Library

247 reports matching your filters

Monetization

Report35 pages

Guide to Growing Chinese Gaming Apps Overseas

Video advertising is the most effective monetization channel for Chinese developers in mature markets, currently yielding a 21% Day 7 return on ad spend.
Generative AI is being deployed at scale to automate the production of localized ad creatives, voice-overs, and performance-tested copy to reduce costs and speed up regional market entry.
Long-term player retention is increasingly driven by integrating social hangout spaces, customizable home systems, and minigames into core gameplay loops.

Market Analysis Mobile User Acquisition+6

EAJan 2025

Report80 pages

State of Mobile 2025: TikTok Edition

The mobile industry generated a record $150 billion in in-app purchase revenue in 2024, marking a 12.5% year-over-year increase despite a 1% decline in global downloads.
Artificial Intelligence is the primary industry catalyst, evidenced by a 200% revenue surge for AI chatbots and $1.3 billion in annual spend on generative AI applications.
The Productivity and Utility sector grew 35% to reach $15 billion in revenue, driven largely by the integration of AI tools.

Market Analysis Monetization User Acquisition+1

Sensor TowerJan 2025

Report49 pages

Mobile App Trends 2025: Japan Edition

Japan’s mobile market generated $16.5 billion in consumer spend in 2024, supported by a 7% year-over-year increase in total installs.
The finance sector is a primary growth driver, with a 50% surge in installs fueled by the adoption of payment and banking applications.
Gaming remains a stable pillar, with card games seeing a 127% increase in sessions and role-playing games maintaining 40-minute average session lengths.

Market Analysis Monetization Mobile+1

AdjustJan 2025

Report32 pages

Hybrid Casual Games Playbook

Hybrid-casual games are outperforming hyper-casual titles, with 5 billion downloads in 2022 (a 3% increase) compared to a 15% decline in hyper-casual downloads.
Hybrid-casual games achieve significantly higher retention, with day-30 retention at 54% (vs. 42% for hyper-casual) and day-60 retention at 9% (vs. 1%).
Revenue is split evenly between ads and in-app purchases, with session lengths averaging 372 seconds, which is 160 seconds longer than hyper-casual benchmarks.

Market Analysis Game Design Monetization+1

Sensor TowerJan 2025

Report61 pages

Mobile Monetization Report 2025

Top US mobile titles are increasingly bypassing platform fees, with direct-to-consumer revenue via webshops and alternative payment systems growing by 46%.
The App Store is significantly outperforming Google Play, evidenced by a 71% increase in 90-day ARPPU and a rise in high-value US players spending over $100 from 22% to 32%.
The Strategy genre surged over 25% globally, driven by a 213% explosion in Card Battlers, while the Puzzle genre grew 15% behind a 911% revenue spike in Block Puzzles.

Monetization Market Analysis Player Behavior+2

AppMagicJan 2025

Report28 pages

2025 State of Mobile Gaming: In-App Purchase Trends of Leading Apps

Global IAP revenue grew by 4% in 2024 despite flat install volume, driven by a 6% increase in both install-to-payer conversion rates and Day 90 ARPPU.
The top 5% of players generate 48% of total revenue, with a hyper-niche segment of U.S. iOS users (0.02% of global installs) accounting for 20% of all global gaming revenue.
Competition for high-value spenders has intensified, causing bid prices for the top 1% of iOS users to surge by 140% year-over-year.

Monetization User Acquisition Retention+2

MolocoJan 2025

Report49 pages

Target. Connect. Engage: Driving Profitable App Growth with Revenue-Boosting Strategies

Integrating AppsFlyer’s measurement suite with TikTok’s advertising ecosystem enables brands to maximize ROAS through real-time attribution and privacy-compliant user acquisition.
Case studies demonstrate significant performance gains, including a 7x ROI for Burger King, a 44% conversion lift for Casas Bahia, and a 29% increase in in-app revenue for Carrefour.
App marketers should prioritize App Event Optimization (AEO) and Value-Based Optimization (VBO) to focus advertising spend on high-value user actions.

Monetization Marketing User Acquisition+2

AppsFlyerJan 2025

Report27 pages

Unlocking Games Revenue: Player Behavior and Payment Trends in the West

Growth in mature Western markets is plateauing, with projected 2027 CAGRs of only 1.1% in North America and 3.1% in Europe, shifting the focus to maximizing value from existing players.
North America and Europe represent 46% of global gaming spend despite housing only 20% of the global player base.
North American players spend an average of $324.90 annually, significantly higher than the $125.40 average annual spend per payer in Europe.

Monetization Player Behavior Market Analysis+2

Newzoo & TebexJan 2025

Report47 pages

How to Prepare Your Live Ops for the Holiday Season

Implement a series of short-term, 1-to-3-day events to generate immediate spikes in player engagement and session frequency.
Structure holiday content as a 'soft-sawtooth' difficulty curve that alternates between periods of challenge and respite to maintain player momentum.
Integrate holiday events directly into the core gameplay loop to ensure they feel like natural extensions of the existing experience rather than disruptive additions.

Live Ops Monetization Player Behavior+2

Sensor TowerJan 2025

Report7 pages

Roblox as a Strategic Growth Platform: What Developers Need to Know

Roblox has scaled to 112 million daily active users and distributed over $300 million to creators in a single quarter, functioning more like a social media platform than a traditional gaming engine.
The 13+ demographic is the platform's fastest-growing segment, increasing by 54% year-over-year and bringing higher spending power to the ecosystem.
Success on the platform is driven by cultural fluency and rapid iteration rather than graphical fidelity, with discovery algorithms favoring native platform knowledge over traditional production cycles.

