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Report
25 pages
Video Game Live Streaming Trends Report: Q3 2023
The live-streaming market has stabilized with 7.6 billion hours watched in Q3 2023, a 4% year-over-year decline but still 90% higher than 2019 levels.
Kick has emerged as the third most-watched platform, surpassing Facebook Live and AfreecaTV, with 66% of its viewership driven by non-gaming content.
Twitch maintains a dominant 71% market share, though its esports viewership experienced an 18% year-over-year decrease.
Streaming
Market Analysis
Player Behavior
+1
Stream Hatchet
Jan 2023
Report
25 pages
The MENA Games Market: From Sand to Stardom
The MENA-3 region (Saudi Arabia, UAE, and Egypt) generated $1.8 billion in revenue from 67.4 million gamers as of 2022, driven by a mobile-first ecosystem.
Cultural localization is a critical success factor, with 86.6% of regional gamers prioritizing language support and successful titles integrating Arabic themes and local celebrities.
Esports is a primary engagement driver, with 73% of regional gamers participating in competitive gaming supported by massive prize pools and dedicated infrastructure.
Market Analysis
MENA
Saudi Arabia
+3
Niko Partners
Jan 2023
Report
108 pages
Creative Industries in the UK Report
The UK entertainment market reached a record £11.1 billion in 2022, a 6.9% year-on-year increase that nearly doubles its 2015 valuation.
Digital services now dominate the landscape with a 91% market share across video, music, and gaming sectors.
The video games sector is the largest segment at £4.66 billion, with digital software sales—driven by mobile and console DLC—accounting for 90% of that total.
Market Analysis
UK
Streaming
+1
ERA
Jan 2023
Report
19 pages
The Games We Watched: Lurkit’s Top 500 Global Stream Report
The top 500 games generated nearly 15 billion hours of viewership on Twitch in 2023, despite broader industry volatility.
Market engagement is highly concentrated, with just 11 titles accounting for 50% of the total viewership among the top 500 games.
Grand Theft Auto V was the most-watched title of 2023, accumulating 1.3 billion hours of viewership.
Streaming
Market Analysis
Global
Lurkit
Jan 2023
Report
23 pages
Peak Play: Trends in East Asian Videogame Streaming H1 2023
Competitive esports, specifically MOBA and Battle Royale titles, drive over 50% of total viewership in the East Asian streaming market.
Honor of Kings remains the dominant force in China with 5.67 billion views, while VALORANT and Apex Legends lead in Japan and Korea with over 100 million hours watched each.
Key Opinion Leaders and VTubers are significant market drivers, contributing up to 15% of total viewership for major titles and successfully revitalizing older games.
Streaming
Market Analysis
Esports
+1
Niko Partners
Jan 2023
Report
24 pages
Video Game Streaming Trends Report: Q2 2023
Despite a 9% quarterly viewership decline in Q2 2023, the live-streaming market remains 97% larger than pre-pandemic levels from Q2 2019.
New platform Kick captured a 2% market share in Q2 2023, driven by a 204% increase in unique channels and a creator-friendly 95-5 revenue split.
Kick’s content strategy diverges from Twitch, with over two-thirds of its viewership originating from non-gaming categories like 'Just Chatting' and 'Slots & Casino' rather than gaming.
Market Analysis
Streaming
Global
Stream Hatchet
Jan 2023
Report
35 pages
Video Game Streaming Trends 2022 Yearly Report
Western live streaming viewership fell 13.5% year-over-year in 2022 to 29.5 billion hours, driven largely by a 14% reduction in unique active channels.
Twitch maintained market dominance while YouTube Gaming solidified its position as the second-largest platform, despite Facebook Gaming suffering a 56% viewership decline.
Creator-driven events and original programming frequently outperformed traditional AAA game launches, with individual personalities proving more effective at driving engagement than professional esports matches.
