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The Idolmaster

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Documents about The Idolmaster

Cover of Global Mobile Games in July 2022: Stumble Guys Tops the Downloads Chart
Article

Global Mobile Games in July 2022: Stumble Guys Tops the Downloads Chart

Global mobile game performance in July 2022 is analyzed across revenue, downloads, and advertising, using SocialPeta's App Intelligence data to identify the top 20 titles in each category on Google Play and the App Store.

  • Stumble Guys became the top-downloaded mobile game in July 2022 with 8.7 million downloads, a 52.6% month-on-month increase driven largely by the U.S. market.
  • Uma Musume Pretty Derby achieved a 57.5% month-on-month revenue increase on the App Store, fueled by high-profile collaborations with StarHorse 4 and The Idolmaster.
  • Knives Out saw a 68.1% month-on-month revenue rebound on the App Store following strategic partnerships with major franchises including One Piece, EVA, and Sword Art Online.
SocialPetaAug 2022
Cover of Making of an Idol: Celebrity Theme in Japanese Mobile Games
Article

Making of an Idol: Celebrity Theme in Japanese Mobile Games

Celebrity-themed mobile games are far more prominent in Japan than in other major markets, and this July 2021 GameRefinery analysis examines why and how they are built.

  • The celebrity theme is significantly more prevalent in the Japanese mobile market, appearing in 17 of the top 200 grossing games compared to only 4 in the US and 3 in China.
  • Japanese celebrity games focus heavily on 'idols' and idol groups, a theme that has been a staple of the market since early titles like 2006's The Idolmaster.
  • Relationship systems are a core engagement mechanic in this category, with 73% of top-grossing celebrity games in Japan implementing them, compared to only 30% across the broader top 200 market.
GameRefineryJul 2021