World of Darkness

Licencing & Business Development at Paradox PG Connects Digital #2

The licensing and business development strategy at Paradox Interactive focuses on expanding the company’s core video game brands into diverse media segments, including tabletop role-playing games (TTRPGs), comics, fiction, board games, and card games.

• Paradox Interactive utilizes a transmedia licensing strategy to extend core video game brands like World of Darkness, Cities: Skylines, and Europa Universalis into tabletop games, comics, fiction, and card games.
• The World of Darkness franchise operates as a shared meta-plot where narrative developments in video games are synchronized across physical products and novels to create a cohesive brand ecosystem.
• Licensing serves as a strategic bridge that allows Paradox to explore niche categories and new technologies, such as virtual reality, without diverting internal resources from core grand strategy and management game development.