Streaming
Market Analysis
Player Behavior
+1
Stream Hatchet
Jan 2023
Report
14 pages
Video Game Streaming Trends: 2022 Third Quarter Report
Twitch maintains a dominant 72% market share of gaming hours watched, while YouTube grew its viewership by 4% and Facebook Gaming suffered a 70% decline following the discontinuation of its standalone app.
The live streaming industry is stabilizing post-pandemic with total hours watched down 13% year-over-year, though current viewership remains nearly double 2019 levels.
Esports viewership grew 40% year-over-year, with Twitch capturing 66% of this segment and eight of the top ten esports organizations now generating the majority of their watch time through non-competitive variety content.
Streaming
Market Analysis
Esports
+1
Stream Hatchet
Sept 2022
Report
23 pages
Video Game Streaming Trends Report: 2022 First Quarter
Twitch maintains a dominant market position, accounting for approximately 75% of all streamed hours and 80% of esports viewership.
Total hours watched in Q1 2022 declined 6% from the previous quarter, yet remains 66% higher than Q1 2020 and 140% above Q1 2019 levels.
A small segment of core viewers, representing only 7.8% of the total audience, generates two-thirds of all watch time and is 24 times more receptive to repeated advertising than casual viewers.
Streaming
Market Analysis
Esports
+1
Stream Hatchet
Mar 2022
Report
51 pages
Global Esports & Live Streaming Market Report 2022
Global esports revenue is projected to reach $1.38 billion in 2022, with a total audience of 532 million, and is expected to grow to $1.86 billion by 2025.
Sponsorship currently accounts for nearly 60% of total esports revenue, though organizations are shifting toward direct-to-fan models like digital merchandise and loyalty programs to improve financial sustainability.
The live streaming audience is forecast to reach 1.41 billion by 2025, driven by the integration of non-gaming content and interactive features to boost user retention.
Esports
Streaming
Market Analysis
+3
Newzoo
Jan 2022
Report
30 pages
Newzoo’s Games, Esports, Live Streaming, Cloud and the Metaverse
The Asia-Pacific and North American markets are currently tied for the global lead in game revenue at $42.6 billion each, with Asia-Pacific maintaining an 8.7% compound annual growth rate.
Cloud gaming is expanding rapidly as publishers use services like NVIDIA GeForce NOW to deliver AAA titles to legacy hardware, driven by semiconductor shortages and the need for broader platform reach.
Major publishers are pivoting away from explicit NFT branding due to significant player backlash and platform-level restrictions from companies like Valve, Apple, and Google, opting instead for less controversial 'NFT-like' monetization features.
Market Analysis
Esports
Streaming
+4
Newzoo
Jan 2022
Report
30 pages
Games, Esports, Live Streaming, Cloud and the Metaverse: 2022 Trends to Watch
Cloud gaming is driving industry growth by bypassing hardware limitations, enabling publishers to deliver high-end experiences to mobile devices and legacy consoles.
The metaverse is evolving into a commercial ecosystem supported by significant venture capital, virtual real estate markets, and digital fashion integration.
Monetization models are shifting toward Web3.0 and blockchain-based player trading, despite ongoing consumer resistance to non-fungible tokens.
Market Analysis
Esports
Streaming
+5
Newzoo
Jan 2022
Report
2 pages
Global Esports and Live Streaming Market Report
Counter-Strike: Global Offensive led 2022 viewership with the PGL Major Antwerp recording 10.5 million hours watched and an average concurrent viewership of 96.7k.
Riot Games is shifting its Valorant esports strategy from high-cost franchising to a partnership model that eliminates franchise fees in favor of financial stipends.
Major esports titles including Dota 2 and League of Legends events generated over 20 million hours of combined viewership in 2022.
Esports
Streaming
Market Analysis
+1
Newzoo
Jan 2022
Report
30 pages
Games, Esports, Live Streaming, Cloud and the Metaverse: 2022
The Asia-Pacific region dominates the global gaming market with $88.2 billion in annual revenue, accounting for more than 50% of the total global share.
