The Crew

Ubisoft Appoints New Leaders to Advance Its Creative Houses Operating Model

Ubisoft is advancing its organizational transformation by appointing new leadership to oversee its Creative Houses operating model.

• Ubisoft is restructuring its development teams into five distinct Creative Houses, each granted greater autonomy and accountability for specific brand portfolios.
• The new organizational model aims to streamline production by aligning studios based on shared player experiences and genre-specific expertise.
• Julien Bares, formerly of Tencent Games Global and 2K China, has been appointed General Manager of Creative Houses 3 and 5, overseeing live service titles like The Crew and For Honor, as well as casual and mobile brands like Just Dance.