MAG Interactive Interim Report: Sep-May 2019/20

Key insights

7 takeaways

01
MAG Interactive reported Q3 net sales of 64,838 KSEK, representing a 34% increase compared to the same period in the previous year.See it on page 6
02
User acquisition costs rose to 26,271 KSEK in Q3 (up from 15,782 KSEK in Q2), primarily driven by investments in the games Wordzee and Word Domination.See it on page 3
03
Despite increased marketing spend, the company achieved a game contribution of 31,000 KSEK in Q3, a 12% increase compared to the same quarter the previous year.See it on page 16
04
Key performance indicators showed growth across the board: DAU and MAU both increased by 12% year-over-year, while Q MUP grew by 18% and ARPDAU rose by 14% to 3.0 US cents.See it on page 17
05
The COVID-19 pandemic drove a significant organic influx of players during March and April, particularly in established titles like Ruzzle and Word Domination.See it on page 9
06
Subscription revenue in Word Domination grew to account for 25% of the game's total in-app revenue in Q3, up from 20% in Q2.See it on page 7
07
The company maintains a strong cash position of 171,683 KSEK as of May 31, 2020, allowing for simultaneous investment in user acquisition and potential future acquisitions.See it on page 25

Summary

MAG INTERACTIVE AB (PUBL) 2019/20 Interim report sep-MAY 2019/20 MAG Interactive is a leading mobile game developer focused on casual social games. With passionate, creative teams and a data-driven business model, MAG delivers world-class gaming experiences to millions of players worldwide. MAG's expertise in word games and trivia, has created a catalog of games, including Ruzzle, Word Domination, WordBrain and QuizDuel, that have been downloaded over 250 million times.

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