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161 reports matching your filters

Player Behavior

Report26 pages

Key Insights into Role-Playing Games (RPGs)

As of 2022, Role-Playing Games (RPGs) rank as the highest-revenue genre in the global gaming market.
The player base is predominantly male (58%) and young, with 59% of users falling between the ages of 10 and 30.
Monetization is heavily driven by pay-to-play models used by 97% of the player base, supplemented by in-app purchases at 90%.

Market Analysis Player Demographics Player Behavior+2

NewzooJan 2025

Report61 pages

Mobile Monetization Report 2025

Top US mobile titles are increasingly bypassing platform fees, with direct-to-consumer revenue via webshops and alternative payment systems growing by 46%.
The App Store is significantly outperforming Google Play, evidenced by a 71% increase in 90-day ARPPU and a rise in high-value US players spending over $100 from 22% to 32%.
The Strategy genre surged over 25% globally, driven by a 213% explosion in Card Battlers, while the Puzzle genre grew 15% behind a 911% revenue spike in Block Puzzles.

Monetization Market Analysis Player Behavior+2

AppMagicJan 2025

Report27 pages

Unlocking Games Revenue: Player Behavior and Payment Trends in the West

Growth in mature Western markets is plateauing, with projected 2027 CAGRs of only 1.1% in North America and 3.1% in Europe, shifting the focus to maximizing value from existing players.
North America and Europe represent 46% of global gaming spend despite housing only 20% of the global player base.
North American players spend an average of $324.90 annually, significantly higher than the $125.40 average annual spend per payer in Europe.

Monetization Player Behavior Market Analysis+2

Newzoo & TebexJan 2025

Report94 pages

PC & Console Gaming Report 2025

Console revenue is projected to grow at a 13% CAGR through 2027, significantly outpacing single-digit growth for PC, with major catalysts including the release of GTA VI and the Nintendo Switch 2.
Market dominance is heavily concentrated in established franchises, as new releases captured only 9% of total playtime in 2024, with annual franchises accounting for 67% of new-release hours on consoles.
Title diversity is shrinking, evidenced by a 27% decline in the average number of titles played per user on Steam in the US, with drops as high as 34% in markets like Russia and Brazil.

Market Analysis Player Demographics Player Behavior+1

NewzooJan 2025

Report11 pages

Gaming’s Cheating Crisis Report: The Impact on Players and Profit

Cheating is a pervasive issue, with 80% of online players reporting encounters and over half experiencing unfair play at least several times a month.
Financial stability is at risk, as 55% of gamers have reduced or stopped in-game spending and 42% have considered quitting specific titles due to cheating.
Players are highly receptive to stringent security measures, with 73% willing to undergo identity verification and 79% supporting cross-game bans to ensure fair play.

Market Analysis Player Behavior Monetization+1

PlaySafe IDJan 2025

Report34 pages

Cross-Platform Gaming: Bridging Mobile and PC/Console

Mobile remains the primary driver of scale with 52 billion projected downloads and $82 billion in in-app purchase revenue for 2025, while PC and console segments generate over $12 billion from 1 billion units sold.
Unified cross-platform ecosystems, exemplified by titles like Genshin Impact and Delta Force, significantly improve player retention by enabling seamless progress synchronization across devices.
Publishers should adopt one of four strategic models—companion apps, 'lite' discovery versions, adapted standalone experiences, or full cross-play—to bridge the gap between mobile reach and PC/console engagement.

Market Analysis Cross-Platform Global+1

Sensor TowerJan 2025

Report6 pages

From Games to the Big Screen: The Impact of IP Across Platforms

The Fallout television series triggered a 410% surge in daily PC sales for Fallout 4 and sustained a 225% increase in daily active users for legacy titles for up to 20 weeks post-premiere.
The Minecraft film grossed over $900 million while driving a 44% spike in mobile in-app revenue and a 36% increase in console sales.
Transmedia adaptations create a symbiotic growth loop that simultaneously boosts gaming metrics and streaming platform performance, such as the 23% increase in Amazon Prime Video downloads following the Fallout series launch.

Market Analysis Player Behavior Marketing+2

Sensor TowerJan 2025

Report56 pages

Gaming: Your Marketing Cheatcode

Gaming commands 3.4 billion players globally, yet receives less than 5% of total media investment, indicating a significant misalignment between consumer attention and advertising spend.
Custom in-game experiences can generate up to 100x higher attention levels compared to traditional social media platforms.
Immersive brand strategies are highly effective, with 55% of players expressing interest in acquiring branded virtual items.

Marketing Player Behavior In-Game Advertising+1

dentsu gamingJan 2025

Report22 pages

Mapping IP fandom with the Global Gamer Study

In 24 of 36 surveyed markets, gamers are more likely to play a title featuring an IP they favor, confirming that transmedia collaborations are a primary driver for acquisition and retention.
IP influence on player engagement varies significantly by region, peaking in South Asia (74%) and Latin America (64%) compared to more reserved engagement in Western Europe and Oceania (45%).
Global Favorites like Harry Potter and Disney maintain 90% recognition with high sentiment, whereas IPs like DC Comics show extreme regional variance, with 70% awareness in the U.S. versus only 21% in Japan.

Market Analysis Player Behavior Marketing+1

NewzooJan 2025

Report38 pages

Is the Past the Future of Gaming?

Remakes and remasters have become a major industry pillar, with roughly 200 releases annually and projections indicating 30 high-profile titles for 2025.
Commercial performance for remakes frequently outperforms original releases, evidenced by the Resident Evil 4 remake achieving 10 million sales within two years.
Nostalgia is the primary consumer driver, with over 80% of 1,500 surveyed gamers citing the desire for emotional comfort as their main motivation for purchasing updated titles.