Market Analysis Player Demographics Monetization+2

NewzooJan 2025

Report46 pages

Digital Market Index: Q4 2024

Global in-app purchase revenue reached a record $39.4 billion in Q4 2024, bolstered by a 28.2% year-over-year surge in non-game application spending.
TikTok became the first application to surpass $6 billion in annual revenue, highlighting the massive monetization potential of non-game platforms.
The iOS ecosystem captured 70% of total revenue, while Google Play maintained its dominance in scale by facilitating nearly 75% of the 34.1 billion global downloads.

Market Analysis Global Mobile+1

Sensor TowerDec 2024

Report15 pages

Levelling Up: State of India Interactive Media & Gaming Research FY'24

The Indian interactive media and gaming market reached a $3.8 billion valuation in FY24 and is projected to grow at a 20% CAGR to exceed $9.2 billion by FY29.
In-app purchase revenue grew 41% year-on-year, with the midcore segment serving as a primary growth driver after experiencing a 53% increase.
India’s gaming population has reached 590 million, including 148 million paying users who now spend an average of 13 hours per week gaming, a 30% increase from previous metrics.

Market Analysis Market Forecast Monetization+1

LumikaiNov 2024

Report22 pages

Global Indie Games Market Report 2024

Indie games have reached a historical milestone, doubling their revenue share since 2018 to match the combined earnings of AA and AAA titles on Steam.
High-budget 'Triple I' projects, defined as teams of over 50 people, now generate more than half of all indie market revenue.
Market wealth is increasingly concentrated at the top, as 2024 hits Black Myth: Wukong and Palworld sold 20.6 million and 20.1 million units respectively.

Market Analysis Monetization

Video Game InsightsSept 2024

Report35 pages

Gaming Spotlight H1 2024

Mobile gaming remains the dominant market segment with projected 2024 revenues of $83 billion, representing a 6 percent year-over-year increase.
Home-console and handheld gaming segments are experiencing a decline, with projected revenues of $42 billion (down 1 percent) and $2.5 billion (down 2 percent) respectively.
Growth in the mobile sector is primarily driven by rapid user acquisition and spending expansion in emerging markets, specifically India and Indonesia.

Market Analysis Monetization In-Game Advertising+2

Sensor TowerJun 2024

Report14 pages

Children’s In-Game Spending 2024

The majority of children (74%) do not make in-game purchases, a stability trend maintained since 2020.
Among the 26% of children who do spend money in-game, the average monthly expenditure dropped to €31, with 73% of these spenders limiting their costs to €20 or less per month.
Gameplay-impacting items like weapons or powers are the primary drivers of spending (38%), followed by decorative cosmetics (30%) and loot-box rewards (21%).

Monetization Player Behavior Market Analysis+1

Video Games EuropeJun 2024

Report14 pages

Children’s In-Game Spending: Europe

76% of children do not spend money on in-game extras, a figure that has remained stable since 2020.
Average monthly in-game spending among children who do make purchases dropped from €39 in 2023 to €31 in 2024.
95% of parents whose children spend money in-game have established formal agreements, with 49% requiring children to ask for permission and 27% enforcing strict spending limits.

Monetization Player Behavior Market Analysis+1

IpsosJun 2024

Report52 pages

Global Games Market Report 2023

The global video game market is projected to reach $183.9 billion in consumer spending across 3.3 billion players in 2023.
The Asia-Pacific region accounts for 46% of global gaming revenue, though it experienced a 0.2% year-over-year decline due to downturns in China, Japan, and South Korea.
Shooter games are the leading PC category, generating $5.5 billion in revenue and achieving 4.9% year-over-year growth.

Market Analysis Monetization Global

NewzooMay 2024

Report40 pages

2024 Casual Gaming Apps Report

The casual gaming market is shifting from hyper-casual titles toward hybrid-casual and 3D match models, with 3D Match category market share on US iOS increasing fivefold between April 2023 and April 2024.
Developers are increasingly bypassing app store fees by adopting proprietary web stores and engagement-linked offers, a strategy now utilized by 70% of top-performing US casual games.
User acquisition costs are highly bifurcated, with iOS installs averaging $4.83 compared to $0.65 on Android, though iOS maintains a superior Day 7 return on ad spend.

Market Analysis Monetization Live Ops+3

LiftoffApr 2024

Report4 pages

Transparent and Fair Purchases of In-Game Content

The PEGI Code of Conduct mandates that signatories display purchase icons, provide receipts, and disclose real-world costs for virtual currency, while requiring transparent probability disclosures for paid random items like loot boxes.
Only 20.8% of PEGI-rated games include in-game purchase options, with just 3% of all rated games offering paid random items.
Parental supervision remains robust, with 76% of parents reporting their children do not make in-game purchases, a figure that has remained stable since 2020.

Monetization Europe Mobile+1

Video Games EuropeApr 2024

Report33 pages

Mistplay Mobile Gaming Spender Report 2024: Decoding Mobile IAP Spenders

Economic pressure is causing 32% of all spenders and 41% of high-value spenders to plan for reduced in-game expenditures in 2024.
The first month of play is critical for monetization, as 79% of spenders make their initial purchase during this period.
Loyalty programs are essential for retention, with 79% of spenders engaging with rewards and 60% of high-value players reporting increased spending likelihood when redeemable rewards are offered.

Monetization Player Behavior Market Analysis+1

MistplayMar 2024