platforms like HBO Max and Disney+ gained traction through major content releases and live sports.
The competitive landscape remains dominated by established giants, yet regional variations persist. While Meta and Google maintained a stronghold in Western markets, shopping apps like Shopee saw massive adoption in Asia, where Google Play shopping installs surged by 63%. In the gaming sector, Garena Free Fire maintained its global lead, particularly in Asia, while Subway Surfers experienced a notable 45% growth resurgence in Europe. These findings illustrate a maturing global app economy where growth is increasingly driven by specific regional demands, viral social trends, and shifting consumer priorities in response to economic pressures.
Pages
Insights
- Global app downloads reached 36.9 billion in Q1 2022, a 1.4% year-over-year increase, with mobile gaming accounting for 14.34 billion of those installs.
- The U.S. video streaming market has significantly fragmented, with the top three apps' market share dropping from 80% in 2019 to 37% in Q1 2022 due to the rise of competitors like Disney+ and HBO Max.
- TikTok surpassed 3.5 billion all-time downloads to become the top global app, while Meta reclaimed its position as the leading global publisher for the first time in two years.
- Viral trends and economic pressures drove specific market spikes, including a 74% quarter-over-quarter increase in U.S. word game downloads and a 1,500% surge in demand for gas-tracking apps.
- India remains the largest market for total downloads, while Vietnam and Pakistan emerged as high-growth regions with year-over-year increases exceeding 20%.
Market Overview: Q1 2022 Worldwide Download Growth