Market Analysis Player Behavior UK

MTMJan 2025

Report47 pages

How to Prepare Your Live Ops for the Holiday Season

Implement a series of short-term, 1-to-3-day events to generate immediate spikes in player engagement and session frequency.
Structure holiday content as a 'soft-sawtooth' difficulty curve that alternates between periods of challenge and respite to maintain player momentum.
Integrate holiday events directly into the core gameplay loop to ensure they feel like natural extensions of the existing experience rather than disruptive additions.

Live Ops Monetization Player Behavior+2

Sensor TowerJan 2025

Report23 pages

2025 Mobile Gaming Benchmarks

75 percent of mobile games failed to achieve a 3 percent retention rate by day 28 in 2024, highlighting a widespread struggle to maintain long-term player loyalty.
Retention is the primary driver for both user acquisition ROI and sustainable monetization, making it the most critical metric for long-term viability.
Multiplayer titles command the longest average session durations of 8 to 9 minutes but struggle significantly with long-term user retention.

Market Analysis Player Behavior Retention+2

GameAnalyticsJan 2025

Report25 pages

Mobile Casual Benchmarks Report 2025

Hybrid casual games are significantly more profitable than hypercasual models, with top subgenres like Merge 3, Luck Battle, and Life Simulator achieving ARPU figures between $11.08 and $14.83.
Pure hypercasual and simulation games suffer from poor long-term sustainability, characterized by low 30-day retention rates of approximately 3% and an ARPU of only $0.79.
Merge 3 games demonstrate high player engagement, leading all subgenres with an average session duration of 656 seconds.

Market Analysis Player Behavior Retention+2

AppodealJan 2025

Report8 pages

UGC Impact Study 2025

Games with official UGC support see a 31% revenue advantage over non-UGC titles after five years, growing from an 8% advantage in the first year.
UGC support drives long-term player retention, resulting in 75% higher concurrent user counts after two years and 115% higher after five years on PC.
Official UGC does not cannibalize sales; games with modding support see 105% higher median revenue per DLC, with SnowRunner players using mods being 2.4 times more likely to purchase official DLC.

Monetization Player Behavior Retention+2

GameDiscoverCoJan 2025

Report22 pages

Mobile App Trends Spotlight Edition: Türkiye 2025

The Turkish mobile app market is projected to reach $1.65 billion in revenue by 2029, supported by an 87% internet penetration rate and a global top-ten ranking for downloads and time spent in-app.
Generative AI applications experienced a 142.5% surge in downloads between 2023 and 2024, driven by local hyper-casual studios pivoting to AI-first development and proprietary Turkish-language models.
Finance app installs grew by 30% in the first half of 2025, bolstered by an 85% mobile banking adoption rate and retention rates that consistently outperform global medians.

Market Analysis Player Behavior Monetization+2

AdjustJan 2025

Report21 pages

Newzoo's Generations Report: How Different Generations Engage with Games

Gen Z and Millennials spend significantly more time gaming weekly, averaging 7 hours 20 minutes and 6 hours 30 minutes respectively, compared to just over 2 hours for Baby Boomers.
Platform spending habits are polarized by generation, with Gen Z allocating 77% of their gaming budget to mobile while Baby Boomers direct 73% of their spend toward PC.
Engagement with game-related content is higher among younger cohorts, as 67–71% of Gen Z and Millennials both play and watch games, compared to 44–51% for older generations.

Player Demographics Global Market Analysis+1

NewzooJan 2025

Report23 pages

U.S. Gamer Segmentation 2024 Edition

The U.S. gaming population stands at 236.4 million people, representing 71% of the population, which is a slight decline from the 2020 peak of 74% but remains above 2018 levels.
Average weekly engagement has increased to 14.5 hours, up 1.8 hours since 2022, while average spending over a six-month period has risen to $56.20.
The market is shifting toward more dedicated segments, with a migration away from casual 'Incidental Players' and 'Daily Dabblers' toward 'Super Gamers' and 'Transitionals'.

Market Analysis Player Demographics Player Behavior+1

CircanaAug 2024

Report30 pages

Global Gamer Study 2024: How Consumers Engage with Games Today

Gaming is a primary entertainment pillar, with 80% of the global online population playing games and 85% engaging through play, viewing, or social communities.
Gen Alpha and Gen Z are the most active demographics, with over 90% engagement and Gen Alpha spending 5.2 hours per week on gaming, surpassing their time spent on social media.
A high-value segment of 'new game seekers' makes up 31% of PC and console players; these users are 50% more engaged than average players and 80% of them spend money on games monthly.

Market Analysis Player Demographics Player Behavior+1

NewzooJul 2024

Report14 pages

Children’s In-Game Spending: Europe

76% of children do not spend money on in-game extras, a figure that has remained stable since 2020.
Average monthly in-game spending among children who do make purchases dropped from €39 in 2023 to €31 in 2024.
95% of parents whose children spend money in-game have established formal agreements, with 49% requiring children to ask for permission and 27% enforcing strict spending limits.

Monetization Player Behavior Market Analysis+1

IpsosJun 2024

Report20 pages

Stream Hatchet Q2 2024 Report

Live streaming viewership reached 8.5 billion hours in Q2 2024, representing a 10% year-over-year increase.
Twitch's market share of hours watched declined from 70% in Q2 2023 to 60% in Q2 2024.
YouTube Gaming grew to a 23% market share, while the platform Kick captured 5.5% of the total viewership.

Streaming Market Analysis Player Behavior+1

Stream HatchetJun 2024