North America remains a primary industry pillar, generating $42.6 billion in annual revenue.
Emerging markets in Latin America, the Middle East, and Africa are currently experiencing growth rates that exceed the global average, signaling a shift toward market decentralization.
Market Analysis
Esports
Streaming
+5
Newzoo
Jan 2022
Report
15 pages
Video Game Streaming Trends: 2022 Second Quarter Report
Total hours watched across live streaming platforms fell 15% year-over-year to 8.1 billion in Q2 2022, signaling a post-pandemic market stabilization.
Twitch maintains a dominant 68% market share of total hours watched, while YouTube holds 14% and Facebook Gaming experienced a 50% decline in viewership.
The esports segment grew by 8% during the quarter, bolstered by major events like the League of Legends Mid-Season Invitational and the PGL Major Antwerp.
Streaming
Esports
Market Analysis
+1
Stream Hatchet
Jan 2022
Report
51 pages
Global Esports & Live Streaming Market Report
The global esports market is projected to reach $1.38 billion in revenue with 532 million viewers by the end of 2022, with China accounting for nearly one-third of total global revenue.
The live-streaming audience is forecast to grow at a 16.3% compound annual growth rate, reaching 1.41 billion users by 2025.
Sponsorships remain the primary financial driver at 60% of total income, though organizations are diversifying into lifestyle apparel, blockchain loyalty programs, and educational platforms.
Market Analysis
Esports
Streaming
+2
Newzoo
Jan 2022
Report
30 pages
Newzoo Trends to Watch 2022: Games, Esports, Live Streaming, Cloud and the Metaverse
The global games industry generated $175.9 billion in 2021, with the Asia-Pacific region contributing $88.2 billion and maintaining an 8.7 percent compound annual growth rate.
Publishers are shifting away from explicit NFT branding due to player backlash and regulatory scrutiny, opting instead to experiment with 'NFT-like' features under alternative labels.
Legal pressure on Apple and Google is expected to force a relaxation of app-store steering rules, potentially creating new payment pathways that will alter distribution economics.
Market Analysis
Monetization
Web3
+3
Newzoo
Jan 2022
Report
23 pages
Stream Hatchet Video Game Streaming Trends Report 2022 First Quarter Report
Twitch remains the dominant streaming platform with 75% of total market share, growing by 5% (286 million hours) in Q1 2022 despite a broader industry decline.
Total hours watched across all streaming platforms fell by 6% compared to Q1 2021, signaling a market correction following pandemic-era saturation and creator fatigue.
Core viewers who watch at least 5 hours daily represent only 7.8% of the total audience but account for two-thirds of all hours watched and are 24 times more likely to engage with ads.
Streaming
Market Analysis
Esports
+1
Stream Hatchet
Jan 2022
Report
16 pages
Esports Rising: State of the Global Esports Market
The global esports market is projected to reach $1.08 billion in revenue by the end of 2021, marking a 14.5% year-over-year increase driven primarily by sponsorships and media rights.
Total hours watched on major streaming platforms like Twitch and YouTube surged by 76% in 2020, with the global audience expected to exceed 577 million viewers by 2024.
China remains the dominant market leader, holding the largest share of global esports revenue and the highest concentration of enthusiasts.
Market Analysis
Esports
Streaming
+1
Newzoo
May 2021
Report
28 pages
Video Game Streaming Trends Report 2021
Total video game streaming watch time reached 28.7 billion hours in 2021, representing a 21% year-over-year increase.
Twitch maintains market dominance with 71% of total hours watched, while Facebook Gaming and YouTube Gaming tied for the second-most-watched platforms by year-end.
The creator economy is highly concentrated, as 1.2% of influencers generate nearly 16% of Twitch's subscription and bit revenue, while 93% of creators are classified as micro-influencers.
Streaming
Esports
Market Analysis
+1
Stream Hatchet
Jan 2021
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