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Market Forecast
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Report
18 pages
Vietnam Mobile Gaming 2025: The Next Billion-Dollar Frontier in Southeast Asia
Vietnam's mobile gaming market is projected to reach a billion-dollar valuation by 2025, supported by a 9.8% compound annual growth rate.
A 2025 regulatory crackdown resulted in the removal of 1,081 unlicensed titles, leading to a 13.7% decline in total downloads but fostering a more stable environment for compliant mid-core games.
Vietnam demonstrates strong monetization potential, with revenue per download exceeding that of the Philippines by at least 28%.
Market Analysis
Market Forecast
Player Demographics
+4
InvestGame
Feb 2026
Report
82 pages
Vietnam Gaming Outlook 2026: Building Sustainable Growth
Vietnam’s mobile gaming sector is shifting from an ad-driven model to hybrid-casual titles prioritizing in-app purchases (IAP) and subscriptions, following a 65% surge in local IAP growth in 2025.
While Vietnam led global Google Play downloads with 6.1 billion installs in 2024, the market generated only $430 million, highlighting the profitability ceiling of pure advertising models.
Localized pricing strategies, including purchasing power parity tiers and one-tap tokenized payments, can increase conversion rates by over 20% and reduce checkout abandonment by up to 30%.
Market Analysis
Market Forecast
Monetization
+3
InvestGame
Feb 2026
Report
13 pages
Aream & Co. Gaming CEO Survey 2025
Industry sentiment for 2025 is largely stable or positive, with 98% of CEOs reporting that consumer spending will be either unchanged (49%) or more optimistic (49%).
M&A activity is expected to accelerate, with 71% of executives anticipating an increase in deal-making throughout 2025.
In-app purchases are the primary revenue driver, with 80% of respondents optimistic about growth compared to only 41% for in-app advertising.
Market Analysis
Market Forecast
Investment
+4
Aream & Co
Feb 2026
Report
128 pages
Key Insights and Data: 2023–2025
Global gaming revenue is projected to reach $197 billion in 2025, representing a 7.5% year-over-year increase driven primarily by mobile and PC segments.
Mobile gaming remains the dominant force in the industry, accounting for over 50% of global revenue and more than 80% of the total player base.
The mobile market is increasingly a winner-take-all environment, with the top 10 to 50 titles on Google Play and the Apple App Store capturing a growing share of total revenue.
Market Analysis
Mobile
Monetization
+3
InvestGame
Jan 2026
Report
21 pages
2026 US Venture Capital Outlook
AI startups currently command 65% of all venture capital, driving record-high median valuations of $838 million for Series C and D+ rounds.
The US venture capital market is projected to see a fundraising rebound to $100–$130 billion in 2026, with approximately 70% of new commitments expected to come from recycled distributions.
As of Q3 2025, the US hosted 830 active unicorns with a combined post-money valuation of $3.9 trillion, though many face significant liquidity constraints and difficulties securing follow-on funding.
Market Analysis
Market Forecast
Investment
+2
PitchBook
Jan 2026
Report
26 pages
2026 Predictions: Trends in Gen AI, Gaming & Digital Ad Spend
Generative AI apps will become a top-five category by 2026, generating over $10 billion in IAP revenue, 7.2 billion downloads, and 43 billion hours of usage, representing an 82% year-over-year growth.
By the end of 2026, generative AI traffic will surpass paid sources on more than 50% of the top 1,000 U.S. websites, up from 37% in late 2025.
Short-drama vertical video is projected to overtake traditional OTT streaming in download volume, capturing roughly 80% of total downloads with rapid adoption in India, Indonesia, and Brazil.
Market Forecast
AI
Advertising
+1
Sensor Tower
Jan 2026
Report
231 pages
The State of Video Gaming: 2025
The video game industry is undergoing a structural correction characterized by a 12% decline in real-term content spending following the post-2021 plateau of previous growth engines.
