War Robots
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Documents about War Robots
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How GameRefinery Helps Pixonic Choose the Right Mobile Game Features
The mobile game developer Pixonic utilizes GameRefinery’s analytical tools to optimize feature development and prioritize resource allocation for its titles, most notably the tactical shooter War Robots.
- Pixonic uses GameRefinery to prioritize feature development by calculating the statistical probability of a game reaching the top 50 grossing charts based on the presence or absence of specific features.
- The developer employs GameRefinery’s Market Explorer to identify new niches and analyze market dependencies, such as the correlation between release dates, download numbers, and top-grossing positions.
- Pixonic’s flagship title, War Robots, has achieved 100 million installs and 1.5 million daily active users (DAU) since its 2014 launch.
GameRefineryDec 2018
PocketGamer.biz22 min
Unity Mobile Business: 5 things Pixonic does to retain users in War Robots
The mobile game War Robots, a cooperative PvP title with over 100 million installs and 1.5 million daily active users, utilizes a data-driven approach to optimize player retention.
- Pixonic increased War Robots' monthly revenue by 10% by implementing non-intrusive video ads that allow players to replenish ad-watch pools and double post-combat rewards.
- The introduction of timer-based 'Supply Drops' successfully increased Day 1 retention by 3% and Day 7 retention by 1% by encouraging more frequent, short-session engagement.
- Implementing a 'Battle Rewards' progression system based on skill-based achievements increased Day 1 retention by 2% and fostered higher levels of competitive play.
PocketGamer.bizOct 2018
PocketGamer.biz12 min
How Pixonic grew revenues for Walking War Robots from $0 to $1M a month
Pixonic’s strategy for scaling the mobile MMO shooter War Robots from zero to one million dollars in monthly revenue centers on a rigorous, data-driven approach to game development and financial management.
- Pixonic scaled War Robots to $1M in monthly revenue by utilizing factoring to bridge the gap between app store payment cycles and the need for rapid reinvestment in marketing and development.
- The company prioritized early-stage engagement metrics, specifically first-hour and first-day retention rates, over high-level content updates to validate product quality.
- A low-resource, small-scale experiment in the Japanese market successfully scaled to represent 20 percent of the game's total revenue.
PocketGamer.bizNov 2016
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