MAG Interactive Interim Report: Sep–Nov 2019/20

Key insights

7 takeaways

01
MAG Interactive reported a 29% increase in in-app advertising revenue (32,085 KSEK) compared to the same period last year, while in-app purchase revenue declined by 6% to 14,490 KSEK.See it on page 12
02
The company's contribution from sales activities grew by 21% year-over-year, reaching 31,373 KSEK for the quarter ending November 2019.See it on page 12
03
Subscription revenue for the title 'Word Domination' rose to 15% of its total in-app revenue in Q1, up from 10% in the previous quarter, prompting plans to expand the subscription model to other multiplayer games.See it on page 5
04
Multiplayer game revenue in Q1 2019/20 was 50% higher than in the same period of the previous financial year.See it on page 3
05
ARPDAU (Average Revenue Per Daily Active User) increased by 33% to 2.9 US cents, though total MAU (Monthly Active Users) declined, largely due to the reduced contribution of the game 'Paint Hit'.See it on page 13
06
The group reported an operating profit of -3,024 KSEK and a net loss of -2,899 KSEK for the period, showing an improvement over the previous year's operating loss of -4,635 KSEK.See it on page 9
07
Cash flow from operating activities improved significantly to 20,943 KSEK for the quarter, compared to -4,030 KSEK in the same period of the prior year.See it on page 22

Summary

MAG INTERACTIVE AB (PUBL) 2019/20 Interim report sep-NOV 2019/20 Founded in 2010, MAG Interactive is a global developer of casual social games for smart mobile phones. The portfolio consists of games that have been collectively downloaded over 250 million times. From MAG's diverse catalogue of games, the most well known titles are Ruzzle, Word Domination, WordBrain and QuizDuel. Revenue is mainly derived from in-app purchases and advertisements.

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