Project Makeover
Game
Documents about Project Makeover
Top Mobile Games Worldwide for January 2021 by Downloads
Join Clash 3D from Supersonic Studios was the most downloaded mobile game worldwide in January 2021, with 27 million installs, a more than 3,300-fold increase from January 2020.
- Join Clash 3D by Supersonic Studios was the most downloaded mobile game worldwide in January 2021 with 27 million installs, marking a growth of over 3,300 times compared to January 2020.
- Among Us fell to the second most downloaded game with 26 million installs, ending its streak as the top-ranked game since August 2020.
- Project Makeover by Bubblegum Games reached 22.2 million global downloads in January 2021, a 57% increase over December, while also generating a record $44.7 million in revenue.
How to Crack the Match 3 Code: Project Makeover
Project Makeover, launched in November 2020 by Magic Tavern and publisher AppLovin, is presented as the first realization of forecasts made across a four-part series on where the Match 3 genre is heading.
- Meta-driven Match 3 games experienced 57% year-over-year growth in 2020, significantly outperforming the 5% growth seen in classic, saga-style Match 3 titles.
- Project Makeover, launched in November 2020, successfully captured market share by utilizing a 'Meta Heavy' design that integrates three distinct loops: makeup, dress-up, and home decoration.
- To succeed in the saturated Match 3 market, new titles must widen their player funnel by incorporating themes that appeal to broader casual audiences, such as fashion and makeover, rather than relying solely on traditional puzzle mechanics.
Four Mobile Game Trends to Look Out for in 2021
GameRefinery's analyst team identifies four mobile game design trends expected to shape 2021, drawing on observations across Chinese, Japanese, and Western markets.
- Match3 puzzle games remain the most significant sub-genre in the US market, accounting for just over 17% of all mobile game revenue on iOS.
- Mobile games are increasingly adopting 'social 2.0' features, such as virtual live event spaces and avatar-based social hubs, to foster community interaction similar to PC and console titles.
- Chinese developers are successfully exporting high-quality, feature-rich casual games to Western markets, as evidenced by the performance of titles like Project Makeover.
Analyst Bulletin: Mobile Game Market Review November 2020
GameRefinery's November 2020 monthly bulletin summarizes major mobile game updates and market movements in the US, China, and Japan, supplemented by an interview with Chief Game Analyst (US) Erno Kiiski.
- The Battle Pass monetization model continued to gain traction in November 2020, with notable implementations in titles like Hay Day and Dragon Ball Legends.
- Genshin Impact successfully launched its first major live event, featuring a multi-chapter structure, dedicated quest lines, and high-production cutscenes.
- Project Makeover, a match-3 game by Bubblegum Games, achieved significant market penetration in the US, reaching the top 20 grossing list by expanding the genre meta to include visual makeovers.
Top Mobile Games Worldwide: November 2020
Among Us from InnerSloth was the most downloaded mobile game worldwide in November 2020, reaching 53.2 million installs, a roughly 50-fold increase over November 2019.
- Among Us was the most downloaded mobile game worldwide in November 2020 with 53.2 million installs, marking a 50-fold increase compared to November 2019.
- Shortcut Run by Voodoo secured the second position globally with 35.2 million installs, driven primarily by the U.S. (15.4%) and India (14.5%) markets.
- The top five most downloaded mobile games for November 2020 were Among Us, Shortcut Run, Join Clash 3D, Garena Free Fire, and Subway Surfers.
How to Crack the Match 3 Code: Part 2
Match 3 is splitting into Classic and Meta camps, and both face steep barriers to entry in 2020; the way forward, this guest analysis by UX strategist Om Tandon argues, lies in experimentation, genre blending, and new audiences.
- The Match 3 genre has high barriers to entry due to established giants like King, which is evolving Candy Crush Saga by adding secondary meta goals and events, and aggressive UA spending by competitors like Playrix.
- Successful new entrants are increasingly using 'genre blending' to target specific audiences outside the classic Match 3 demographic, such as Storm8’s use of realistic home decoration and real-world IP in Property Brothers Home Design.
- Data indicates that 'Collapse' mechanics are currently outperforming 'Swipe' mechanics in the meta-driven puzzle market, as evidenced by the success of Property Brothers compared to its identical Swipe-based predecessor.
Top Mobile Game Monetization Trends
Mobile game monetization in 2026 is shaped by six major trends, according to this mobile marketing agency's overview aimed at developers deciding how to generate revenue from free-to-play and premium titles.
- Hybrid monetization, which combines in-app ads, in-app purchases, and subscriptions, is the most effective strategy for maximizing revenue by catering to different player preferences.
- Integrating in-app ads with in-app purchases does not cannibalize revenue; 86% of developers reported that adding ads either maintained or increased their in-app purchase numbers.
- Rewarded video ads are a primary driver for monetization, with the potential to boost in-app purchases by up to 6x by giving players a sample of premium rewards.
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