Market polarization has intensified as AAA production budgets reach $500 million, causing revenue and engagement to concentrate within established franchises while crowding out new releases.
Chinese developers have significantly expanded their global footprint, increasing their share of non-domestic content spending from 0.5% to 12.5% over the last 13 years.
Market Analysis
Market Forecast
Global
+4
Epyllion
Jan 2026
Report
38 pages
The Power of Play: Exploring the Growing Gaming Market
The Indian gaming market is projected to reach ₹8.6 billion by 2027, growing at a 28% CAGR, while the global market is expected to hit $340 billion.
A shift to a 28% GST on total deposits has pressured real-money gaming (RMG) firms, leading to layoffs, revenue slowdowns, and a strategic push toward geographic and genre diversification.
RMG currently dominates the Indian market, accounting for approximately 82% of total gaming revenue, though monetization remains low relative to total download volumes.
Market Analysis
Market Forecast
Monetization
+2
Basic Roots Consulting
Dec 2025
Report
46 pages
2025 Media & Entertainment Industry Predictions Report
Global SVOD and AVOD revenue is projected to exceed $165 billion in 2025, with 60–70% of subscriptions in mature markets expected to shift toward bundled or aggregated models to combat churn.
Traditional U.S. pay-TV providers are forecast to lose half their subscriber base, dropping below 50 million users as the industry pivots to 'stream-hub' models that bundle broadband with multiple streaming services.
Cloud gaming is projected to grow at a 44% CAGR through 2030, reaching a $64 billion market as subscription-based monetization increasingly replaces traditional one-time hardware purchases.
Market Analysis
Market Forecast
AI
+1
AlixPartners
Dec 2025
Report
26 pages
Predictions for the Digital Economy in 2026
Generative AI applications are projected to reach $10 billion in in-app purchase revenue, 4 billion downloads, and 43 billion hours of user engagement by 2026, becoming a top-five mobile category.
Short-drama vertical video is forecast to surpass traditional OTT streaming in global downloads and capture 40% of total user time spent by 2026.
By the end of 2026, half of the top 1,000 U.S. websites are expected to receive more traffic from generative AI than from paid sources, with AI-related traffic rising over 130% year-over-year.
Market Forecast
Monetization
AI
+3
Sensor Tower
Dec 2025
Report
26 pages
Video Gaming Report 2026: How Platforms Are Colliding and Why This Will Spark the Next Era of Growth
The industry is shifting toward platform-agnostic ecosystems and direct-to-consumer distribution to bypass traditional app store fees and improve developer margins.
Gaming currently accounts for 12.5% of global media consumption time but captures only 3% of total advertising spend, representing a significant opportunity for revenue growth.
Cloud gaming is projected to reach $18.3 billion in revenue by 2030, serving as a critical infrastructure component for the industry's transition.
Market Analysis
Market Forecast
Monetization
+1
Boston Consulting Group
Dec 2025
Report
67 pages
2025 Global Games Market Report
The global games market is projected to reach $188.8 billion in 2025, a 3.4% year-over-year increase, driven by a player base that has expanded to 3.6 billion people.
Mobile gaming remains the industry leader with $103.0 billion in revenue (55% of the total), while console gaming is expected to see the highest growth rate at 5.5%, reaching $45.9 billion.
Average spend per player is declining, forcing a strategic shift toward long-tail engagement and retention rather than aggressive monetization in saturated markets.
Market Analysis
Market Forecast
Player Demographics
+4
Newzoo
Sept 2025
Report
28 pages
The Xsolla Report: State of Play Q2 2025
Mobile gaming is the industry's primary revenue driver, projected to reach $126 billion in 2025 with a total segment forecast of $150 billion.
Following the April 2025 Epic Games v. Apple court order, developers can now utilize direct-to-consumer web-shops to retain up to 95% of transaction value, with early adopters seeing millions in revenue recovery.
