Word Domination

MAG Interactive Interim Report Q3 2023/24

4/10 ALPHA PUFF PS&QS BATOS S Gradually increase UA investments Tracking towards global launch 46 RD 19 MSEK WO RUZZLE MSEK WODZEE!

• MAG Interactive reported Q3 2023/24 net sales of 71 MSEK and an adjusted EBITDA of 18 MSEK, maintaining a 26% EBITDA margin.
• The company maintains a stable financial position with healthy underlying cash generation and a total cash balance of 116 MSEK.
• Profit margins have returned to pre-2023 levels, though net sales and EBITDA declined year-over-year from 89 MSEK and 22 MSEK respectively in Q3 2022/23.

MAG Interactive Interim Report Q1 2023/24

1853 600 4/10 PS&QS BATOS S 4/ 12 ALPHA PUFF BOTCHES JUNIOR, COLLECTIVE FOLLOWER Crosswords: an evergreen category track record of pvp word games Re-purposing Wordzee learnings Validating marketability and LTV 49 D 23 MSEK WO RUZZLE MSEK wo R D WORDEE!

• MAG Interactive reported Q1 2023/24 net sales of 77 MSEK and an EBITDA of 20 MSEK, marking a significant profitability improvement compared to the previous year.
• Lower user acquisition (UA) volumes during the quarter negatively impacted key performance indicators, resulting in a decline in DAU and ARPDAU compared to Q4 2022/23.
• Adjusted EBITDA increased to 20 MSEK from 10 MSEK in Q1 2022/23, with profit margins returning to pre-2023 levels despite lower UA spending.

MAG Interactive Interim Report: Sep–May 2021/22

MAG INTERACTIVE AB (PUBL) 2021/22 MAG Interactive is a leading mobile game developer focused on casual social games.

• The parent company reported a net sales increase of 23% to 75,204 KSEK for the period March–May 2022 compared to 61,338 KSEK in the same period the previous year.
• The new title 'Tile Mansion' is moving to a global launch after showing strong performance, currently generating approximately 4% of total daily revenues and boasting the highest ARPDAU in the company's portfolio.
• Operating profit for the parent company reached 6,723 KSEK for the March–May 2022 period, a significant turnaround from the -3,423 KSEK loss recorded in the same quarter of the previous year.

MAG Interactive Interim Report: Q2 2021/22

MAG INTERACTIVE AB (PUBL) 2021/22 MAG Interactive is a leading mobile game developer focused on casual social games.

• MAG Interactive reported an operating profit of 11,905 KSEK for the period September 2021–February 2022, a significant turnaround from the operating loss of 4,024 KSEK recorded in the same period the previous year.
• Adjusted EBITDA for the six-month period reached 38,389 KSEK, nearly doubling the 21,655 KSEK reported for the same period in 2020/21.
• The contribution from game activities increased by 29% year-over-year to 54,072 KSEK, driven by net sales growth of 3% in in-app purchases and 7% in in-app advertising.

MAG Interactive Interim Report: Q1 2021/22

MAG INTERACTIVE AB (PUBL) 2021/22 MAG Interactive is a leading mobile game developer focused on casual social games.

• MAG Interactive reported Q1 2021/22 net sales of 69.8 million SEK, an 11% increase year-over-year, with EBITDA rising 84% to 17.1 million SEK.
• Advertising sales grew 24% to 44.6 million SEK, while in-app purchases declined 6% to 25.2 million SEK compared to the same period in the previous year.
• User engagement metrics saw a decline, with Daily Active Users (DAU) falling 20% to 1.53 million and Monthly Active Users (MAU) dropping 18% to 5.05 million.

MAG Interactive Interim Report Q3 2020/21

M2 MAG INTERACTIVE AB (PUBL) 2020/21 MAG Interactive is a leading mobile game developer focused on casual social games.

MAG Interactive Interim Report Q2 2020/21

MAG INTERACTIVE AB (PUBL) 2020/21 MAG Interactive is a leading mobile game developer focused on casual social games.

• MAG Interactive reported Q2 2020/21 net sales of 72,606 KSEK, representing a 44% year-over-year increase compared to 50,527 KSEK in the same period last year.
• In-app purchase revenue grew by 74% to 28,816 KSEK, while advertising sales increased by 29% to 43,790 KSEK.
• The company achieved an ARPDAU of 4.82 US cents for the quarter, a 67% increase compared to 2.89 US cents in the same period last year.

MAG Interactive Interim Report: Q1 2020/21

MAG INTERACTIVE AB (PUBL) 2020/21 MAG Interactive is a leading mobile game developer focused on casual social games.

• MAG Interactive reported Q1 2020/21 net sales of 62,950 KSEK, a significant increase from 47,102 KSEK in the same period the previous year.
• Key performance indicators showed strong growth, with DAU rising 4% to 1.9 million, MAU up 5% to 6.2 million, and ARPDAU increasing 43% to 4.1 US cents.
• The company significantly ramped up user acquisition spending to 16 MSEK, a 44% increase compared to the same period last year, targeting a 180-day payback period.

MAG Interactive Interim and Year-End Report 2019/20

MAG INTERACTIVE AB (PUBL) 2019/20 MAG Interactive is a leading mobile game developer focused on casual social games.

• MAG Interactive achieved 26% annual revenue growth for the 2019/20 fiscal year, driven by a 29% increase in ARPDAU compared to the previous year.
• Q4 revenue grew by more than 28% year-over-year, supported by a 76% increase in in-app purchase revenue and a 27% rise in monthly unique payers.
• The migration of players from classic QuizDuel to New QuizDuel is a primary growth driver, with 40% of the franchise's player base transitioned by the end of Q4 and a target of 100% by the end of the calendar year.

MAG Interactive Interim Report: Sep-May 2019/20

MAG INTERACTIVE AB (PUBL) 2019/20 Interim report sep-MAY 2019/20 MAG Interactive is a leading mobile game developer focused on casual social games.

• MAG Interactive reported Q3 net sales of 64,838 KSEK, representing a 34% increase compared to the same period in the previous year.
• User acquisition costs rose to 26,271 KSEK in Q3 (up from 15,782 KSEK in Q2), primarily driven by investments in the games Wordzee and Word Domination.
• Despite increased marketing spend, the company achieved a game contribution of 31,000 KSEK in Q3, a 12% increase compared to the same quarter the previous year.

MAG Interactive Interim Report: Sep–Nov 2019/20

MAG INTERACTIVE AB (PUBL) 2019/20 Interim report sep-NOV 2019/20 Founded in 2010, MAG Interactive is a global developer of casual social games for smart mobile phones.

• MAG Interactive reported a 29% increase in in-app advertising revenue (32,085 KSEK) compared to the same period last year, while in-app purchase revenue declined by 6% to 14,490 KSEK.
• The company's contribution from sales activities grew by 21% year-over-year, reaching 31,373 KSEK for the quarter ending November 2019.
• Subscription revenue for the title 'Word Domination' rose to 15% of its total in-app revenue in Q1, up from 10% in the previous quarter, prompting plans to expand the subscription model to other multiplayer games.

MAG Interactive Annual Report 2018/2019

About MAG 3 MAG in numbers 4 A year in brief 5 A Word from our CEO 6 Our business model 9 Word Domination 10 QuizDuel 11 Ruzzle 12 WordBrain 13 Market ...