World of Tanks

Sizing & Profiling eSports' Popularity: The West

The rapid expansion of eSports in Western markets represents a significant shift in the gaming industry, driven by the rise of free-to-play titles such as League of Legends, Dota 2, and World of Tanks.

• eSports viewership is doubling year-over-year, with the average viewer watching over 10 times per month for an average session length of 2.2 hours.
• Total eSports prize money increased by 350% over the four-year period ending in 2013, with top events like The International 2013 awarding $2,874,381.
• eSports enthusiasts are significantly more valuable to publishers than the average gamer, with 22% of enthusiasts identified as 'big spenders' compared to only 8% of the general gaming population.