Hybrid monetization models—combining in-app purchases, advertising, and subscriptions—are used by 72% of developers and account for approximately 75% of total mobile revenue.
Market Analysis
Monetization
Market Forecast
+2
Xsolla
Jun 2025
Report
2 pages
Press Start on Growth: Unlocking the Full Potential of the UK Video Games Industry
The UK video games industry currently contributes £6 billion in gross value added (GVA) and supports over 73,000 jobs, with the potential to add £5.7 billion in GVA and 5.4 million jobs over the next five years through strategic policy intervention.
Physical boxed software sales have collapsed, falling 34% year-on-year to represent only 4% of total market spend.
Esports experienced a significant surge of 44% year-on-year, driven by an increase in UK-based tournaments, contrasting with a 15% contraction in live-event spending.
Market Forecast
Market Analysis
Investment
+1
Ukie
May 2025
Report
5 pages
Newzoo’s Games Market Reports & Forecasts Q1 2025 Update
Third-party ports have grown to account for over one-third of total Nintendo Switch revenue as of 2024.
The Switch audience is distinct from the broader console market, with 23% of users aged 10–15 and 55% identifying as female.
Role-Playing, Simulation, and Platformer genres consistently outperform others, with over one-third of ported RPGs generating more than $1 million in revenue.
Market Analysis
Player Demographics
Market Forecast
+1
Newzoo
Mar 2025
Report
21 pages
Australian Video Games Industry Policy Platform: February 2025
The Australian video games industry aims to reach a $1 billion valuation by 2030, building on its 2024 fiscal year performance of $339.1 million in revenue.
The sector currently supports 2,465 full-time positions, with 93 percent of its revenue generated from international markets.
Over 50 percent of Australian game studios anticipate continued income growth, signaling strong potential for expansion into a global powerhouse.
Market Analysis
Market Forecast
Employment
+1
Interactive Games & Entertainment Association
Feb 2025
Report
60 pages
The Game Development Renaissance
The global game development market is projected to reach $190 billion by 2025, with 77% of developers anticipating continued industry growth and reduced workforce instability.
Studios are shifting toward leaner production models by outsourcing non-core technical infrastructure, with only 6% of developers planning to rely on internal builds by 2025.
Nearly 50% of developers plan to integrate specialized third-party tools to manage complex requirements like cross-platform synchronization and unified player inventories.
Market Analysis
Game Development
Global
+1
Metaplay
Jan 2025
Report
7 pages
10 Major Trends to Watch in Asia & MENA
Asia and MENA are the primary engines of global gaming growth, driven by a mobile-first audience and a rising middle class with increased discretionary income.
Government-backed investments in Saudi Arabia and the UAE are rapidly establishing these nations as central hubs for international esports and game development infrastructure.
Market success in these regions now requires hyper-localization and the adoption of innovative payment ecosystems that bypass traditional storefront limitations.
Market Analysis
Player Demographics
Asia
+2
Niko Partners
Jan 2025
Report
8 pages
Global Gaming Industry Takes Center Stage
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No factual data, market statistics, or industry trends are available for analysis from the provided source text.
The document failed to load, preventing the extraction of any concrete insights regarding the global gaming industry.
Market Analysis
Market Forecast
Investment
+1
Morgan Stanley
Jan 2025
Report
15 pages
Interactive Entertainment 2025: Global Market Sizing and Forecast
The global interactive entertainment market is forecast to reach $250.2 billion in 2025, marking a 4.6% year-over-year recovery driven by software publishing and established intellectual property.
Mobile gaming remains the industry's primary revenue driver, generating $115.7 billion in 2025, while PC gaming leads in growth rate at 4.2%.
Console hardware revenue is projected to contract by 31% in 2024 as the current hardware cycle concludes, though this is partially mitigated by a 5% increase in accessory sales.
Market Analysis
Market Forecast
Mobile
+3
Aldora
Jan 2025
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