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Report
17 pages
Essential Facts About the U.S. Video Game Industry
The U.S. video game industry contributed nearly $66 billion to the GDP in 2023, with total consumer spending reaching $57.2 billion.
Video games are a mainstream activity in the U.S., with 190.6 million weekly players representing 61% of the total population.
Mobile devices have become the dominant gaming platform, utilized by 78% of players compared to only 33% in 2012.
Market Analysis
Player Demographics
USA
Entertainment Software Association
Jan 2024
Report
372 pages
Türkiye Game Market Report: 2024
The Turkish gaming market is valued at $810 million in 2024, with a projected growth to $1 billion by 2029 supported by a domestic player base of over 48 million.
Mobile gaming currently leads the market with $490 million in revenue, though developers are strategically pivoting toward more complex PC and console titles like Supermarket Simulator and Liars Bar.
Investment remains resilient despite economic headwinds, recording over $120 million in deal flow across more than 20 transactions in the first half of 2024.
Market Analysis
Player Demographics
Mobile
+1
Gaming in Turkey
Jan 2024
Report
29 pages
Mobile Ad Creative Index 2024
High-engagement formats like video and playables outperform banners by 20 times in gaming installs, while finance sector interstitials are 18 times more effective at conversion.
Long-form video ad spend grew by 245% year-over-year, and 'triple-page' ads combining video, playables, and end cards saw a 355% increase in investment.
Optimized user-generated content (UGC) ads achieve a 20% lower cost-per-install (CPI) compared to standard video creative.
Market Analysis
Monetization
In-Game Advertising
+3
Liftoff
Jan 2024
Report
33 pages
Perforce 2024 State of Game Technology Report
Real-time 3D engines have expanded beyond gaming, with over 50% of organizations in media, automotive, education, and healthcare now integrating these technologies into their workflows.
Unreal Engine leads the market with 63% usage, followed by Unity at 47%, while Perforce Helix Core remains the primary version-control solution for 51% of firms.
Generative AI adoption is widespread, with over 65% of respondents utilizing AI tools, led by ChatGPT at 47%, with indie studios showing higher adoption rates than AAA counterparts.
Market Analysis
Global
Cross-Platform
Perforce Software
Jan 2024
Report
13 pages
FY2024 Report: Australian Game Development Survey
The Australian game development industry generated $339.1 million in revenue during FY2024, reflecting a minor 1.9% year-over-year decline despite global economic headwinds.
The sector is highly export-focused, with 93% of total revenue derived from international markets and 85% of studios prioritizing the development of original intellectual property.
Employment remains stable at 2,465 full-time equivalent workers, with 61% of studios planning to increase their headcount in the coming year.
Market Analysis
Employment
Funding
+1
Interactive Games & Entertainment Association
Jan 2024
Report
46 pages
Q4 2024 Digital Market Index
Global in-app purchase (IAP) revenue hit a record $39.4 billion in Q4 2024, a 13.5% year-over-year increase, with non-game apps ($19.2 billion) nearly reaching parity with gaming ($20.2 billion).
iOS remains the primary revenue driver, generating $30 billion (70% of total IAP revenue) and outpacing Google Play’s growth at 15.4% versus 9.7%.
Strategy games became the most lucrative gaming segment with $4.8 billion in Q4 IAP revenue, marking an 80% quarter-over-quarter increase that helped offset an 11% year-over-year decline in RPG revenue.
Market Analysis
Global
Mobile
+1
Sensor Tower
Jan 2024
Report
47 pages
The Xsolla Report: State of Play (Autumn 2024 Edition)
Mobile gaming is the dominant global segment, generating $98.7 billion in 2024, with $65 billion of that revenue originating from Asian markets.
A small 'whale' cohort comprising 2% to 6% of the player base accounts for 95% of all in-app spending.
Direct-to-consumer (D2C) web shops are highly effective, with 81% of players aware of them and 77% having completed at least one purchase.
