Project Makeover
Game
Documents about Project Makeover
Q1 2021: Store Intelligence Data Digest
Sensor Tower's Q1 2021 data digest examines worldwide mobile app and game downloads across the App Store and Google Play, with regional views of Asia, Europe, and the U.S.
- Global mobile app downloads rose 8.7% year-over-year to 36.6 billion in Q1 2021, driven by a 15.3% surge on Google Play that offset an 8.6% decline on the App Store.
- Hypercasual games dominated the U.S. market, accounting for 80% of the top 20 titles, with Join Clash 3D ranking as the most downloaded game globally.
- Finance category downloads in the U.S. and Europe grew by 34%, fueled by retail investing and cryptocurrency platforms like Robinhood, Coinbase, and Binance.
Analyst Bulletin: Mobile Game Market Review November 2020
GameRefinery's November 2020 monthly bulletin summarizes major mobile game updates and market movements in the US, China, and Japan, supplemented by an interview with Chief Game Analyst (US) Erno Kiiski.
- The Battle Pass monetization model continued to gain traction in November 2020, with notable implementations in titles like Hay Day and Dragon Ball Legends.
- Genshin Impact successfully launched its first major live event, featuring a multi-chapter structure, dedicated quest lines, and high-production cutscenes.
- Project Makeover, a match-3 game by Bubblegum Games, achieved significant market penetration in the US, reaching the top 20 grossing list by expanding the genre meta to include visual makeovers.
Top Mobile Games Worldwide: November 2020
Among Us from InnerSloth was the most downloaded mobile game worldwide in November 2020, reaching 53.2 million installs, a roughly 50-fold increase over November 2019.
- Among Us was the most downloaded mobile game worldwide in November 2020 with 53.2 million installs, marking a 50-fold increase compared to November 2019.
- Shortcut Run by Voodoo secured the second position globally with 35.2 million installs, driven primarily by the U.S. (15.4%) and India (14.5%) markets.
- The top five most downloaded mobile games for November 2020 were Among Us, Shortcut Run, Join Clash 3D, Garena Free Fire, and Subway Surfers.
How to Crack the Match 3 Code: Part 2
Match 3 is splitting into Classic and Meta camps, and both face steep barriers to entry in 2020; the way forward, this guest analysis by UX strategist Om Tandon argues, lies in experimentation, genre blending, and new audiences.
- The Match 3 genre has high barriers to entry due to established giants like King, which is evolving Candy Crush Saga by adding secondary meta goals and events, and aggressive UA spending by competitors like Playrix.
- Successful new entrants are increasingly using 'genre blending' to target specific audiences outside the classic Match 3 demographic, such as Storm8’s use of realistic home decoration and real-world IP in Property Brothers Home Design.
- Data indicates that 'Collapse' mechanics are currently outperforming 'Swipe' mechanics in the meta-driven puzzle market, as evidenced by the success of Property Brothers compared to its identical Swipe-based predecessor.
Top Mobile Game Monetization Trends
Mobile game monetization in 2026 is shaped by six major trends, according to this mobile marketing agency's overview aimed at developers deciding how to generate revenue from free-to-play and premium titles.
- Hybrid monetization, which combines in-app ads, in-app purchases, and subscriptions, is the most effective strategy for maximizing revenue by catering to different player preferences.
- Integrating in-app ads with in-app purchases does not cannibalize revenue; 86% of developers reported that adding ads either maintained or increased their in-app purchase numbers.
- Rewarded video ads are a primary driver for monetization, with the potential to boost in-app purchases by up to 6x by giving players a sample of premium rewards.
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