Market Analysis
Player Behavior
Mobile
+1
Xsolla
Jan 2024
Report
30 pages
State of Mobile Games in Japan
Japan’s mobile gaming market generated approximately ¥2.5 trillion in total in-app purchase (IAP) revenue during the first seven months of 2024.
Established intellectual properties remain the primary revenue drivers, with titles like Fate/Grand Order, eFootball, Pokémon GO, and the One Piece franchise collectively accounting for over ¥1 trillion in earnings.
Advertising-derived income grew by 35% year-on-year, now representing 8% of total mobile gaming revenue, fueled by user acquisition campaigns on YouTube, TikTok, and Instagram.
Market Analysis
Mobile
Japan
Sensor Tower
Jan 2024
Report
44 pages
Annual Report 2024
Thunderful Group reported a net loss of SEK 887.5 million in 2024, driven by SEK 444 million in asset impairments and significant restructuring costs that resulted in an operating margin of -46.9%.
The company executed a major strategic pivot toward a pure gaming focus, involving a 20% workforce reduction and the divestment of non-gaming assets to halve interest-bearing net debt.
Net revenue declined 23.8% to SEK 292.8 million, while adjusted EBITA fell to a loss of SEK 383.9 million as the firm transitioned toward higher-margin publishing and co-development models.
Market Analysis
Investment
Diversity & Inclusion
+1
Thunderful
Jan 2024
Report
25 pages
South East Asian Mobile Game Market Insights 2024
Southeast Asia's mobile game market saw 4.2 billion installs in H1 2024, a 3.4% increase, while in-app purchase (IAP) revenue reached $1.16 billion, a 3.4% year-over-year rise but a 3% decline from the previous half-year.
Indonesia is the region's largest market by volume, accounting for 41% of total downloads with 10% growth, while Thailand leads in profitability, contributing $400 million in IAP revenue.
Google Play remains the dominant platform in the region, capturing 91% of total download volume and 57% of total IAP revenue.
Market Analysis
Mobile
Southeast Asia
+1
Sensor Tower
Jan 2024
Report
16 pages
The State of Games Media Buying United States Spotlight
The U.S. mobile gaming ad market is maturing, evidenced by a marginal 0.25% growth in active advertisers and a 29% decline in new market entrants during the first half of 2024.
Publishers are prioritizing established assets over experimentation, as total ad purchases grew by only 0.46% while the volume of new ad creatives dropped by 12%.
Genre dominance is shifting, with Puzzle games now leading in ad impressions, while Sports and Shooting genres saw the fastest growth, rising six and four places respectively.
Market Analysis
In-Game Advertising
Mobile
+2
Mintegral
Jan 2024
Report
47 pages
The Xsolla Report: State of Play (2024)
Mobile gaming remains the fastest-growing market segment with 2024 revenues projected at $98.7 billion, driven heavily by Asia’s $65 billion contribution.
Direct-to-consumer web shops are disrupting traditional distribution by allowing developers to bypass 30% app-store fees, a model already utilized by 77% of gamers.
In-app revenue remains highly concentrated, with the top 2–6% of 'whale' spenders generating approximately 95% of total earnings.
Market Analysis
Mobile
Global
+1
Xsolla
Jan 2024
Report
55 pages
State of Play: Winter 2024
Global gaming revenue is projected to reach $205.7 billion by 2026, growing at an average annual rate of 3.9 percent from its 2023 baseline of $106.8 billion.
Mobile gaming serves as the primary industry engine, with the sector expected to generate $111.4 billion in spend following 76.8 billion app downloads across iOS and Google Play in the first half of 2023.
Consumer spending experienced high volatility in 2023, surging by 60 percent early in the year before stabilizing within a range of –10 percent to +20 percent.
Market Analysis
Market Forecast
Monetization
+2
Xsolla
Jan 2024
Report
46 pages
Newzoo PC & Console Gaming Report 2024
The market is highly consolidated, with 28 to 34 publishers capturing 80% of monthly active users and just two titles, Fortnite and Roblox, commanding over 60% of total playtime in 2023.
Engagement is dominated by legacy content, as older titles account for over 60% of total hours played, while new releases capture only 8% of playtime.
Premium transactions remain the primary revenue driver, accounting for 56–57% of total spending and outperforming live-service and subscription models.
Market Analysis
PC
Console
+1
Newzoo
Jan 2024
Report
17 pages
Global MSP Report
The global MSP market reached a valuation of $305 billion in 2024 and is projected to grow at a 7.2% CAGR to $571 billion by 2033.
Private-placement deal value surged from $34 million in Q3 2024 to $2.2 billion in Q4 2024, driven by a high volume of platform deals.
Strategic buyers dominated Q4 2024 activity, accounting for 83% of total transactions as they aggressively acquired multiple MSPs.
Market Analysis
Mergers & Acquisitions
Investment
+1
Drake Star
Jan 2024
Report
59 pages
The State of Web3 Gaming 2024
The Web3 gaming sector is maturing, evidenced by a 36% decrease in new game announcements alongside an 84% reduction in project discontinuations.
Indie developers now account for over 90% of new launches, though technical integration remains a challenge with only 34% of titles successfully implementing blockchain infrastructure.
Telegram has emerged as a major distribution channel, capturing 21% of new game launches, while the Epic Games Store has expanded its Web3 portfolio to nearly 100 titles.
Market Analysis
Web3
Blockchain
+1
Game7 Research
Jan 2024
Report
44 pages
Global Games Market Report 2024
The global games market is projected to reach $187.7 billion in 2024, growing at a 3.1% CAGR to hit $213.3 billion by 2027.
PC gaming is the leading segment with $43.2 billion in 2024 revenue, while console market share is expected to rise to 30% due to the prevalence of cross-platform releases.
Total player count is forecast to reach 3.42 billion, a 4.5% year-over-year increase primarily driven by growth in PC adoption.
Market Analysis
Monetization
Player Demographics
+1
Newzoo
Jan 2024
Report
33 pages
Q1 2024 Gaming Deals Report
The gaming industry is shifting toward disciplined, long-term profitability as high interest rates and macroeconomic pressures reduce late-stage financing and public listing activity.
Over $15 billion in dry powder remains available across more than 65 gaming-focused funds, ensuring a steady pipeline for early-stage seed investments despite broader capital constraints.
PC and console sectors show resilience through strong independent studio performance and consistent engagement on platforms like Steam, while mobile gaming faces a contraction due to privacy-related advertising headwinds.
Market Analysis
Mergers & Acquisitions
Investment
+2
InvestGame
Jan 2024
Report
44 pages
State of Performance Marketing for Videogames
First-party data integration is essential for efficiency, yielding conversion lifts of up to 63% in Meta-based campaigns.
Influencer marketing currently outperforms traditional ad networks, achieving a 4.25% conversion rate and a 38.95% Day 7 retention rate.
Meta and YouTube remain the primary media planning channels, utilized in 75% and 44% of campaigns respectively, while Twitch leads in conversion efficiency at 12%.
Advertising
Market Analysis
Global
+2
Gamesight
Jan 2024
Report
25 pages
Sensor Tower Global Mobile Gaming Industry Outlook 2024
Global mobile gaming revenue reached $76.7 billion in 2023, a 2% year-on-year decline, but is projected to recover to $78 billion in 2024 and exceed $100 billion by 2028.
Consumer spending is shifting toward casual and hybrid-casual models, with casual revenue growing 8% to $28.6 billion and hybrid-casual revenue surging 30% to over $2.1 billion.
Traditional high-revenue segments, specifically RPGs and Strategy games, experienced a 10% decline in 2023, though they remain the largest categories at $20 billion and $14.8 billion respectively.
Mobile
Market Analysis
Monetization
+2
Sensor Tower
Jan 2024
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